Mediaboss Marketing

Marketing is the act of creating and distributing information and advertising products and services to potential customers. Marketing is about anticipating the desires of the target market and then communicating what is available to them to make those desires a reality. Marketing is the science of creating and reaching agreement among parties for the sale or exchange of a particular product or service, and the promotion of the same in a competitive situation.

Marketing is not the same as advertising, but there are some similarities. Both are processes that seek to identify and reach an agreement with the target consumers. However, when we talk about marketing, we generally distinguish the process of marketing from advertising and assume that marketing is the process through which a company advertises its product concept and takes it to market. On the contrary, marketing is one component of advertising.

Advertising is about taking a message to the market; marketing is about developing and marketing a concept to market. You can market your music by being a public figure that visits podcasts, but advertising is adding a banner at the bottom of a podcast for listeners to buy it. Both strategies can benefit from using websites that allow you to buy youtube views.

Marketing is part of a coordinated marketing program, designed to achieve maximum impact by meeting the customer needs. Marketing myopia should be kept in perspective. Marketing is a tool, which is used to identify the desires of the customers and then to satisfy those desires, taking into consideration the customers position and history, and channel the resources effectively.

It is an ongoing process, in which marketing ideas, products, prices, promotions, and various other considerations are constantly changing and evolving to meet ever-changing consumer demands.

Developing a holistic marketing strategy entails a comprehensive and integrated whole-of-life approach, including social marketing concepts, to take full advantage of the marketing opportunities. Social marketing concepts like community building, engaging the local community, consumer protection, and product promotions are key elements of a comprehensive marketing management approach.

Developing a marketing management strategy that utilizes all marketing techniques and combines them with relevant market research and marketing knowledge will ultimately lead to greater profitability.

Marketing involves both individual efforts and team efforts. A marketing research process should include: identifying target market trends; collecting market information through market surveys; identifying marketing activities and their results; analyzing the marketing activities and their impact on profitability; evaluating the effectiveness of current marketing activities; identifying future marketing activities.

A thorough marketing research process will provide valuable insights for the development of marketing strategies, improving the quality of the sales process, providing a sound base for developing improved selling techniques, producing better results, ensuring optimal benefits, and maximizing profits.

All marketing managers need to consider their companys overall objectives, including the ultimate goals for the organization. Many marketing managers use marketing strategies to increase the companys profit potential. Others use marketing concepts such as social marketing, which seeks to improve consumer awareness of a company through cross-generational communication, exposure in popular culture, and involvement in various organizations such as the community, the media, and sports.

All marketing managers need to consider their companys ultimate goals and how these goals are directly related to their objectives.

This concept focuses on the purchasing behavior of consumers. The concept says that marketing activities should be designed so that consumers are aware of and select products that fit their personal buying needs. It also says that consumers should be made aware of product features, benefits, and advantages so that they feel motivated to buy them. Marketing research should include the collection of data on the buying behavior of consumers.

An important concept is customer orientation. According to this concept, marketing strategies should be developed according to the satisfaction level of customers. A marketing concept that is effective in satisfying consumers should also be cost-effective. A customer-oriented marketing concept will ensure long-term customer satisfaction, which will result in a high return on investment costs and a strong company brand.

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The Top 6 Marketing Concepts in Business Film Daily - Film Daily

Social media is becoming a more profitable and useful tool for small business startups. And to be able to leverage it as a brand marketing tool, you need to know what youre doing. It is not a hard skill to learn, but if applied, can change the course of your business forever. Use this social media marketing strategy to blow up your small business:

History shows that the people who stand out are those who do things other people are not. The greatest minds always identify what everybody else seems to ignore and prioritize them. Most of the time people say things cant be done, but if you truly want to stand out, you need to go past these boundaries. The same applies to social media marketing. Identify that little areas not many people are in and make it your domain.

People are always drawn to flashy stuff. Its essential to grab your audiences attention with eye-catching adverts. This will improve your chances of getting your target audience to view your product. You need to embolden your advert so that someone would be drawn to it at first sight.

