Mediaboss Marketing

The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way behind us.

Those in the know are using social media to share their ideas, businesses, and day-to-day lives. Some of them are making millions from posting pictures online and uploading vlogs to YouTube, and others are using social media as a major strategy to scaling venture-backed startups.

The following social media influencers are all contributors to a new book called 3 Billion Under 30, brought together by 21-year-old Jared Kleinert, a TED speaker and go to marketing consultant for #1 NYT bestselling authors, Fortune 500 companies, and even the United Nations. Who are they, and why should you be following them? Heres your answer.

Jake Paul just turned 20, and yet he has over 17 million social media followers. His videos, which originally were posted on Vine and now span over Instagram, YouTube, Musically, and other platforms, have gained over 4 billion views combined, and Jake has been able to turn his social media stardom into other ventures.

Hes now the founder of TeamDom, which includes investors like Gary Vaynerchuk and Shots Studios (whos in turn backed by Justin Bieber, Pete Cashmore, and other media titans). Hes also become a successful actor. Companies ranging from Coca Cola, Beats, Universal, and others look to Jake and his crew to market their products to millennials and Gen Zers.

Related:5 Ways Startups Find the IdealSocial-Media Influencer

Shaun McBride, or Shonduras, may very well have been the first to partner with a corporation for a sponsored Snapchat story. Disney saw the potential for influencer marketing via Snapchat and decided to work with Shonduras to showcase their parks.

Shonduras has quickly become one of the top social media influencers on the web, most notably via Snapchat. Hes been able to leverage his following to earn revenue for his company in a variety of ways, from keynote speaking to selling merchandise, branded content, and more. Now hes looking into different ways to push digital content creation to its limits, and have the Best Day Ever during all hours in his climb.

Neil Patel is the cofounder of Crazy Egg, Hello Bar, and various other companies. He is also an investor, a writer with a New York Times bestselling book and multiple online columns, and an influential marketing mind for companies ranging from Amazon and NBC to GM, HP, and Viacom.

Neil has been a prolific marketer since his teens, when he was using SEO to help companies earn eight figures in additional revenues annually. Over the years, hes mastered content marketing, paid traffic, social media marketing, and more to make millions of dollars and share highly valuable products hes created for the tech and business communities. On his blog youll find extensive guides to almost any marketing-related question or process. Its worth many reads.

Related:10 New Ideas for Making Money on the Side

Brands like BBC, NASDAQ, SoulPancake, and others have a secret weapon in Virginia Salas Kastilio and her consulting firm, which comprises of the top Snapchat influencers all across the world. A third culture kid who went to over a dozen different schools and managed over a billion dollars at Apple and Orace without a degree, Virginia decided to start from scratch and build an online following.

What resulted is not only her own personal brand and following, but marketing knowledge that other companies, individuals, and organizations have found highly valuable ever since. Shes been sharing her ideas through an online school called Snap and Stream. Tune in to hear how she predicts the marketing world will trend in 2017 and beyond.

This survivor of anorexia and cancer has built an army of over 5 million YouTube subscribers who watch his daily vlogs, competitive eating challenges, training sessions as a sponsored bodybuilder, and candid thoughts on coping with lifes challenging moments.

Furious Pete works nonstop and leverages his influence on social media to market television shows he hosts in Germany, his own line of apparel and supplements, various brands that sponsor him to eat and train, workout routines and programs, and more. If you can see past his Guinness World Record attempts and heavy lifting videos, youll see a marketing machine at work even when he (rarely) sleeps.

Related:10 Habits That Will Dramatically Improve Your Life

Cyrenes business is a mix of that from Shonduras and Virginia Salas Kastilio mentioned above. In her own right, shes an influencer commanding tens of thousands of dollars per campaign to promote companies like Walmart, Samsung, The Voice, MTV, Lionsgate, and a flurry of other companies. Her unique Snapchat art is family-friendly and fun, making her one of the most liked and relatable influencers on social media.

Cyrene also curates a community around Snapchat through her site The11thSecond, which is also the basis for a book shes releasing in February. She not only shares the Snapchat names for different people you should be following on her site, but she herself is someone you should follow to learn more about leveraging the platform for your marketing needs.

Related:How 3 Social Superstars Built Huge Followings Fast

Kristina is many things, including the founder of Kayture, a fashion blog and small team of talented individuals who work with Kristina to deliver exposure and creative help to brands like Dior, Guess, Louis Vuitton, Dolce & Gabbana, and many others. She has over 2.4 million followers on Instagram alone, and millions of monthly readers at Kayture.

She became one of the first social media influencers and fashion bloggers to work with these high-end brands, and in 2015 she signed a seven-figure deal to be a LOreal Paris spokeswoman. Her creative works should be studied not only as art, but as a case study in turning social media into a platform to pursue other business interests.

