Archive for the ‘Social Marketing’ Category

Microlearning Software Market Overview, Major Manufacturers and Production Pric – Business-newsupdate.com

Microlearning Software Market Overview, Major Manufacturers and Production Price, Cost Revenue, Microlearning Software Market Forecast 2026Category: #technology|By Admin| Date: 2021-06-05 |Product ID: 3182502|

The Microlearning Software Market research report is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview, Microlearning Software market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, Microlearning Software market size forecast, market data Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence.

The up-to-date report of Microlearning Software market presents an in-depth evaluation of all the crucial factors such as key growth drivers, impediments, and opportunities to understand the industry behavior. It also explicates the sizes and shares of the market segments, inclusive of the product landscape and application spectrum, as well as the regional markets. Moving ahead, insights into competitive landscape with regards to the top firms, emerging contenders, and new entrants is taken into account. Moreover, the document sheds light on the effects of COVID-19 pandemic on this marketplace and puts forth various strategies for effective risk management and strong profits in the upcoming years.

Key pointers from case studies of COVID-19:

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Overview of the regional analysis:

Other important inclusions in the Microlearning Software market report:

Key Highlights of the Report:

Key questions answered: The Study Explore COVID 19 Outbreak Impact Analysis

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Microlearning Software Market Overview, Major Manufacturers and Production Pric - Business-newsupdate.com

Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind – Social Media Today

Pinterest has shared some new insights into how Pinners are looking to adopt more sustainable processes, which includes shopping for more environmentally-friendly products and adopting new ideas and concepts aligned with the same.

As explained by Pinterest:

"People are emerging into the new normal with a greater sense of urgency to take care of our planet. Were predicting a Greenaissance: a renewed focus on sustainable living, Earth-friendly products and calls for community action."

I mean, 'Greenaissance'is probably a little grandiose in this context, given the 'renaissance' was a period of transition in a wide range of aspects. But still, the impetus remains the same - based on Pin trends, more Pinterest users are searching with sustainability in mind, which is important for marketers to note.

Based on a recent survey conducted among both Pinners and non-Pinners, Pinterest found that its users are 40% more likely to say the environment is a 'personal interest', and are 30% more likely to take action as a result.

People on Pinterest are also 70% more likely than non-Pinners to seek out local brands or produce, while 80% of Pinners are looking to shop for more sustainably-made products, impacting their product choices in the app.

That could be a key point of note for Pin marketers, with an increased focus on sustainability set to be a key decision point for many users.

In addition to this, Pinners are also 55% more likely to be concerned about their personal carbon footprint than people who don't use the app, with increased interest in things likeelectric cars, concept cars and commuter bikes.

Based on these findings, Pinterest has provided three key tips for marketers looking to align with these usage trends:

Given the rising focus on environmental issues, it's important for brands to showcase their position on this front, and how they're working to support key initiatives to tackle the impacts of climate change.

That won't apply to all brands universally, but if you're marketing on Pinterest, it should be a key consideration, and it could be another way to boost your brand reach and resonance in the app.

You can check out Pinterest's full 'Greenaissance' report here.

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Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind - Social Media Today

Social Forum That Teaches Stock Trading – BW Businessworld

How did StockGros journey begin? What inspired this idea?

We started this journey, with this mission of making the millennials, investment ready. Within nine months of launching StockGro, we had over 250,000 monthly active users, initiating their investment journey through the app. With more than 95 business schools and colleges on-board, StockGro has become the primary go-to platform for educational institutions to run Stock Market competitions for their students.

StockGro users now range from 16-year-olds to 60-year-olds, both with interest in learning stock trading while building their Social Investment Circle. StockGro is helping users overcome the fear of investing in markets, thus growing the total addressable market. The impact of StockGros initiative will become visible within the next two to three years, when its users start actively investing in stock markets.

How do you see the impact of StockGro growing in your ecosystem?

StockGro is building a cult beyond gaming, beyond trading, beyond boundaries. It is inspiring users to grow their capital by investing in alternative asset classes. It is building the user behaviour to invest and grow the capital. Each user, after being baptised on StockGro, brings his friends onboard to start building their own community. This community teaches and learns through interactive and open discussions, helping users learn trading and inspiring fellow investors and traders to invest in the stock markets. As the community grows, StockGro will become the default platform for investors to explore investment and trading strategies.

What is your vision for yourself and your company?

In India, we are largely a saving economy and not an investment economy. At StockGro we are disrupting this by Making Investment Social. We are enabling users to invest in stocks without losing money, thus initiating their investment journey through our platform.

StockGro is building trust in a trust deficit market. It is transforming the user behaviour and helping potential investors inculcate the habit of investing in alternative assets to grow their capital.

What can you do to help India in its time of crisis?

