Mediaboss Marketing

If youre looking for the best SaaS Black Friday and Cyber Monday deals for 2019, youve come to the right place.

For businesses and marketers, the biggest sales events of the year, now worldwide - Black Friday and Cyber Monday - present a great opportunity to build powerful tool stacks for the upcoming year. Discover the top five deals for Black Friday and Cyber Monday 2019 you need to grab before they're gone for all kinds of business and marketing software.

If youre not tracking your mentions, you're bound to lose out on opportunities to respond to customer complaints, find leads, and acquire customers.

See an example from Best Buy below after responding to a mention:

Social listeningis one of the most valuable tools you can get as a business or marketer; not only does it allow you to track your mentions, but you can also use it for audience and content research, identifying influencers and monitoring your competitors.

Awariois a tool that monitors 13 billion pages daily from these a multitude of online sources, including social media, website, news sites and blogs, Reddit and more.

Using Awario, you can track different types of mentions according to your needs. These include:

Apart from finding people who mention your business directly, you can also find sales opportunities by monitoring people who mention important industry terms and competitors.

Furthermore, it's easy to search for influencers for future collaborations and find guest posting opportunities on websites in your niche.

To make the monitoring process easy, Awario allows you to set up alerts for important keywords and get notified by email. You can set the frequency and other parameters for the alerts.

Awario offers three plans with annual subscriptions:

However, for Black Friday and Cyber Monday on November 26 to December 3, Awario is offering an incredible 50% discounton the Pro and Enterprise plans.This applies whether you're on a monthly or annual subscription.

Capturing leads is the first major step to acquiring customers. With OptinMonster, you have a series of features that ensure you capture the highest number of leads possible from your pages.

You can capture leads using opt-in form types such as:

Added to this, OptinMonster has about 100 professional templates you can use to capture leads on your pages. And if you want to code your lead capture form in HTML and CSS, the tool allows this option as well.

After creating your lead capture form, another important consideration is targeting. Fortunately, OptinMonster allows you to set your form to show up after a period, on exit intent, after scrolling down a portion of the page, or during a specific time. Likewise, you have the option to specify visitors who can see your opt-in form.

When you run campaigns, you can track performance through metrics provided such as the number of visitors, conversions, and conversion rate. Furthermore, the split testing feature allows you to test 2 variations of your form and see the highest performer.

OptinMonster offers four plans with annual subscriptions:

For Black Friday, OptinMonster is offering a 35% discount on all plansand access to another digital marketing tool.

Only a small percentage of your visitors will buy during their first visit to your website. But with Visitor Queue, you get important information about your website visitors who have left without converting. Using this information, you can generate more leads for your business.

If you run a B2B company, for example, Visitor Queue will show you when employees of a particular company are visiting your site. You also get important details such as name, location, social media accounts, contact information, pages they visited, and their visit duration.

Visitor Queue integrates with Google Analytics which helps to import vital metrics into the tool. The tool also provides 30 days'worth of leads and allows unlimited users.

Furthermore, you can search for companies associated with your visitors and find decision-makers in those companies. Visitor Queue also allows you to add filters so that you only see leads who have met your conditions.

Visitor Queue sets up its plans based on the number of unique companies you want to see monthly. These plans include (paid annually):

For Black Friday,Visitor Queue is offering a 50% discounton all of its annual plans.

To ensure the success of your marketing campaigns, you need to create a robust plan. Whether you're running a social media campaign, content marketing campaign, or paid search campaign,MarketPlanprovides all the features to plan your campaign from beginning to end.

This tool makes your plan visual, so you can see all elements of your campaign on a single board.

Some elements you can add to your marketing plan include:

MarketPlan also provides templates for different types of promotions. You can add different users, including team members or clients, to your plan for better collaboration.

The tool also gives you the option to assign tasks to different team members and shows the progress level of the task. While running your campaigns, MarketPlan provides metrics to track conversions at each conversion point.

