Mediaboss Marketing

With the holiday shopping season about to hit, all the major social platforms will be rolling out new tools and features to help businesses maximize their seasonal promotions, and ideally, re-coup what they can after a massively interrupted year.

This week, Pinterest has outlined its latest tools to help businesses tap into the rising number of online shoppers, many of whom are now using Pinterest as a kind of virtual shopping mall for unique, artisan products.

First off, Pinterest is adding more ad slots to help businesses reach people when they're searching for products to buy.

As explained by Pinterest:

"As more people use Pinterest to shop and look for ideas and products from brands and retailers, were integrating ads into more shopping experiences across Pinterest to deliver relevant content where its welcomed by shoppers."

Now, advertisers will be able to place ads in Pinterest Lens matches (as shown above),the 'Shop'tab within Pinterest search, and even shopping matches on Pins.

The new placement options are being rolled out over time, and will be first made available to businesses in the US and UK.

In addition to this, Pinterest is also looking to give Pin marketers more data on the path to conversion from each Pin, with new, in-depth insights on specific Pin performance.

"With new conversion insights, Pinterest Verified Merchants and Shopify retailers can easily see the impact of both their paid and organic Pinterest content on their site visits and checkouts, making their shopping efforts not just impactful, but also measurable."

As you can see above, the new listings provide a more specific split between organic and promoted Pin metrics, with individual Pin listings that highlight the top performers. The format is similar to Facebook's Page Insights listings, which should make it easier to understand for those already managing a Facebook Page.

Pinterest is also expanding the availability of its personalized shopping reccomendations, which it first launched in the US last year.

The option will provide more ways for UK Pinners to find related products, and for brands to gain more exposure through related matches.

At this stage, the new features are only being launched in the US and UK, which Pinterest notes are two of its top markets.

For businesses in these nations, the new options will provide new ways to maximize exposure for their products on the platform - and with Pinterest usage increasing more than any other social network during the pandemic (outside of TikTok), it's worth taking a look, and considering why more people are turning to the platform for online shopping, and whether it might be a good fit for your brand.

You can read more about Pinterest's latest updates here.

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Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push - Social Media Today

COMMUNICATIONS PROGRAMS

Best Corporate Social Responsibility Campaign

GOLD: Windsor-Detroit Bridge Authority: Gordie Howe International Bridge - Community Benefits Plan

SILVER: NATIONAL Public Relations Inc. - Danone Celebrity Pancake Challenge

BRONZE: Waste Management of Canada Corporation - Waste Management's Battle Against Recycling Contamination - An Education Forum

Best Influencer Campaign

GOLD: BlueSky Communications - RBC Avion Creator Program

SILVER: North Strategic - Amex Business Edge Card Launch

SILVER: Swerve - Mattel Games Reconnect

BRONZE: Weber Shandwick - Canadian Tire 'Own The Water' Campaign

Best Integrated Communications

GOLD: The PR Department - Tabasco Seven Days of Eggs

GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing

SILVER: Argyle Public Relationships - Moose Lake Campaign

BRONZE: Osteoporosis Canada and Edelman Canada - Bubl x David Dixon

Best non-profit/NGO Campaign

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

SILVER: Edelman Canada - The Toker

BRONZE: Morin Relations Publiques - Accs aux soins de sant pour les femmes enceintes et les tout-petits de familles migrantes

BRONZE: Argyle Public Relationships - #OurHumanEnergy

Best Reputation Management Campaign

SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture

Best Use of Media Relations Large Budget (More than $50,000 CAD)

GOLD: Craft Public Relations - The Launch of Caf in Canada

SILVER: North Strategic - Amex Business Edge Card Launch

BRONZE: Edelman - New Central Library Opening

Best Use of Media Relations Medium Budget ($10,000 $50,000 CAD)

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

GOLD: Paradigm Public Relations - Leading the Conversation During the Spring Home Buying Season: RBC's Annual Home Ownership Campaign

SILVER: Narrative - White Ribbon: Boys Don't Cry

BRONZE: Broad Reach Communications - Family Enterprise Matters

Best Use of Media Relations - Small Budget (less than $10,000 CAD)

GOLD: PortsToronto -The PortsToronto Seabin Pilot Program

SILVER: BlueSky Communications - 2019 YAC Prime Study

BRONZE: Munro Thompson Communications Inc. - Iskwew Air YVR Launch Event BRONZE: Proof Inc. - TikTok, but Don't Shock

Canadian Advocacy and Social Marketing Campaign of the Year

SILVER: Argyle Public Relationships - Stop Bill 66

SILVER: Morin Relations Publiques - Accs aux soins de sant pour les femmes enceintes et les tout-petits de familles migrantes

SILVER: Argyle Public Relationships - Moose Lake: Let's Cross the Finish Line Together

