Mediaboss Marketing

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

*All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.

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Social Media Marketing Software - getapp.com

. / Credit: Social Media Image via Shutterstock

As a business owner, you are well aware that relying on traditional forms of advertising is no longer the best option for attracting new customers and clients. Social media marketing helps businesses reach a larger audience and possibly entice a new demographic. Since so many kinds of social media platforms exist, social media marketing services help determine how each can be used to a business' advantage. They also teach those in the business how to manage each site's content and evaluate where their views are coming from.

Our sister site, TopTenREVIEWS, does extensive in-depth reviews of social media marketing services. Here are the Top 3 recommendations for social media marketing services:

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#1 WebiMax

WebiMax ranks as TopTenREVIEW'S best social media marketing service for combining a vast array of networking tools, such as blogging, text messaging, videos and podcasts with its industry-leading innovation. WebiMax scores well for continuing to develop new strategies that help businesses of any size open new doors that lead to new customers and higher productivity. The company has the tools to help businesses increase traffic to their site while also making it easier for them to acquire new clientele and make more money.

Social Media Distribution: In addition to the top four outlets Facebook, Twitter, YouTube and Google + -- WebiMax utilizes a number of others, including blogs, podcasts, RSS feeds and eBooks. WebiMax also houses its own video and audio tools that provide more publicity flexibility than writing a simple press release. The company also has started building websites designed for mobile devices.

Support: Users can chat online with a live customer agent who will answer questions or give prices regarding services. Email, phone support and an extensive section of FAQs is also available.

Costs: To compare costs, visit TopTenREVIEWS best social media marketing services here.

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Editor's Note: Looking for information on social media marketing services for your business? Use the questionnaire below, and get quickly connected to our vendor partners to learn more about a customized strategy and pricing for your business:

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#2 Custard Media

Custard Media rates highly for helping businesses build a solid relationship on different sites across the social media stage. It offers distribution through every social media site and helps businesses create and distribute videos. Custard Media monitors and participates in social conversations in real time and alerts businesses when someone is talking about their brand or keyword on Twitter, Facebook, StumbleUpon, YouTube or any other blogs or forums.

Social Media Distribution: On Facebook, Custard Media will create a full page for each brand and get fans to follow it by providing regular updates and convenient and effective interaction with the page's followers. The company users Twitter to provide small updates that contain big news. Custard Media also utilizes other aspects of social media such as Digg, Reddit, LinkedIn and Google+. The firm also has a video department that helps businesses produce short films that go viral.

Support: A support email and phone number can be used to reach the company with questions or requests for a consultation.

Costs: To compare costs, visit TopTenREVIEWS best social media marketing services here.

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#3 Netmark

Netmark scores well for providing social media campaigns that arecustomized to fit any size business and any product the business wants to promote. Users can choose what social media campaign is the best fit for the needs of their business. The company also has extensive knowledge when it comes to how best to monitor social media accounts.

Social Media Distribution: Netmark has an in-house video and multimedia team that creates videos designed to promote a business' brand. The company also creates blogs for businesses and then posts that info to a number of other social media sites, such as Reddit and Digg. In addition, Netmark creates custom social media profiles for each company.

Support: The company has toll-free and local telephone numbers that users can call for support, as well as a live chat feature on its website.

Costs: To compare costs, visit TopTenREVIEWS best social media marketing services here.

See full search engine marketing services reviews on social media marketing services at TopTenREVIEWS. See BusinessNewsDailys Small Business Resource Center for more business reviews.

Chad Brooks is a Chicago-based freelance business and technology writer who has worked in public relations and spent 10 years as a newspaper reporter. You can reach him atchadgbrooks@gmail.comor follow him on Twitter @cbrooks76.

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Social Media Marketing Services | Social Marketing

Do you know that more than 58% of Singaporeans are on Social Media each day? Or that we spend over 2.2 hours a day on all Social Media Channels? Thats more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape.

How can you or your business tap on to this growing trend?

This intensive 2-day Social Media Marketing workshop provides a realistic hands-on session for beginning to intermediate Social Media users to jumpstart their Social Media Marketing journey.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

Learn more about the Winning 6-Step Social Media Marketingstrategy.

Key Features

By the end of this course, studentswill:

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Prerequisite

Basic computer knowledge.Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

In this 2-day Social Media Marketing course, trainees will learn to put together a social media marketing campaign usinga systematic 6-step process.

