Mediaboss Marketing

San Francisco, CA (PRWEB) March 02, 2015

Livefyre, the leading real-time content marketing and engagement platform, is joining forces with Adweek on Thursday, March 5, 2015 to hold a webinar featuring Forrester Research about how brands can optimize their social marketing strategies for long-term success. The webinar kicks off at 11a.m. PST and will dive into the importance of socializing websites and mobile apps, the benefits and risks of niche social networks, and guidelines for reallocating budgets, headcount and strategic marketing plans.

Marketing leaders have put in countless hours and resources trying to accumulate a loyal audience through social networks, but those audiences are no longer as effective as they used to be. Why? Because only a handful of people actually see companies social posts.

Brands dont actually have social relationships with their customers, wrote Nate Elliott, Forrester Analyst in the November 2014 report, Social Relationship Strategies That Work. Its time for marketers to start building social relationship strategies around sites that can deliver value.

In this webinar, Livefyre founder and CEO Jordan Kretchmer and guest speaker Forrester Research VP and analyst Nate Elliott will explain the risks of putting all your eggs in the social basket. The November 2014 Forrester report found that top brands social network posts only reach about 2 percent of their fans and followers. On top of that, less than 0.1 percent actually interact with each post.

Marketers have been using social channels as the primary distribution outlet for their content leaving them completely reliant on social to connect with their audience, said Jordan Kretchmer, CEO and founder of Livefyre. Brands are now realizing that in order to maintain long-term value and control over their audience, they have to build their own distribution channels.

All webinar attendees will receive a free copy of the Forrester Research report Social Relationship Strategies That Work. Register to attend the webinar here.

About Livefyre Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketers fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,000 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.

Media Contact: Lexi Monaghan Livefyre Communications lmonaghan(at)livefyre(dot)com (925) 915-0640

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Livefyre Teams Up With Adweek for Social Strategy Webinar

Social Marketing Quickie for 021115 (made with Spreaker)
Source: http://www.spreaker.com/user/brandcontentstudios/social-marketing-quickie-for-021115_1 The top social marketing, social media and social networking n...

By: Brand Content Studios

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Social Marketing Quickie for 021115 (made with Spreaker) - Video

Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands havent even scraped the surface of Twitters true potential.

Theres a lack of information about Twitter advertising, so I wanted to a few methods that produce solidresults.

Did you know80% of users on Twitter are accessing it via a mobile device?There is a real opportunity for businesses to reach potential customers no matter where they are or what theyre doing. You also have the ability tosegment your Twitter Ads based on device, location, interest, keywords, tailored audiences, and followers.

In terms of third-party development, Twitter offers more options for leveraging reach and user experience for brands and businesses than Facebook does.

Twitter is attractive for branding and marketing because it isvery active and dynamic. This is a network where users are constantly engaged, and this is also where calls to action and active responses tend to yield greater results. Twitter is, after all, the network that has been used to coordinate civil uprisings that toppled authoritarian regimes.

The key to achieving branding and marketing success on Twitter is to use the right tools for leverage. Two powerful tools in this regard are ManageFlitter and SpiderQube.

When brands get started on Twitter, they initially find it difficult to build a solid amount of followers. There are several ways to improve upon this initial stumbling block; however, some ways are smarter and more efficient than others. With ManageFlitter, brands and businesses can take an analytical look at prospective followers who are already engaged by a competitor or by a brand that provides similar products or services.

ManageFlitter provides a suite of tools that can greatly enhance the Twitter experience with the ultimate goal of targeting the right Twitter users who are likely to respond positively to certain products, services, advertisements, promotions, and offers.

The most basic feature of ManageFlitter is its comprehensive search engine, which allows clients to find new Twitter users to follow as long as they meet certain criteria in terms of demographics, location, and interest. Current and potential followers can be tracked by means of an organized set of criteria and filters through Power Mode. Even those followers who decide to no longer follow certain accounts can be tracked.

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#SMM 101: How to Leverage Twitter For Your Clients by @esornoso

Instagram Cram Instagram Filters Padron Social Marketing
Best Filters for Instagram | Instagram for Business | Instagram Marketing.

By: Katrina Padron

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Instagram Cram Instagram Filters Padron Social Marketing - Video

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Experience Advertising, a leading digital marketing agency, has been named the #1 rated affiliate marketing company.

Fort Lauderdale, FL (PRWEB) February 27, 2015

Experience Advertising, Inc., a leading digital advertising and social media marketing agency, has been named the #1 ranked affiliate management company for February 2015 on TopSEOs.coms rankings of the best affiliate marketing companies. TopSEOs.com uses several objective criteria when evaluating the top agencies in the digital marketing arena.

Experience Advertising, Inc., founded by e-commerce veteran Evan Weber, has been refining their ability to both recruit new affiliate/publishers as well as increase production with current affiliates and referral partners for the past 7+ years. Prior to launching Experience Advertising, Weber was the Director of Marketing for a B-to-C dental portal where he orchestrated all of their online marketing and affiliate channel growth. Since launching Experience Advertising, Weber has put the focus on helping affiliate marketers become more effective online marketers so they can increase their commissions. He stated, I put everything I have learned, and continue to learn in my 15+ year career in e-commerce, into the strategy content I put out for our affiliate marketers. Our mission is to help every affiliate marketer, regardless of size or experience, to become more effective and adept at online marketing and social media. Every day, I have phone calls with affiliate marketers, publishers, and bloggers of all types about how to improve their websites, drive more traffic, and earn more with their online projects. I do this free of charge to the affiliates and web publishers in our reach.

About Experience Advertising, Inc.: Experience Advertising was founded in 2007 to help companies grow and manage their affiliate channel on networks like CJ, Linkshare, Shareasale, and in-house programs. They transformed in a full-service digital marketing agency over the past 2-3 years. Weber continues, I decided to make the transition because our clients needed additional digital agency services that we are able to deliver more effectively than they can do internally or through other agencies. I utilize my e-commerce background and my experience working with 100's of e-commerce merchants, into conducting effective, ROI-focused online marketing and social media campaigns for our clients." Weber states that he is able to implement several website-based strategies to boost the overall conversion rate of the merchant's website, so all of their traffic will perform better, which has a tremendously positive impact on the affiliate marketing channel. Weber stated, "When the merchant's website converts better, their affiliate channel can really prosper and grow like it should. Few companies place enough emphasis on boosting their website's conversion rate and therefore aren't able to grow their affiliate marketing channel as quickly as it could happen."

Experience Advertising, Inc. offers the following digital agency marketing services:

Weber went on to state, All of our strategies are customized to our clients' needs. We believe in implementing a dynamic, multi-channel online marketing and social media strategy designed to increase web traffic, social engagement, web-sales, incremental revenue, and profits. Our account managers are the best in the business and highly professional.

Experience Advertising is a highly regarded affiliate program management agency with 1,000's of satisfied affiliate marketers under management. If you are looking for an outsourced affiliate program management agency (OPM) or digital marketing agency to handle your e-commerce marketing channels, contact Experience Advertising today for a complimentary consultation.

View the top affiliate marketing companies ranked here: http://www.topseos.com/rankings-of-best-affiliate-marketing-companies

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Digital Advertising Agency Experience Advertising, Inc. has Been Selected as the Top Affiliate Marketing Company for e ...