BRONZE: Randstad Canada - 2019 ESA Powerline Protection with Purpose

Canadian Digital Communications Campaign of the Year

GOLD: Paradigm Public Relations - The Museum of Outdated Technology

SILVER: Argyle Public Relationships - Level Up 2.0

SILVER: Proof - Consumer Anti-Fraud Campaign

BRONZE: Argyle Public Relationships - Thank you Doctors: Celebrating 50 years of supporting physicians

Canadian Health Care Campaign of the Year

GOLD: Niagara Health - Niagara Health - Route NH

SILVER: Edelman Canada - The World's Most Uncomfortable Bed

SILVER: Argyle Public Relationships - Hats for Hope

BRONZE: Edelman Canada - Canadian Strategy for Cancer Control Refresh

BRONZE: Canadian Patient Safety Institute - #ConquerSilence

Canadian Issues/Crisis Management Campaign of the Year

GOLD: Rogers Media - 'You People' Managing a Cultural Conversation in Canada

GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR

SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture

Canadian Marketing Communications Campaign of the Year

GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing

SILVER: The PR Department - Tabasco Seven Days of Eggs

BRONZE: Argyle Public Relationships - No More Eyescuses: Getting Ontarians to SEE the value of regular EYE CARE

Employee Engagement / Internal Communications Campaign of the Year

GOLD: Niagara Health - Niagara Health - Route NH Internal Communications Campaign

GOLD: Massy Forget Langlois relations publiques - Lancement de Helix

SILVER: CAE - CAEagora: A major transformation of CAE Workspaces!

BRONZE: Sheridan College - You speak. We'll listen. Engaging students and faculty in the Key Performance Indicator (KPI) Survey

New Product or Service Launch

GOLD: The City of Red Deer - Blue & Black Cart Campaign

SILVER: Niagara Health - Niagara Health Engagement Network

BRONZE: Craft Public Relations - The Launch of Caf in Canada

COMMUNICATIONS PROJECTS

Best Multimedia Projects

GOLD: Paradigm Public Relations - The Museum of Outdated Technology

SILVER: Argyle Public Relationships - Crunch, Crunch, Crunch: Communicating early introduction guidance of allergens to Canadian consumers

SILVER: Fraser Health - Improving Board Meeting Accessibility and Engagement using Facebook Live Broadcasting

SILVER: Hill+Knowlton Strategies - 2019 Summary Report

BRONZE: Administration portuaire de Montral - bon port

Best Publication

GOLD: Dynacare - Supporting Healthy Lives The Inaugural Dynacare CSR Report

SILVER: Massy Forget Langlois relations publiques - Rapport annuel aux employs 2018

BRONZE: De Beers Group - Communications Toolkit

Best Research

GOLD: Ville de Montral - Arrondissement de Saint-Laurent - Communiquer autrement : recherche collaborative sur la communication municipal

Best Special Events Projects

GOLD: Rseau de transport de Longueuilet TACT - Campagne Prochain arrt Consultations publiques 2019

SILVER: Argyle Public Relationships - Agribusiness Trade Mission to Canada

SILVER: Weber Shandwick - Canadian Tire Christmas House

BRONZE: Alberta Blue Cross - The Wellness Summit

ORGANIZATIONAL EXCELLENCE

Agency Team of the Year

Proof Inc.

In House Team of Year

City of Red Deer, Communications & Strategic Planning

CAMPAIGN OF THE YEAR

Niagara Health - Niagara Health - Route NH Internal Communications Campaign

About CPRS

Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 14 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.

Cision is the exclusive distribution partner of the Canadian Public Relations Society National

SOURCE Canadian Public Relations Society

For further information: Dan LaBelle, Manager, Marketing and Communications, the Canadian Public Relations Society, 416-239-7034 ext. 246, [emailprotected]

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CPRS National announces the winners of the 2020 Awards of Excellence - Canada NewsWire

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Paul Bellantone of Promotional Products Association International, Kirby Hasseman of Hasseman Marketing and Communications and Mayor Mark Mills at a ceremony Friday in Roscoe Village to help kickoff National Promotional Products Work Week. Mills presented a key to the city on a plaque and received a blanket with the Born in Ohio logo.(Photo: Leonard Hayhurst/Tribune)

COSHOCTON Coshoctons status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday.

The daylong Born in Ohioevent started with Mayor Mark Mills presenting a key to the city to the OPPA and Promotional Products Association International (PPAI) at the Roscoe Village Visitors Center to kickoff National Promotional Products Work Week. Mills was given a blanket with the Born in Ohio logo on it, which was designed by Coshocton High School student Lydia Jay.

Youre more than just an occupation or an industry. Youre basically our legacy here locally and its very special to welcome you here, Mills told attendees. Its very sentimental, the connection of what you do every day having started here.