The most successful people in the world are the most consistent. Every successful person today will tell you, consistency is one of the vital things you require to be successful in whatever it is you do. Consistency is what will set you apart from everyone else. Posting ads for a product daily, no matter how tired you are. You need to be known for your consistency for people to take you seriously.

Published October 30th, 2021

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3 Hacks to Crushing Social Media Marketing as a Small Business Owner - Influencive

As part of its broader effort to maximize inclusion, and ensure optimal freedom of representation on its platform, Twitter has announced a new #TwitterPrism initiative which is designed to help marketing partners integrate more inclusive approaches into their outreach efforts.

As explained by Twitter:

Inspired by the work already happening, and aware of how much more there is to be done, were announcing #TwitterPrism to bring together existing and new efforts that support diverse creators and publishers. #TwitterPrism encourages and enables our advertising partners to create campaigns that are rooted in culture, and center diverse, intersectional voices.

The program aims to help marketers develop more inclusive strategies, while also encouraging more media spend among historically excluded communities.

An additional element within Twitters Marketing Partner program, #TwitterPrism will provide market insights support, so brands can better understand specific aspects of the communities they want to engage with, while it will also facilitate Cultural Context workshops to expand knowledge and understanding in these key areas.

The program will also facilitate the co-creation of campaigns, in conjunction with Twitter ArtHouse, through which Twitter will connect advertisers with diverse visual artists and influencers to build more relevant ads.

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans. #TwitterPrism helps our advertising partners develop more inclusive marketing strategies and channel media dollars to diverse communities.

In addition to this, Twitter will also look to increase the number of minority-owned and led providers in its Amplify marketing partner program, providing more ways for brands to invest in diverse publishers and creators.

The announcement comes as part of Twitters broader commitment to maximizing diversity and inclusion, which also incorporates its internal hiring practices.

And as Twitter notes, change is happening in this regard, and more consumers now expect brands to make more effort to incorporate inclusion and diversity within their marketing.

As such, #TwitterPrism could be a key gateway for brands to make more informed approaches on this front, with direct input from these communities to help integrate more representative elements in a more authentic and engaging way.

You can learn more about the #TwitterPrism initiative here.

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Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising - Social Media Today

People all over the world have been increasingly holding a talk about the rise of social media space and the digital realm overall. A few years back, when social media was still rising, many brands and businesses hardly paid much attention to growing their digital footprint, thinking they would survive with the name and image they had created through traditional forms of media and word-of-mouth. However, this scenario has totally changed and for the better. Today, brands can't think to survive without a digital presence, and more and more companies are coming forward to heighten their digital presence and visibility through these online platforms. Mik Zenon from Toronto, Canada, who serves as one of the top social media influencers and content creators for his videos on Amazon Finds in the affiliate marketing space, explains that being on social media today is like doing a favour to oneself, such is the growth opportunities it offers, and gives people a chance to grow beyond boundaries, which wasn't possible with traditional marketing methods.

Mik Zenon's channel on social media initially featured a series titled "Amazon Products You Need (Or Don't)" as a 100-part Amazon Finds series; however, his videos garnered so much love, recognition and presence that he had to extend the same into a 365 parts series. It is natural to wonder what really helped him thrive so much in the ever-so-competitive affiliate marketing industry as a social media influencer. He credits a major part of his success to the passion he feels for the medium, which gives him the chance to express himself the way he wants to as many people as possible across the world. In addition, he feels that his comic touch to his videos with meaningful reviews and also an entertainment factor has allowed him to connect with his audiences in incredible ways.

The storyline he creates with each of his videos has raised standards in the industry and has helped him achieve immense recognition with 3 million followers in just 14 months as an influencer of products with 1 billion views, generating millions of dollars in revenue in the e-commerce space.

Mik Zenon is excited for his future projects, where currently he is developing a multi-year collaboration with a giant in the Amazon Selling Space, "Lifewit". He has been accepted into the official Amazon Influencer Program and is now thrilled to enter the e-commerce space to launch and promote his own brands of products in the coming months.

