Mediaboss Marketing

Coral Gables, Florida (PRWEB) February 02, 2015

THR33FOLD, a fully integrated marketing agency based in Miami, that specializes in digital marketing, social media, public relations, branding, traditional, digital, interactive and ambient advertising, has developed an integrated model that leaves the traditional marketing agency environment of departments working in silos in the past. THR33FOLDs approach to the integrated agency model has proven effective to better solve business challenges. Although, THR33FOLD has always taken an integrated approach, integrated marketing models are just recently gaining in popularity. As its model evolves, THR33FOLD remains in the forefront and will continue to significantly expand its integrated team throughout 2015.

Recent integrated marketing trends are emerging because creative ideas are more powerful when they holistically leverage cross functional teams, especially in light of todays increasingly complex technologies and means of communication, says Krystal Kinney, Lead Brand Strategist at THR33FOLD. Integration is at our core. Weve worked hard to master integration as we scale. Its exciting to see the agency and the integrated model develop and grow.

In 2014 THR33FOLD expanded its public relations, analytics, and social media teams. THR33FOLD plans to grow its team by 25 percent during 2015 with additions to its branding, social media, advertising, public relations and account relations teams. By working together, THR33FOLD is able to deliver measurable results and a greater return on investment for its clients.

###

About THR33FOLD THR33FOLD is a fully integrated marketing communications agency based in Coral Gables, Florida. Founded in 2009, THR33FOLD creates exceptional and transformative experiences between consumers and brands through 360 marketing campaigns that include, social media, branding, public relations, digital, traditional and ambient advertising, digital media, and interactive. Learn more about THR33FOLD at http://www.thr33fold.com.

Originally posted here:
Integrated Marketing Communications Agency Expands PR, Social Media & Branding Departments in 2015

B

logs, tweets, posts, pokes and likes are just a few ways that consumers engage with brands and with each other today. And to track what consumers are saying online, businesses are spending millions of dollars. But do they know what to do with that valuable customer feedback? Do they know how to use the social buzz around their products to proactively tailor their marketing resources in the most effective ways?

Marketing professor Sri Venkataraman and his colleagues at the University of Chicago and the University of Utah set out to address these pressing questions. Their research shows how firms can quantify the effect of online social media on product sales offline.

But more importantly, it also shows how companies can use those insights to choose which markets to roll out a product first and how to coordinate traditional advertising and social media. While they investigated these questions for the movie industry, their findings can be applied across a wide range of industries.

Theres an old saying that theres no such thing as bad publicity all you need are a lot of people talking about you, whether good or bad, Venkataraman said. Our research shows that idea is not necessarily true. Not all buzz is good for business. Bad buzz hurts. But the good news is that companies can combat bad buzz through clever market entry and targeted advertising."

Venkataraman and his colleagues began their work when they noticed academic studies repeatedly showing that product sales depended more on the number of people talking about the product online, rather than what people were actually saying about the product. These studies kept confirming the all buzz is good buzz conventional wisdom, but my colleagues and I were puzzled, he said. When we were deciding on a movie, smartphone, vacation destination or a shiny new automobile, we never counted the number of people who talked about it and didnt read every single post. We glanced through the first few and cared more about what people said about the product and whether their opinions varied.

One reason that earlier researchers found volume (the number of people commenting about a movie on social media) mattered more than valence (the rating viewers gave it) was that they drew their conclusions from national-level aggregate data that masked many interesting features, Venkataraman discovered. When he and his colleagues broke the data down into local markets, which are quite heterogeneous, they saw that the viewers ratings not the volume of the ratings had more effect on first-day box office performance than in later-release markets.

Once we outlined a way to quantify social media influence on a market-by-market basis, we set out to show how firms can use these findings more proactively going forward, Venkataraman said. They drew up a two-by-two matrix with varying degrees of how much consumers are influenced by peers and/or by advertising, or neither. Once we pegged each market into one of the four conditions, we could help determine where to enter early, where to enter late, what to stay away from and where to concentrate limited advertising dollars.

They recommend the following to companies:

Determining where to spend marketing resources is a huge problem for businesses and the approach we advance here can help firms big or small tremendously, Venkataraman said. Advertising and market entry is within our control. Social media is not.

The rest is here:
How to use social media insights and create actionable buzz

How to use Likefast.net (autoliker website) 250+likes per submit
website link :- http://likefast.net/ Likefast is a social marketing system that will increase Likes, Comments, Followers, Request, Shares and Page Likes for ...

By: samachar nidhi

Read the original:
How to use Likefast.net (autoliker website) 250+likes per submit - Video

Get Found On Google!
Get Found On Google/ Orlando SEO Pros offers affordable internet marketing including SEO, PPC, Web Design, Social Marketing and more. 407.956.4166.

By: Shawn Hickman

View original post here:
Get Found On Google! - Video

The Usage Of Tumblr Work Of A Social Marketing Coach
View more details at http://bestonlineincome.limitlessmarketer.zaxaa.com/s/250539899781.

By: Nur Wijaya Asmara

Read more here:
The Usage Of Tumblr & Work Of A Social Marketing Coach - Video