Mediaboss Marketing

FHI 360 is a global development organization with a rigorous, evidence-based approach. Our professional staff includes experts in health, nutrition, education, economic development, civil society, environment and research. FHI 360 operates from 60 offices with 4,400 staff in the U.S. and around the world. Our commitment to partnerships at every level and our multidisciplinary approach enable us to have a lasting impact on the individuals, communities and countries we serveimproving lives for millions. FHI360 seeks a qualified candidate for the position of Chief of Party for an upcoming health-focused social and behavior change (SBC) project in Ghana. This position will be based in Accra, Ghana.

Availability of position is contingent upon funding and approval of key personnel.

Responsibilities:

Qualifications:

Interested candidates may register online through FHI 360's Career Center at http://www.fhi360.org/careers or through the Employment section at http://www.fhi360.org. Please submit CV/resume and cover letter including salary requirements. Please specify source in your application.

FHI 360 is an equal opportunity and affirmative action employer. FHI 360 is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, national or ethnic origin, age, disability or status as a veteran with respect to policies, programs, or activities.

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

Please click here to continue searching FHI 360's Career Portal.

About Us

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

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Chief of Party - ReliefWeb

CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing

With more than 1 billion people using social media all over the world, its more difficult than ever for brands to stand out from the crowd. Thus, the rise of the influencer, which has been one of the most significant changes in marketing in the last decade.

Some creative marketers have decided to to find an alternative to the typical approach to influencers and instead create their brand ambassadors themselves using artificial intelligence. Thesevirtual influencers arecomputer-created fictional characters whose personalities are entirely fictional. Theyre paired with animated images from digital artists to accurately re-create the subtle features ofhuman faces. Some companies are building their owninfluencers from the ground up, creating their own character that they can control every aspect of.

Instagram users have already seen creations like 19-year-oldLil Miquelareleasemusic while going through a carefully scripted drama that kept her 1.6 million followers riveted.Lil Miquela, created by the L.A.-based firm Brud, can be said to have started the CGI influencer phenomenonin 2016, whenshe blew upon Instagram. Now shes a regular face in fashion magazines and fronts a wide range of luxury brands.More than 80,000 people stream Lil Miquelas songs on Spotify every month. Shehas given interviews from Coachella and shown off a tattoo designed by an artist who inked Miley Cyrus. Until her creators revealed her true provenance, many of her fans were convinced she was a flesh-and-blood teenager.

Just like Lil Miquela, Blawko wascreated by Brud. Sporting streetwear style and tattoos, hedescribes himself as a "young robot sex symbol."Hes perhaps the most mysterious of all the virtual influencer stars due to the mask that covers half of his face. He has become popular among users for his laid-back nature and on-off relationship with Bermuda, another CGI-created influencer.

Intended to parody the lifestyle of Instagram influencers, KFCs virtual Colonel shows the ridiculously good-looking Colonel Harland Sanders living his best influencer life. The uncannily human character posts from KFC's official account, which has 1.3 million followers. Itidentifies him as a virtual influencer who is chasing the dream, selling chicken and based out of Louisville, the company's headquarters. He sports the Colonel's signature gray hair, black-rimmed glasses and white suit, butinstead of a pudgy old man, this version is a modelesque hipster, complete with a torso tattoo that reads "Secret Recipe for Success."He frequently collaborates with other brands, includingDr Pepper, Old Spiceand TurboTax.

In fall 2018, French luxury fashion house Balmain launched a campaign starring three digital models. Two of the models are exclusive to the Balmain brand, while the third,Shudu Gram, is a free agent popularly known as the world's first digital supermodel. British fashion photographer Cameron-James Wilson created Shudu, whohas more than 200,000 followers on Instagram and blursthe line between digital and reality. She cant talk, nor is she artificially intelligent, but with Wilsons help, she shares her message of empowerment and diversity in the fashion industry.

"Only a few years ago, the idea of social media influencers was in its infancy, so their popularityis a sign of how quickly the trend took hold of the publics imagination," saysphotographer and online marketerKaterina Leroy. She saysusing virtual influencers benefits brands because it gives them full control, saves time searching for the right human influencers and reduces the risk od negative feedback. On the other hand, it could be another marketing experiment that fades away, "not one that will alter the course of influencer marketing," she says.

Harry Hugo, co-founder of the Goat Agency, says virtual influencers will be unavoidable in the next 12 months. They can be available 24/7 and have a personality molded to be exactly what you want. They can literally be whatever you want them to be. These things are massive plus points for brands because they make the perfect ambassador.

According toHypeAuditor,"Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers content." The piece suggests that novelty is a key element in their current popularity, and as digital models become more commonplace, they'll lose some of that interest. But will they? Will we even know who's real and who's not in future? The stats here would suggest that it's likely to become a bigger point of discussion.