Coco and Breezy are twins living in New York City whove developed a line of designer sunglasses under their names. Within weeks of moving to the city and starting their new business, their glasses were on all the big celebrities like Ashanti, Beyonc, Rihanna, Prince, and others.

Not only do they have a successful business through their designs, but theyve also began DJing and making a name for themselves in commercials for Diddy, or partnerships with Hersheys, Jolly Ranchers, Adidas, Transitions, and other companies who want to tap into their lifestyle brand and leverage their online and offline creativity.

Related:Tim Ferriss: If You're Not Happy With What You Have, You Might Never Be Happy

Caroline Ghosn herself is not a social media influencer, but she is the founder and CEO of Levo, which is the top online destination for career advice pertaining to millennials. Her company is backed by the likes of Facebook COO Sheryl Sandberg and the Mightybell CEO Gina Bianchini, and uses social media to advance their readership and value to consumers.

The result is a network for millennials to use in navigating their careers and succeeding in the workplace. Levo is masterful at content marketing, and at leveraging their online presence to secure interviews and collaborations with the likes of Warren Buffett, Soledad OBrien, Kevin Spacey, and others.

While Matthew is not profiled in Jared Kleinerts new book 3 Billion Under 30, I had to include my amazing business partner, best friendand brother as a bonus component to this list. Matthew has been able to leverage his online following to accelerate the growth of our companies and help us inspire, motivate and educate other entrepreneurs through our content and free small business forum.

With these social media influencers as examples, we challenge you to revisit how you are using social media to market yourself and/or your company. Are you investing time into new platforms and attempting to become the first mover, or are you still unconvinced that these tools can help you reach more customers and help more people? If you like this article, please share it and tell us how you plan to better market yourself through social media.

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made E...

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9 Top Social Media Influencers Marketers Need to Follow - Entrepreneur

Ford has hired its first ever chief brand officer. The automaker poached Musa Tariq from Apple, where he was the head of the companys global social media and digital marketing efforts for its retail business.

Tariqs hire comes at a time when automakers are increasingly fending against tech companies, like Google and Uber, that operate on the premise that car ownership will be a thing of the past and that consumers primary interaction with vehicles will be through a ride-hail network.

In Ubers world, consumers purchasing decisions will be based on the convenience and efficiency of the ride-hail network, not on which car will bring them from point A to point B. To fight against that future where the make and model of a vehicle are rendered irrelevant, getting the branding right becomes exceedingly important for automakers.

Its not surprising Ford has turned to the very industry that has birthed a swath of companies attempting to chip away at its core business of selling cars to individuals. The automaker has spent the last three years working to position itself as an auto and tech company with the limber mentality of a startup.

Before Apple, which Tariq joined in 2014, he worked at Nike as its senior director of social media.

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Apple's head of global retail marketing is going to be Ford's first chief brand officer - Recode

Forbes

How Dippin' Dots Turned a Frosty Crisis with Press Secretary Sean Spicer into Social Media Gold Forbes My company, The Marketing Zen Group, is the social media agency of record for Dippin' Dots. Over the weekend, we listened and watched as old tweets became a new point of contention on social media. Before the workday even began Monday morning, we ... How Dippin' Dots Made the Most of Unexpected Attention From the White House Press SecretaryEntrepreneur all 88 news articles »

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How Dippin' Dots Turned a Frosty Crisis with Press Secretary Sean Spicer into Social Media Gold - Forbes

SOUTHINGTON Two Southington High School students put together a 30-page report on ways to better market the Apple Harvest Festival, ideas that are being put into practice by the festivals public relations firm.

Festival committee co-chairman Tom Lombardi said Emily Daley and Sydney Krolls suggestion about social media marketing in particular is being taken to heart.

Last year, the town hired Walsh Public Relations of Bridgeport to handle the festivals marketing. The firm was chosen in part because of its experience with social media marketing, an area where the Apple Harvest has had little reach.

From this section: Silver Alert issued for missing Southington teen

Lombardi said the festival has always had a Facebook page but has added other platforms such as Twitter to reach teenagers and a younger demographic.

Its going to be much more active this year, he said.

Daley and Kroll presented their report to the committee last week. They based their findings on nearly 170 interviews they conducted at last years festival, which helped them collect data on demographics and the reasons people come to the festival. The report was part of the students marketing studies.

Jim Champagne, the festival coordinator, said the girls suggested a presence on the social media platform Snapchat, which they said is used primarily by teenagers. Walsh Public Relations hadnt initially planned to start a Snapchat account but will do so after hearing the report.

Those two high schoolers felt that social media was the best place to catch that young demographic, Champagne said. Were going to take that information and use it.

He was impressed with the work the two had put into the study as well as their presentation to the committee.

