Mediaboss Marketing

Fathers Day is as lucrative for marketers, as its maternal counterpart. The day is growing both in terms of spend and the influence is estimated to reap almost $15.5 billion in spending this year. Moreover, a major share of this spending will be directed towards events or experiences, predicts the National Retail Federations annual survey. Now, that is a great prospect for businesses and brands of all sizes!

Getting your brand involved in the Fathers Day marketing bandwagon requires a prudent game-plan. And, if youre still stuck with run-of-the-mill marketing concepts, then its time for an upgrade. Taking your marketing initiatives to a personal level is perhaps the smartest thing that youll be doing to engage with your customers emotionally. While youve probably thought about offering typical discounts on your products to attract more people, this way you can make your marketing way more personalized.

Successful implementation of this personalized marketing approach depends mostly on storytelling, leveraging big data and zeroing in on consumer demographics. The rest though, is all about selecting the right marketing channel. And, since it all boils down to engaging customers on a personal level-nothing serves better than leveraging social media for the purpose.

The following are some of the most viable social media marketing strategies that you can incorporate this Fathers Day to benefit your brand to the fullest.

Hit the right customer sentiments with some genuine storytelling

Emotional storytelling is undeniably the best example of how marketing works today, especially, if its an event focused campaign. Fathers Day is an event that celebrates one of the most special relationships that people share. Thus, brands shouldnt look to make quick gains, but instead implement a much more sustainable content strategy to develop brand identity and awareness.

Your content doesnt have to break all barriers of innovation in order to achieve this. Be it a small Facebook post, a simple Tweet with a hashtag or an interactive video, the content has to emphasize friends and family, stirring the gamut of real emotion. The My Bold Dad campaign initiated by Toyota during Super Bowl 2015, is a perfect example of a brand promoting a customer-oriented vision of a simple yet profound part a brand plays in an individuals life. The campaign ran with a #OneBoldChoice hashtag, and the compelling video captions encouraged people to put in their efforts, appreciating the Fathers Day.

Its evident that brands like Toyota have consistently focused on uplifting brand identity. This has helped them to continuously nurture winning moments of consumer choice. So, try and tie up your brand to peoples emotions. That way, you will be able to garner genuine and long lasting consumer engagement.

Count on big data and analytics for targeted marketing

With time, more and more brands are leveraging big data to mitigate several business gaps. If you are in the same league, then dont hesitate to use it for your Fathers Day social media campaign. Big data can help you streamline your marketing campaign by offering you crucial targeted insights on your existing customers.

Your customer data repository may have many fathers. Try and tap into each of these prospects to identify some common traits that you may target in your campaign. Remember, the demographics and preferences often tend to vary. So, leverage some analytics or take help of a high-end ORM (Online Reputation Management) platform to assess their sentiments and find out what they actually want. This will help you craft a targeted message that will appeal to them both emotionally and intellectually.

Implement a themed social media ad campaign

Social media serves as an ultimate platform for brands to mold and humanize the real persona surrounding their identity. And thus, with time, thematic social media ad campaigns have transformed from being just trends to established norms. To give a distinct face-lift to your brand image, focus on spicing up the festive fervor surrounding Fathers Day with a creative social ad campaign. That way, you will be able to stay in line with the audience emotions. Try and figure out an ad framework that perfectly balances sentiments, innovation and virality to create a distinct social ad campaign with substance. Remember, going against the clichd dogmas of defining parental roles will help your ad to strike a chord with the innermost inhibitions of your customers.

Few years ago, Dockers took an entirely new approach about Fathers Day ad campaign. It came up with a video showing the employees of the brand recall memories associated with their father and share advices passed down by them. This emotional ad campaign was a part of the brands #AllAboutDad social stint. No wonder, the campaign went on to be a big hit!

This Fathers Day help your brand make a statement, even if it is not an acclaimed thought provoker when it comes to fathers. Dig in deep; search for something meaningful that can well be your brands pitch for the event, even if it requires a creative twist. After all, fathers are special too, and they also deserve their share of beaming monochromatic tributes and innocent throwbacks.

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Envisioning an Effective Father's Day Social Media Strategy - MarTech Advisor

Shopify has announced that Kit, its platform that manages social marketing through SMS, will now be available to all Shopify merchants for free.

Shopify currently has 400,000 merchants on its platform. Kit, which Shopify calls a virtual employee, connects to a merchants associated Facebook account and other social media. It proactively notifies merchants to run Facebook ads, market products, update customers, run reports, and send emails to new customers.

To date, Kit has had over 3 million conversations with merchants since joining Shopify in April 2016, when the San Francisco-based company was acquired.

Kit can also be upgraded with the Kit Skills Library for other integrations, such as assisting merchants with inventory, SEO, Facebook dynamic product ads, and product photos.

Shopify has been making a push to boost its all-around services for users on the platform. It recently announced the launch of Shopify Pay to tackle cart abandonment, and launched its own POS card reader for ecommerce merchants that do festivals and pop-up shops.

The company has been bullish on its mobile focus; in its last financial report, mobile traffic to its merchants stores reached 69 percent, and made up 55 percent of orders.

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Shopify's social marketing bot now free for all merchants - BetaKit

If youre thinking about whether social marketing is ideal for your business, the verdict is in social networking is an extraordinary approach to drive rehash business and to pull in new client. Social networking gives advertisers a voice and an approach to correspond with associates, clients and potential shoppers. It customizes the brand and helps you to spread your message in a loose and conversational way.

The genuine force of online networking originates from the capability to make a group around your organization and make advanced discussions with your clients and customers. Social marketing in Miami experts esteem uprightness, genuineness, and transparency. M3 promises to function as hard as could reasonably be expected for our customers to verify they are effective in the social networking world. The professionals are glad for the way that they take the time to educate the customers about how to effectively utilize social locales like Facebook, Twitter, and others.

