Mediaboss Marketing

Photo courtesy of Cafe Rio

Back in early spring, consumers quarantining at home were watching a lot of TV. But there werent many commercials relating to this new normal. Social media channels were promoting takeout and delivery, but it seemed that marketing teams at restaurant and delivery companies were as unprepared for a pandemic as the rest of the country.

Fast forward several months, and the pace has picked up. While social media channels are still getting most of the action, television commercials are now appealing to pandemic-weary consumers with targetedand often humorousmessages.

McDonalds has been proactive in its approach, promoting its $1 drink deals as a way to get trapped consumers out of the house and into its stores. And GrubHub encouraged viewers to reward themselves with tacos after spending time on the couch, using animated characters to get the message across.

Mexican fast casual Caf Rio aired a commercial to announce the return of is Carne Asada, featuring the real family of actor and comedian Regan Burns. Its shot in the familys home and the humorous scenes show the kids and parents catching a whiff of carne asada through their masks, eating dinner surrounded by plexiglass and taking off for a day of home schooling with the item in lunch bags.

Caf Rio teamed up with Funworks, an agency that specializes in improv-inspired marketing. The goal was to create an ad that poked a little fun at pandemic restrictions yet remained empathetic.

We worked closely with the Cafe Rio Mexican Grill team to make sure the tone felt right and that the ideas could evolve as things within the world continued to change, Funworks CCO Craig Mangan said in a statement. From the script to the directing to the editing, we were constantly having conversations about the boundaries of the humor, showing the Carne Asada obsession as well as the absurdity of people's new normal in a relatable way that wasn't making light of the hardships people are facing today.

What type of commercials are resonating now with pandemic-weary consumers? EDO, a data, measurement, and analytics company that tracks advertising, reports that GrubHub saw a 14% lift in search engagement above the brands 90-day benchmark for its animated ad.

DoorDashs amusing ad Without Restaurants had greater impact. The commercial joked that ordering food delivery to help local restaurants really helps actors, as many current stars started off working in restaurants. When it was re-released as a 15-second spot in mid-August, it saw a 49% lift in engagement, found EDO.

Restaurant chains that took a more straightforward approach had impact as well. Dunkin recently debuted creatives showing masked workers inside restaurants, both preparing takeout and serving in-store diners.The 30-second Keep Running with Dunkin was three times more effective than the brands 90-day engagement.

While consumers eager to get out of the house may now be most interested in seeing restaurants following safety protocols, EDO reported that the response was different in April and May, especially with casual and midscale chains. Olive Garden, for example, generated high engagement from itsBuy One, Take One To Gocampaign, which offered empathetic messaging and an attractive BOGO deal. It scored 60% better than the brands 90-day benchmark.

In general, restaurants that continued to advertise during the pandemic saw results, EDO told Restaurant Business. Both the QSR/Pizza/Fast Casual and the Casual/Midscale categories have continued to drive above-average consumer search engagement with national TV advertising on a per-person, per-second basis compared to all national TV advertisers from the week of March 16th through now.This was particularly impressive given the downturn in consumer engagement seen across many other categories during the initial weeks of the pandemic, the company said.

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Marketers create TV ads that resonate with pandemic-weary consumers - Restaurant Business Online

FASHION & COMPASSION August 19, 2020 | Views:

Overview:The Communications and Marketing Coordinator will manage and support the Fashion& Compassion brand voice through all aspects of both traditional and digital marketing channels to include our website and social media, as well as physical collateral. This is a critical role and requires someone who is extremely detail-oriented, customer-focused, has great writing skills, and the ability to produce and edit content in a fast-paced environment.As a story brand, we are in a unique position to tell that story in a way that is compelling and informative. Youll work in a collaborative environment where youll be responsible for creating innovative content based on the strategies laid out by our Executive Director and Marketing partners.

This position will be a 15-18 hour a week commitment and can be managed from our office in Dilworth and at home depending on weekly responsibilities.

Responsibilities: Manage the branding and voice of Fashion & Compassion from online/email, social media, and marketing collateral perspectives. Partner with third party marketing/branding consultants to execute on overall marketing plan/strategies when applicable. Create and post content across all digital marketing channels via an omnichannel platform; engage with followers as appropriate. Craft, execute, and manage email marketing campaigns. Provide input on website design. Create quick and easy graphic designs that can be utilized for website banners, invitations, signage, product packaging, and other collateral. Provide consistent reporting on the effectiveness of various marketing efforts. Assist with product photography as needed.