More than 75 participants from all over toured the Johnson-Humrickhouse Museum, road the Monticello III canal boat and had networking at the Warehouse Restaurant and Hay Learning Center in small groups. An open house homecoming was held in the afternoon at the Warehouse as well.

Kirby Hasseman, of Hasseman Marketing and Communications, said Coshocton is considered the birthplace of what is today a $25 billion promotional advertising industry. History states that printer Jasper Meek partnered with Cantwell Shoes to distribute burlap book bags to local students with Buy Cantwell Shoes printed on them. The press used is on display at the Johnson-Humrickhouse Museum.

Henry Beach followed Meek and the two were printing store names and brands on products such as marble bags, buggy whips, card cases, fans, calendars, cloth caps, aprons, hats for horses and much more. The Beach Company is still in operation and prints branded calendars.

Im proud of the fact that our company and our community has really been built around promotional products, Hasseman said. During a time when a lot of the economy has been struggling that we can give it kind of a rebirth here in Coshocton County, kicking off a national event here, celebrating that whole thing, means the world.

The Born in Ohio logo created by Lydia Jay of Coshocton High School that pays tribute to the first promotional marketing materials created in Coshocton.(Photo: Leonard Hayhurst/Tribune)

Donated by OPPA were 100 bookbags with supplies to students at Coshocton Elementary School, foster children through Coshocton County Job and Family Services and First Step Family Violence Intervention Services. This included masks and hand sanitizer with the Born in Ohio logo.

Kyle McGovern, president of the OPPA, said hand sanitizer was a promotional product in the past, but its really exploded due to the COVID-19 pandemic. And face coverings were non-existent as a promotional product before. He said the industry is starting to pick up again as businesses do too.

We didnt react to everything, we just sort of adapted. We werent like when is this going to end. But, how do we live with it, just move forward with it and do the best of our ability to make life normal again, McGovern said.

Part of that normalcy is getting back to in-person events such as the one on Friday, where social distancing and wearing masks was observed. McGovern said its about doing everything safely.

Its all about relationships in this industry. Being in front of a screen talking to somebody isnt nearly as good as being in person in a more intimate setting, McGovern said.

Kyle McGovern and Dawn Browne of the Ohio Promotional Professionals Association, Mayor Mark Mills and Paul Bellantone of the Promotional Products Association International at a ceremony Friday morning where the promotional marketing organizations received they key to the city on a plaque and Mills was given a blanket with the Born in Ohio logo.(Photo: Leonard Hayhurst/Tribune)

Paul Bellantone, president and CEO of PPAI, said that National Promotional Products Work Week is about celebrating and recognizing the power of logoed products and what brands mean to communities, companies and how people are attracted to brands. With that, he couldnt think of a better place to kick off the week than Coshocton.

Its nice to be able to get back to the roots. When I think of a birthplace, I think of it more like a tree. Over time you get these seedlings, so many companies that were formed by companies that started here in Coshocton, Bellantone said.

Read or Share this story: https://www.coshoctontribune.com/story/news/local/2020/10/02/coshocton-honored-birthplace-promotional-marketing/5885918002/

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Coshocton honored as birthplace of promotional marketing - Coshocton Tribune

A team of young filmmakers from Griffith University have created an advertising campaign that encourages young people to have their say at the ballot box.

The project was commissioned by the Electoral Commission of Queensland (ECQ) who tapped into Griffith Universitys multi-disciplinary expertise, from Griffith Business School, School of Government and International Relations, Griffith Film School and Social Marketing @ Griffith.

Second-year film student Carmen Garratt directed and produced the campaign with a crew from Griffith Film School.

Carmens concept won a pitch competition run by Griffith Film Schools in-house production arm, LiveLab. Her visionwas simple and effective: create a campaign that focuses on the issues that really matter to young people.

Young people can be a bit disillusioned with politics, but its important that they feel voting will make a difference, she said.

We drove home the point that seats can be won or lost by a few votes, and that young people have the potential to shape the upcoming Queensland election.

The ad campaign covered all of the issues that my friends and I care about the environment, mental health, technology.

It was about making things exciting, colourful and vibrant.

Carmen and the crew shot at 13 different locations across south-east Queensland to tight timeframes from labs and lecture theatres at Nathan campus to rural properties, skate parks, police stations and coffee shops. Adding an extra layer of complexity was the need to make sure the shoot conformed to strict COVID protocols.

It was very intense a real learning curve, she said.

It was logistically very challenging, but it all paid off in the end.

I always wanted to make films that positively influence society, and Im already getting the chance to do it before I even graduate.

By studying at Griffith you are part of something bigger we get to go beyond the classroom and work on industry-level projects.

