Archive for the ‘Social Marketing’ Category

Create that positive influence in social media marketing, advertising with Influencer Republik – Philstar.com

Philstar.com

September 16, 2021 | 9:47am

MANILA, Philippines Looking for a credible and reputable digital agency for your digital marketing needs these days?

Influencer Republik is a full-service digital agency that provides a full range of effective services to help grow a particular brand, build its presence through effective social media advertisingand help a company fulfill its marketing goals.

Gaining traction in the online world, whether in social media and other platforms, still involves careful planning, foresight and vision, efficient and proven strategies.

This is where Influencer Republiks team of core people with well-rounded interests and expertise, including a great roster of influencers and proven track record of past projects that speak well of Influencer Republiks repute and stature, will come into play.

While providing full services based on brand presence and social media advertising, Influencer Republik creates strategies and an effective story in order to fulfill clients goals and create campaigns that have a lasting impact on the minds of the public.

All of Influencer Republiks successful projects were mounted and implemented based on not just great experience but also knowledge and expertise. The agencys team consists of people with various skills and interests, with a great number of Influencers and projects behind them.

Along those projects come great experience but knowledge as well in the field of Internet marketing, programming, design and public relations

For one, Influencer Republik exists based on its core values and beliefs that are hinged on valuable traits that are a rare find among similar agencies these days: positivity in thinking, innovation that fits the work intended for a specific kind of client, honesty, including transparency in working with agency teammates and clients for better agency-client relationship building.

There's also education to know the market and its nuances, discipline for more efficiency in getting the job done, results-oriented mindset to meet the objectives and goals of the client, family-oriented thinking for better work cohesion, loyalty for reputation buildingand teamwork, coupled with discipline, to achieve success in the most efficient manner

We may be a new agency in name but our work ethic and history of successful projects speak about what Influencer Republik is in the field of internet marketing and social media advertising, says Joven Cueto, chief executive officer of Influencer Republik.

Our goal is to create first that ripple in the pondand eventually make waves in the digital public relations and social media marketing and advertising sphere, where our work will speak for us and not the other way around, he added.

Influencer Republik employs various strategies that provide the framework for a brands digital strategy such as social media marketing, internet advertising, development and design, content marketing, influencer relations, and consulting and education.

Around 10-15 years ago, communications were as straightforward as possibleno ifs, no butsjust to cut the message across to the reading and listening public.

However, with todays social media that totally changed the way the world communicates, it may not be the same as before anymore. Today, socialmedia marketing involves careful crafting of communications that are mostly tailor-fit to a specific audience based on age, gender, economic status, geography and a host of other factors that need not be ignored to create a powerful social media message.

Today, measuring the effectivity of communications, if it was able to convey the message it needed to be conveyed, is systematically and scientifically measured through metrics and other forms of data analytics to quickly and efficiently determine if the market was able to receive the message of a brand loud and clear and more importantly if the message will resonate in the minds of the targeted audience.

As an agency, we are moved to create strategies depending on what the audience is interested and like, with a proven track record of designing campaigns based on what the audience wants. We have created campaigns in the fields of arts and entertainment, business and finance, even lifestyle areas like home and parenting, health and fitness, fashion, beauty and personal care, food and drinks, shopping, fashion, even automotive, Cueto said.

We can devise online content that caters to specific and targeted audiences that will draw them in based on clients objectives, he concluded.

To know more about Influencer Republik and its range of services and how they can help you in your brands goals, visit influencerrepublik.com and Influencer Republik social media pages on Facebook, Instagram, Twitter and Pinterest.

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Create that positive influence in social media marketing, advertising with Influencer Republik - Philstar.com

DKT International and The Pleasure Project Launch 12 Global Fellows to Advocate for Sexual and Reproductive Health and Rights – Business Wire

WASHINGTON--(BUSINESS WIRE)--The Pleasure Project is pleased to announce the launch of the Pleasure Fellow Scheme. Chosen from countries around the world, the 12 Pleasure Fellows will advocate for sexual and reproductive health and rights (SRHR) and provide expert and diverse outlooks on pleasure which account for different cultures, societies, and geographies. The Fellows hone their skills as pleasure advocates during a series of pleasure training seminars. Once completed, each Fellow receives funding sponsored by The Case for Her, Misscheifs and DKT International to carry out their pleasure-positive missions as newly mentored pleasure champions.