Qualifications: Undergraduate degree or equivalent experience 2+ years of experience supporting omnichannel marketing platform Experience with photography and editing A passion for marketing communications, including a basic understanding of digital and social media marketing. Detail-oriented, including a drive for problem-solving, innovation, and results. Strong understanding of email marketing, social media, and web analytics. Effective written and verbal communication skills. Takes initiative to understand and contribute to the achievement of goals and strategies. A strong work ethic, ability to multitask, and personal accountability for areas of responsibility.

To apply:If you are interested in applying, please send a resume and cover letter to careers@fashionandcompassion.com and we will respond to you shortly.

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Part-Time Communications and Marketing Coordinator - Charlotte Agenda

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as much as before the pandemic. The study also emphasizes that marketers anticipate a continuous growth for mobile spending over the next 12 months, while spending on social media will remain close to the new high level. Deloitte CMO Survey was the result of an analysis of almost 300 responses from top marketers active in 13 industry sectors in US.

In these past few month, social media played an important role both in brand awareness and in company performance. Three quarters of the respondents used social media mainly for brand awareness and brand building (84%) and over half of them focused social media activities on the retention of current customers (54%) and the gain of new customers (51%). Additionally, the study underlines that social medias contribution to the company performance spiked during the pandemic, with a 23.5% increase from February 2020. Another finding is that marketers make little use of influencers campaigns, as only 8% of their budget is allotted to online influencers on social media such as LinkedIn, company blogs, Instagram, Facebook and others. Respondents anticipate that in the next three years they will increase their budget allocated to influencers to 13% of the total marketing budget, and the highest growth is expected in industries such as banking and professional services.

More than ever, the CMO is in the right position to bring the voice of the customer on the table. This resides in the ability of the CMO to respond to three challenges: turning customer data into actionable insights, creating relevant customer engagement and building the organization that delivers. Without data sources connected from inside and outside the organization and discipline in place for data quality, customer insights simply cant materialize. At the same time, carefully aligning technology and data with human values and identity is a must for attracting customers. However, if the customer-centricity can-do mentality is not set in the DNA of the organization, no amount of data and technology can save you, said Ruxandra Bandila, Marketing and Business Development Director, Deloitte Romania.

Despite a 70% increase in mobile spending during the pandemic, marketers observe a very little lift in mobiles contribution to company performance, as 28% of respondents believe that mobile activities dont help at all in performance improvement. The study also highlights that when investing in mobile activities, marketers demonstrate a clear prioritization of mobile website optimization (70%) over app creation and maintenance (30%).

The role of the marketing department inside the companies changed during the COVID-19 pandemic, as almost two thirds of the respondents (62%) report that marketing function has increased in importance, with business-to-business (B2B) companies seeing this increase most strongly at 63% (B2B products) and 72% (B2B services). Alongside a recognized key role of the marketing function, findings of the study reflect the importance of the priorities set by the organization for the marketing department, such as retaining customers and maintaining brand awareness, as the pandemic raised the marketing budget to 12.6 % of the firms overall budget compared to the pre-pandemic period (11.3%).

This importance is striking given the fact that marketers are doing more with fewer people, as 9% of the marketing jobs were lost during the pandemic. Workforce inside the marketing function could raise concerns in the nearest future, as a quarter of respondents (24%) anticipate that these jobs will never return.

Deloitte CMO Survey is conducted twice a year, via an online survey, covering companies from industries such as technology, banking, retail, healthcare, professional services, communications, consumer package goods, manufacturing, consumer services, transportation, mining and construction, energy and education. More information is available here.

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Deloitte study: companies redirected almost half of the marketing budgets towards social media and mobile activities during the COVID-19 pandemic -...

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally-driven solutions. Our staff includes experts in Health, Education, Nutrition, Environment, Economic Development, Civil Society, Gender, Youth, Research and Technology creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries, all 50 U.S. states and all U.S. territories. We are currently seeking qualified candidates for the position of Deputy Chief of Party/Director Social and Behavior Change Communication (SBC) (hereafter referred to as DCOP), for an upcoming health-focused social and behavior change (SBC) project in Ghana. This position will be based in Accra, Ghana.

