Mediaboss Marketing

DUBLIN, July 23, 2021--(BUSINESS WIRE)--The "Global Digital Marketing Software Market (2021-2026) Solution, Type, Service, Organization Size, Industry Vertical, Deployment, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.

The Global Digital Marketing Software Market is estimated to be USD 68.7 Bn in 2021 and is expected to reach USD 150 Bn by 2026, growing at a CAGR of 16.9%.

Key factors, such as the growing need for increasing sales efficiency and optimizing marketing campaigns have led to be a driving factor for the growth of the digital marketing software market. Moreover, the growing demand for marketing analytics followed by the increasing demand for automation of routine activities is further supporting the growth of the market.

However, factors such as lack of skilled labor in handling the market software and security concerns are likely to restrain the market growth of the digital marketing software market. Moreover, technological advancement with the deployment of cloud-based deployments and growing market demand for social media marketing is further likely to create opportunities for the market.

The Global Digital Marketing Software Market is segmented further based on Solution, Type, Service, Organization Size, Industry Vertical, Deployment, and Geography.

Recent Developments

1. Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for USD 1.5 billion. 9th November 2020

2. Salesforce has planned to acquire Slack Technologies, Inc., an innovative enterprise communications platform. This acquisition shall enable Slack to integrate with Salesforce cloud and bring about changes in the enterprise software platform. 1st December 2020

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Story continues

Why buy this report?

The report offers a comprehensive evaluation of the Global Digital Marketing Software Market.

The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.

The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.

The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.

The report also contains the competitive analysis using Competitive Quadrant, the analyst's proprietary competitive positioning tool.

Market Dynamics

Drivers

Need for increasing sales efficiency and optimizing marketing campaigns

Growing demand for marketing analytics

Increasing demand for automating routine marketing activities to reduce cost

Restraints

Opportunities

Challenges

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/2plaxo

View source version on businesswire.com: https://www.businesswire.com/news/home/20210723005328/en/

Contacts

ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900

Visit link:
Outlook on the Digital Marketing Software Global Market to 2026 - Rise in Social Media Marketing and Mobile Marketing Presents Opportunities -...

The ever-evolving world of social media is not limited to leisure and entertainment anymore. It has now become a major source of revenue and a much sought-after business platform by giving rise to influencer marketing.

During the COVID-19 lockdown, our recreational time switched from social outings to social media. Thus, social media became an important platform for businesses to promote their products and services by partnering with influencers.

These influencers have a concentrated reach and targeted audiences who engage with their content and help brands build credibility and drive sales.

At present, given the developments in existing businesses and the emergence of new startups, the need to stand out and branding the business well has become a necessity.

Brands are developing influencer marketing strategies, carefully targeting their audience, and planning the course of action accordingly. Social media is a huge place to be, and if used well, it holds the exponential power to open doors to new target groups and help businesses in expanding their reach.

As the influencer marketing realm continues to boom, the industry has further been categorised into macro- and micro-influencers. While both sets enjoy a massive following and engagement, micro-influencers are the niche category up and coming in the influencer marketing domain.

The advent of shifting from macro- to micro-influencers seems to be the new fad that brands are now adopting. Micro-influencers are the ones that have a follower base between 10,000 to 100,000 and are considered experts in their respective niches.

The zeal and enthusiasm a micro-influencer bring to a campaign not only opens doors for innovations but also takes them a step closer to connecting organically and being relatable to their audiences.

Micro-influencers may be small-scale influencers, but they influence almost more than half of their follower base and generate sales for the products or services they promote.

Micro-influencers have shown overwhelming conversions, thus motivating brands to increase their spending on influencer marketing rather than traditional marketing.

They not only justify the authentic reach and high engagement but have also proven to be cost-effective and are more reasonably priced.

Since micro-influencers are just another person with a strong influencing power over an average number of audiences, they leverage their power to its best and build a rather transparent relationship with their followers, which, in turn, helps them gain their trust and invest in the products/services they suggest/promote.

They have an audience following that is highly drawn and engaged with each piece of content shared. When it comes to scaling up a campaign, the micro-influencers are the real amplifiers, and tend to pick up challenges and help in building scalable campaigns.