It was nine months worth of work, Champagne said.

The festivals main demographic is families. Festival committee members are also hoping to draw more young people. Lombardi said the study and report was a great way to involve high school students with the towns signature event.

It was good to get the school involved with local government, he said.

jbuchanan@recordjournal.com 203-317-2230 Twitter: @JBuchananRJ

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Southington students provide input on Apple Harvest Festival marketing - Meriden Record-Journal

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Digital outlets have dominated conversations about marketing over the last decade, and are understandably a huge focus for marketers. According to the IAB, cross-platform digital ad spend grew to a staggering 4.8 billion during the first half of 2016 and forecasts estimate this is only set to keep increasing.

But television is still the biggest individual platform by ad revenue, accounting for a record 5.3 billion in ad spend in the UK during 2015 and its delivery is extending across new devices and platforms. Whilst the TV set still accounts for the majority of viewing, consumption increasingly extends to other screens, companion devices and digital platforms, driven in particular by the rise of online players and streaming services.

And as the world of TV viewing transforms, so too must the way in which it is measured.

As an international provider of TV measurement services, we have a holistic view of how the demands of TV measurement are changing. Our TV to TV report, compiled from insight from our business around the globe examines how measurement is evolving from measuring the TV set to measuring TV as a cross-device, cross-platform medium. In short, how its evolving from Television to Total Video.

Here are four examples of key changes in the TV industry and how TV measurement can and has responded.

Over recent years, broadcasters have embraced online services as an extended means of distributing content. Online video services not only enable broadcasters to extend viewing across devices, but also give consumers access to content whenever and wherever they choose. Far from being a threat to television, as a distribution method the internet has liberated TV content and the advertising that sits alongside it - to be available anytime and anywhere.

TV currencies have responded to this shift by capturing census data from tagged online players, which is then combined with panel data to provide people-level insights into audiences online consumption. In other words, sophisticated data integration has become critical. Today, its all about a hybrid approach to measurement, integrating census and panel data to ensure a complete view of the total audience.

Social media platforms have emerged as a complementary part of the broadcast experience and are playing a rapidly growing role in how the value of TV extends within and beyond the broadcast window.

Marketers are now able to leverage the engagement opportunities that span from broadcast across social channels. By understanding the social media patterns around specific programmes, broadcasters can extend viewer engagement beyond the TV broadcast itself, and brands can understand the best way to enhance targeting of more socially engaged viewers.

Second screen engagement can also be maximised via companion apps; for example, our SyncNow Automatic Content Recognition (ACR) technology helped Talpa one of the worlds leading TV format, production and media companies to enhance TV viewer engagement via a play-along app for their popular quiz show format What Do I Know. Thanks to the technology, Talpa were able to measure engagement and programme loyalty from over 500,000 active second screen users in the app during broadcast time.

Programmatics uptake in the broadcast sector, whilst slow, is steadily gaining traction as a new mechanism to trade advertising.

As the volume of user data available and number of channels and services on offer grow, we can expect the application of programmatic advertising methods in the broadcast space to increase. Sky, for example has been pioneering an ambitious data strategy through its Sky Ad Smart programmatic tool, with the aim of offering viewers a personalised advertising experience.

For marketers, the benefits of real-time measurement could present a huge opportunity. At Kantar Media, this is something weve been doing in Brazil for many years; providing the industry with information on their audience in real-time throughout every minute of the broadcasting window.

Whether offering regional linear broadcast content or providing interest-based short form content via YouTube, niche TV and video channels have proliferated in recent years, driven by greater bandwidth on cable channels, the transition to digital TV and lower barriers to entry for online only platforms. The move of BBC 3 to be completely online in the UK is an example of how broadcasters are opting to target youth audiences via on demand services rather than live channels. This is a golden opportunity for marketers to reach a readily engaged audience in a targeted and focused way.

Measurement is rising to the challenge of capturing niche viewing by integrating census level data and return path data or set meter panel data with traditional currency panels. At Kantar Media we are increasingly following content across platforms (something weve already got planned for Norway) rather than being led by a linear schedule.

There is a catch, however. The new, more complicated and nuanced, world of television measurement requires more active participation from both broadcasters and media platforms. In order to achieve a truly unified industry currency, content owners will need to provide better meta data and online video players will need to join broadcasters by ensuring they have transparent and auditable measurement systems in place.

TV is still king of content - whether it's watched from the comfort of a sitting room on the TV set or on a smartphone from the beach - and the opportunities it offers to marketers and brands are second to none. However, the transition from Television to Total Video means the industry continues to challenge ourselves to budget, plan, execute and measure brand campaigns to understand an audience holistically regardless of how, when and where they are consuming content.

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How TV measurement for marketers is changing: Social, programmatic, and more - Marketing Tech