Mediaboss Marketing

Miami, Oct. 11, 2021 Miami Dade Colleges (MDC) North Campus has been awarded a grant for nearly $1 million from the U.S. Department of Commerce, Minority Business Development Agency (MBDA) for MDCs Miguel B. Fernandez Family School of Global Business, Trade and Transportation. The funds will be used to support projects that teach undergraduate minority students how to develop businesses and commercialize products and services in the domestic and global marketplace. Campus administration will discuss how the grant will be used for the creation of the Business Entrepreneurship Development project during the Hablemos de Negocios (Lets Talk Business) seminar at 1:30 p.m. Tuesday, Oct. 12.

As the nations largest open-access college, MDC continues to find innovative ways to expand opportunities for its students to earn practical credentials to impact the local and global marketplace immediately, said Fermin Vazquez, North Campus Interim President. Providing financial support and guidance from business owners and entrepreneurs will play a critical role in breaking barriers to degree completion and accelerate the transition into the workforce.

The three-year Business Entrepreneurship Development project targets minority students at the Hialeah, North, West, and Wolfson Campuses. The grant will be used for student incentives, such as tuition and fees towards a 12-credit College Credit Certificate Business Entrepreneurship Specialist: Start-Up Venture, and micro-credentials, such as Hootsuite Platform and Hootsuite Social Marketing certifications. Students will participate in seminars, entrepreneur-led classroom presentations, group mentoring sessions, one-on-one entrepreneur-business counseling sessions, business headquarters tours, business plan competitions, and more. In addition, MDC faculty will benefit from professional development workshops.

MDC serves a large population of low-income, minority students. This program can create opportunities for students to earn academic degrees while working in partnership with a dynamic, multicultural community of local entrepreneurs and small business owners to acquire the knowledge and skills needed to thrive in todays highly competitive business workforce.

For more information, please contact Theodora Laing, tlaing@mdc.edu

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MDC North Campus Awarded Nearly $1 Million for Business Entrepreneurship Development Project - The Reporter

Food delivery app Swiggy is in the early stages of launching a new social commerce vertical named Swiggy Bazaar.

According to the company's job postings on LinkedIn and GetWork, the SoftBank-backed unicorn is looking to set up a vertical that will focus on community group buying for groceries, including fresh supplies, with the possibility of adding more categories in future.

Swiggy has been conducting a combination of external as well as internal hiring including for several technology roles - to build the vertical.

The Bengaluru-based startup, which is in talks to raise funds from Invesco and others at a $10 billion valuation, is ramping up its non-food delivery verticals - such as hyperlocal grocery and essentials delivery service Instamart - which contribute almost 25% to its total revenue.

The company did not immediately respond to ET's queries seeking comment. News portal Entrackr was the first to report the development.

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Social commerce platform DealShare uses the community group buying model and Meesho, which is also backed by SoftBank, ventured into group buying for groceries earlier this year through Farmiso.

ET reported last month that Meesho, which raised $570 million led by Fidelity and B Capital, plans to use some of the new capital to scale up its grocery business.

DealShare, which recently raised $144 million from New York-based investment firm Tiger Global, is also in talks to raise $150-$200 million as competition intensifies in the space.

This is one of the three models typically used by social commerce platforms, along with the reseller model which Meesho pioneered and live commerce, by Trell.

Earlier this year, Walmart-owned Flipkart also ventured into social commerce through Shopsy, which claims to have amassed over 250,000 sellers since launch a little over three months ago. Shopsy is not available for groceries as of now.

A handful of social commerce startups like Meesho, DealShare, Otipy, and CityMall have attracted investors this year, especially those focussed on fresh groceries and packaged goods.

According to an analysis by market research firm RedSeer, the group buying market has been pegged at $50 million as of 2020 in India.

In a community buying group, a local influencer or community leader works with the platform and usually receives commissions for each order. These local influencers are well entrenched in their communities and trusted by those in the neighbourhood, which helps garner more customers for the platform.

Local influencers are responsible for ordering and delivering the orders in their locality. Social commerce companies incentivise them through monetary benefits, as these influencers help them tap into tier 2 cities and beyond.

