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In the United States, nearly 40 percent of all food produced is never eaten, resulting in lost resources, economic costs to business and households, decreased food security, and negative climate impacts.

With the United States moving toward an ambitious goal ofhalving food waste by 2030,a new $15 million grant from the National Science Foundation (NSF) will be used to establish the first national academic research network on wasted food in the United States.

Under the grant, researchers from American University will lead 13 other institutions in a five-year project aiming to deepen understanding of how the causes of wasted food are interconnected and how they intersect with other regional systems beyond food. Researchers will take a systems approach to improving data on wasted food, with the goal of designing and strengthening sustainable solutions to reducing food waste.

Callie Babbitt, a professor of sustainability in RITs Golisano Institute for Sustainability (GIS), will serve as a co-principal investigator for the project,titled Multiscale RECIPES for Sustainable Food Systems,which officially kicked off Oct. 1. RECIPES is short for Resilient, Equitable and Circular Innovations with Partnership and Education Synergies.

Ourresearchwill re-envision wasted food asavaluable resourceas it relates tothecircular economy, Babbitt said. RIT will collaboratewith business and industry partners toexplore andcreate solutions that maximize the healthy, nutritious food used to feed people, minimize costly inefficiencies, and recycle unavoidable wastes into bio-based products and clean energy that powers the regional economy.

Additional researchers for RITs $1.8 million part of the project include Christy Tyler, Thomas Trabold, Kaitlin Stack Whitney, Nathan Eddingsaas, and Todd Pagano.

Rochester-area partners include the New York State Pollution Prevention Institute, Wegmans Food Markets, Biomass Controls, CH4 Biogas, R.L. Jeffres & Sons, Monroe County Department of Environmental Services, Natural Upcycling, and OWARECO, LLC. The project collaborators will provide data and information on regional food system challenges and work with the network to create solutions that reduce and recycle food waste and contribute to economic growth.

According to Babbitt, RITs focus will build on current NSF food waste research and an NSF-funded workshop the university held in 2019. Researchers will study new technologies for recovering the energy, water, and nutrients contained in food waste in a circular economy framework, she added.

We are studying their overall performance, economics, and ecological footprint, Babbitt noted. One issue, for example, involves food waste mixed with packaging, which is a contaminant during recovery. Some technologies can co-process both. But that might lead to micro-plastic releases to local ecosystems, which builds on Christy Tylers work on plastics in the environment.

The five-year project will engage communities in California, and the Great Lakes, Mid-Atlantic, and Southeast regions. In addition to RIT, research partners include the Maryland Institute College of Art, World Wildlife Fund, University of Illinois-Urbana Champaign, University of Albany, Louisiana State University, Pennington Biomedical Research Center, Illinois Institute of Technology, Duke University, and University of California-Davis.

The NSF project includes work in the following areas and will engage communities andfrontline workers in food industries, as well as nonprofit, government, and private-sector stakeholders:

The project was awarded under NSFs Sustainable Regional Systems Research Networks program. NSF research networks create knowledge and solutions that enhance sustainability, equity and resilience of regional systems in the United States. To learn more, go to the Multiscale RECIPES for Sustainable Food Systems website and follow @WastedFoodNtwk on Twitter.

For more information, contact Rich Kiley at 585-475-5697, Rich.Kiley@rit.edu, or on Twitter: @rakiley.

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.

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RIT researchers part of $15 million NSF grant aimed at reducing food waste - EurekAlert

KENILWORTH, N.J.--(BUSINESS WIRE)--Merck (NYSE: MRK), known as MSD outside the United States and Canada, in collaboration with the breast cancer advocacy community and Emmy-nominated actress, Yvonne Orji, launched a new initiative, Uncovering TNBC, to shed light on the unique challenges Black women face when diagnosed with triple-negative breast cancer (TNBC). Non-Hispanic Black women are approximately two times more likely to have TNBC than non-Hispanic white women, and compared to white women, Black women are more likely to die of the disease. Join Yvonne as she speaks with Sharon, Tiah and Damesha, three women diagnosed with TNBC, who share their stories of triumphs while also discussing the health disparities Black women can face. Through the web docuseries and educational materials, Uncovering TNBC aims to inform Black women and empower them to advocate for themselves with their health care team.

