Mediaboss Marketing

January 25, 2017 --

BELLEVUE, WA (PRWEB) January 25, 2017

Ripl, Inc., an early leader in small business mobile marketing software, announced today the official release of its Ripl app for Android devices worldwide. The company indicated that this was another major step toward its goal of providing simple, low-cost mobile marketing tools to growing small businesses around the world.

Ripl released one of the first mobile software applications that enables instant creation and publishing of customized animated videos for social media. Since launching the Ripl iOS app in October 2015, the company has established an early lead in the emerging market for mobile digital content creation tools focused on the needs of "micro-businesses." In its first year, Ripl acquired hundreds of thousands of active users who generated more than 1.5 million animated social media posts.

Ripl's founder and CEO, Paul Ingalls, said, "Personalized video content is how small business owners create their brand and tell their unique story in the social media age. We're excited that we can now offer the simple strength of the Ripl app to Android users worldwide." Ingalls added, "We intentionally waited to release the Android app until we felt that we had refined the experience to meet the high standards set by our iOS app. Our open beta program was critical to this and we are so thankful for the thousands of Android users who participated and sent feedback."

The official release of the Ripl app and Ripl Pro premium service for global Android device users is expected to accelerate the company's growth in 2017. Ripl's COO, Clay McDaniel, said, ?Since Android devices are being used by the majority of small business owner-operators around the world, we will substantially expand our global marketing and customer acquisition focus in 2017."

Along with official availability of the Ripl Android app, the company also announced that it will surpass one million total installs of its applications in February.

For more information about the Ripl application release for Android, please review the company's announcement-related blog post.

***** About Ripl: Ripl, Inc., is a privately-held software technology company based in Bellevue, Washington. The company provides mobile software and premium subscription services to small businesses globally, via its ?Ripl"-branded iOS and Android mobile applications. The company was founded by CEO Paul Ingalls. For more information, please visit: http://www.Ripl.com

Read the full story at http://www.prweb.com/releases/2017/Ripl-Android-app-release/prweb13984270.htm.

Source:PRWEB.COM Newswire. All Rights Reserved

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Social Marketing Software Company Ripl Announces Android App ... - IT Business Net

Observer

Content Marketing Is Critical in the Age of Visual Marketing Observer Content marketing has morphed from managing a company blog to building entire brand newsrooms and content libraries curated by an outside public relations agency or social media management firm. So why does your company need content integration ... and more »

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Content Marketing Is Critical in the Age of Visual Marketing - Observer

Gough Hotels, a boutique hotel chain based in Suffolk, has hired Digital Visitor to deliver an influencer marketing and PR campaign across the brands social media platforms.

Digital Visitors brief is to work with influencers to raise awareness of each of Gough Hotels properties, with a focus on creating educational content to engage potential visitors.

Alex Paul, director of sales and marketing at Gough Hotels, said: Having heard a lot about influencers in previous years, we were keen to explore how we could create relationships of our own to raise awareness of our portfolio of hotels. We found Digital Visitor to have a great track record of working with influencers in the hotel sector, and are looking forward to welcoming our first bloggers in the coming months.

Simon Jones, client services director at Digital Visitor, said: Influencer marketing is one of the biggest trends in digital marketing right now and for good reason. With three stunning properties across Suffolk including Southwold Pier we anticipate industry-leading coverage for Gough Hotels from our roster of influencers.

A social media veteran of over 10 years, Digital Visitor specialises in providing strategic social media marketing solutions to the travel and tourism industry, having worked with clients including AccorHotels, IHG and John Fowler Holidays.

See more here:
Gough Hotels appoints Digital Visitor to deliver influencer marketing on social - The Drum

Legal tech companies are heading en masse to New York City next week for ALMs Legaltech Show now branded as LegalWeek.

Its billed as the largest and most important legal technology event of the year. Over 10,000 people, including decision-makers from large and small law firms, will attend educational sessions and walk the exhibit halls filled with hundreds of legal tech company booths.

Tens of thousands of dollars will be spent by companies in product announcements, booths, alcohol and whatnot to enhance their brands and sell wares.

The wild thing is that the founders and executives of these tech companies dont have a clue when it comes to using technology and the internet to market and sell.

Rather than take responsibility for learning how to use the internet for relationship building, marketing and selling, the executives hire public relations and marketing professionals to do the job for their company. Crazier yet is that those they hire usually dont know what they are doing either.

