Mediaboss Marketing

SEATTLE, July 30, 2021 /PRNewswire/ -- PRR, a women- and employee-owned integrated communications agency, announced today that Greg Eppich will serve as the new senior director of creative and marketing for the company.

Eppich has more than 20 years of creative and marketing communications experience helping clients and organizations reinvigorate, transform, and grow their marketing and creative work. His keen instincts and insights have inspired big, award-winning ideas that connected with consumers across multiple channels, from public relations and social/digital media to influencer marketing and events. His work in both private and public sectors also includes consumer lifestyle marketing, brand strategy, content development, DEI, and community engagement.

"Greg is a champion of creative ideas," said Diana Steeble, managing principal at PRR. "I've had the pleasure of working with Greg since 1999, and I can attest to how Greg has led hundreds of award-winning creative, insight-driven PR and marketing activations. And as an inspirational leader and a true champion of staff, he has demonstrated the ability to build inclusive and high-performing team cultures where careers are nurtured, and employees thrive in an environment of curiosity, collaboration, and communication."

As part of PRR's senior leadership team, Eppich will lead a team of social marketing, creative, digital marketing, and behavior change specialists across a portfolio of public and private sector clients including King County, Sound Transit, the U.S. Environmental Protection Agency (EPA), Washington State Department of Health, Washington State Department of Transportation, and the Virginia Department of Rail and Transportation. His leadership comes at a time when PRR is preparing to celebrate 40 years of providing clients and communities with meaningful communications solutions that drive diversity, equity, and inclusion by meeting people where they are. Eppich will continue to position PRR for creative and marketing opportunities across the company's three main sectors of transportation, environment, and healthcare.

Prior to joining PRR, Eppich was a senior vice president at MSL, a global marketing communications firm, where he led a team of integrated marketing and public relations specialists for several leading consumer brands in a variety of categories, including food and beverage, premium spirits, coffee, confections, luxury goods and services, hospitality, and pet care.

Established in 1981, PRR is a mission-driven agency dedicated to creating real and lasting change in the world. A certified women-owned business, PRR brings multi-disciplinary expertise in communications and outreach for environment, healthcare, and transportation industries, prioritizing diversity, equity, and inclusion in all work the agency does. To learn more about PRR, visit prrbiz.com.

PRR provides integrated communications solutions that help people make informed decisions and build stronger, more inclusive communities. Staff are experts in the transportation, healthcare, and environmental sectors where we offer research, community engagement, social marketing, and human-centered design services anchored in our philosophy toMake It Meaningful.That means we prioritize diversity, equity, and inclusion in everything we do. Our body of work includes public-private partnerships, social determinants of health, road construction, stormwater and water treatment infrastructure, energy efficiency, health care and coverage, road usage charge, commercial development, transit planning, substance use and misuse, and current crises including emergency and disaster preparedness.Established in 1981,PRR is a bicoastal agency with a team of national experts located inSeattle, Washington D.C., Norfolk, Va., and Baltimore.

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PRR Announces New Senior Director of Creative and Marketing - Daily Record-News

If you know where to look, youll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.

New to the industry? Get started with everything you need to know about the early decisions thatll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more. If youre a team leader or broker-owner, New Agent Month will be jam-packed with resources to help your new hires navigate.

Whether youre a newbie or a seasoned professional, every agent can benefit from tapping into what social media has to offer.The good news is that when it comes to social media marketing you dont have to always pay a lot of money to access some great tools.

In a recent session for Inman Connect Now, I shared a few of my favorite tools for zero-cost marketing. So, if you want to get organized, whip up some great content and increase your social presence, here are my go-to resources.

Getting organized and just as importantly, staying organized is the name of the game. Asana and Trello are two great task management tools that are especially helpful when you are organizing who does what for content.

For example, if you are going to shoot a video once a week, you need a place to organize topic, timing, who will edit it, what your distribution plan is and more. Also, Dropbox and Google Drive are excellent for holding big files for social media, like video and graphic files, and its easy to transfer those files from your computer to your mobile devices.