With a masters degree in public health and a nurse for a mother, Yvonne has been passionate about closing the health care equity gap since before she became a TV star.

I know firsthand how important it is for Black women to take charge of their health and advocate for themselves. Data shows women in our community have a higher chance of developing TNBC, but we can take steps to help protect ourselves and our families, said Yvonne. I hope these stories uplift women with TNBC and inspire them to get the care they need.

The centerpiece of the Uncovering TNBC campaign is a three-episode web docuseries that highlights the challenges Black women with TNBC can face throughout their cancer journeys. Hosted by Yvonne, the docuseries spotlights three brave warriors and their experiences with TNBC: Damesha from North Carolina, Sharon from Virginia and Tiah from Georgia. The series aims to amplify the stories of Black women with TNBC and offers resources that will help others understand their risks and advocate for themselves. The initiative also includes a webpage of educational information for women who have a higher chance of developing or are newly diagnosed with TNBC and their loved ones.

There is no shortage of breast cancer resources, yet so few are developed with the unique needs of Black women in mind, said Maimah Karmo, founder and CEO, Tigerlily Foundation. As a native of Liberia myself, I am proud to collaborate with Merck and Ms. Orji to support the tireless efforts to meet that need and further bridge the gap to care.

Were honored to collaborate with advocacy organizations who have been at the forefront of fighting for heath equity in the breast cancer community on this important campaign, said Jill DeSimone, president, U.S. Oncology, Merck. For Black women with TNBC, optimal care is about more than just treating cancer: Its about being understood and supported. Uncovering TNBC is an important program that is part of our broader efforts at Merck to help advance health equity for all people with cancer.

About Uncovering TNBC

In collaboration with Susan G. Komen, Living Beyond Breast Cancer, Tigerlily Foundation, and Triple Negative Breast Cancer Foundation, Uncovering TNBC was developed specifically for Black women, who have a higher chance of developing or are newly diagnosed with triple-negative breast cancer (TNBC). TNBC accounts for about 10-15% of all breast cancers and is an aggressive type of cancer that is often difficult to treat. Black women who have a higher chance of developing or are newly diagnosed with TNBC can face unique disparities, including inadequate breast cancer screening, lack of access to treatment and less access to preventive and educational information.

Uncovering TNBC offers strategies to help address the barriers Black women can face in their journey. Through culturally relevant, educational and solution-oriented content, the program aims to support patients from diagnosis to survivorship. Information and resources can be found on UncoverTNBC.com.

About Yvonne Orji

Yvonne Orji is a Nigerian-American Emmy-nominated actress, comedian and writer who continues to display her versatility and passion with each project she takes on. In addition to her starring role in the critically acclaimed HBO comedy series, Insecure, she is a distinguished stand-up comedian, feature film star, podcast host and published author.

Outside of her creative work, Yvonne is dedicated to her charitable efforts. In 2008, she spent six months working in post-conflict Liberia with Population Services International (PSI), a non-governmental organization (NGO) that uses social marketing to promote health behaviors. While in Liberia, she worked with a group of talented youth to help build a mentoring program and a weekly talk show that helped educate and prevent teen pregnancy and HIV/AIDS.

Yvonne has brought her work with the youth community back to the States, where she is now involved with (RED) campaigns and faith-based youth ministries.

About Merck

For over 130 years, Merck, known as MSD outside of the United States and Canada, has been inventing for life, bringing forward medicines and vaccines for many of the worlds most challenging diseases in pursuit of our mission to save and improve lives. We demonstrate our commitment to patients and population health by increasing access to health care through far-reaching policies, programs and partnerships. Today, Merck continues to be at the forefront of research to prevent and treat diseases that threaten people and animals including cancer, infectious diseases such as HIV and Ebola, and emerging animal diseases as we aspire to be the premier research-intensive biopharmaceutical company in the world. For more information, visit http://www.merck.com and connect with us on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Forward-Looking Statement of Merck & Co., Inc., Kenilworth, N.J., USA

This news release of Merck & Co., Inc., Kenilworth, N.J., USA (the company) includes forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the companys management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements.