Mik Zenon truly has been riding high on success as a one-of-a-kind social media influencer in the affiliate marketing space.

Photography by: Mik Zenon

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Mik Zenon Rides High on Success as a One-of-a-Kind Social Media Influencer in the Affiliate Marketing Industry - Ocean Drive Magazine

Before a rapidly growing smartphone user base and rising internet connectivity propelled digital advertising and marketing as an effective tool for brand promotion, few had expected online media to take off the way it has over the past few years. Back in the early 2000s, the number of brands trying the effectiveness of digital advertising channels were far and few in between.

So, when Vikas Chawla saw his company a leading bicycle manufacturing company dabbling with digital solutions and social media platforms like YouTube and Facebook for brand awareness, he was surprised to know the insights that were in store for him.

I learnt a lot about how one can leverage these digital platforms and target specific audience groups like teenagers. We also saw that while there were several global agencies, very few Indian companies were offering digital and social media marketing for local brands, recounts Vikas, who has years of experience in the advertising industry. He got together with his brother Sunil to launch Social Beat, an end-to-end digital marketing agency based out of Chennai in 2012.

A consultant who had launched his own e-commerce company, Sunil was the perfect business partner as he had the experience of working in the digital spectrum, he feels.

The two brothers doubled down to build a presence for the company across sectors, but a rude shock awaited them. We had a tough time convincing our clients that the digital medium is here to stay and they need to leverage it. Back then, the digital medium was not seen as important as it is today. During the first 2-3 years, we spent a lot of time not just selling our services, but also convincing clients about the potential of the digital medium, says Vikas.

The nascent stage of digital marketing also made it difficult for them to find the right talent for their company. So, how did they tackle these challenges? With a ROI-driven approach where we focussed only on business outcomes and not on metrics like the number of likes and social media followers our campaigns were garnering, answers Vikas.

In fact, our first client was one where we were to be paid only if we delivered the results. Plus, we diligently followed up on our clients' feedback which helped us refine our own business model,'' he adds. Plus, their focus on leveraging data-driven marketing has been a key growth driver for the company.

The two brothers groomed professionals from the ground up and showed them how digital brands are built and the approaches that work.

We encouraged a culture of experimentation and let your team unlearn and relearn. Today, it's the agility of the team that is the secret sauce behind Social Beats success, says Vikas.

While starting a digital-native brand, both Vikas and Sunil knew that an interactive website could be instrumental in demonstrating the impact Social Beat was trying to create. Going against conventional advice, they opted for a .in domain name that is offered by the National Internet Exchange of India (NIXI).

We wanted a domain name that stressed on our Indian origin while helping us boost business growth and engage with the Indian audience. The other reason behind the team's decision was that they wanted the name 'Social Beat', come what may," says Vishal.

The move helped Social Beat not just ramp up its online presence and audience engagement, but also draw clients from across sectors.

NIXI has helped hundreds of businesses across sectors and sizes distinguish themselves as a brand with its .in or .Bharat domain which is Indias Country Code Top Level Domain (ccTLD). Its among the only internet exchanges in the world to offer a ccTLD in multiple languages.

Recalling his experience with a .in extension, Vikas said, When we registered for a .in domain, we had heard that search engines like Google prefer a .com domain name. But, it turned out to be just a myth as we started getting a lot of organic traffic right from the get go as the domain name made our connection with India very clear, he adds.

Social Beat was among the businesses who were able to find the silver lining in a dark cloud like COVID-19 crisis. He said the pandemic pushed digital mediums to become a mainstay for marketing campaigns. Earlier, digital marketing was usually a part of the overall strategy, he added.

The agency looks forward to developing its influencer platform in the near future and helping more brands scale with the help of digital marketing.

The Shaping India Inc's Online Growth series chronicles the journeys of startups and SMEs in India and how creating an online presence on the .in or .Bharat domain powered their success stories.

Excerpt from:
How an early bet on digital marketing is helping Chennai-based agency Social Beat reap rich rewards - YourStory