Mediaboss Marketing

DH Vancouver Staff Aug 09, 2017 10:05 am 220

Digital agency 6S Marketing has acquired Vancouver-based social media company Motive Communications, the company announced today.

6S Marketing,a leading digital agency with offices in Vancouver, Toronto, and New York, will now offer broader social media services, as Motives client roster will be transitioning over to the company.

The deal is the beginning of 6S Marketings expansion plan in the social media division across their North American offices.

Were investing in an essential evolution of our services, Chris Breikss, 6S Marketing Co-founder and CEO, said in a statement. Social media and content-centric marketing are core components of a successful digital strategy. This unlocks an incredible opportunity to leverage Motives resources and capabilities to ensure 6S remains at the forefront of the industry.

Sheng Li Digital, 6S MarketingsChinese-language marketing division, is also hoping to grow its social media services withWeChat and Weibo.

Motives founder, Mitchell Fawcett will join the 6S Marketing team as VP Partnerships & Social Strategy.

Fawcetts new leadership role is expected to bring new and vital services to the companyincluding strategy development, content marketing, influencer marketing, community management, paid media, and training, as well as a full range of creative production services.

DH Vancouver Staff

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6S Marketing acquires Vancouver social media agency - Daily Hive (registration)

EXCLUSIVE: What does An Inconvenient Sequel, Fruitvale Station,The Zookeepers Wife, Leonardo DiCapriosdoc Before the Flood, Lion, The Hunting Ground andWhere to Invade Next all have in common? Its Picture Motion, a New York-based company that develops social impact and grassroots marketing campaigns for films. The company was founded in 2012 by Christie Marchese and joined one year later by Wendy Cohen. Both are former marketing executives from Jeff Skolls Participant Media.

Since opening their doors, they have shepherded through the grassroots efforts on scores of films documentaries and features with very specific social impact messages. I feel like I have activist ADD, joked Marchese. Weve done over 80 films now.

Ina Maria, Erin Mayhugh

The idea for Picture Motion started while both worked at Participant. Wendy and I always had this idea of this company and often talked about what our dream company would be. Marchese left Participant and began consulting for independent filmmakers and ended up helping Righteous Pictures with The Last Survivor about the survivors of genocides across the globe and then Web, a story about Peru getting the Internet for the first time.

I love documentary film because it is cinema as investigative journalism, said Marchese. Soon, she began getting more and more projects to work on and then Cohen came and joined. When they first started they had three films to work on: all three were documentary films Its A Girl, Speak and Bully.

Documentarians take note. There are two things that Picture Motion has found that works best in helping to promote these kinds of films (and what they have had great success with). Finding the rightnon-profit partnership and having a grassroots distribution network.

Cohen noted that they have helped market films that cover such a wide range of topics adoption in China, healthcare, climate change, education, homelessness, immigration, sexual assault, women in the military, the refugee crisis, gender politics, and economic, social and racial justice. They have covered such a gamut that it seems it would make them experts on these topics.

We stay away from calling ourselves experts in any area, but we are experts in finding the experts, said Marchese. We really pride ourselves on our relationships. We have great partnerships with the issuary leaders, non-profits and activists on all the campaigns.

How long do campaigns run? Some are one month and one campaign First Generation they worked on for two years. First Generation was about four high school students who strived to become the first ones in their families to go to college and thereby break the cycle of poverty. We came on for two months at the beginning and as we worked, we learned because the filmmakers themselves were experts, said Marchese. Eventually, Wells Fargo bought the digital distribution to the film and it was on the Wells Fargo website. It was funded by impact, driven by impact and Wells Fargo came in to have a recognizable brand and that gave it a distribution boost.

On another project, the eight-part, original docu-series from Epix,America Divided aboutinequality in education, housing, healthcare, labor, criminal justice and the political system, Kellogg came in and supported it. Norman Lear executive produced the film and Marchese previously worked for a time with Lear.

One of things that we pride ourselves most on is the number of filmmakers whom we have worked with, said Cohen. When they return to us, its a validation of our work and its so easy because you already know each other. Our company is all about relationships whether it be with filmmakers, producers or studios.

One of those filmmakers who has come back more than once is documentarian Matthew Heineman (Cartel Land) who worked with Picture Motion on his Escape Fire: The Fight to Rescue American Healthcare and is working with them again on City of Ghosts, which documents Syrian rebel journalists who are risking their lives to make sure everyone knows about the atrocities committed by ISIS in their country.One of these men had his father and brother executed to get him to stop, but he will not back down, determined to lay pure evil bare to the world and to fight the ideology of ISIS to the death if need be.

One of the reasons that I worked with Picture Motion on both of these films is their understanding of the documentary landscape, and they understand in a way that a lot of people dont. Its so hard, as we all know, for people to get their films seen, to get people out of their homes and even to get the word out, said Heineman. They are able to tap into existing networks so that constituencies pertinent to the film are aware of the film and then are motivated to go. They use both traditional and non-traditional means to do so. They are constantly thinking and finding novel ways to mobilize audiences.