Related:CGI-Created Virtual Influencers Are the New Trend in Social Media MarketingIndian Alternative to Chinese Apps like TikTok, CamScanner, Shein, and MoreThe Hottest Cannabis Brands Of The Week (7/24-7/31)

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CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing - CT Post

Firm did not meet all 10 deliverables, got pay cut, says permanent secretary

BY KIMONE FRANCISSenior staff reporterfrancisk@jamaicaobserver.com

Wednesday, July 29, 2020

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PERMANENT secretary in the Ministry of Health and Wellness (MOHW) Dunstan Bryan is reporting that marketing and public relations firm Market Me Consulting Limited did not meet all 10 deliverables set out in the second contract it was awarded for the expansion of the Jamaica Moves campaign resulting in a reduction in payment to the firm.

Bryan made the disclosure in a recent interview with the Jamaica Observer amid calls from the Opposition People's National Party for Minister of Health and Wellness Dr Christopher Tufton to speak on the issue of contracts awarded to the firm, following a series of allegations being circulated across social media that Tufton shares a close relationship with one of the principals of Market Me.

The Observer raised questions about the amount of funds disbursed to Market Me after examining documents released by the health and wellness ministry which detailed its spend on activities relating to activities with the firm.

In July 2019 the firm signed a one-year contract with the ministry for an amount totalling $38,931,820 with the expectation that it would meet the deliverables set out as part of the terms of the contract.

However, in the documents released on its website, the MOHW noted that it disbursed $27,017,571.89 to the firm, almost $12 million less than the amount initially agreed upon when the contract was awarded.

The deliverables were not produced so they were not paid for. Not all of them were met, so that's why there is a balance on the contract, Bryan said in his exchange with the Observer.

He, however, did not indicate which of the deliverables had been met and subsequent calls to his phone for clarity went unanswered.

Market Me's ability to meet the deliverables of the contract which was for it to develop and implement a social marketing campaign to support the Jamaica Moves programme as a component of the National NCD Strategic and Action Plan 2013-2018 was an issue raised by the committee which evaluated the proposal submitted by the firm.

The committee gave Market Me a failing grade of 65.6 for its proposal 4.4 points short of the qualifying mark of 70.

The committee, at the time, noted that the unrealised qualifying score was on the premise that it felt there was the need for additional human capacity to execute all the deliverables set out for the contract.

However, it said a request was made for this to be done and Market Me agreed to engage additional capacity where necessary for activations.

On this premise, it gave the go-ahead for negotiations to begin between the ministry and the firm, which was initially engaged through the direct contracting procurement methodology for the job.

The negotiating team comprised the same members of the evaluation committee and Bryan.

The deliverables outlined include: an inception report and work plan ($618,750); monitoring and evaluation strategy plan ($601,000); social marketing strategy and implementation plan for Jamaica Moves in schools ($1,340,000); social marketing strategy and implementation plan for Jamaica Moves in the community ($1,340,000); social marketing strategy and implementation plan for Jamaica Moves in the workplace ($1,340,000); monthly reports ($28,092,000); midterm review ($432,000); review document (no figure attached); draft final report ($618,750); and final report ($229,500). Reimbursable expenses totalled $4,319,820.

The review document was expected to capture and report on key performance indicators for the project to determine the effectiveness of the project implementation. The document was to look at the efficacy of the campaign and decide on the way forward. This was expected to be produced by Market Me upon consultation with key stakeholders. The document was to be a review of deliverables one to five and make recommendations for adjustments to the document as required.

In a statement released on Sunday, the company said that its contract with the ministry regarding Jamaica Moves had expired.

We anticipate that our negotiations regarding a renewal of the contract will treat with all matters outstanding, including but not limited to the ownership of and rights to intellectual property.

We remain proud of Jamaica Moves and its impact on reducing the incidence of lifestyle diseases in Jamaica. The programme's success has been independently recognised locally by the Gleaner Company Honour Awards for Health, and internationally by the World Health Organization.

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at http://bit.ly/epaperlive

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Market Me missed the mark - Jamaica Observer

Global Social (COVID-19) Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

The Social market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, the impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

>>>Download Sample PDF (including COVID19 Impact Analysis, full TOC, Tables and Figures) of Tablet PC (COVID-19) Market: https://industrystatsreport.com/Request/Sample?ResearchPostId=12052&RequestType=Sample

The latest report pertaining to Social Marketing Management Software Market provides a detailed analysis regarding market size, revenue estimations and growth rate of the industry. In addition, the report illustrates the major obstacles and newest growth strategies adopted by leading manufacturers who are a part of the competitive landscape of this market.

Social Marketing Management (SMM) applications include the tools, templates and services to create, maintain and optimize a commercial presence in social environments. This market focuses on the vendor solutions that help you analyze and participate in social conversations. This is done through social listening, publishing, engagement (of broader audiences, as well as social user communities), reporting and analytics capabilities, and support for workflow and automation of SMM processes.

This report focuses on the global Social Marketing Management Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Marketing Management Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study Sprout Social Hootsuite Falcon.io Zoho Khoros Sprinklr Socialbakers Salesforce Adobe Hearsay Systems

Market segment by Type, the product can be split into Cloud-Based On-Premises

Market segment by Application, split into Financial Manufacturing Industry Retail Services Other

Social Marketing Management Software market report consists of the worlds crucial region market share, size (volume), trends including the product profit, price, value, production, capacity, capability utilization, supply, and demand. Besides, market growth rate, size, and forecasts at the global level have been provided. The geographic areas covered in this report:North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Colombia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa).