In testing times like these, when often a section of the population is short on its usual income, they need to turn to their savings. With the right investment knowledge, a large part of the population would have comfortably survived with their dividends from investments helping support their livelihood. StockGro is preparing the next generation to be investment savvy. This critical skillset will help them sweep through such crises in the near future. StockGro is helping build exactly that parallel source of income.

How do you plan to scale up your operations?

To build a business at scale and tremendous growth, the execution plan needs to be worked backwards from the long-term and short-term targets to small measurable periodic tasks.

Targets need to be divided in quantifiable daily and weekly tasks, encompassing achievable goals, to motivate team members to accomplish harder tasks. Each function from production to marketing needs to be aligned on a weekly action plan and the roadmap to achieve the larger goal. End of the day, it comes to execution live every day to complete the task at hand, bringing you one step closer to the target.

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Social Forum That Teaches Stock Trading - BW Businessworld

Pet Wearable Market revenue to hit $10 Bn by 2027; Global Market Insights Inc. – GlobeNewswire

Selbyville, Delaware, June 03, 2021 (GLOBE NEWSWIRE) --

Global Market Insights Inc. has recently added a new report on the pet wearable market which estimates the market valuation for pet wearable will cross US$ 10 billion by 2027. Increasing trend of pet humanization, encouraging pet owners to spend a large share of their income on pets will drive the industry growth.

Pet wearable devices are witnessing high adoption for identification and tracking applications. Smart collars integrated with GPS trackers enable easy identification and tracking of pet animals. The UK has witnessed an explosion in the number of dog thefts since the emergence of the coronavirus pandemic. According to DogLost, the UK's dog rescue community, there has been an estimated 250% rise in dog thefts since March 2020. With the help of GPS tracking devices, the chances of a pet stolen can be reduced drastically. GPS-enabled pet wearables allow owners to easily track a pets location and identify them by using their smartphones.

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A smart harness device can be fastened around a pet's body and is integrated with sensors to sense and monitor a pet's body language, posture, and sound. The device also includes physiological sensors that can monitor body temperature and heart rate. For instance, Inupathy, a Japanese pet tech company, developed a smart harness that monitors the heart rate of pets. The technology utilizes a sensor to analyze a dog's heartbeat variation and includes multicolored LEDs, representing the dogs emotional state.

Pet wearable devices are witnessing high adoption for identification and tracking applications. Smart collars integrated with GPS trackers enable easy identification and tracking of pet animals. The UK has witnessed an explosion in the number of dog thefts since the emergence of the coronavirus pandemic. According to DogLost, the UK's dog rescue community, there has been an estimated 250% rise in dog thefts since March 2020. With the help of GPS tracking devices, the chances of a pet stolen can be reduced drastically. GPS-enabled pet wearables allow owners to easily track a pets location and identify them by using their smartphones.

A smart harness device can be fastened around a pet's body and is integrated with sensors to sense and monitor a pet's body language, posture, and sound. The device also includes physiological sensors that can monitor body temperature and heart rate. For instance, Inupathy, a Japanese pet tech company, developed a smart harness that monitors the heart rate of pets. The technology utilizes a sensor to analyze a dog's heartbeat variation and includes multicolored LEDs, representing the dogs emotional state.

Sensors are estimated to hold a significant pet wearable market share during 2021-2027. Sensors are used to collect a pets vital signs and analyze the collected information to detect & alert pet owners of any health concern. Several types of sensors including heart rate, accelerometers, temperature, image, and water sensors are being developed for different applications. These devices allow the tracking of a pet's behavior, exact movement, activities, and monitors their health-related bio-metric data. The availability of smaller and affordable sensors with improved compatibility is also driving their demand for pet wearables.

The Asia Pacific pet wearable market is anticipated to grow at a substantial rate due to rising disposable income, rapid urbanization, and rising nuclear families. In September 2020, the Ministry of Statistics and Programme Implementation (India) stated that every Indian earns 30% more compared to their earnings in FY2014 - 15. The rising spending capacity of individuals is driving the number of pet owners across the region. Furthermore, the trend of pet humanization and changing attitudes of individuals & treating pets as part of the family present a huge potential for the pet wearable industry across Asia Pacific.

Some major findings of the pet wearable market report are:

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Partial chapters of report table of contents (TOC):