Video content is still one of the best types of content you can create for Facebook, YouTube or IGTV. Two of my favorite free video-editing mobile apps are Videoshop and Videorama. Theyre both easy to use, and easy to edit and brand your videos as needed.

As the adage goes, a picture is worth a thousand words and that couldnt be more true when it comes to social media.

There are three great stock photo resources I love and use consistently: Unsplash, Pixabay and Pexels. These platforms are free and offer a wide assortment of stock photos (and stock video footage, too) to use for any of your social media posts.

These are three of the biggest social platforms, and they each have a number of free resources for real estate agents and brokers. With LinkedIn, make sure you optimize your profile, add your expertise, and utilize the free blog and recommendation section.

With Facebook, content is key, so using a free tool like a content grid can help get you organized. Instagram has so many more options now than ever before, but I love using tools like LinkTre.ee to add multiple links in your bio, and Wordswag and Canva to create graphics quickly and easily.

As with any social media platforms, being more interested in others is key to help build and foster those relationships. This doesnt cost you anything (except time!)

Hashtags on Instagram and Twitter can be a great way to increase your reach and expand your sphere. Some of my favorite resources are: hashtagify.me, all-hashtags.org and hashtags.org. Search to see which hashtags are most relevant to your market area.

Lastly, one thing all agents and brokers can do that doesnt cost anything is to repurpose your content and your stories. When creating a piece of content, think about how that piece of content could get repurposed, and sliced and diced.

For example, a Facebook Live could be downloaded and uploaded to YouTube, it could be transcribed into a blog post, it could be edited to pull out a few short clips for Instagram and more.

Strategize with Katie Lance in person at Inman Connect Las Vegas, Oct, 26-28! Shell be moderating the Agent Marketing track along with two other experts, Marki Lemons-Ryhal and Chelsea Peitz, to dive deep into creating, sharing and repurposing content on social media. Seats are limited.Learn more and reserve your spot today.

Katie Lance is the author of#GetSocialSmartand founder and CEO ofKatie Lance Consulting, a social media strategy firm and founder of the #GetSocialSmart Academy. Shes been recognized by Inman News as one of the 100 most influential people in real estate and is a featured keynote speaker at many industry events. Katie is also is the author of the best-selling book, #GetSocialSmart.

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5 nifty (and thrifty) social media marketing ideas - Inman

On Monday, we wrote about Clubhouse exiting betaand what that means for the apps potential as a marketing platform. But as it officially opens up to the masses, it faces a slew of competitors ranging from Twitter Spaces to Spotify Greenroom.

Question: So then what should marketers know about the social audio space?

Answer: The marketers we spoke with agree it's too early for brands to double down on any single social audio app or feature, as its unclear which oneif anywill come out on top. But they said the success of each will hinge on its ability to attract and retain creators.

The short answer is the listeners go where the content and the talent goes. Spotifys Greenroom, Facebook, Twitter Spaces, and Clubhouse will be competing for contracts with creators, Aubrey Strobel, head of communications at Lolli, told Marketing Brew.

Twitter Spaces might be the most buzzed-about Clubhouse remix, but a handful of other platforms that pressed copy and paste are also in the running to become the Uber of the Amazon of the Facebook of social audios top dog.

Spotify Greenroom: Spotify introduced Greenroom in June to stake its claim in the live audio market; its since hit 107,000 global installs, per data from app analytics firm Sensor Tower. If Clubhouse wants to stay at the top of its game, it may have to compete with Spotifys Greenroom to sign major deals with creators and podcasters. Weve seen this play out (not well) with Triller in competition with TikTok. The power is in the hands of the creators and whoever has the largest checkbook, Strobel said. For what its worth, Greenroom rolled out a TikTok-like creator fund to help creators monetize their live audio content.

