Mediaboss Marketing

I was fortunate enough to have met Heather at our Annual RE/MAX International Convention several years ago. I am in the Scottsdale market and am amazed how effectively Heather can work on various projects for me with the distance factor never becoming an obstacle. From marketing to social media and web design, I turn to Heather regularly for her creative and fresh approach. Heather is passionate about what she does and that passion is reflected in every project she works on.

Heather is well respected by her colleagues and has an excellent understanding of the RE/MAX system. Her magnetic personality and keen sense of task completion makes her a valuable part of any team!

Heather is an energetic and Knowledgeable Professional who gets the task done! I would recommend Heather to anyone who wants their social media organized and presented in a professional manner. Plus she is fun to work with!

Heather is a very detailed professional that Always Strives for Excellence. She is a Tremendous Asset to the organization!

"Heathers ability to train is amazing. She has a lot of patience and will explain it in a way that you will understand. Heather has gotten me up and running in this world of technology.

Heather is outstanding at her job, always there to help. I would recommend Heather to anyone that is looking for answers and solutions on technology.

Heather Holiday, has been a great assett to me transitioning over to RE/MAX ELITE from RE/MAX 2000. I have been amazed by her knowledge. Anytime I need any technical assitance with computers, software etc. she is always there to help. Heather, provides training for everyone at our office that is willing to take the time. If you are thinking of of changing the office that you work at and want to know how to use all of the tools and then some that RE/MAX has to offer this is the office to come to! If you just need someone to help you with designing shes the one to go to. She is so creative!

The personalized training Ive received at RE/MAX Elite is the finest Ive ever had in my 30 year sales career. Heather Holliday tailors her programs to fit an agents needs. Heather recognizes that one size does not fit all when it comes to agent training. I learned more about social media in three one-on-one trainings than I learned elsewhere in a $400 multi day training program. The library of materials available on the RE/MAX intranet is unbeatable and covers just about any subject. I am extremely happy with the training support I get with my company. Top notch!

Her vision for my website and Facebook business page was just what I was looking for! She is knowledgeable, professional and knows her STUFF! I highly recommend Heather and her expertise in social media and web design.

This women, the service she provides, and the knowledge she has of social media marketing is unsurpassed in the industry. In addition to guiding you down the correct path to maximize our marketing presence, when you ask her; how can we do this, or can we try this, its done the next day. If its not done, you get an e-mail with a variety of options to choose from. We opened a new RE/MAX office this weekend. We havent officially opened the front doors, yet we are already getting clients and calls. That is directly attributed to the efforts and knowledge of our exceptional broker, complimented by Heathers skills and knowledge. Thank you Heather!"

Heather, this is totally unbelievable!!! My new website is so wonderful tells about the communities, shows the listing in each category, balloon maps, love the groups all the Waterfront listings together amazing!!! Easy to navigate I truly cannot believe this is my website!!! Ive been so lost in the shuffle of Web Sites very professional! I cannot thank you enough!!! WOW!!!!!

Heather is a tremendous asset to our RE/MAX network, her office team and the RE/MAX Associates she works with. Her level of expertise is second to none, and she continuously contributes great ideas and best practices that further our knowledge. From my position as the head of Technology Training at the RE/MAX Headquarters in Denver, I only wish I got to work with Heather more in the same office! Thank you for everything you do for us and your office Heather!

Heather brought her expertise and creativity with social media to both of my businesses. Her willingness to share her ideas, but also teach me along the way were amazing. I would HIGHLY recommend Heather/ Social Marketing Nut to everyone. Thank you Heather.

Heather is very knowledgeable and passionate about what she does. I have worked with multiple marketing companies since my companies inception and she was able to bring together my vision for the companys marketing plan where others had failed. Through her efforts since, I have seen multiple positions on the first page of Google searches that pertain to my companys services. Heather was able to achieve success where the others could not and now I am competing with companies that have been in business in my region for a much longer time. I highly recommend Heathers services.

Read the rest here:
Social Marketing Nut, Inc

What Is Social Marketing?

Please note this toolkit is under revision. Created in 2007 this toolkit lacks the benefit of a social media strategy and contains outdated resources.

The more we increase the active participation and partnership with young people, the better we serve them...and the more...we increase our public value to the entire community. -- Carmen Martinez

Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term approach to changing human behavior.

Social marketing uses the same collection of tools to "sell" healthy behaviors that are used to sell jeans. There are four basic principles of commercial marketing. They are referred to as the "4 Ps".

P1 - Product is what you are marketing. In social marketing the product is a behavior change or a shift in attitude. For example, a campaign may be designed to increase condom use or to convince adolescents that spreading rumors is harmful or dangerous.

P2 - Price is the cost. In social marketing, price is the cost of changing behaviors. It is difficult to price the personal costs of using a condom when the individual commits to a new behavior that had been identified as inconvenient, time consuming and embarrassing. The goal of social marketing is to reframe the recommended behavior change so that the consumer realizes that the benefits of change outweigh the efforts or costs.