Chapter 2Executive Summary

2.1 Pet wearable industry 360 synopsis, 2017 2027

2.1.1 Business trends

2.1.2 Regional trends

2.1.3 Product trends

2.1.4 Technology trends

2.1.5 Application trends

2.1.6 End-use trends

Chapter 3Pet Wearable Industry Insights

3.1 Industry segmentation

3.2 Impact of coronavirus (COVID-19) pandemic

3.2.1 Global outlook

3.2.2 Regional outlook

3.2.2.1 North America

3.2.2.2 Europe

3.2.2.3 Asia Pacific

3.2.2.4 Latin America

3.2.2.5 MEA

3.2.3 Industry value chain

3.2.3.1 Research and development

3.2.3.2 Marketing

3.2.3.3 Supply

3.2.4 Competitive landscape

3.2.4.1 Strategy

3.2.4.2 Distribution network

3.2.4.3 Business growth

3.3 Industry ecosystem analysis

3.3.1 Raw material suppliers

3.3.2 Component suppliers

3.3.3 Manufacturers

3.3.4 Technology providers

3.3.5 Software/cloud providers

3.3.6 System Integrators

3.3.7 Service providers

3.3.8 Distributors

3.3.9 Vendor matrix

3.3.9.1 Raw material suppliers

3.3.9.2 Component suppliers

3.3.9.3 Manufacturers

3.3.9.4 Technology providers

3.3.9.5 Software/cloud providers

3.3.9.6 System Integrators

3.3.9.7 Service providers

3.3.9.8 Distributors

3.4 Technology & innovation landscape

3.5 Number of pets, by region, 2020

3.5.1 North America

3.5.2 Europe

3.5.3 Asia Pacific

3.5.4 Latin America

3.5.5 MEA

3.6 Regulatory landscape

3.6.1 North America

3.6.2 Europe

3.6.3 Asia Pacific

3.6.4 Latin America

3.6.5 MEA

3.7 Price trend analysis, 2017 2027

3.7.1 By product

3.7.2 By region

3.8 Industry impact forces

3.8.1 Growth drivers

3.8.1.1 Increasing awareness for pet's mental and physical fitness

3.8.1.2 Rise in adoption of rescue pets by millennials in Asia Pacific

3.8.1.3 Growing demand for remote monitoring & tracking of pets in the U.S. and Europe

3.8.1.4 Rise in number of pet tech start-up companies in Europe

3.8.1.5 Urbanization and rise in popularity of pets in Latin America and MEA

3.8.2 Industry pitfalls & challenges

3.8.2.1 Power consumption and short battery life of devices

3.8.2.2 Lack of public awareness

3.9 Growth potential analysis

3.10 Porter's analysis

3.10.1 Supplier power

3.10.2 Buyer power

3.10.3 Threat of new entrants

3.10.4 Threat of substitutes

3.10.5 Internal rivalry

3.11 PESTEL analysis

3.11.1 Political

3.11.2 Economical

3.11.3 Social

3.11.4 Technological

3.11.5 Environmental

3.11.6 Legal

About Global Market Insights

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Pet Wearable Market revenue to hit $10 Bn by 2027; Global Market Insights Inc. - GlobeNewswire

Why Is Social Media Marketing Important For Small Businesses and Startups? – FinSMEs

Word-of-mouth has always been a driving force behind advertising. It is one sure-shot method of driving sales and increasing traffic. When it comes to marketing, small businesses and startups often do not have a budget similar to large corporations. Hence, having a huge budget for marketing is out of the question. Despite this, there are ways for such businesses to market their product or services to the relevant audience.

Digital marketing is one of the ways that can help small businesses and startups get in touch with potential customers and clients. There are different techniques involved in digital marketing. These include content Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Development, Content Writing, Social Media Marketing, and others.

These techniques are valid and essential to drive sales and increase traffic to a companys website. However, social media marketing plays a vital role in increasing brand recognition.

If you own a small business or startup, here are a few reasons why you should invest time and effort in social media marketing.

Social media users are increasing day by day.

Statista reports that in 2020, there were around 3.6 billion people active on social media. By 2025, these numbers will be 4.41 billion, according to estimates. With more people on these platforms, the more potential customers you will find. However, you require a marketing strategy in place to find your audience.

Almost every type of business, including small- and large-scale, have a social media presence. The reason being that they can find their customers on these platforms. A lot of businesses get traffic to their website from social media platforms.

Social media users are spending more time than ever.

On average, social media users spend over two hours on the platform. With more users spending time on the platform, businesses have more opportunities to reach customers. However, it also means that there is competition. There are social media marketing agencies that help startups reach out to their customers. Social media marketing agency Melbourne, First Page, is one such digital marketing company that specializes in this,

Social media users search for products on the platform.

About 54% of social media browsing is for research regarding a product, according to GlobalWebIndex. Users are not only researching a product but also engaging with a brand. Hence, businesses can leverage the power of social media to increase brand awareness among people. People tend to follow brands that are in line with their own beliefs. Moreover, brands that are active and engage actively with their followers are bound to get more traction.

Social media sponsored posts to get hits

Many brands tend to hire influencers on social media platforms to promote their product. Influencers and bloggers on social media, such as Instagram, are quite popular. They can sway the opinion of their followers in checking out a brand and its product.

Conclusion

Social media is an important tool for marketers and businesses. It not only provides a platform for small businesses and startups to showcase their product, but it also helps them communicate with their customers directly.

Read more here:
Why Is Social Media Marketing Important For Small Businesses and Startups? - FinSMEs