Risks and uncertainties include but are not limited to, general industry conditions and competition; general economic factors, including interest rate and currency exchange rate fluctuations; the impact of the global outbreak of novel coronavirus disease (COVID-19); the impact of pharmaceutical industry regulation and health care legislation in the United States and internationally; global trends toward health care cost containment; technological advances, new products and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approval; the companys ability to accurately predict future market conditions; manufacturing difficulties or delays; financial instability of international economies and sovereign risk; dependence on the effectiveness of the companys patents and other protections for innovative products; and the exposure to litigation, including patent litigation, and/or regulatory actions.

The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the companys 2020 Annual Report on Form 10-K and the companys other filings with the Securities and Exchange Commission (SEC) available at the SECs Internet site (www.sec.gov).

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Merck and Emmy-Nominated Actress Yvonne Orji Unveil Uncovering TNBC, Highlighting the Challenges Faced by Black Women Diagnosed with Triple-Negative...

As TikTok continues to grow, and add more users over time, its also working to refine its ad offerings, and attract more investment in its promotional tools.

And it seems, based on this research at least, that TikTok campaigns are generating results, with Kantars latest Media Reactions study showing that TikTok is the preferred advertising environment for both brands and their audiences, while brand-building campaigns on the platform are 7x more impactful among people with high ad equity.

Kantars 2021 Media Reactions report incorporates responses from over 14,500 consumers and 900 senior marketers around the world, providing a broad scope of opinion around key ad shifts and trends. The main focus elements of Kantars report are:

Based on these elements, Kantar found TikTok ads, in particular, to be effective on several fronts.

As explained by TikTok:

TikTok's ad equity has been ranked #1 in the world two years running because of our creative, authentic community and brand-friendly platform. Reaching consumers in an environment built for discovery gives businesses the power to build great ad experiences - and offers audiences the chance to discover compelling, fun content.

Among the studys findings, Kantars research indicates that the collaborative atmosphere of TikTok leads to less intrusive, and more creative ad campaigns. That aligns with TikToks Make TikToks, Not Ads approach, which calls on marketers to really learn the platform, and its key trends, and align with how users are engaging, as opposed to taking a more disruptive, traditional marketing approach.

TikTok ads also scored higher for delivering relevance and usefulnessthan they did in the previous years report, while it also beat all others in sentiment according to household decision-makers, in almost every vertical.

In some ways, TikTok likely benefits from being the new kid on the block, with consumers more open to TikTok promotions due to overall usage trends. But really, the main note here is that brands have quickly learned that traditional ad approaches simply dont work on the platform you cant just repurpose your campaigns from other platforms and mediums and expect TikTok users to pay attention.

If you want to stop people swiping on by, you need to make TikTok ads that feel natural in user feeds, and that broader push has made advertisers conform to the apps general content principles, which is why its ads feel less intrusive than, say, pre or mid-roll disruptions on other platforms.

In aligning with these findings, TikTok recommends that advertisers:

These are some good tips, with the basic ethos, again, being Make TikToks, Not Ads.

If youre not sure exactly how to do that, you can check out TikToks Ad Library, which highlights some great examples of effective TikTok clips, while its also recently launched a new Creative Center to showcase more top-performing campaigns.

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New Report Finds Users are More Open to TikTok's Innovative, Creative Ad Options - Social Media Today

United Arab Emirates has launched its 6th edition of Global Business Forum Africa (GBF Africa) that aims at scaling-up and strengthening multifaceted business with Africa. With its first class Emirates airline, the airline network will facilitate the participation in the forum of African leaders and corporate business leaders.

Under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, GBF Africa is bringing the trade and investment community back together to explore bilateral trade opportunities between Dubai and Sub-Saharan Africa.

Now in its 6th edition, Global Business Forum Africa facilitates international revenue flows by engaging leading decision-makers on the global investment scene. Influential stakeholders participate in constructive dialogue at the highest level, focusing on key economic developments and investment opportunities emerging across the continent.

This forum among other key objectives aims to build bridges between UAE and African business communities and explore untapped trade and investment potential. It represents an unprecedented opportunity for businesses of all sizes, international organizations and government entities from across the world, to come together to foster a more diversified and resilient global economy, inspire a vibrant business environment and drive sustainable growth.

Besides Africa, it has the Global Business Forum ASEAN established as a platform for insightful dialogue between government and business leaders in the UAE and ASEAN by identifying opportunities for mutual growth. The Regional Comprehensive Economic Partnership is set to re-shape global connectivity and add US$186 billion to global GDP by 2030.