LiveLab Creative Director Richard Fabb said the student filmmakers had been able to draw on Griffith Universitys expertise, industry connections and cutting-edge equipment to create a stunning, cinema-quality campaign.

The scale of the production and the tight timeframes meant this was a steep learning curve for our students, but they really stepped up, he said.

ECQ were delighted with the campaign and have plans to use it beyond the upcoming state election.

Griffith Business School Dean (Engagement) Professor Anne Tiernan said the project provided a model for industry collaboration.

The Electoral Commission was able to tap into our vast expertise at Griffith University from researchers in the School of Government and International Relations to marketing experts at Social Marketing and film talent at Griffith Film Schools LiveLab and Griffith Business Schools DigiLab.

Industry partners like ECQ get access to our thought leaders, our distinctive inter-disciplinary experience and a pipeline of creative talent.

Industry-relevant, community-focused projects like this are a win-win, providing positive outcomes for student employability.

See the article here:
Griffith spearheads new campaign encouraging young voters to have their say - Griffith News

If you're looking to increase your brand presence on Instagram, giveaways can be a good way to get your posts in front of more people and showcase both your products and your account. But there's a right way and a wrong way to go about it - done right, Instagram giveaways can be effective, and providing lasting, tangible benefits. Done wrong, they can come across as spammy, and potentially hurt your business.

In this post, we'll look at some of the keys to running a successful Instagram giveaway campaign, as well as some of the missteps that you need to avoid.

So first, to clarify a common Instagram giveaway question...

A follower 'loop'is a process which has been devised to maximize post reach, and counteract some of the limitations of Instagram's feed algorithm.

A loop involves multiple businesses or users pooling together to offer a larger giveaway package, which they then all promote among their own followers, directing them to also follow the other loop participants. Each business posts the same update, tagging the next business in the loop in a sequence like this:

The 'loop' then goes on in this manner for as many businesses which are participating in the campaign.

No.

90% of the time the followers gained via loop giveaways are not high-quality followers who will stick around for your content and engage with your profile long term. There's a generally large drop off rate, typically 50% or more, at the conclusion of a loop process.

If your only goal is to generate followers, then it might be a good mechanism, but for the far majority of businesses, loops wont work well as a growth strategy.

Every Instagram giveaway should be part of a larger strategy,with defined target metrics and budget parameters.

Typically giveaways work to increase brand awareness, increase engagement, and grow your audience. You are unlikely to drive a ton of sales though giveaways.

That said running an Instagram giveaway is rather easy to do.

When choosing your giveaway prize, you have to look at two things:

Obviously, the larger the prize, the more entrants you'll attract, but there is a downside to this in that very large prizes - like, say,cars, vacations, and the like -are going to attract a much broader audience who may not actually be interested in what your business has to offer.

That is where the second element comes in -who is your target audience and what sort of large prize would they love that the average consumer might not be so interested in?

For example, yoga enthusiasts would love a brand new yoga mat and/or a new Lululemon outfit, but generally, audiences could probably care less. Automotive fans would love tickets to a muscle car expo, which might attract a more relevant following than offering an actual car as a prize.

As with anything,broad reach is the best option for maximum awareness, but it may not be the best for connecting with specific audiences, which is an element you need to keep in mind.

Typically, you would post these in the Instagram post description - youll want to say something like:

"For a chance to win, you must:

Winner will be picked at random by XX date."

To run a successful Instagram giveaway, you want to drive the giveaway loop.This is done through having people tag friends, driving new people to the giveaway and getting more people engaged.

How you pick a winner is as simple as an online dice roller, an online app, or grabbing a winner from the comments section. Appsoteos is a free Instagram giveaway picker up to 1000 comments, and is a pretty good solution for most giveaways.

The short answer is yes -so long as the giveaway is a part of a greater marketing campaign, as giving away products and services can be a great way to build your audience and increase brand loyalty and awareness.

Here's a sample giveaway strategy that you can use:

If you run this type of campaign over and over again, you'll generate a ton of new followers and engagement on your Instagram page, and rather than connecting with a more generalized audience that will stop following, you'll be reaching the people you really want to make aware of your business.

Yes, but there will be a level of drop-off after every campaign, so don't be discouraged to see a level of fluctuation, even if you're being highly targeted in your approach.

If you really want to grow your following, ensure that you promote your giveaway on other social media platforms, through advertisements, and by leveraging your email list. If you're trying to generate leads for your business make sure you have a dedicated landing page for your giveaway.

Ultimately, it comes down to strategy, and ensuring your giveaways fit into your overall approach and plan, rather than tagging onto another, larger campaign. Of course, some people will see a level of success through that approach also, but the more targeted you are, the more effective your campaigns will be, long-term, in building your brand.

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How to Run an Effective Giveaway Campaign on Instagram - Social Media Today