1) INTRODUCTION TO DIGITAL AND SOCIAL MEDIA

2) 6-STEP SOCIAL MEDIA CAMPAIGN PROCESS

3) ANALYSE CURRENT SOCIAL MEDIA SITUATION

4) DEFINE SOCIAL MEDIA MARKETING OBJECTIVES

5) DEVELOP SOCIAL MEDIA CONTENT & COMMUNITIES

6) DELIVER SOCIAL MEDIA PROMOTIONS

7) MEASURE SOCIAL MEDIA PERFORMANCE

8) MANAGE SOCIAL MEDIA ACTIVITIES

Download Social Media Marketingcourse brochure.

Walter Lim

Walter has almost 22 years of senior management experience in online and offline marketing, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger at Coolerinsights, Walter is a Jury for Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. He is also a member of the Media Literacy Council and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

As a digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. His clients included major government agencies (IDA, HDB, NTU), MNCs (Pan Pacific Hotel Group, Coca-Cola, Citibank, Gleneagles Hospital), Large Local Enterprises (NTUC First Campus, Jurong Point), and SMEs from the retail, FMCG, financial, healthcare, and legal sectors. He also teaches part-time at a local polytechnic.

Formerly the Director of Corporate Communications at Inland Revenue Authority of Singapore (IRAS), Walter managed the revamp of IRAS website (2nd most visited in Singapore Government), successfully pitched an investigation story which received front page coverage on Sunday Times, and launched the agencys first YouTube video.

At National Heritage Board (NHB), he spearheaded social media marketing by starting Yesterday.sg Singapores first heritage and museums blog. He also pioneered social media marketing for NHB, and led in the development of its Facebook page, Twitter account, and YouTube channel.

Walter also organised a Singapore Food Festival event which drew 50,000 visitors over three days at Downtown East, and attracted 60,000 partygoers to a countdown party (the largest outdoor event then) at NTUC Club.

Other Achievements

Advanced Certificate in Training and Assessment (ACTA) certified trainer Member of Media Literacy Council from August 2017 to July 2018 (IMDA) Member of Jury for Mumbrella Asia Awards 2017 Judge for Singapore Blog Awards for 5 years (SPH) Vice Chairman of the Association of Singapore Attractions (ASA) Board Governor for Army Museum Whole Of Government (WOG) team member for social media initiatives Member of the Industry Skills and Training Council (WDA) Member of Productivity Steering Committee (STB) Member of PS21 EXCEL Committee (Public Sector Wide) Judge for Businesses for Families and Tourism Awards (MSF)

Alternatively, you may email your registration details to register@equinetacademy.com

Click to register via Gmail (Desktop)

Click to register via email e.g. Outlook (Mobile & Desktop)

Or call us to register at:

+65 6745 0745

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Social Media Marketing Training Course 2017 | Equinet Academy

1. COVER LETTER 2. EXECUTIVE SUMMARY Creating Engaging Social Content Posting Company Related Updates Integrate Social Media Activity into Other Marketing Plans Promotions and Social Campaigns Sustained Monitoring Analytics 3. ASSESSMENT 4. IMPLEMENTATION 5. GOALS AND OUTLOOK 6. TEAM 7. BILLING AND SCHEDULING 8. TERMS AND AGREEMENT 9. ACCEPTANCE1. Cover Letter

Dear [Client.FirstName]

Thank you for considering [Sender.Company] for your social media marketing needs. Im glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations.

By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends, and application of specifics unique to [Client.Company], we are confident in delivering effective results within your social media channels.

We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

If you have any questions, please dont hesitate to get in touch. My contact information is below.

Thank you,

[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Email][Sender.Phone]

This proposal outlines a coordinated plan crafted with the intent ofbuildingyour social media presence, primarilyincluding: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat.

By engaging an audiencethroughsocial media channels,our team willdemonstratethe ability to generate awareness, widen your companys potential reachwithin yourtarget market, andcontribute to driving more website traffic, which willultimately resultintop line growth.

Of course, the most effective social media marketing happens over timewhen quality meets consistency. The following list describes eachprimaryareaofon-going focus:

Beginningwith quick yetthorough planning/preparation, our team will plan out a dynamic on-goingsocial contentcalendarto guide youto your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, stronguse ofkeywords,sharing/retweeting relevant news,liking posts,staying updated within the industry, andcontributingourownunique contentto broadenreach.

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with yourtarget market.

With clear communicationand monthly brainstorm meetings,well be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaignsvia social media are more importantthan just sharingaboutgiveaways,sales, contests, and/orpromotions. We will agree on aschedule fora series of posts to keep up the excitingmomentum for allprospective customers.

