Mediaboss Marketing

DUBLIN, Sept. 28, 2020 /PRNewswire/ -- The "Tactical Footwear Market Size, Share & Trends Analysis Report by Product (Boots, Shoes), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2020 - 2027" report has been added to ResearchAndMarkets.com's offering.

The global tactical footwear market size is anticipated to reach USD 2.37 billion by 2027, expanding at a CAGR of 5.1% from 2020 to 2027.

Tactical Footwear Market Report Highlights

Increasing technological innovation in design has been an important aspect of driving the demand for tactical footwear. For instance, in January 2018, TBL Licensing LLC launched FlyRoam tactical boots, which are built with durable leather materials and Aerocore energy system technology that features an aerodynamic design and ultra-lightweight tactical boots with enhanced cushioning.

Tactical footwear provides the wearer many benefits compared to other traditional boots, including flexibility, slip resistance, sturdy uppers, and breathability, which promote airflow to keep the feet cool during performing rigorous exercise. Most of the tactical footwear feature enhanced insole and outsole, which offers extra cushioning, traction, and flexibility and comes with a toe rand that wraps over the exterior of the shoe's toe for added protection.

Covid-19 pandemic has affected the sales of tactical footwear adversely as people have become more focused on their buying behavior and consider avoiding buying expensive apparel and footwear. The sale of the complete footwear market has been severely impacted by the lockdown condition and supply chain disruption. According to The European Textile, Clothing, Leather, and Footwear (TCLF) Association, the disruption of supply chains, and the shutdown of retail outlets due to the Covid-19 pandemic have completely destabilized these industries. This has dramatically reduced the sales, leading to extreme contractions of revenues and financial distress among the companies.

Based on the product, the tactical boots segment led the market and accounted for 68.5% share of the global revenue in 2019. Renowned footwear manufacturers such as Adidas AG and Under Armour, Inc. have been offering innovative tactical boots with advanced attributes, which has been fueling the segment growth. For instance, in June 2019, Adidas announced the launch of a military-inspired, tactical boot called GSG9.2 Boot.

The boot is made up of full-grain leather upper with water-resistant treatment and comes with the ADITUFF feature offering high abrasion resistance in the toe. Tactical boots are highly preferred by law enforcement professionals military service members, private and public security personnel, and adventure aspirants looking for protection from sand mud water difficult terrain and other hazards on the ground.

By distribution channel, the offline segment dominated the market and accounted for 76.7% share of the global revenue in 2019. Physical verification and durability check of the footwear are among the prominent reasons fueling the segment growth. Tactical shoes are comparatively costlier than other shoes and come with specific features suited for various applications owing to which consumers mostly prefer to buy these products after carefully examining the making of the footwear. In addition, wide product range and offering and seasonal discounts are the key strategies opted by such offline channel stores to increase revenue and footfall in any store.

North America dominated the market for tactical footwear and accounted for 38.7% share of the global revenue in 2019. Growth in the market is powered by the strong presence of many manufacturers, including Adidas AG, 5.11 Tactical, and Maelstrom Footwear, along with a well-developed supply chain in the region.

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Tactical Footwear Market Variables, Trends & Scope3.1. Market Introduction3.2. Penetration & Growth Prospect Mapping3.3. Industry Value Chain Analysis3.3.1. Sales/Retail Channel Analysis3.3.2. Profit Margin Analysis3.4. Market Dynamics3.5. Business Environment Analysis3.5.1. Industry Analysis-Porter's3.6. Roadmap of Tactical Footwear Market3.7. Market Entry Strategies3.8. Impact of COVID-19 Pandemic on Tactical footwear Market

Chapter 4. Consumer Behavior Analysis4.1. Consumer Trends and Preferences4.2. Factors Affecting Buying Decision4.3. Consumer Product Adoption4.4. Observations & Recommendations

Chapter 5. Tactical Footwear Market: Product Estimates & Trend Analysis5.1. Product Analysis & Market Share, 2019 & 20275.2. Boots5.2.1. Market estimates and forecast, 2016-2027 (USD Million)5.3. Shoes

Chapter 6. Tactical Footwear Market: Distribution Channel Estimates & Trend Analysis6.1. Distribution Channel Analysis & Market Share, 2019 & 20276.2. Offline6.2.1. Market estimates and forecast, 2016-2027 (USD Million)6.3. Online

Chapter 7. Tactical Footwear Market: Regional Estimates & Trend Analysis7.1. Regional Movement Analysis & Market Share, 2019 & 2027

Chapter 8. Competitive Analysis8.1. Key global players, recent developments & their impact on the industry8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)8.3. Vendor Landscape8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/4ro4jb

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

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SOURCE Research and Markets

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Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth - PRNewswire

Hey, remember back in June when Twitter made a big announcement about a new option to add audio clips into your tweets?