Did your sex education mention the real reason people have sex? Did it get you ready for your sex/relationship life? The most common answer to these questions globally is no. For too long sex education has focused on all the terrible things that might happen to you after sex, like death, danger and disease. However, people are more likely to trust important sexual health information if we also acknowledge the truth: sex can feel good, says Anne Philpott, founder and CEO of The Pleasure Project. In 2004, I noticed a complete absence of pleasure in conversations around sexual and reproductive health, so out of frustration I started The Pleasure Project, advocating for a pleasure-positive approach. Were confident our 12 Pleasure Fellows will make desire and wellbeing central to sex and sexual & reproductive health conversations by creatively spreading the message that pleasure is key throughout the ten countries they hail from including Chile, the Philippines, and Kenya, to name a few. At the Pleasure Project, we are committed to putting the sexy back into safer sex.

Given DKT Internationals history with controversial, pleasure-positive mass media campaigns, like the 2013 DKT Pakistan Josh Condom advertisement, the global organization welcomed the opportunity to support the Pleasure Fellow Program and hosted a session with the Fellows on how to overcome controversy. Both DKT and The Pleasure Project share the belief that pleasurable sex is a human right vs. fear and over-medicalization of sexual health and wellness. In addition, evidence proves that talking about pleasure also allows people to make safer choices in their sex lives and choose what to say yes or no to. In keeping with the World Association for Sexual Healths recent 2021 declaration, sexual pleasure is a central part of the human experience and personal well-being and should exist free from discrimination, coercion, and violence.

DKT is proud to partner with The Pleasure Project in this exciting and important work, says Chris Purdy, CEO of DKT International. To have effective conversations around contraception and safe sex, we must talk with consumers about why they have sex in the first place. No one ever called their partner on Sunday morning to ask about how their reproductive health life was last night. The Pleasure Fellows will help remind the reproductive health community about this truth.

Ultimately, the Pleasure Fellows will bring 12 new global voices and perspectives to a pleasure-positive approach, building upon the growing pleasure wave. For more information, watch the 12 Fellows in action on The Pleasure Project website here: https://thepleasureproject.org/pleasure-fellows/

About DKT International:

Since 1989, DKT Internationals core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries throughout Latin America, Africa, and Asia.

About The Pleasure Project:

The Pleasure Project is the leading global voice on pleasure based sexual health. Since 2004, The Pleasure Project puts the sexy into safer sex, because sex education is rarely sexy and erotica rarely safe, with the aim of getting sex educators comfortable talking about all aspects of sexual health and to embrace desire, joy, happiness, and pleasure when it comes to sex education.

The Pleasure Project has just been awarded the World Association for Sexual Health Award for Excellence and Innovation in Sexuality Education 2021.

Pleasure Based Sexual Health Definition

A pleasure-based approach is one that celebrates sex, sexuality and the joy and wellbeing that can be derived from these, and creates a vision of good sex built on sexual rights. It focuses on sensory, mental, physical and sensual pleasure to enable individuals to understand, consent to, and gain control over their own bodies and multi-faceted desires. Well-being, safety, pleasure, desire and joy are the objectives of a programme with a pleasure-based approach. This approach measures empowerment, agency, and self-efficacy by whether or not an individual has been enabled to know what they want, and can ask for it, and request this of others, in relation to their sexuality, desires and pleasure.

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DKT International and The Pleasure Project Launch 12 Global Fellows to Advocate for Sexual and Reproductive Health and Rights - Business Wire

OleVea wins the Social Media Marketing and ORM mandate of TimesPro – afaqs

As a vocational training institute TimesPro offers Banking, Logistics and SAP courses for fresh graduates.

OleVea, one of the fastest growing Marketing & Advertising agencies today announced a new win for them from the Times of India Group.