We will utilizesocialchannels to connect with your follower base, and engage them with promotionsto get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can runup to six months. Well be able to analyze the results from each campaign, and then we willprovide a report of its success.

Results of campaignscan be comparedso the most effective promotions, offers, or contests can be replicated.

It is important to regularly maintain marketing activityformaximumgrowth.

We will continually monitor each channel, and willrespond to any questions,comments, andpostswithin a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to theperson asking.

We will provide you with:

Daily and Weekly Analytics-Such as: follower growth, reach, demographics, comments, likes, shares, retweets, etc.

Reporting-Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach accordingly.

PandaTip: Here, you should identify how social media has the power to influence the clients business. Focus on the strengths/weaknesses of the prospects current social media standing. Analyze current market trends, and how you will be able to produce results. Here is a good spot to compare competitors marketing efforts. Remember to identify how social media has the power to influence the clients business.

Since [Client.Company] is an industry leader within the [Industry] space, [Sender.Company] is excited to team up and tackle the challenge of improving their current social media standings.

As you know, successful social media marketing is the best way to get noticed. In my research, I discovered that [Client.Company]s current primary social media strengths include: timely responding to comments, and creating clever content to engage with the current follower base.

The current weaknesses [Sender.Company] will work to improve are as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing.

By analyzing the current successful marketing trends, such as: use of key words, creating interesting infographics, and interacting with the audience in a fun and professional manner will be useful ways to get started.

PandaTip: Describe your social media marketing plan in depth. Include your plans for how youll keep with your social posting momentum.

From our discussion, weve agreed to follow a social media marketing strategyto ensure a consistent presence through each important channel. Here iswhat we guarantee on a daily/weekly/monthlybasis:

Upon implementing the social media marketing strategy described above, we canuse this informationto compare resultsmonth to month/quarter to quarter/year to year, tounderstand the full scope of themarketing initiativesworth pursuing.

Our analysis projects the following outcomes:

PandaTip: Be sure that the reported results are realistic and quantitative. Showing a projected trend over time will help give the client a clear visual.

Our team is based out of [Location]. We are a small group of passionate marketers, committed to the success of our clients.[/caption][Sender.Company] is in the funbusiness of marketing through the varioussocial media channels to drive web traffic, engageanaudience, runsocial campaigns, andcontributeuniquecontent to follower base.

Founded by [Founders], in [Foundation Year], [Sender.Company] delivers proven social media marketingresults. Weare committed toinfluencing optimalrevenue growth, whileexceeding our clients expectations.

PandaTip: Be sure to provide your plan for communication with the client, and include the method in which you will contact them. Include specifics on how often client will be billed (weekly/monthly/quarterly).This is where you will add any other specific payment information, such as: late fees, payment deadlines, and when client will receive the invoice.

[Sender.Company] collects payments on a monthly billing cycle. Here is an outline of our pricing and services:

Daily/Weekly/Monthly Responsibilities

Total: $$$

Please choose your preferred method ofpayment:

Prior to a contractual agreement, elements of thisproposal may be amended upon collaboration with the client, [Client.FirstName] [Client.FirstName]of[Client.Company], at the discretion of[Sender.Company].

Your signature below indicates acceptance of this social media marketing proposaland entrance into a contractual agreement with [Sender.Company]beginning on the signature date below:

Read more:
Social Media Marketing Proposal Template - Get Free Sample

Les Milbrath was fond of reminding me that nature bats last. What Les meant by this was that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition.

This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of communitybased social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. As well, a new behavior change toolsocial diffusionhas been added to the array of tools already covered.

Community-based social marketing draws heavily on research in social psychology, which indicates that initiatives to promote behavior change are often most effective when they are carried out at the community level and involve direct contact with people. The emergence of community-based social marketing can be traced to a growing understanding that programs that rely heavily or exclusively on media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behavior change.

For those who are contemplating entering this field, I would like to offer the following words of encouragement. I have been fortunate over the past twenty-five years to work at the juncture between social science knowledge and its application to sustainability. Ive had the opportunity to travel extensively discussing community-based social marketing with those who develop programs and with academics that work to advance our knowledge in this area. I have witnessed repeatedly the commitment and passion that both practitioners and academics bring to working on these issues. As daunting as our present circumstances may seem, know that there are countless individuals working on fostering sustainable behavior and that their efforts are making a difference. There are substantive and meaningful contributions to be made to the transition to sustainability. Come join us in helping humanity make this transition more gracefully.

Next Chapter How to Use This Book

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