According to Swiggy's post on LinkedIn, the manager's role will include experimenting with community-based marketing initiatives across social channels, including building and leading a team of community leaders.

Being a social commerce business, Bazaar will experiment with novel community-based marketing strategies, that you will help conceptualise and execute, according to the job posting.

Read more:
Swiggy to test social commerce for group buying of groceries - Economic Times

This month,Hootsuites Social Media Marketing Manager, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.

As part of our collaboration with We are Social Media, we are excited to bring you another round of insights and learnings from the social media experimentswe run each month!These experiments help our team further understand the platforms that we use daily, and were sure youll also find them very useful.

For this months experiment, we worked with Stacey McLachlan to conduct a test around the performance of TikTok versus Instagram Reels.

For those of you who arent familiar with how Reels or TikTok videos work, there are some subtle differences between the two, but both Instagram and TikTok allow users to create, edit and share short-form video content.

They also both incorporate music and sound effects and offer a variety of fun filters and effects for users to play with. The Instagram Reels Explore page is based on various data sources and ranking signals, while TikToks For You page is more customized to its users interests.

There has been some debate in the social media marketing world on whether the Reels or TikTok format gets more attention. TikTok advocates claim that the TikTok algorithm is better, while Reels fans believe that Instagram is trying hard to push this new format to its users.

Lets dive into the findings from our experiment.

Before we developed our methodology, we wanted to align on a hypothesis.

We consulted the social team for their thoughts. Brayden, our Social Marketing Specialist, gave us his thoughtsIf a brand has little to no following, I think its way harder for their Reel to go viral, he says. Whereas with TikTok, I dont think your brand necessarily needs to have a big following for your TikTok to blow up and go viral.

On the other hand, Eileen Kwok, our Social Marketing Coordinator here at Hootsuite, voted for Reels as the superior platform for engagement, saying, the competition on TikTok is high right now.

Stacey ultimately chose Reels for the hypothesispredicting that Reels will perform better since Instagram seems to be pushing Reel content heavily.

We created and posted five short videos per platform on fresh test accounts that were as identical as possible over the course of a week.

One thing to note was that we strayed away from including hashtags that may have skewed the results and cross-posted the Instagram Reel to the main feed and Reels tabs.

During the week, we monitored the performance on both platforms, and there was a clear winner by the weeks endTikTok.

On the Instagram Reels account, each video got a maximum of 2 views per post versus the same TikTok videos garnering on average 450 views. It was indeed a stark difference!

While the experiment showed that TikTok was the superior platform for reaching a new account and new content, its essential to acknowledge that it did not test how much engagement Instagram Reels would have with a pre-existing audience.

If you already have an existing engaged audience on Instagram, you might find its a better strategy to double down on that audience and focus on Reels.

Its safe to say that TikTok does a better job of pushing content out to its users than Reels doesespecially with no audience to begin with. Perhaps down the road, we will test this experiment again with existing accounts that already have a large following and possibly garner a different result.

As TikTok and Instagram Reels continue to develop as platforms, its crucial for brands to keep up to date on how their algorithms work as they elevate their social media strategies. These platforms may or may not even house your target demographic. So stay updated on social data to see the advertising audiences and reach of different platforms.

At Hootsuite, we publish a quarterly update on our Digital 2021 Trends Report that includes some great in-depth data on the internet and social media usage. I encourage you to test and experiment with these platforms yourselvesyou might be surprised by the results you receive!

This month,Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.

Ahead of World Emoji Day, Adobe is releasing its 2021 study on global emoji trends and their social impact.

In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.

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Instagram Reels Vs. TikToks: Performance Insights And Key Learnings - We are Social Media

Are you looking forward to building an organic marketing system that will consistently bring in clients for you every month? Or are you searching for a successful coach to help you launch and promote your course? Bespoke Suited Digital Marketing Agency got you sorted.

This agency founded by Jobe Neal has been ahead in the game in impacting millions of people. They are helping coaches and consultants who want to impact the world positively.