There seemed to be a heap of initial hype around the functionality, with celebrities posting audio clips, social media gurus devising new tweet strategies - it was a magical time.

For about five hours.After that, the chatter around audio clips in tweets seemed to die down very fast.

Why? Well, for one, audio clips seemingly don't add any major functional benefit, especially when you consider that more than 90% of people absolutely hate hearing their own voice played back (this is an entirely made up stat).

But another reason is that the announcement was criticized by many for being inconsiderate to users who are unable to hear, essentially cutting them out of the conversation. Twitter then confessed that it didn't have a team focused on accessibility, which it has since rectified by adding not one but two teams focused on improving its systems to ensure users of all capabilities are able to engage with tweets.

Which is a good thing, but for audio tweets, the damage was already done, and the hype around the new option quickly turned sour. And we haven't heard much about it since.

Till today:

Yes, now audio tweets are available to more iOS users (still no Android for now), while Twitter has also re-affirmed its commitment to adding auto-captions for voice tweets as soon as possible.

So, good news, right? Now more people have access to audio tweets, and soon, even more people will be able to enjoy the experience of seeing what people share via sound clips attached to their tweets, expanding context and understanding across the app.

There is, of course, a range of potential opportunities with audio clips in tweets, and in many ways, it's a shame that Twitter's lack of foresight with respect to accessibility has somewhat dampened enthusiasm for the option.

But even so, from a business and social marketing perspective, it may be worth considering how audio tweets might fit into your Twitter approach, and add something new and unique to your outreach.

And ideally, over time, the launch of captions for audio tweets will make it a more accessible, valuable option to consider.

Twitter is also testing audio messages in DMs among users in Brazil.

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Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages - Social Media Today

On Maine Mall Rd. in South Portland, the Theory Wellness storefront is a picture of a modern cannabis business. Its bright, white faade with the companys geometric logo juts above the roof line of the brick strip mall. The image is forward-facing, pristine and approachable.

Next week it will be one of at least six retail operations licensed to sell recreational cannabis in Maine and its co-founders, Brandon Pollock and Nick Freidman, are excited about being a part of the states cannabis market.

Cultivators and producers in Maine are some of the best in the world, Pollock said in an interview alongside Friedman, adding that the mix of refined and curious consumers here form a base they feel they can serve through quality products and education.

Theory Wellness first opened stores in Massachusetts, but Pollock and Friedman have been waiting for an opportunity to return to the state. They started their first business here, a bottle-less water cooling and purifying system for office use, while seniors at Colby College. Their mutual passion for the environment was at the root of a business plan that would also reduce plastic waste, plastic production and fuel use.

Starting a business requires a ton of work and youre on call 24/7, so you better be motivated by something other than fiscal considerations, said Friedman.

They spent six years in Portland growing the company, Blue Reserve, until it reached a point of operational self-sufficiency. As any good entrepreneurs would do, they began thinking about their next project

During that time,Friedmans father was seriously injured in a ski accident and had severe pain from nerve regeneration. After trying many types of palliatives, he found medical cannabis provided him the most relief.

So the co-founders left Maine and entered the cannabis industry as business consultants for new and emerging companies.They began to cultivate their vision for a cannabis company that they would want to patronize: an independent business focused on craft quality products and social innovation.After a few years, they found the opportunity to stand-out with a launch back east.

Part of our vision is to normalize cannabis as a common pursuit, said Friedman. When Theory Wellness started the first, regulated outdoor cannabis farm in Massachusetts, they partnered with a local, organic farmer who wanted to participate in a new industry and revitalize their land. They are also planning outdoor grows in Maine, citing the innovative strains developed for the climate.

Pollock and Friedman are also creating market normalcy by investing in solutions for industry specific social inequities.

Some people have been disproportionately affected by the War on Drugs to the extreme, said Pollock. People that had been participating in the industry that are different than the ways we do, they should have the same opportunity.

To that effect, Theory Wellness administers a Social Equity Program that provides no-interest financing to businesses launched in these targeted communities. Their first recipient of a $250,000 loan is Brockton, Mass.-based Legal Greens.

Its not marketing or politics, Pollock said. Its just whats right.

