Archive for the ‘Social Marketing’ Category

The Community Guide – Health Communication and Social …

Health communication is defined as the study and use of communication strategies to inform and influence individual and community decisions that enhance health (NCI 2001) .

Social marketing is the use of strategic marketing practices to influence social behaviors not to benefit the marketer, but to benefit the target audience (Kotler & Andreasen, 2003).

This table lists an intervention reviewed by the Community Guide, with a summary of the Task Force finding (definitions of findings). Click on an underlined intervention title for a summary of the review.

The following interventions, related to health communication campaigns, are separated by strategy. They can also can be found on the associated topic pages.

The findings and conclusions on this page are those of the Community Preventive Services Task Force and do not necessarily represent those of CDC. Task Force evidence-based recommendations are not mandates for compliance or spending. Instead, they provide information and options for decision makers and stakeholders to consider when determining which programs, services, and policies best meet the needs, preferences, available resources, and constraints of their constituents.

The content of publications of the Guide to Community Preventive Services is in the public domain. Citation as to source, however, is appreciated. Sample citation: Guide to Community Preventive Services. Health communication and social marketing. http://www.thecommunityguide.org/healthcommunication/index.html. Last updated: MM/DD/YYYY.

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Social Media Marketing | CrayFish Media

CrayFish Media offers a full suite of social media marketing services for your business. Whether you are a company of 10 or 100,000, we can help brand your business online, engage customers and boost sales. Our services range from web page design and search engine optimization to online media marketing and email campaign

Contact the CrayFish Media team about our social media marketing packages!

what is social media

Click Here to read our white paper, and learn more about how social media can impact your individual or organizations marketing needs.

The explosion of social media means businesses of all sizes have an equal chance to compete for brand awareness. Marketing tools are developing so rapidly, it can be difficult to keep up. Let us implement the most effective online awareness marketing strategy and help manage your next campaign.

Social Media Audits to find out how your online presence ranks compared to others in the industry.

Social Media Planning to develop a strategy for effective social media outreach.

Social Media Campaign Management to outsource your Facebook, Twitter and other social media posts and free up your staff time for customers.

Blog Development to develop and refine your blog for search engine optimization and brand awareness.

Click here for our detailed information on our service packages.

Facebook has the greatest impact on consumers purchasing behavior with a whooping 47% of social media users claiming that it does influence their buying decisions.

45 - 54 year olds are the fasting growing segment in social media. These are the CEOs, senior managers and high level executives that you could be trying to reach.

Users that follow companies on social media increases 106%.

You don`t need to be a rocket scientist to figure out the ever increasing importance of social media in your overall marketing strategy. Let the experts at CrayFish Media help you attain your goals!

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Social Media Marketing | CrayFish Media

Social Media and Recruitment White Paper

Learn how to effectively use social media for targeted outreach efforts.

As the number of social media devotees increases, and as recruiters devise tactical methods to reach diverse candidates, opportunities for a marriage between the two grow. Using social media for targeted outreach means employers can leverage its capabilities to tap into a more diverse candidate pooland potentially reap its benefits in terms of greater reach, compliance, convenience, and ease of access.

Topics Covered

Issues to consider when using social media for targeted outreach

The importance of diverse hiring practices

Why recruiters are using social media platforms for recruitment

How to use LinkedIn, Twitter, and Facebook for hiring purposes

Guidelines for navigating the process of diversity recruitment through social media

Using social media in recruiting is essential to succeed in todays competitive job-seeker market! Complete the form on the left and download your free white paper today.

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Social Media and Recruitment White Paper

Inbound Marketing: Get Found Using Google, Social Media …

Review

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."Guy Kawasaki, cofounder of Alltop, and author of Reality Check

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.

Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check

http://www.InboundMarketingBook.com

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Social Marketing Writing: Social Media Marketing Tips for …

Are you using social media to promote your startup? Would you like some tips on how to get your startup setup on social media the right way?

In the 21st century world where people can easily connect with each other online from another world, its essential that you have an effective social media business plan to get your startup off the ground. Since billions of people are connected on social media sites, youre truly missing out if youre not tapping these exceptional resources. Here are some surprising numbers on the total active users on popular social networks:

Facebook: 1.41 billion Twitter: 288 million LinkedIn: 347 million Pinterest: 70 million

Clearly, these roll counts show that social media is a great way to gain exposure for your startup if you put in the effort to make a solid presence on it. From large corporate firms to mid-level agencies and brand new startups, social media allows businesses to leverage power in attracting more loyal clients or customers.

Thanks to their huge resources and manpower, larger companies often can easily keep pace with the latest social media changes to reap a good profit. However, small firms and startups typically struggle in this case due to a lack of money and business connections. Thats why Ive decided to create the following guide with 7 tips on how to get your startup setup on social media the right way

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Social Marketing Writing: Social Media Marketing Tips for ...