How Jobe Got Into The Social Media Marketing

Have you met an online poker addict before? That was Jobes life. Online gambling addiction was one of the significant challenges that Jobe faced. He had lost nearly $30K in the game and was on his way to lose even more.

What if I channel my habits into building businesses? Jobe thought. He started creating multiple e-commerce businesses with a friend. However, he wasnt fulfilled earning money for himself.

Jobe now donates a percentage of profits to charities that help people with addiction and mental health. Additionally, he owns a podcast called digital difference makers to help more people share how they are making a difference in the world through their business.

Helping Coaches & Consultants

Today, Jobe is helping coaches and consultants launch and promote their courses. He helps them find clients and customers through social media.

Jobe helps his clients build a community around them and to set up systems so they wont have to spend hours and hours maintaining it.

The Secret Tools To Social Media Marketing

1 Building an Audience

Your audience is the most essential and irreplaceable asset. It is your audience who will turn to be your paying clients. Having a target audience can help you boost your sales, lead effective marketing campaigns and create brand loyalty.

Building your audience first before your business will help you learn directly from your target audience. Feedback from your audience can help you market your products better. Additionally, it will help you find new opportunities and easily reach your target group with new products or services.

2 Position Yourself As An Authority

Authority positioning gives your business the capacity and ability to leverage its experience to gain elevated expert status.

You can position yourself by focusing on a niche, choosing the proper channels, providing real value, being consistent, engaging your community and building relationships with experts.

Positioning yourself as the go-to expert will also build trust and confidence with your audience.

Live A Successful Life Of Impact

As a coach, you can live a successful life. Jobe says, success means helping as many people as I can to have a greater impact in the world and contribute in a meaningful way.

Make it your ambition to help others achieve their goals and impact the world.

Jobe Neal is on the move of making his podcast be globally known to advance his mission of spreading the digital difference makers message.

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Jobe Neal: Find Out How This Social Media Marketing Genius Is Coaching Coaches To Impact The World - LatestLY

Visualizing the Fastest Trains in the World

Ever since the invention of the steam locomotive in 1802, trains have been a driving societal force.

Invented in Britain at the height of the Industrial Revolution, steam trains gave the empire an unparalleled advantage in transporting goods and people. Soon it spread around the world as other nations scrambled to build their own railway networks to facilitate growth and commerce.

But just as nations rushed to build more railways, they also tried to build faster trains. Japans Tkaid Shinkansen or bullet train in 1964 was the first high-speed rail system, achieving a speed above 124 mph or 200 km/h.

How do other countries and trains compare?

Lets dive into the fastest trains in the world using data from Travel and Leisure magazine.

Japan started the high-speed train revolution in earnest, and its still at the top of the charts.

Though its fastest regular operating bullet trains (the N700A Shinkansen) can reach a top speed of 186 mph or 300 km/h, the countrys new development in magnetic levitation (maglev) is breaking speed records.

In fact, the top two fastest trains in the world are maglev, using two sets of magnets to elevate the train and propel it forward without friction to slow it down.

*No official name or designation has been given yet, so currently listed under the manufacturers name, CRRC Qingdao Sifang.

Japans L0 Series Maglev is still in production, but with a land speed record of 374 mph or 602 km/h it is the fastest train in the world.

Japan is facing stiff competition from China, which already has the worlds longest high speed railway network and is investing heavily in infrastructure.

China already has a maglev train in operation, the Shanghai Maglev, which connects the city center with the international airport. The countrys latest unveiled train in July 2021 achieved a land speed of 373 mph or 600 km/h.

When it was unveiled, the new maglev train was announced as the fastest operating train in the world as it enters full production. But until full operation actually begins, its test speed record is still under that of the L0 Series.

In fact, China has half of the eight fastest trains in the world. Including Japan and South Korea, Asia accounts for the bulk of high-speed rail networks and record speeds.

Though its not all maglevs and Asia dominance. Conventional electric trains in Europe also made the list, with Frances TGV POS and Italys Frecciarossa 1000 reaching speeds of 357 mph (575 km/h) and 245 mph (394 km/h) respectively.

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Tesla's Spending on R&D and Marketing, Compared to Other Automakers - Visual Capitalist