After chasing mega influencers, brands have started to realise that it's the quality that matters, and not the quantity. Micro-influencers have a defined niche and scope of work, which helps them focus on the content they deliver.

The stats speak for themselves. Micro-influencers are found to have 60 percent higher engagement than their megastar counterparts. They are 6.7x more cost-effective per engagement. Finally, they drive sales 22.2 percent more weekly conversions than the average consumer.

With social media being a major part of our lives, influencer marketing is here to stay. In the long run, using micro-influencers, understanding their niche, and finding the right audience for the product are going to be the driving factors to survive in the age of social media and digital marketing.

Social media will never go out of style and will only upgrade. So its best to capitalise on the increased use of social media and use it as a source to drive better conversions.

As long as brands utilise these effective marketing techniques and create long-term, stable, and beneficial relationships with influencers, it will help in perfectly voicing the brand ethos.

The key to making it big in the influencer marketing space is to make sure the brand adapts to the changing needs of the consumers while also maintaining consistency.

The industry is moving towards subject matter experts, with an audience following that is highly drawn and engaged with each piece of content shared.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

See the article here:
How micro-influencers are helping brands with their social media marketing - YourStory

The TikTok Campaign Management badge empowers Tinuiti to help clients develop first-ever social marketing experiences that will drive true accountability and measurable impact within a brand's larger media mix. It also expands Tinuiti's influencer program connecting brands to high-impact creators, facilitating best-in-class content creation and reducing barriers to activating on TikTok.

"This Campaign Management badge distinguishes Tinuiti as an innovative social partner for our clients who will now have access to creative opportunities that otherwise would not have been available to them. TikTok continues to make great strides with its ad offerings, especially around shoppable experiences and creator partnerships," says Kolin Kleveno, SVP, Addressable Media, Tinuiti. "Our focus will be on driving more sophisticated activations across all parts of the funnel with TikTok friendly creative and proper measurement to assess the business value of the platform."

Tinuiti has previously partnered with TikTok to develop a measurement playbook to serve as a best-in-class approach to paid media on the platform. Tinuiti already has proven success boosting client brand performance across TikTok including Revlon who exploded TikTok Topview with 10M Amazon store visits and 224K likes.

"Through TikTok For Business, we're building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community," said Melissa Yang, Head of Ecosystem Partnerships, TikTok. "We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can't wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community."

Tinuiti looks at data holistically and not in silos by leveraging Mobius, its suite of AI-enabled marketing intelligence and media activation technology, it helps clients optimize and understand data to achieve business goals. Mobius will enable clients to use TikTok as a branding and consideration vehicle, with greater opportunities for scalable media budgets to deliver results CMO's are responsible for.

Tinuiti recently unveiled its new Influencer Marketing program with the appointment of 15-year veteran Crystal Duncan as SVP of Influencer Marketing to lead and develop the new capability, with the future of Influencer Marketing having a heavy data and technology focus, Tinuiti will utilize influencers across the entire customer journey including TikTok.

Tinuiti has been recognized with a number of accreditations and recently received the Facebook Premium Marketing Partner certification and the Amazon Advertising Partner Network badge.

In December 2020, Tinuiti announced a partnershipwith New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. In March 2021, Tinuiti acquired The Ortega Group, deepening its position as an Amazon market leader.

About Tinuiti

Tinuiti is the largest independent performance marketing firm across the Triopoly of Google, Facebook and Amazon, with over $2.2 billion in digital media under management and over 800 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and more, Tinuiti drives revenue for clients via strategy and channel specialization. Each solution is delivered leveraging Tinuiti's performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology Mobius. For more information visit http://www.tinuiti.com.

SOURCE Tinuiti

https://tinuiti.com/

See original here:
TikTok Names Tinuiti First US Independent Agency to Receive Campaign Management Badge within TikTok Marketing Partner Program - PRNewswire

20-year-oldShreyansh Gupta has effectively transformed the way marketing was and has beenexecuted till now, he is paving the way to a modern era of marketing andpromotions.

This generation is often called the generation ofyouth for countless youth-led startups have sprouted up in recent years.