It further launched in 2016, Global Business Forum Latin America that seeks to pave the way for long-lasting partnerships between business communities in the GCC, Latin America and Caribbean (LAC). The forum explores existing trade synergies and bilateral business opportunities, while strengthening Dubais position as a gateway for Latin American companies.

As expected, Heads of State, more than 30 Ministers, high-ranking Government officials and prominent influential business leaders from Africa have confirmed their participation for the sixth edition of the Global Business Forum Africa (GBF Africa), which takes place on October 13-14, 2021 at Expo 2020 Dubai.

Dubai Chamber is organizing GBF Africa 2021 in partnership with Expo 2020 Dubai under the theme Transformation Through Trade and the event will be held under the patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The organizers have listed top-level participants including H.E. Filipe Nyusi, President of Mozambique; H.E. Felix Tshisekedi, President of Congo; H.E. Dr C.G.D.N. Chiwenga, Vice President of Zimbabwe; the Chief Minister of Jersey; the Secretary General of COMESA; more than 30 ministers and high-ranking African officials, including ministers from Ghana, Angola, Ethiopia, Uganda Zimbabwe and Liberia, Kenya, Botswana, Cte dIvoire, Mauritius, Mozambique, Namibia, Niger, Senegal, Seychelles, Congo and the Kingdom of Lesotho, as well as government officials from Rwanda and Kenya.

H.E. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Expo 2020 Dubai, said: Countries from across the world that are participating in Expo 2020 are eager to widen and deepen their ties with Africa, and GBF Africa will be a crucial forum where the continent can share its plans and achievements, seek investments and solutions to its challenges and forge new relationships across the globe.

H.E. Hamad Buamim, President and CEO of Dubai Chamber, said: The success that GBF Africa has had in attracting African presidents, ministers and influential leaders to join its high-level talks reflects the forums position as a leading global platform for exploring investment opportunities in the African continent. It reinforces the crucial role played by Dubais wise leadership in expanding the emirates trade links with emerging markets around the world.

According to Buamim, the Dubai Chamber is keen to continue its efforts to promote building strategic partnerships with the key players in the African business ecosystem. The Chamber is also committed to encouraging and supporting local and national companies to invest in African markets and enhance sustainable economic growth and development.

Ambareen Musa, Founder and CEO of Souqual in the UAE said: As we grow and scale-up in the Middle East, this gives us a lot of exposure for potentially getting into Africa as a region.

Through its network of international representative offices, trade missions and high-profile business forums, Dubai Chamber of Commerce & Industry works to raise Dubais profile as a global trade and investment hub. The Chamber represents more than 260,000 companies, making it one of the worlds largest membership-based Chambers of Commerce.

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Instagram: Why It Is the Best Social Media Platform for Marketing - Modern Diplomacy

The ad also includes a CGI recreation of an actual 2012 event, when aTundra hauledspace shuttle Endeavor to its final resting spot in the California Science Center. There is even a nod to the Back to the Future film franchise in which Marty McFly drove a 1985 Toyota pickup. The ad shows a quick glimpse of a 1985 Tacoma SR5 with a MCFLY license plate.

Schragger describes the ad as showing the new Tundra creating this big dust storm filled with the soul of its pastthe souls of all the trucks of Toyota went into building the new Toyota. He adds: We wanted it to feel almost like a movie trailer rather than just some advertising.

The Tundra will hit dealers in late November/early December, with the full campaign kicking into gear in 2022, according to Toyota. Materazzo says the automaker will rely on all its agency partners, includingConill and Burrell, which target multicultural audiences.

With the campaign, Toyota is trying to win attention in a full-size truck segment dominated by the Detroit 3. As recently reported by Automotive News, in the first six months of this year, the Ford F-Series led with sales of 362,082 vehicles, followed by Ram pickups (313,068), the Chevrolet Silverado (286,410) and the GMC Sierra (138,412). The Tundra was fifth at 43,865 vehicles.

The new Tundra will have its in-person coming out party at the Motor Bella, an outdoor event set for Sept. 21-26 in Pontiac, a suburb about a half-hour drivenorth of Detroit. It marks the first auto show in the region since COVID-19 scuttled the 2020 North American International Auto Show.

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Watch Toyota's big-budget Tundra ad that recalls the 'truck souls' of its past - AdAge.com