LinkedIn: LinkedIn announced in March that it was working on getting its Clubhouse competitor ready for beta testing, and it also recently debuted a creator mode that lets users act more like influencers on the platform. I could see LinkedIn eventually being really competitive with Clubhouse because so many LinkedIn users were power social audio users, and I still see a lot of LinkedIn content creators heavily using Clubhouse, marketing consultant Chantelle Marcelle told us.

Facebook Live Audio Rooms: For Facebooks part, the social behemoth announced Live Audio Rooms in Juneits essentially Clubhouse within the Facebook app. And we bet you can guess who it partnered with for the debut: public figures, of course.

Clubhouse is not where many marketers are placing their betsmostly because Spotify, LinkedIn, Twitter, and Facebook all have other multifunctional apps users already spend time on for reasons other than social audio. While Clubhouse has gotten millions of downloads since becoming available on Android in May, interest among iOS users is falling. Sensor Tower said 881,000 people downloaded Clubhouse from the App Store last month, a steep decrease from its peak of 9.6 million in February.

Strobel thinks each of these platforms call for different content. For example, Twitter Spaces may not be the audio platform for weekly shows but rather a place where breaking news and subject matter discourse are covered.

Overall, Marcelle sees the social audio space as more of a candy store than an obstacle course. With so many channels rumored to be making social audio available, there are plenty of options. Marketers can enjoy that flexibility to experiment and find the most successful platform for their brand, she said.

Marcelle and Strobel both listed influencers as some of the most exciting candies on the shelf. Strobel thinks micro-influencers in particular could be marketers secret weapon for navigating this space. Ad spots on Spotifys Greenroom or Clubhouse will begin to operate like paid ads on podcasts. Striking deals with micro-influencers who are having subject-matter conversations will become a new strategy and a great way to pinpoint new audiences. Its almost one step removed from focus groups, she said.

Partnering with a variety of influencers will likely be key, which is just a major social media marketing trend in general right now, Marcelle added.

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The social audio space is bigger than just Clubhouse - Morning Brew

We profile Burger King's CDO turned CMO, who spoke to us about a marketer's role in a digital ecosystem, and more.

In July 2021, Kapil Grover who joined Burger King (BK) India as its chief digital officer (in November 2020) took over the role of its chief marketing officer. Grover is a marketer with over two decades of experience, so the move is not a surprising one, but the phrasing of the designation is telling of the times we live in.

Ever since the covid pandemic started, marketers and brands have been relying on the digital medium to communicate with their consumers either via social media or digital advertising.

According to Grover, the word digital has gone through a massive transformation in the last five years. He recalls that earlier, digital marketing used to be centered on social media - advertising on Youtube, Facebook etc. However, this has only become one part of digital marketing right now.

We are witnessing the advent of digital marketing which leads to commerce, and this is increasingly important for us. This shift to online ordering and home delivery is a massive mega trend thats happened in the last 2-3 years. Brands need to integrate that into their larger business strategy.

Burger King is currently running a campaign (with agency Famous Innovations) for their stunner menu offer and the Grover mentions that the whole idea was to bring the menu items alive in that campaign.

In my previous assignment at other companies we took this approach and integrated this into our larger business strategy; to not only advertise on digital platforms but to also consider commerce and this is the role of the CDO. To build that commerce channel for the brand. What weve done is we integrated it into two teams we have a team dedicated to the commerce vertical and a team for the communication vertical.

Over a Zoom call, Grover tells us that during the first wave of the pandemic, people were tired of cooking at home and looking for safe alternatives to ordering in, Burger King introduced their exclusive android app.

After the first wave, many people got tired of cooking at home and eventually they sought out food. The good thing is that even during lockdown, we focussed on continuing to improve product quality and create new products. We also relaunched the flagship product the Whopper, during the pandemic.

The Burger King app was launched in Q1 last year and it was another channel for consumers to place their orders on the platform. The company is trying to incentivise ordering from the app with offers and a loyalty program. However, the QSR giant will continue to work with Swiggy and Zomato for food delivery. In Grovers words, the food aggregators are doing a different job category creation.