Social marketing in Miami services include:

If there are many SEO instruments, there are thousands more online networking apparatuses because of the blast of open source programming and a bigger gathering of people. Discovering apparatuses to track execution, open doors, administration and progressively could be overwhelming, however M3 experts can help contract your decisions focused around plan, assets and situations.

This is an in-profundity dissection of your sites vicinity over the different informal organizations and a system for approaches to enhance it. Not every site has a spot on Digg or MySpace, so the experts give recommendations to practical choices including corner open doors and significant standard strategies.

Is your rival making an amazing showing with features, web journals, link bait, gadgets or group building? Social marketing in Miami specialists recognize their strategies, potential administration suppliers and activity cautions that you can begin executing to shake their hang on your industry.

The experts will recognize the informal communities where you ought to be taking an interest and where individuals are discussing you. They will additionally help you make and deal with your online networking profiles to pull in guests and influence the two-way discussion. Want to spread bliss to your clients by providing for them something that is helpful or important to them? The professionals can make intelligent brands that will position you as a dominant presence in the business and have clear third party referencing profits.

The specialists will take a gander at your Web webpage and see whether you would profit from an intelligent gadget battle. This incorporates distinguishing what kind of gadget may work for your site, its likelihood for achievement, and what your rivals are (or are not) improve and how you can that.

Social marketing in Miami services are to put your organization in a position to take advantage of the two-way discussion commonly happening in the middle of you and your clients. M3 services are intended to demonstrate to you where individuals are discussing you, the ranges where you can best get included, and the strategies you ought to use to help expand brand mindfulness.

Photo By maxamillion32 from Pixabay

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Scope of Social Marketing in Miami | Good Herald - Good Herald

In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online.

Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67 billion by next year.

It's not clear how Google really gauges social media when it comes to ranking websites. That's understandable, considering the search engine has always been very secretive about its algorithms. What's clear at this point, however, is that social media does help in driving traffic to your site, albeit indirectly.

The correlation can be found in the top ranking websites, which also have very strong social media signals. So even if Google says that social media shares don't really count as one link, a large volume should account for something.

Below are just some of the ways social media marketing can boost rankings:

Cultivates Relationships With Customers

Social media provides an easy platform where businesses can directly interact with their customers. More than superficial interaction, it actually allows you to develop a relationship with your clientele. Successful use of social media even gives the power to the consumers to dictate how product value is offered. It's not just about numbers, but rather making them feel that they have a stake in the company. Cultivating your customers through social media will drive more traffic to your site, resulting in a better ranking on Google.

Links to Your Website

The main purpose of social media is to raise awareness of your product or service. The main goal of Google, meanwhile, is to give the most relevant result when users submit a query. Posting your web address on your social media pageand asking your customers to share itwill also drive traffic to your website.

Businesses are always trying to figure out where their customers are, especially if their websites fail to get traffic even when they have existed for quite some time. Social media offers a ready customer base, with its almost three billion population. The trick is how to harness it.

Means to an End

You should keep in mind that social media is just a means to an end, as Google doesn't really recognize any of it in its search engine results page (SERP). Knowing this, it's important for you to make great content that can possibly go viral. YouTube, in fact, has become the battleground for marketers to create the next viral video. It may not directly lead traffic to your website, but it does make for perfect brand recall. Of course, knowing the attention span of Millennials, you'll need to routinely churn out great content to be effective.

In sum, just remember thesesimplesteps to boost your Google rank with social media.

Customers, however, are not as keen to forgive on social media, as compared to websites, when the company fails to respond immediately. As such, it's best to appoint an administrator tasked to respond to queries or complaints on your social media page so your customers walk away happy. This increases the chances of visitors recommending your business to their families and friends.

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How Social Media Marketing Improves Your Google Rank - WebProNews

Mental health charity Spur Projects has announced that Ogilvy Brisbanes recently departed managing director, Russ Vine, has joined the organisation as a business development adviser for its new social impact offering.

SPUR:LABS is a profit for purpose social consulting service that aims to help clients be more innovative with their behavioural change campaigns, social marketing and corporate social responsibility.

Commenting on his new role, Vine said: Ive helped to deliver some of Australias largest and most successful social marketing campaigns in the past four or five years, but have always admired the kind of data-driven, tech-enabled edge Spur Projects brings to its work.

Russ Vine

When I discovered the plan to form SPUR:LABS and offer third-party clients a chance for their own campaigns to benefit in a similar fashion, I had to get involved.

I think the Spur approach is very much the future for social marketing and would benefit hugely any organisation that wishes to deliver genuine social impact.

Spur Projects founder and managing director, Lee Crockford, will take on the role of creative director for SPUR:LABS.

He said the new agency will offer clients a chance to make a difference at two levels simultaneously.

The solutions we create for clients will not only help them engage their target audiences in a far more innovative and effective manner revenue from SPUR:LABS will be used to fund Spur Projects charitable work, he said.

Every client who works with us will not only achieve their own social impact goals they will also be helping to fund our cutting-edge work in male suicide prevention.

The new offering has profit for purpose baked into its DNA.

Technical director William Stubbs added: We got along with Russ like a house party on fire, but it was the fact he was equally passionate about the profit for purpose concept that had us thinking this could be something really special really unique. We believe the world needs something like SPUR:LABS.

SPUR:LABS will have a presence in both Brisbane and Melbourne, and is expected to grow its client portfolio from both the private and public sectors.

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Former Ogilvy MD Helps Launch Social Impact Agency - B&T