MarketPlan plans include:

However, for Black Friday and Cyber Monday promotion, MarketPlan is offering an amazing 90% discounton these plans.

Replyallows you to capture leads, engage in effective outreach, collaborate with team members, and convert those leads to customers.

After capturing leads, you can engage in outreach through calls, emails, social media, and other channels. Since there are many tasks during the marketing process, you can create daily workflows on your dashboard. Or integrate with a CRM tool.

In addition, you get to manage your contacts to ensure your outreach is organized. This tool also allows you to collaborate with team members on different tasks. Lastly, you can track your progress with detailed analysis provided by Reply.

Reply plans include:

For Black Friday, Reply is giving a 40% discounton the individual plan and 30% on the business plan.

Black Friday is an opportunity to get all the vital SaaS tools you need for marketing and business needs, at incredible discounts.What do you think of these offers? What other amazing SaaS Black Friday offers have you discovered?

Read more from the original source:
The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools - Social Media Today

Location: New York, New YorkFunction: Marketing & CommunicationsSpecialty: Branding, Digital Marketing, Social MediaLevel: Manager (Supervisor)Duration: Full TimeSalary Description: competitive

Critical Skills Exceptional organizational skills with the ability to handle multiple assignments concurrently and keep pace in a quickly moving and ever-changing environment Ability to engage, motivate and collaborate with cross functional teams Ability to think and write critically, and initiate creative solutions Proactive; driving projects forward independently Thinks 360 and not afraid to push team members to subvert norms Extraordinary attention to detail Strong work ethic, with a dedication to excellence Sophisticated knowledge of PowerPoint and excel Strong creative instincts Basic Qualifications Bachelors Degree 3+ years of TV/entertainment marketing and/or event planning experience

Eligibility Requirements Interested candidates must submit a resume/CV through nbcunicareers.com to be considered Willingness to travel and work weekends/overtime with short notice Willingness to work in New York Unrestricted work authorization to work in the United States 18 years or older

At NBCUniversal, we believe in the talent of our people. Its our passion and commitment to excellence that drives NBCUs vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. Its what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

See the rest here:
Manager, Marketing & Promotions, USA & SYFY job with NBCUniversal, Inc. | 407322 - mediabistro.com

In a time of unprecedented political partisanship, the risks and rewards of corporate political messaging are amplified. Viral marketing strategies including Nikes partnership with racial justice activist and football star Colin Kaepernick, Gillettes toxic masculinity ad, and Chick-fil-As stances on LGBTQ issues rally political sympathizers to a brands side and alienate ideological foes.

Street Fight checked in with Jen Capstraw, director of strategic insights and evangelism at growth marketing company Iterable, to get a sense of how significant the benefits and drawbacks of political branding are, which ideological direction political ads are predominantly taking, and how strong the evidence is for the efficacy of partisan messaging.

Could you tell me about some of the data indicating that taking a political stand or aligning your marketing strategy around your values is benefiting brands?

The best data we have is right from the horses mouth. Theres one brand founder whos been bold enough to tell the world that his very vocal political stance is paying off in spades. Thats Bill Penzey of Penzeys Spices. Speaking out on social issues is something Penzey has done since he founded his company in the 1980sstarting with his direct mail catalogsbut since 2016, hes been tying anti-Trump administration screeds to product promotions to great financial success. We know this because in 2018, in an email newsletter with the subject line This is what democracy looks like, Penzey revealed how this strategy is boosting his bottom line.

And for the rest? Anyone who knows how to harness the power of Google can have a look at year-over-year revenue records in action for the brands best known for their political and social stances, such as Nike: Up and REI: Up. (Macrotrends.comis good for data points.)

Even Proctor & Gamble, parent company of Gillette, is showing quarter-over-quarter growth since its maligned January 2019 advertisement on toxic masculinity.