One such start-up launched by the young socialmedia marketer Shreyansh Gupta isrevolutionizing the digital marketing scenario of the country.

DevelopxmediaPvt. Ltd. is a digital marketing agency and contentcuration company.

It was launched by Shreyansh Gupta in 2018 andsince then it has soared in terms of growth and revenue figures.

Shreyansh Guptais a professional digital marketer, social media marketer, and the Founder and CEO of the digitalmarketing company, DevelopXmedia Pvt.Ltd.

Having been in the field for more than 5 yearsnow and starting out at around the age of 14, Shreyansh has acquired massive experience in the field of digitalmarketing.

Although it was in 2015 that he started writinghis first blogs, those blogs went on to fetch more than 6 figures of revenuefor him in the form of Google Adsense.

Later he went on to master the designing andcontent skills required for a career in digital marketing.

I am passionate about learning new things andbeing able to implement them in the real world., says Shreyansh Gupta.

It was perhaps this curiosity of him that helpedhim push himself to his limits and achieve so much.

Since then, Shreyanshhas made great strides in the field. He has run some crazy powerful socialmedia marketing campaigns for his clients, executed a lot of high ROIgenerating ad sets, and has concocted some massively amazing promotionalstrategies.

These skills and achievements have made him atruly powerful asset in the Indian digital marketing community.

ShreyanshGupta is also a digital creator and blog writer andruns many popular websites online.

Shreyansh had been working as a freelancer before he established his company DevelopXmedia in the year 2018. Since thenhe has been working tirelessly to build and maintain his company along withworking with his existing and novel clients.

He loves to brainstorm ideas and strategies. Asboth a content consumer and producer he keeps going through creative ideas andnever forgets to jot down the ones that strike him as perfect.

Regarding content creation and consumption, hesays, Todays digital market is all about content. Whether it beuser-generated or user-centric, if you can embrace the power of content andemploy it to power your marketing campaigns, then you are golden!

Feel free to connect with Shreyansh Gupta on hissocial handles:

Facebook: https://www.facebook.com/shreyanshguptag

Instagram: https://www.instagram.com/shreyanshguptag/

Twitter: https://twitter.com/shreyanshguptag

Originally posted here:
India's youngest social media marketer Shreyansh Gupta is transforming the Indian marketing scenario - The India Saga

Yashveer Yadav a young and dynamic youth born on 2nd July 2004 in district Jaunpur of Uttar Pradesh, a part of the Varanasi division of Uttar Pradesh, known for its rich culture and historical significance. Yashveer has just completed his SSC in 2021, but thats not all the limiting calculus for Yashveer, since his early age Yashveer was dedicated to social media.

He is a well versed mentor of YouTube. Yashveer Yadav has a simple but compelling way to describe What Mentorship Really means? Mentorships are a relationship, like a friendship. The same way you wouldnt cold email a stranger to ask them to be your friend, you should never ask a stranger to be your mentor. Mentorships are a relationship, like a friendship.

Rags-to-riches stories inspire hope and remind even the most down-and-out dreamers that hard work, positivity and perseverance sometimes do pay off no matter how hard the road might seem. In social media and affiliate marketing culture, there is no shortage of youngsters like Yashveer with rags-to-riches backgrounds and stories of poverty, trauma and hardship that had to be overcome.

Yes through his hard work and dedication to his most loved hobby turned profession, Yashveer got financial stability at his early 17, he was formally thrilled to told that he has made 7 Lakhs in just a short period of 5months and simultaneously he motivated and helped 300 plus other youngsters to make such big figures financially with online networking.

Yashveer always supported young entrepreneurs at all times with trust and confidence and stood up for them when needed. The confidence that he created among his fellows and followers helped them deliver their best. This unfailing support bestowed upon them a responsibility to perform well. With a good professional atmosphere, Right mentor and consistency you can achieve your goals within a flash, he told.

Besides a successful social media marketing brand, Yashveer loves to spend time with his family, fans and followers helping them in their personal and professional chores. One day he will travel across the globe with his own professional circuits all over the world.

Published July 22nd, 2021

Original post:
A Tile From the wall of Affiliate and Social Media Marketing: Yashveer Yadav - Influencive