P3 - Place is where and how the priority population can be reached. In social marketing, place represents all efforts to make the behavior change as easy as possible to a consumer. It might mean offering free or inexpensive condoms at convenient locations (i.e. schools, bars, or restrooms) or changing a clinic schedule to accommodate busy students.

P4 - Promotion is the ways used to notify the public about the change messages. Advertising is just one method to achieve this goal. A promotion campaign includes incorporating messages about the recommended behavior change into all existing programs in the community in order to reinforce the message on multiple levels.

Social marketing employs a fifth P that is not included in the commercial campaigns. This special component of social marketing is:

P5 - Policy is the intent to influence policy that will not be punitive but will promote positive behavior change.

Social marketing uses a commercial approach but for different outcomes. Below are some of these differences:

Meets the needs of the priority population

Shorter term commitment and involvement

Social marketing research is usually more thorough than commercial research because facilitating enduring individual and social behavior change is complex.

Why rely on a social marketing approach?

impacts a significantportion of the priority population

facilitates active behavior change over a period of time

stimulates change with limited resources

develops creative ideas

community partnerships becomeassets that compensate for limited funds

elevates the voice of the priority population and increases community identification

influences policy and promotes positive social change

The approach works within limits!

Social marketing is not always a success. If the attitudes and behavior changes you are encouraging are still not perceived as beneficial, acceptable and attainable by the priority population, it may not be worthwhile to develop a social marketing campaign at this time. In this situation, it is better to introduce a behavior change recommendation by developing connections with community and agreeing on a unified goal before planning a social marketing campaign.

See How Sally Decides If a Social Marketing Campaign is Right for Her Organization

Continued here:
What is Social Marketing - CA PTC

From the Back Cover

Create an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more.

This practical guide demystifies the process, dispels the myths, and empowers you to develop and implement an effective, day-by-day plan for social media marketing success.

Learn with specific, hands-on exercises

Effectively pitch a successful social media campaign inside your company

Get to the sweet spot of social media marketingthe consideration phase

Master crucial techniques for Twitter, Facebook, and Google+

Plunge into mobile social with location-based services like Foursquare

Use the newest measurement tools to quantitatively show your success

You'll also find:

Best practices for launching your social media program

Great ideas for collaborative technologies to accelerate your business

Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Social Media Marketing: An Hour a Day, Second Edition

"If you're looking for the definitive guide on social media, look no more. You are holding it in your hands." Kip Knight, President, KnightVision Marketing, and former vice president of marketing, eBay

"This is an important book not just for marketers but for all business leaders. It's a must-read for current and future business leaders of all types!" Gautam Ghosh, Platform Evangelist and India Marketing Head, BraveNewTalent

"The thing I appreciate most about Dave's book is that it is not only prescriptive but also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice." Aaron Strout, Head of Location-Based Marketing, WCG

"This practical guidebook integrates social strategy with the tools and metrics. I have used it with clients and business students with great results." Ira Kaufman, PhD, Assistant Professor, Lynchhburg College, and President, Entwine Digital

Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.

See the article here:
Social Media Marketing: An Hour a Day: Dave Evans, Susan ...

What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.The Office of Digital Communications manages the main Facebook, Twitter, Instagram, Foursquare,YouTube and Vimeo accounts.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request form.If it is determined you have the content, expertise and time to maintain a channel, you are required to complete your Social Media Strategy document. Digital Communications is available for guidance during any point in this process.

Also, be sure to check with your schools communications office for any school specific regulations or branding guidelines.

Learn how to best utilize these tools with our platform specific best practices.

As two of the most popular platforms, we also provide an extensive list of Twitterand Facebook tips.

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

University Policies related to social media:

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Its a new communications landscape, with tremendous opportunities but also a lot to learn.

We developed these guidelines to provide everyone at the universityfrom communications professionals to department administratorswith basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

Please review the university best practicesand feel free to contact Digital Communications with any questions.

If you are looking to create an account, you must meet with Digital Communication to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting.

If you already have an account that was created prior to September 2013, please be sure to register your account with Digital Communications.

Digital Communicationswccontact@tufts.edu

Kaitlin ProvencherManager, Digital Content & Strategy kaitlin.provencher@tufts.edu617.627.6479

Kimberly Moniz Online Community Specialist kimberly.moniz@tufts.edu 617.627.2482

Original post:
Social Media Overview - Digital Communications

Definition:

What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.

Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases, alienate their intended audience or even get them kicked out of the particular social community they're trying to infiltrate, businesses need to use other methods to promote themselves.

To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members.

The main problem with social media marketing from a business perspective is that it can be incredibly time-consuming. Social media marketing campaigns are not one-shot affairs; they need to be nurtured over time. While big businesses such as Dell, Microsoft and HP have been using social media marketing effectively, they have the kinds of marketing budgets that allow them to assign x number of staff to conduct and manage social media marketing campaigns, resources that a lot of small businesses don't have.

Still, social media marketing is a type of marketing that many small businesses could benefit from, if only to find out more about what their customers are thinking - and saying - about their brand and their products.

Common Misspellings: Socail media marketing, social medea marketing.

Examples: The main goals of social media marketing are to build a business' customer base and to develop and manage a company's reputation.

More here:
What Is the Definition of Social Media Marketing?