On City of Ghosts, they identified and found a number of non-profits that were interested in helping promote the film and engaged them to move the needle, he said.

Picture Motion has also worked on many Nat Geo projects, including Before the Flood, Gender Revolution, L.A. 92, Hell on Earth and the Earth Live series.

Over the past year, weve worked with Picture Motion on several issue driven films, including Leonardo DiCaprios climate change documentary Before the Flood, Katie Courics special Gender Revolution and Sebastian Jungers decent into Syrias unbridled chaos with the film Hell on Earth, said Chris Albert, EVP Global Communications at National Geographic. For us, its not always aboutdriving ratings,its aboutamplifying important conversations on subjects that truly matter, thoughas many platforms as possible. Through our collaboration with Picture Motion, weve organized over 750 grassroots screenings to date, built several strategic partnerships with brands that share our vision and developed impactful social campaigns that have helped to advance social change.

Picture Motion started working with National Geographic in 2015. They have been the most incredible partner. Weve organized over 1,000 college screenings for them across most of America. Each screening tour has a different goal, but its not just about raising awareness, it gives college students a discussion guide and give them very concrete ways to take action, said Cohen.

And the work is continuing, now with HBO on the documentaryAtomic Homefront abouta group of St. Louis moms who rose up to fight to keep their children safe after finding out that radioactive waste was dumped into their neighborhoods; Magnolias Whose Street? about the Ferguson uprising,and Blood Stripe about a female marine who returned her deployment and how to get back to civilian life. They are also continuing efforts onAn Inconvenient Sequel: Truth to Power. Heres the trailer:

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Social Impact Marketer Picture Motion: The Secret Weapon Behind Some Of The Best Known Films - Deadline

Brands have long been able to search for company mentions on social media, but theyve lacked the ability to search for pictures of their logos or products in an easy way. Thats where Salesforces latest Einstein artificial intelligence feature comes into play.

Today the company introduced Einstein Vision for Social Studio, which provides a way for marketers to search for pictures related to their brands on social media in the same way they search for other mentions. The product takes advantage of a couple of Einstein artificial intelligence algorithms including Einstein Image Classification for image recognition. It uses visual search, brand detection and product identification. It also makes use of Einstein Object Detection to recognize objects within images including the type and quantity of object.

AI has gotten quite good at perception and cognition tasks in recent years. One result of this has been the ability to train an algorithm to recognize a picture. With cheap compute power widely available and loads of pictures being uploaded online, it provides a perfect technology combination for better image recognition.

Rob Begg, VP of product marketing for social and advertising products at Salesforce, says its about letting the machine loose on tasks for which its better suited. If you think of it from a company point of view, there is a huge volume of tweets and [social] posts. What AI does best is help surface and source the ones that are relevant, he says.

As an example, he says there could be thousands of posts about cars, but only a handful of those would be relevant to your campaign. AI can help find those much more easily.

Begg sees three possible use cases for this tool. First of all, it could provide better insight into how people are using your products. Secondly it could provide a way to track brand displays online hidden within pictures, and finally it could let you find out when influencers such as actors or athletes are using your products.

The product comes trained to recognize two million logos, 60 scenes (such as an airport), 200 foods and 1000 objects. That should be enough to get many companies started. Customizing isnt available in the first release, so if you have a logo or object not included out of the box, you will need to wait for a later version to be able to customize the content.

Begg says it should be fairly easy for marketers used to using Social Studio to figure out how to incorporate the visual recognition tools into their repertoire. The new functionality should be available immediately to Salesforce Social Studio users.

Link:
Salesforce AI helps brands track images on social media | TechCrunch - TechCrunch

Kristina: What can brands can expect to see from Snap in the coming quarter?

Aaron Goldman, CMO, 4C: Snap is starting to secure a more evergreen spot on the media plan for brands as it moves beyond test budgets. For advertisers looking to reach an engaged audience with high-impact messaging, Snap is one of the premier options available on the market. For brands more focused on direct response such as app installs, Snap has proven to provide the targeting and scale needed for optimization to cost-per-install and lifetime value metrics.

Kristina: What are the implications for Snap's enterprise enablement?

Aaron: One of the biggest barriers to entry for Snap Ads has been creative development. Many brands don't have vertical video assets in the can. The launch of Snap Publisher makes it very easy for anyone to create a video to the specs of Snap Ads. This, coupled with the launch of Snap's self-serve Ad Manager will attract small and medium-sized businesses to the platform. For the larger enterprises, the robust tools provided by Snap Partners enable managing targeted campaigns at scale to meet bespoke marketing goals.

Kristina: What does Wall Street think of Snapchat's potential?

Aaron: Snap has vast, long-term potential as it offers an engaging platform for communication and entertainment. The latter is what positions it so well to augment TV ad budgets, especially those targeting the younger demographic. The key metric to watch is time spent with the app. The more it can keep people tuned in throughout the day the more it will become the premier destination for brands looking to break through the multi-screen clutter and engage their key audiences.

