Mediaboss Marketing

Published on January 9th, 2013 | by Derek Overbey

If you havent started marketing your business on social media just yet, 2013 is your year to jump on board! Weve created this beginners social media plan to help you hit the ground running. Lets get started:

1. Create and Secure a Business Page/Username Setting up a business page and username on the following big four social networks is crucial if you want people to easily find you:

2. Start a Blog Aside from obviously having presence on various social media sites, creating a blog also gives people the opportunity to learn more about, and interact with your company. Blogs are easy to create, can be quickly updated, and provide you with even more content to share on your social networks. Check out our post, Blog Wars: WordPress, Blogger, Tumblr Which Platform Rules? to find the best blogging platform for you and your business.

3. Listen & Connect - After youve set up your social networks, its time to listen to social conversations and build relationships. You can search for social conversations in the following places:

Its a good idea to find several contacts on the various social networks to build relationships with. Dont feel like you have to converse right away. You can just follow for a while and see whats being talked about. But, if you have something to add to the conversation, do it.

4. Share Content

Content plays a huge role in not only building an audience, but keeping one as well. Some of the content you can share on Twitter, Facebook, LinkedIn and Pinterest includes:

5. Stick with It

We all start social media marketing plans with the best intentions, but remember social media takes time and consistency to prove its worth. Results wont happen overnight. Some ideas to sustain your social media marketing plan include:

6. Measure

Its important to measure a number of elements of your social media marketing plan. Some measurement tools we like include:

7. Change as Needed

Part of your success includes analyzing what works, what doesnt and making changes. What you do today might not work next month, so stay flexible and go with the flow.

You have the power to make your social media marketing plan as successful as it can be. We hope these tips help you get off to a great start!

2013, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blogs author and/or owner is strictly prohibited.

Tags: Blog, Facebook, Facebook Insights, facebook search, linkedin, LinkedIn Insights, pinterest, social conversation, Social Media, social media for beginners, Social Media Marketing, social media marketing plan, social media marketing plan for beginners, social media tools, Twitter, Twitter Counter, twitter search

Derek Overbey Derek Overbey is the Senior Social Media Manager at VerticalResponse.

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A Beginner's Social Media Marketing Plan - VR Marketing Blog

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Contact Us

For more information or social marketing assistance, contact a member of the DPH Social Marketing Matrix Team (PDF, 19 KB) or:

Mike Newton-Ward, MSW, MPH Social Marketing Consultant

Phone: 919-707-5137 Email

Social marketing is about making health behaviors fun, easy and popular. Social marketing draws on the same research and planning principles that make commercial marketers successful at getting people to buy, say, a Ford rather than a Toyota, or to drink bottled water rather than tap water. However, instead of urging people to buy products, health and human service organizations use social marketing to support people in doing behaviors that will improve the quality of their lives and enhance societal well-being.

Many people think of advertisements or PSAs (public service announcements) when they think of marketing. However, both commercial marketing and social marketing are much more about removing barriers to doing a behavior, than it is about promoting demand or informing people.

Social marketing focuses on understanding the motivations, wants, fears and aspirations of our target audiences. This insight allows us to create programs and messages that both meet the wants of our audiences and achieve our public health goals.

Social marketing is a process to help you create a variety of interventions that make a health behavior something that your audience wants to donot just a decision to use messages and advertising. Social marketing is as much a mindset, as it is a set of tasks to doa mindset that asks, How can I make this behavior easy and rewarding for my target audience to do?

Social marketing provides a 360 view both of the causes of the problem you are addressing and its potential remedies. This allows you to choose the interventions that will have the most impact. The social marketing process provides a logic model with which to tie together all of your services, outreach efforts and messages into a coherent strategy. This audience-orientated approach allows for greater buy-in from the groups you want to impact.

Because it focuses on understanding the target audience, and the barriers and benefits that audience associates with doing healthy behaviors, social marketing allows you to create the right programs and the right messages for the right people at the right place and time. It allows you use your resources on the interventions that are most likely to move the needle on behavior change.

Using social marketing can put your program in a better position to receive funding. More funders of public health programs, such as the Centers for Disease Control and Prevention, the National Institutes of Health, and the National Cancer Institute are using social marketing, and are tending to include the use of social marketing as a requirement in their requests for funding proposals. Grant Makers in Health, a nonprofit umbrella group of foundations and organizations that promote health, has also commended social marketing as an effective approach to improving health.

Social marketing has been in use for over 30 years around the world. It has been used for a multitude of public health, environmental and safety issues. Social marketing draws upon the science of commercial marketing, which is continuing to research, develop and refine methods to draw upon. Social marketing itself has developed as an academic and practice discipline that continues to grow and develop. Therefore, there is tremendous experience and expertise to draw upon both for tried and true interventions and cutting-edge innovations.

Follow this link:
NC Public Health: Information for Employees > Social Marketing

Looking for SMX Social Media Marketing? Youre in the right place! SocialPro is our new name, but youll get the same cutting edge tactics, networking and great experience youve come to expect from this conference. We look forward to hosting you again or for the first time! The Marketing Land editors

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Learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms. Attend SocialPro to talk shop with your social media marketing peers and maximize facetime with industry experts in the sessions and through a variety of networking opportunities.

Formerly known as SMX Social Media Marketing, SocialPro sessions are created and moderated by the Marketing Land editorial team, ensuring youll learn what you need to know to stay ahead of the curve. The name change simply and more effectively ties the conference to its editorial roots and approach.

Whether youre managing communities or buying social media advertising, SocialPro is your conference. Youll be inspired by experts, meet others with your challenges, and get actionable tactics to drive traffic, increase sales and improve customer satisfaction.

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SocialPro 2015 - Social Media Marketing Conference ...

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