This is the social media/digital marketing and ORM mandate for TimesPro. As a vocational training institute TimesPro offers Banking, Logistics and SAP courses for fresh graduates. This will help skill youngsters and make them job ready for the Indian market. Since the course modules are planned with an eye on the future, this will also help them set a path for their careers.

Speaking on the mandate Sarvam Bansal, MD from OleVea said, "Winning this mandate reiterates OleVea's commitment towards providing a holistic approach to enhance a brand. As a 360 degree communication partner to brands, OleVea endeavours to dig deep into a brands DNA to create unique, individual strategies which ensure optimal reach and amplification of the brand's offering and its reputation. We found that our approach resonated with the TimesPro team whose evolved thinking and timely inputs have helped us create a positioning for this brand. We hope to use this excellent opportunity to help the brand carve out a niche for itself in the edtech space. We look forward to partnering these brands in their next phase of growth.

Speaking on awarding the mandate to OleVea, Neha Jhunjhunwala, head- strategic marketing at TimesPro said, Considering that were in a high growth phase, we needed an agency that understands our objectives and has the potential to take our vision to execution. Right through every pitch, we looked for an agency that would take our brief and sharpen it to a successful cutting-edge communication pattern. We found that in OleVea. They came to us with a holistic solution based not only on our brief but on a very strong consumer insight which led to consumer-relevant content. We look forward to a sustainable and effective partnership that's mutually beneficial.

The mandate for OleVea includes: Social Media marketing across all the social platforms and Online Reputation Management for handling grievances and channelling them to student support teams for query resolution.

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OleVea wins the Social Media Marketing and ORM mandate of TimesPro - afaqs

What is a Bachelor of Arts Degree? – Southern New Hampshire University

Whether youre just starting to consider career options or youre working toward a dream job, earning a Bachelor of Arts (BA) degree could help you reach your goals. So what is a Bachelor of Arts degree, and how can it help you build the future you want?

A BA degreeis a four-year, undergraduate liberal arts program offering a broad-based education and teaching key soft skills often referred to as interpersonal or people skills. From education and psychology to human services and creative writing, there are BA degree programs that can help you prepare for diverse careers across many industries.

If youre considering an undergraduate degree, its important to understand what programs are available, how to earn a Bachelor of Arts degree and the value of a BA degree long term.

Earning a Bachelor of Arts degree will give you a strong foundation of learning across many subjects, and help you develop the career skills employers are looking for.

BA degrees typically consist of 120 credits, or about 40 courses. Credits are earned through a combination of general education courses, program-specific courses and elective courses. The actual number of each type of course will vary depending on your degree program.

While program-specific and elective courses help expand your knowledge base in a particular field, general education courses lay the foundation for valuable soft skillslike creativity, communication and critical thinking.

These soft skills can help you prepare for more advanced degrees and give you the flexibility to navigate an evolving job market. They're also in high demand across many industries and could help you succeed in your chosen career.

According to a 2019 LinkedIn Global Talent Trends report, 92% of talent professionals agreed that candidates with strong interpersonal skills are increasingly important in today's job market. Another study from the Society for Human Resource Management (SHRM) found that leaders with soft skills can improve their teams performance by 30%.

The focus on soft skills is one of the key features of a Bachelor of Arts degree that sets it apart from the other primary type of bachelors degree a Bachelor of Science (BS) degree.

While both degree types include a foundation of general education courses and program-specific courses, there are some key differences between a BA and BS degree. So what is a better degree, BA or BS? It really depends on your interests and career goals.

A BA degree explores topics that require critical thinking and research, like literature, arts or history. BA programs can prepare you for specific careers while also laying a strong foundation of soft skills that can be applied to a variety of career opportunities.

A BS degree, on the other hand, typically focuses on more concrete, technical skills and places a bigger focus on program-specific courses. As a result, students with a very specific career in mind may gravitate toward a BS degree, such as an online bachelor's computer science degreefor someone who wants to work as a computer programmer.

One of the biggest differences between BA and BS degrees, however, comes down to the programs of study available within each degree type.