And while liberal-leaning brands dominate political and social marketing messaging and its benefits, this trend is not left-exclusive. Perhaps the brand best-known for its conservative point-of-view, Hobby Lobby, remains solid year over year according to estimates, stealing market share from arts and crafts stronghold Michaels.

Chick-fil-A, meanwhile, is the third largest restaurant chain despite widespread criticism of anti-LGBTQ stances. Sales were up 16.7% in 2018. Thats massive growth. And while the chain isnt getting traction overseas, it remains untouched in the US.

The fact that Chick-fil-A is pulling out of the UK due to protests, though, is noteworthy. Conservative companies are shyer about their politics, and recent news that the company is moving donations away from anti-LGBTQ organizations reveals a shift and possibly the start of a bigger trend.

Where should a political stand come from? Does it have to come from the CEO? From the CMO?

Naturally, it depends. In the case of private, family-run companies, political and social stances originate with founders and other top brass.

At large public companies, the origins of these POVs are not necessarily clear. Board rooms, PR agencies and marketing organizations probably all play a role.

But certainly, buy-in must come down from the top. Todays consumers are more informedand more criticalthan ever before. And political and social positions that dont appear to come from a place of authenticity will be rejected.

How do brands taking political stances navigate the risk of alienating some consumers and their own workers, including high-level employees?

Its not just a risk. Its a reality.

But according to Bill Penzey, its a risk worth taking because it will pay off in the long run. His July 2018 newsletter reveals he believes hes on the right side of history. And alienating some conservative folks today will simply rally not only those in his base who align with his perspective but also inspire new customers both today and tomorrow. Even in my own network, Ive seen folks who were likely pretty indifferent about spice manufacturing in the past start staging impromptu photo sessions of their Penzeys hauls for sharing on social mediaeliciting a wave of likes and comments. Were talking about pictures of shakers of lemon pepper. And pumpkin pie spice. And Italian herbs. Its a real testament to Bills ability to connect with the like-minded.

While there are brands that have taken conservative stances (Chick-fil-A, for example), it seems to me more brands are taking progressive stances. Firstly, is this accurate? Secondly, Scott Galloway, for example, has argued that progressive branding is a no-brainer for more upscale brands given that the much coveted millennial, upwardly mobile urbanites who work for and shop at those brands tend to be left-of-center. Do you agree that for brands seeking that audience and maybe most brands today, progressive politics is good business?

Yes, generally speaking. We are definitely seeing exponentially more liberal messaging during this divisive period.

What is the risk consumers see political branding as a disingenuous stunt? How can that be avoided?

Consumersespecially young adultsare more informed, and more suspicious, than ever before. Inauthenticity is certainly something to be concerned with. It could backfire. Less stable brands could be taking a risk given todays cancel culture.

As for the strongholds? Eh, not so much. Just have a peek at Pepsis big Kendall Jenner fail.

More here:
The Risks and Outsize Rewards of Political Branding - Street Fight

Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain.

Many marketers are so focused on finishing up their campaigns for Black Friday and Cyber Monday that they might overlook some valuable deals on marketing technology from popular vendors. But martech vendors arent the only ones with special offers for marketers this year many accreditated, reputable institutions are offering professional certifications and a wide range of digital marketing courses at steep discounts.

In addition to software sales, several online institutions are also offering courses to help marketers grow within the profession. If your organization promotes continuing education, there are several Black Friday Deals for marketing programs and certifications.

Whether you want to help your team grow by adopting new tools, or want to reward them for their hard work by offering them the opportunity to grow professionally and earn a certification or take a skills-driven course, there are plenty of deals for marketers. And if youre looking for gifts for coworkers, Office Depots Black Friday sale could help you find something to delight your colleagues.

Follow this link:
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers - MarTech Today

With the right strategy, its possible to substantially increase your companys revenue. When I think of business-to-business (B2B) lead generation strategies that give the biggest bang for their buck, I have to focus on two words: capture and convert. One is just as important as the other.

