Mediaboss Marketing

The Evidence That Social Marketing Works What is Social Marketing?

A strategy that uses marketing concepts product design, appropriate pricing, sales and distribution, and communications to influence behaviors that benefit individuals and communities for the greater good. Social marketing programs sell subsidized products through commercial sector outlets like pharmacies, distribute products for free, deliver health services through social franchises, and promote behaviors not dependent upon a product or service, like hand washing.

Download an infographic of The Social Marketing Evidence Base (PDF) | Spanish Version | French Version

Social marketing can make people healthier

Successful social marketing programs seek insight into their consumers and the market and target segments of the population most likely to change

Effective approaches, like condom social marketing and social franchising of health services, should be replicated and scaled up

More social marketing evaluations are needed to fill gaps in the evidence

In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published between 1995 and 2013 on social marketing for HIV, reproductive health, malaria, child survival, and tuberculosis in developing countries. After reviewing more than 6500 studies, we found 109 studies looking at whether social marketing makes people healthier. Here's what these studies tell us about what social marketing programs can achieve.

20 Studies: Increases in risk perception, knowledge, and self-efficacy about HIV/AIDS

10 Studies: Positive changes in social norms and attitudes about modern contraception and family planning

20 Studies: 18-40% increases in insecticide-treated bednet ownership. Free distribution may outperform social marketing in increasing coverage

21 Studies: Improvements in knowledge and attitudes about water treatment, zinc treatment, vitamin supplements, and food fortifications

18 Studies: Up to 100% increase in HIV condom use, 49% reduction in needle sharing, and increase in HIV testing. No effects for partner reduction

13 Studies: Up to 55% increase RH in modern contraceptive use. Improvements in service utilization and quality of care

21 Studies: 15-40% increases for infant use of bednets. 20-40% increases for other populations. Three studies on malaria treatment

28 Studies: Up to 25% increase in LD latrine use, 43% increase in chemically IVAL treating water. Increases in consumption of nutrient-rich and fortifed foods

1 Study: 64% increase in sputum smear testing

8 Studies: Reductions of up to 53% in HIV prevalence and 77% in STI prevalence, and 79% increase in STI cure rate

1 Study: No difference in unplanned pregnancy found between treatment and control

10 Studies: Reductions in parasitemia, anemia, and child mortality

11 Studies: 5% reduction in anemia, increases in serum retinol in women and children, statistically significant reduction in diarrhea

2 Studies: 50% increase in TB case notification rate and 52% increase in new cases of smear positive pulmonary TB

The Social Marketing Evidence Base is a resource that compiles evaluations of social marketing interventions by PSI, other NGOs, and academic institutions in the health areas where we work. To develop this resource, we completed these steps:

Read more about PSIs methodology for the Social Marketing Evidence Base (PDF)

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Social Marketing Evidence Base : PSI

Dan Martell skydives and snowboards and believes running is among the secrets to a fruitful life. But the 31-year-old Moncton, N.B., native insists business is his sport.

With a background in computer programming but no formal business training, Dans passion for technology and business has meant he has had a hand in launching several companies to date.

Dan has been described as not having a knowing-doing gap. At 25, and just 10 months into his 2004 start-up, Spheric Technologies Inc., the Canadian firm was landing so many deals south of the border that instead of seeking visa sponsorships for his traveling employees, he moved quickly to set up a U.S. office. Growing by an average of 152% per year, Spheric raked in three business awards before he sold the company in mid-2008.

An award winning Entrepreneur, Dan recently co-founded Flowtown, a social marketing platform focused on helping small businessesachievereal results in the world of social media. Now living in San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and New Brunswick. As an informal angel investor, he is active in advising entrepreneurs usingtheLean Startup approachto gain market adoption.

An avid reader who dreams of remaining a lifelong student, Dan invests in startups whose opportunities and ideas he can get excited about. His philosophy is to build companies that solve the business problems he faces. He takes risks in work and life and focuses on the journey over the reward. Martell is relentless in his work ethic if a job has to get done, hell do it right away.

Martell is a board member of Propel ICT and StartupWeekend, a startup advisor to YearOneLabs and500Startups. He is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit, Kiva.org.

Twitter:http://twitter.com/danmartell

Email: dan.martell [ at ] gmail [dot] com

Read more here:
Social Media Marketing Training for Startups - Udemy

Social marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus promote society's well being as a whole. Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.

See more here:
What does social marketing mean? - Definitions.net

At The Social Savior we build relationships - both with the "influencers" in your industry, and with other businesses like yours - local and international - leveraging their existing relationships and audience to help you build your own, and turn your business into a brand.

We create and share great content, keeping your website fresh and relevant both for Google and for your audience - and we use your newly built fanbase as a content amplification system to help promote your business further than would have ever been possible without social media marketing.

This combination of building an audience and search engine optimized content marketing has the effect of rapidly increasing your search traffic. As you are now providing both a great 'user experience' and sharing highly researched, strategic 'link worthy' content across your social media accounts!

The end result being - more fans & followers, enhanced social proof, better content on your website, more visitors, a better user experience, repeat visitors, more referrals, people linking to your website and articles, better rankings, more organic traffic. And, more potential sales and new customers everyday.

Original post:
Social Media, Content Marketing & SEO | The Social Savior

Social media marketing is a multipurpose industry often utilized in tandem with fields such as advertising, journalism, public relations and more. Social media jobs typically center on facilitating the connection between an organization and its audience by striving to increase engagement, communicating relevant news and updates, and managing the organizations brand across multiple online channels. Social media professionals are responsible for connecting with both the target demographic and wider populations through tactics like brand management, community building, online marketing or content development.

There are a variety of career paths for social media marketing professionals including working for an agency, as a consultant, or in house within an organizations marketing department. An agency typically works to develop and manage a social media strategy that will engage audiences and build brands for clientele. Social media consultants often are hired individually or in teams to organize a clients social media content and leverage their media platforms like Facebook, Twitter, and YouTube. Many organizations have social media specialists who work within the marketing departments to develop their own content and media plan.

Entry-level social media jobs will often require relevant work experience, typically gained through social media internships. Social media interns become familiar with commonly used content management tools, gain experience setting social media strategy and develop crucial skills such as HTML coding, copywriting, and Search Engine Optimization (SEO). Besides relevant experience, most social media positions require job seekers to be proficient on multiple social media platforms and demonstrate how to communicate with both the general population and target niche audience.

Ready to launch a career in social media? Then start your internship search below!

Original image from: https://flic.kr/p/e5wZ3t

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Great Social Media Internships on Internships.com