Previous

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Theory Wellness Enters the Maine Market with Experience and Ingenuity - pressherald.com

AdvisorStream, The New York Times and Celents William Trout to host a session of The Advisers Guide to Getting Better Results with Digital Marketing

Weve all become digital savvy because of COVID19. Digital adoption has leapfrogged six years into the future in just six months. The downside is that clients are being bombarded. William Trout, Celent

Get ready for more social media channels. Based on our data, 80% of client leads come through social media channels. 100% of nurturing leads is through email. Dont discount email. Kevin Mulhern, AdvisorStream

Whats the most engaging content? Clients want to be informed about the world. Its all in the storytelling, and in the bylines of talented and recognized journalists, the vetting and the data analytics that attract the most views and clicks. Aidan McNulty, The New York Times

Wealth transfer will become one of the fastest-trending topics for clients in the next year. For clients, their families and children, personalization of communication has to be rigorous and on-target. Karim Rashwan, AdvisorStream

TORONTO and LONDON and NEW YORK, Oct. 01, 2020 (GLOBE NEWSWIRE) -- AdvisorStream, the highest-rated marketing platform for financial advisers, will unveil the findings of a new study to U.K. financial advisers that explores the best practices of digital content marketing during The Advisers Guide to Getting Better Results with Digital Marketing on Monday, October 5, 2020 at 11 am BST to 12 noon BST.

The one-of-a-kind webcast brings together the best marketing and research minds across multiple industries with panelists from The New York Times, Celent and AdvisorStream.

Reserve a free spot for this online event at: https://www.advisorstream.co.uk/ukwebinar

Webcast Highlights:

Chances are that advisers already have the marketing data, but just need the right tools and knowledge to make meaningful inroads with leads and existing clients, says AdvisorStream CEO and Co-founder Kevin Mulhern. This webcast is designed to give advisers actionable tips they can use to get even better results from their marketing.

The webcast will also include a Q&A session with attendees and discussion of social media strategies.

Click here to reserve a free ticket to this online event:https://www.advisorstream.co.uk/ukwebinar

About AdvisorStreamAdvisorStream is the highest-rated marketing platform for financial advisers and is fully partnered with the worlds most credible and trusted publishers. The award-winning service helps financial advisers engage their clients and win prospects through timely, personalized and compliant investor communications. An omni-channel marketing service, AdvisorStream delivers the highest-quality and up-to-date article, commentary, video and infographic content through newsletters, social media, emails, websites, and client portals. Every year, AdvisorStream delivers hundreds of millions of communications materials on behalf of its vast network of financial advisers. Headed by CEO, co-founder and industry thought leader Kevin Mulhern, AdvisorStream has offices in Toronto, London and New York. For more information, visit http://www.adviserstream.co.uk or connect with us on social media on Facebook, LinkedIn, Twitter, or Instagram.

ATTENTION EDITORS/PRODUCERS: Karim Rashwan is available for interviews by phone and video conferencing.

FOR FURTHER INFORMATION, CONTACT:Margo RapportEmail: margorapport@advisorstream.comPhone: +44 7401 264966

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MEDIA ADVISORY: Industry's top minds to share with UK advisers four game-changing digital marketing strategies that drive ROI and engage clients -...

With the holiday shopping season about to hit, all the major social platforms will be rolling out new tools and features to help businesses maximize their seasonal promotions, and ideally, re-coup what they can after a massively interrupted year.

This week, Pinterest has outlined its latest tools to help businesses tap into the rising number of online shoppers, many of whom are now using Pinterest as a kind of virtual shopping mall for unique, artisan products.

First off, Pinterest is adding more ad slots to help businesses reach people when they're searching for products to buy.

As explained by Pinterest:

"As more people use Pinterest to shop and look for ideas and products from brands and retailers, were integrating ads into more shopping experiences across Pinterest to deliver relevant content where its welcomed by shoppers."

Now, advertisers will be able to place ads in Pinterest Lens matches (as shown above),the 'Shop'tab within Pinterest search, and even shopping matches on Pins.

The new placement options are being rolled out over time, and will be first made available to businesses in the US and UK.

In addition to this, Pinterest is also looking to give Pin marketers more data on the path to conversion from each Pin, with new, in-depth insights on specific Pin performance.

"With new conversion insights, Pinterest Verified Merchants and Shopify retailers can easily see the impact of both their paid and organic Pinterest content on their site visits and checkouts, making their shopping efforts not just impactful, but also measurable."

As you can see above, the new listings provide a more specific split between organic and promoted Pin metrics, with individual Pin listings that highlight the top performers. The format is similar to Facebook's Page Insights listings, which should make it easier to understand for those already managing a Facebook Page.

Pinterest is also expanding the availability of its personalized shopping reccomendations, which it first launched in the US last year.

The option will provide more ways for UK Pinners to find related products, and for brands to gain more exposure through related matches.

At this stage, the new features are only being launched in the US and UK, which Pinterest notes are two of its top markets.

For businesses in these nations, the new options will provide new ways to maximize exposure for their products on the platform - and with Pinterest usage increasing more than any other social network during the pandemic (outside of TikTok), it's worth taking a look, and considering why more people are turning to the platform for online shopping, and whether it might be a good fit for your brand.

You can read more about Pinterest's latest updates here.

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Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push - Social Media Today