Availability of position is contingent upon funding and approval of key personnel.

Responsibilities:

Qualifications:

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

Please click here to continue searching FHI 360's Career Portal.

About Us

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will never ask you for your career site username or password, and we will never request money, goods or services during the application, recruitment or employment process. If you have questions or concerns about correspondence from us, please email CareerCenterSupport@fhi360.org.

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Deputy Chief of Party/Director of Social and Behavior Change Communication - ReliefWeb

With the world market facing severe blows and businesses going into closures, the new normal in our society has gotten harder each day since the beginning of the coronavirus pandemic. And with the decline of alcohol consumption due to political policies, questions arise about how businesses can adapt to the new setting, especially the wine industry.

The typical answer you would find is to transition your brand into the digital market. To remain visible on social media is to keep your brand stable until society normalizes. Shifting your business tactic into digital wine marketing introduces several challenges you have to deal with. Fortunately, we have gathered ways to maximize digital wine marketing for your business to stay afloat.

Since we are transitioning to digital marketing, to sell your wine collection properly, we have to set a strategic play before promoting your brand. This strategy should centralize in understanding your online audience.

Understanding your online audience means establishing communications by setting up multiple accounts on social media platforms. You can also create surveys to collect data on how you should present your brand.

As businesses face severe financial constraints, setting up a budget for a digital campaign needs to be worth it, especially since wines are under strict regulations and facing temporary prohibitions in some locations. The best approach to setting up a digital presence is to test the water before jumping in.

Knowing the consumers consensus through surveys, collecting data, and determining the best course of action and trying them out on a smaller scale is a smart move to weigh business choices. Once you have obtained favourable results from these courses, you can decide as to where to put your money for digital marketing purposes.

The next mindset is communication being a critical point in digital marketing. To sell your wine collection means creating a business channel and giving quality online customer experience. It is essential to have a simple buying interface that wont confuse the clients and would have little to no errors. A straightforward and uncomplicated service creates an excellent digital presence for your brand.

Since you are on the digital market, video advertisements and photos are the preferable ways to promote your brand. No matter how known your brand is, it wouldnt sell as much if there are no audio-visual presentations for customers to look at.

Part of your digital footprint is being seen and heard by the online consumers, so its better to incorporate your website with some videos and photos of your products. Make sure that such content is attractive and remarkable for your target audience.

Once we have an established channel and can create a genuine online experience, its time to reach out and expand your brand further to the digital world. Here are marketing tips you can follow in your campaign for your brand.

Having educational content on your online channel is an effective way to attract potential customers. Instead of just placing your products to the public, earn more customers by providing guides and tips for first-time buyers and for those who are not wine enthusiasts.

One way to attract customers is to create an impact on them through advertisements. Brand storytelling is a strategy in which we can advertise our brand through in-depth, meaningful stories.

People love stories, and your wine brand should be more than just a product. Creating authentic storytelling as well as advertising it on social media sites like Instagram, Facebook, and Twitter, your brand will be recognized, and you can yield positive results.

Beyond the paid media advertisements, there is another mode of branding that bears a significant power on digital marketing: the podcasting platforms.

This platform is less utilized because it attracts lesser audiences than advertisements. However, most competitors ignore their capacity to create a network of enthusiasts and industry experts.

The best way to get your products into podcasting is to introduce it to winery networks and secure wine content makers and known sommeliers for exclusive interviews. If your podcasting goes well, you can gain a following of experienced wine consumers and influential sommeliers, which they can share with their followers. Thus, broadening your audience.

Media advertisements could only yield profits so much. For this reason, it is essential to find another source of marketing, one of which is the review-driven sites. Customer reviews are composed of personal experiences and critical feedback from consumers. It is a good avenue for online wineries to encourage customers to write up a review of your products.

What review platforms all share is that they hold authentic customer conversations, especially with wines where people would always ask for recommendations, and most of the time, they rely on reviews set by customers.

The pandemic has forced the wine industry to take measures to survive, and as more owners invest in digital marketing, make sure you understand its fundamentals, the environment, and what it means to have an efficient tactic for digital wine marketing.

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Efficient Ways To Maximize Digital Wine Marketing During The Pandemic - Shout Out UK