Tags: 4C Insights, advertising, Snapchat, social advertising, social marketing, social marketing ad spend

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Snapchat's ad spend is up, what that means for brands - BizReport

Position summary: The primary goal of the Social Programming Manager is to work alongside the GM with the focus on driving top line revenue by executing the strategic marketing plan. This includes, but is not limited to, creating promotions and campaigns, assisting with Sales initiatives, private event coordination, overseeing social media, and fully utilizing the various marketing channels to support the property.

It is the responsibility of the Social Programming Manager to work within the guidelines outlined by Kimpton, to possess knowledge of local trends, proactively respond to the restaurant needs, and work in tandem with the GM and Sales team to support top line revenue.

Sales & event management: Work closely with the Sales team through lead qualification and assistance in sales and event management initiatives. Constantly provide customers with accurate information about the venue and property as well as the entertainment offered in each. Grow revenue by maximizing available space and upholding event minimums at all times. Communicate all relevant event information to the service team, putting the service team in the best possible position to execute flawless service. Collect customer information for the venue database, while constantly striving to increase the size of personal clientele. Work with a high level of professionalism towards all customers, ensuring they will return. Communicate with management, hosts and service staff immediately to rectify any and all customer needs and requests. Generate revenue by cultivating strategic partnerships to strengthen and enhance the brand.

Marketing: Responsible for the execution of annual marketing / strategy plan based on company goals, structure, market knowledge and revenue needs. Manage integrated campaigns inclusive of Marketing, Social media, Digital marketing, PR. Marketing Plans Assist in the development and execution of the strategic marketing plan to drive business. Assess and target the best market segments to ensure the success of each event and promotion. Event Calendars Create a detailed calendar of events and promotions: weekly programming and one-off special events. Design Briefs Complete and submit detailed and accurate design briefs to enhance our marketing collateral to raise awareness of the events and promotions. Keep an accurate and realistic timeline while submitting design briefs to allow enough lead time to properly advertise and promote. Marketing Collateral Work with the design team to create eye catching, informative collateral pieces that enhance and complement the brand. Develop new and creative pieces of marketing collateral. Event Promo Graphics Complete and submit design briefs for all events and promotions. Create graphics that give each event and promo their own identity. Work with artists and/or their management teams to create pieces that satisfy their needs while still maintaining the brands within Kimpton as well as the property. Website Assist in the development and maintenance of the website. Consistently fill each monthly calendar with events and promotions. Offer insight and suggestions on design and functionality. Develop creative and unique add-ons to help make the website unique and engaging.

Programming: Entertainment Utilize existing relationships to execute top level promotions and entertainment. Develop the venue as a premier destination for special events and private event bookings. Special Events Execute unique special events to differentiate from other venues in the market. Develop a strategic special events calendar to capitalize on the holes created by other venues and organizations throwing events and parties around the same time. Artists / Performers / DJs Create a comfortable experience for all third party artists and performers. Properly represent the brands of Kimpton and the venue when hosting guests. Introduce them to the level of hospitality that Kimpton delivers so they can become mouthpieces for the company.

Social media: Develop creative and relevant social media campaigns on Social media; Facebook, Instagram and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals. Manage all Social channels and provide analytics on responsiveness of Social campaigns and programming monthly.

Public relations: Manage and liaise with the Kimpton public relations team by communicating upcoming promotions and events.

Financials: Pro Formas / Post Event Recaps Create event specific pro formas to properly analyze and assess the profitability of each promotion/event. Create post event recaps to pinpoint any missteps or weak areas that may have caused us to miss out on potential revenue. Use recaps to apply necessary changes to future events to ensure we are maximizing revenue. Budgeting Create accurate and realistic entertainment budgets: yearly, quarterly and one off event specific. Forecasting Assist with the 30-60-90 forecasting. Keep abreast of each propertys performance relative to budget, forecast and pace.

Administrative: Maintain the social calendar of events and promotions. Maintain image library on the share drive as well as Kimpton Visual Library (KVL). Develop PowerPoint and assorted presentations as required.

Job requirements: To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills needed: Must emulate Kimpton culture. Ability to think creatively and adapt to the dynamic needs of the market. Extensive knowledge and experience with events and promotions. Detail oriented with the ability to manage multiple projects from inception through execution. Excellent communication skills, both verbal and written. Excellent command of the English language both writing and verbal communication skills, computer literacy and working knowledge of Microsoft Office is required. Self-starter with both a collaborative and hands-on approach.

Other necessary skills: Aptitude to navigate through analytics and P/L statements. Ability to multi-task. Diplomacy.

Language: Proficient at all levels of English to include reading, writing and speaking. Able to read and interpret financial statements, able to create and conduct presentations to top management and peers that is creative, informative, and presents the point of view respectfully and timely.

Education:Bachelors degree in Hotel Administration, Business, or minimum 18 months in Events Marketing or similar industry.

Mathematical: Ability to calculate figures and amounts such as discount, commission, proportions, percentages and build formulas using excel is a needed skill set.

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Social Programming Manager - Charlotte Agenda