A couple weeks ago, lawyer and legal tech entrepreneur Zach Abramowitz (@ZachAbramowitz) penned a piece in Above The Law about the challenges legal tech companies face in selling to law firms:

I meet a lot of legal tech companies, and I cannot tell you how many great products Ive seen way which I later discover have zero meaningful traction. Im not the only one.

Abramowitz went on to reference an interview with Mark Harris, CEO & founder of Axiom, who said:

Selling tech-only solutions into the legal industry today would be like selling a conveyer belt to a blacksmith in the late 1800s. You cannot sell the instruments of industrialization to artisans! They arent ready for them and have no idea what to do with them!

So, before legaltech can have its analogous fintech moment, the legal industry needs to make headway on a services-led, but tech-enabled approach to industrialization. We have to build the factories before we can embrace the tools that make the factory better!

The problem with guys like Harris (and maybe you) dissing law firms and their use of technology is that maybe youve done nothing to engage law firms, earn their trust and educate them. At least not in an effective fashion.

Legal tech companies coming to Legaltech sell the same way companies sold 100 years ago through traditional marketing, advertising and sales. Virtually none of them leverage the internet in a way that engages influencers, customers and prospective customers.

Hundreds of companies have booths at Legaltech. They are relying on websites, emails and cheesy social media to try to grab peoples attention to come to their booth.

I am getting three or four emails a day asking if I want to come by a companys booth to meet the companys CEO or founder. Understand that I am the CEO of my own legal tech company who just happens to blog and have some aptitude using social media.

I dont know the company emailing me. I dont know the CEO. In most cases, neither I nor my social media/blog followers have any interest in the companys product.

The person sending the email doesnt even know who I am; they are firing off random emails to a list of recipients. In the PR or marketing persons mind, I am a channel to get the companys message out because I blog and use social media.

Though they may be selling something great, I have no reason to trust them.

One can only assume these companies are sending the same message out to lots of bloggers, reporters and influencers, all of whom know how to use the Internet to engage and build relationships. Its almost like saying, Yeah, I sell a tech product, but I am a total noob when it comes to using the internet, how bad did I embarrass myself?

So not only do the companies have to keep selling in an expensive and tiresome way, but they leave the people they ought to be connecting with wondering how innovative and tech-savvy the companies really are when they dont even know how to use the net when it comes to sales, marketing and business development.

How many of the companies have CEOs and founders strategically and effectively blogging to build a name, develop relationships and grow business? How many of those companies will have their audience seeking them out based on the name they have built and relationships they nurtured online? Probably none.

Sales, marketing and business development is best done, or at least started, online today. Not with websites and email campaigns but through mediums being used by your customers, prospective customers and their influencers. Blogs, Facebook, Twitter and LinkedIn should be used by company leaders as individuals, not by the company.

People learn about products, services and company leaders socially. They learn to trust a company, its leaders and their counsel through online engagement think blogging and social networks.

Dont get me wrong. Face to face discussion is critical to sales. But accelerating relationships and your reputation makes selling much easier.

Its never been easier to market and sell than today. But you dont do it the old-fashioned way, or else youll embarrass yourself.

If youve read this far and youre a legal tech exec attending LegalTech wanting to know how to leverage the internet for marketing and social selling, drop me a note. Lunch or a drink is on me and I wont be selling you anything.

Kevin OKeefe (@kevinokeefe) is the CEO and founder of LexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlogs help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Visit LexBlog.com.

LexBlog also hosts LXBN, the worlds largest network of professional blogs. With more than 8,000 authors, LXBN is the only media source featuring the latest lawyer-generated commentary on news and issues from around the globe. Visit lxbn.com now.

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Legaltech Exhibitors Are Clueless When It Comes To Marketing - Above the Law

Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself.

Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know.

Social media professionals are in demand, but getting the really plum jobs can be challenging. Much like sales careers, you have to prove yourself before big companieswith big payrollswill be willing to consider you. Here are some steps you can take to stand out from your competitors and land a prestigious job in social media.

Being a social media professional is a dream job for some people. Imagine working from anywhere and making a living on your wits alone. Who knew that being friendly would someday become a job classification?

Its a job a lot of people would love to do, so competition can really be fierce. To land your dream job, make sure you stand out from everyone else.

Sherry Grayis a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid.

Images courtesy of Unsplash, Neil Moralee.

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How to Become a Social Media Marketing Superstar - SocialTimes