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from BrandEssenceResearch and presented in this report.

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

The study objectives of this report are: To analyze global Social Marketing Management Software status, future forecast, growth opportunity, key market and key players. To present the Social Marketing Management Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America. To strategically profile the key players and comprehensively analyze their development plan and strategies. To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Social Marketing Management Software are as follows: History Year: 2014-2018 Base Year: 2018 Estimated Year: 2019 Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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We publish market research reports & business insights produced by highly qualified and experienced industry analysts. Our research reports are available in a wide range of industry verticals including aviation, food & beverage, healthcare, ICT, Construction, Chemicals and lot more. Brand Essence Market Research report will be best fit for senior executives, business development managers, marketing managers, consultants, CEOs, CIOs, COOs, and Directors, governments, agencies, organizations and Ph.D. Students.

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Social Market 2020: Challenges, Drivers, Analysis, Types, Applications and Forecast 2025 - Bulletin Line

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After the Sussex Farmers Market abruptly closed June 29, a new group, headed by Sussex Hamilton High School graduate Jonathan Martin, will be running the market this summer, from 8 a.m. to 1 p.m. Aug. 23, Sept. 6 and 20.(Photo: Scott Ash/Now News Group)

After the Sussex Farmers Market abruptly closed June 29, a new group,headed by Sussex Hamilton High School graduate Johnathan Martin,will run the market onthree Sundays this summer.

Martin confirmed on Facebook that the marketwill be open from 8 a.m. to 1 p.m. Aug. 23, Sept. 6 and 20, all at the Sussex Civic Center,N64 W23760 Main St.

The winter market will begin in January, Martin said. He didnot confirm dates for the winter market, but said it will also be at the Sussex Civic Center.

The name of the market will be changed from Sussex Farmers Market to Sussex Fresh Market.

Earlier this summer, within hours of an announcement by the previous farmers market board announcing the market would close, Martin proposed that he and the 12 employees of hismultimedia marketing company, FitTech Hosting,run the market.

He faced challenges in working with the village, however,in terms of the rental costs and the use of village storage space.

Martin proposed paying $35 permarket session, while the rate for community groups is $125 per event. He said the parks and recreation committee refused to lowerthe rental cost.

After the July 28 village board meeting, Martin announced he would go ahead with the market, although he declined to disclose the terms of the agreement with the village.

But he said his company was "caving" to the village because they want to see the market happen.

"It feels rewarding to give back to my hometown. Thats what really fueled this effort," said Martin.

Martin said that the first step in getting Sussex Fresh Market ready will be reaching out to past vendors and vendors at other markets. He said his company will contact more than a couple hundred companies in the next few weeks.

He said that, conservatively, he sees his team getting 20 to 30 vendors this summer. "But time will tell," he said.

He said that next summer, his company is planning for 50.

"Well be advertising this to vendors hard," he said.He said members of his team are "natural advertisers." He doesn't see getting vendors on board as a problem.

He also said his team will regulatethe kinds of vendors at the market to ensure local farmers and small businesses are represented.

Martin said he also plans to networkwith other community groups and social service organizations to volunteer and to participate at the market.

"We have a few volunteers currently from the community.Well be reaching out to a few other groups, too, such as the Optimist Club and local Lions," Martin said.

He said the market would complywith social distancing guidelines by placing booths 15 feet apart, and that gloves and masks will be provided and strongly encouraged.

While the employees atFitTech Hostinghave experience running events, this summer, Martin said, has been slow because of COVID-19.

"We have been a little stir-crazy," he said.So, he said, the staff is excited to put their energy into the market this summer. He said the market will be a volunteer activity to provide a service for the community.

Valerie Johnson,who works on marketing, social media and web design for businesses throughFitTech Hosting,said she wants the market to be community-driven and will use her marketing skills to show that.

"We are trying to keep the same core values," said Johnson. "We want to make it (the market) more of a spotlight and a focus on the community."

The summer farmers market will be in its sixth season this year. Independent volunteers run the market;itis not village-run, -operated or -sponsored.

"(Sussex) is where I grew up, its where my parents grew up;back when I was a young child, it was an 'everybody knows everybody'environment," said Martin."The only thing I like a bit more about Milwaukee than Sussex is theres a lot more to do,which is why Sussex needs these types of outlets."

RELATED: Local farmers' markets humming along with coronavirus precautions in place

RELATED: A list of Milwaukee-area farmers markets open in 2020, the summer of coronavirus

Cathy Kozlowicz can be reached at 262-361-9132 or cathy.kozlowicz@jrn.com. Follow her on Twitter at@KozlowiczCathy.

Our subscribers make this reporting possible. Please consider supporting local journalism by subscribing to the Journal Sentinel at jsonline.com/deal.

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After abruptly closing, the Sussex Farmers Market will be back this summer under a new name - Milwaukee Journal Sentinel