Swiggy and Zomato constitute a marketplace. The job of the marketplace is to establish the category and expand it, do engage with customer acquisition, establish habits etc and theyve been doing a good job of it so far. Ultimately the choice lies with the customer when it comes to where they want to order from.

He adds that premiumisation is also another consumer trend they spotted in response, they introduced 4 new burger products. Burger Kings competitor McDonalds has also recently launched a gourmet burger collection which is available on food delivery platforms.

Time spent in the QSR space

He joined Burger King in 2016 and that was the time the brand was being established in India. He tells us that they had to find ways to make it relevant and cater to Indian audiences by redesigning the menu to suit the palate of Indian consumers. The products we sell in India, we dont sell anywhere else in the world.

Grover has considerable experience working in the QSR space (he has previously worked with KFC and Dominos Pizza in the past), but he considers his stint at Burger King a way of restarting his journey in the category because of how the space has been changing.

During my stint at KFC, the focus was on the restaurant experience and creating innovation on the menu. During my stint at Yum Foods, we were involved in activations, restaurant design, menu design, etc. Around 2008-10, it was a very aspirational product with a Western taste; it was a new experience for consumers at the time.

He tells us that Dominos in its business model is quite delivery focussed, and during his two years working there, is when the marketplace phenomenon the popularity of food delivery apps like Swiggy and Zomato.

The popularity of Swiggy and Zomato and the whole marketplace phenomenon came about because of the trend of people seeking convenience delivered to their homes. This was also the time more people started using the digital medium for entertainment, shopping, consuming content on OTT platforms, at the same time. Digital payments also gained popularity - in that sense, the whole ecosystem came together between 2017 to around 2020.

He adds that before this time, social media did exist but it wasnt as popular as it is today and it didnt have that level of reach. When the digital ecosystem matured, payments, entertainment, commerce and everything else came together. Hence the importance of digital and understanding the consumer from a digital perspective becomes more and more important. From being a traditional marketer to learning all about digital, its been quite a journey. Now the next ten years of the category are going to be different form the last ten years. Marketing strategies will change, engagement platforms will change, restaurant designs will change theres going be a big shift and the pandemic in a way, has accelerated that. Its a big inflection point for the category.

During the COVID pandemic, restaurants were mandated to restrict dining in and offer food to takeaway instead, so we asked if that had increased the trend of takeaways in India, but Grover disagrees mentioning that it has not yet caught on in a big way in India.

Were seeing a 3x increase in orders from the Burger King and the delivery business has recovered much faster than the dine in business. Takeaway is a phenomenon which is yet to become big in India. Weve started to see that trend now and we also provide that option to consumers to order a takeaway from the app and collect it at the restaurant.

He explains that takeaway is a big trend in the USA and that for most QSR brands there the takeaway business is bigger than their delivery business. In other countries - most outlets come with huge parking lots which makes takeaway convenient you can even eat in the car. In India, the traffic congestion and parking challenges make it more difficult to do a takeaway. Customers also opt for takeaway to save on delivery charges. Takeaway is an emerging trend, but there is a lot of work that marketers need to do in order to crack that model and make it convenient for consumers

Grover worked at Dominos from 2016 to 2018 and prior to that, he had worked at Radico Khaitan where he mentions that he learnt the basics of brand building. He began his career in a sales role for the brand Luxor, in May 2000. At the time, Luxor was a part of Gillette and eventually Gillette sold the stake in the business but he had helped set up the b2b marketing division. He launched brands like Waterman and Parker Premium in India.

After that, he worked at Radico Khaitan as a trade marketing manager in the South. At that time, South as a market was getting organized in the liquor trade and he worked with a lot of regional liquor brands. I got the feel of South as a market, worked in a regional market and it was a good learning curve.

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"The role of a CDO is to integrate commerce with marketing": Kapil Grover, Burger King - afaqs

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Social Marketing Management (SMM) Applications Market Impressive Gains The Manomet Current - The Manomet Current