The first part of the capture-and-convert equation refers to getting lots of leads and keeping your sales funnel full. The second part of the equation refers to identifying the best strategies for converting leads into sales. The more leads you capture, the more leads you have to convert.

Separating Browsers From Buyers

A great-looking landing page may be enough to get you a fair number of visitors. While your visitors are just browsing, what youll really need to do is harness your potential buyers, which are your leads. The focus isnt really your landing page; rather, its your forms.

Beyond that, there are several different channels that you can navigate to as B2B lead generation strategies:

Email marketing.

Content marketing.

Search marketing.

Social media marketing.

Just a word to the wise: Its more important how you use your lead generation channels than which lead generation strategy you choose.

Email Marketing

One of the first lead generation strategies of the digital age was email marketing. Decades later, its still one of the best. Within the category of email marketing, lets take a look at how the following three factors can boost your leads: using marketing automation, sweetening your pitch and cold emailing.

To understand marketing automation, think about how a cookie factory works. The dough gets dropped in 24 perfect proportions onto a baking pan, and then the pan gets sent to the oven for the perfect baking time and temperature. Finally, the cookies get automatically packaged and labeled with the right branding.

Marketing automation works much the same way. You can easily send batches of personalized emails to your leads by joining forces between marketing automation and customer relationship management (CRM) tools. Your leads get the right information at the right time to set up for conversion.

If youve seen the sign up for our newsletter call to action (CTA) once, youve seen it a million times. If you really want leads to sign up, you need to give them a good reason to, which is called sweetening the pitch. What makes your newsletter better than anyone elses newsletter? What problem are you helping them solve? When you can answer these questions, you can sweeten the pitch by changing your ask to something like this: Our client increased their organic search by 300%. Sign up to find out how you can do the same!

What about cold leads? Dont shy away from them because theyre a little harder to reach. I like to use a four-step approach to cold email marketing:

1. Make a good first impression.

2. Find a way to stand out.

3. Get to the point quickly.

4. Follow up.

I find humor thats in good taste almost always makes a good first impression. Animated GIFs and memes are creative ways to stand out and keep leads from hitting the delete button. Make your point early in the email. No one likes to read a long saga just to find out they have no interest in the main character. Finally, send two or three follow-up emails in case they had a bad or busy day the first couple of rounds.

Content Marketing

Content marketing is a huge umbrella over marketing tactics. The question to ask yourself is, Do I do what everyone else is doing and hope for better results, or do I step outside the box?

Social media, email newsletters, website articles, blogs, photos, videos and infographics are some of the more popular content marketing tactics marketers use. Alternatively, you could opt for some of the less common tactics like webinars, research reports and microsites.

Either way, youll be more likely to have good results by focusing on search engine optimization (SEO), adding diversity in your strategy and tracking your experiments to identify the best opportunities for business growth.

Search Marketing

Getting the top listing on Google is becoming a lofty goal because of stiff competition. Nevertheless, organic search is still a valuable long-term strategy for generating B2B leads. My approach to search marketing is to do things well in all areas like design, conversion rate optimization, social media marketing and content marketing. I find that the sum of these parts can get you as close to the top as possible.

Social Media Marketing

Depending on who you ask, social media marketing is either one of the most effective lead generation strategies or its one of the least effective strategies. In my experience, when it doesnt work is when a client has a poorly structured social media strategy. Take heed of these tips for establishing a fruitful social media marketing strategy:

LinkedIn works well for many companies as a lead generator.

Social media lets you refine and target your lead generation process.

Social media advertising can be effective because its highly targeted (watch your budget so it doesnt get out of control).

Social media channels should lead to your website and other content.

The exciting thing is that there are a host of other lead generation strategies that you can try. That means that you have an endless array of experiments at your disposal. Ive found that I learn a little something with each new experiment that ultimately helps generate a higher return on investment, and you likely will too.

Read more:
B2B Digital Marketing Strategies That Capture And Convert - Forbes