What is a Bachelor of Arts degree program good for? It depends on how you plan to use it! Whether you dream of spending your days writing novels or you want to focus on helping others, theres a BA degree program for you.

Are creative pursuits your passion? While a Bachelor of Arts degree does differ from a Bachelor of Fine Arts degree, there are still many program options that can help you turn your love of the arts into a career. Do you want to make a difference in your community? A BA degree could also help you land jobs in social services, non-profit work or education.

Still not sure what you want to do with your career? Explore some of the most common types of BA degrees available and the jobs they can help you get to see what could be a good fit.

When you earn a communications bachelor's degree, you get the skills you need to work in journalism, social media, public relations, advertising and other related fields. Youll learn how to convey ideas effectively to a variety of audiences and have the opportunity to apply your learning to real-world situations.

You could focus your studies on areas like business communication, new media, professional writing and public relations. This type of Bachelor of Arts degree could help you prepare for a variety of jobs, including:

Learn more about what you can do with a communication degree.

With abachelors degree in education, you can prepare for teacher licensure and gain the skills you need to work as a classroom teacher or other educator. You can build a strong foundation of teaching strategies and learning theories and participate in a hands-on student teaching experience.

Most bachelor's degrees in education offer a variety of concentrations, allowing you to focus your learning on special education, early childhood education, elementary education, secondary education or specific subject areas.

With a bachelors degree in education, you can prepare for careers including:

If you have a love of storytelling or enjoy discussing literature, a BA in English could be a good fit. In a four-year English bachelor's degree program, you will analyze literary form, genre, structure and style, and youll gain key research, collaboration and communication skills that you can apply to diverse career opportunities.

Some of the jobs available with an English bachelors degree include:

Learn more about what you can do with an English degree.

When you earn a human services bachelors degree, you can work to make a difference in the lives of others. Youll explore the art of advocacy and learn how to effectively provide services to individuals, families and entire populations in need.

By focusing your degree on areas like child and family services, gerontology or substance abuse, you can specialize in your chosen field and gain key career skills to help you land your dream job. Job opportunities for human services degree holders include:

Learn more about what you can do with a human services degree.

With aBA in Psychology, you can explore human behavior at a deep level using case studies and experiential learning. You can learn how to gather, interpret and communicate data and build key critical thinking skills.

With a degree in psychology, you could also explore areas of specialization like addiction, applied psychology, child and adolescent development, forensic psychology, mental health and social psychology. These studies could help you prepare for a variety of career paths or advanced degrees.

Some of thejobs available to psychology bachelor's degree holdersinclude:

Once youve decided which subject to studyin your Bachelor of Arts program, its important to explore how to get started with a BA and what it takes to actually graduate with your degree.

While admission procedures vary, most colleges and universities have a few core requirements to enter into a bachelors degree program. Typically, the process begins with an application.

Once youve applied, youll likely be required to supply a transcript from your high school or GED program, as well as any other schools youve attended. If you need financial aid, youll want to complete the current Free Application for Federal Student Aid (FAFSA). Some schools may also require SAT or other testing for admission, while other schools, such as Southern New Hampshire University (SNHU), do not.

If youve completed any college courses already through an associate degree programor past bachelors degree courses, you may be able to transfer those credits toward your new degree program. At SNHU, for example, students can transfer up to 90 creditstoward a four-year degree, saving significant time and money.

If youd rather not attend school on campus or need the flexibility to earn a degree while working full time, then earning an online bachelor's degree could be right for you. Luckily, there are many options for online BA programs.

At SNHU, there are more than 100 online bachelors degree programs and concentrations. With an online program, you can complete your schoolwork when it works for you, accessing online classes and course resources 24/7. Whether youre working full time or managing family responsibilities at home, you can earn a bachelor's online degree on your schedule.

A bachelors degree is traditionally a 120-credit program that takes about four years to complete, but the actual time it takes to earn your degree can vary. At SNHU, for example, six 8-week terms throughout the year mean you can complete as many as 12 courses annually.

If you take a full course load and transfer credits toward your degree, you could graduate in fewer than four years. If you take fewer classes each term, it may take longer than four years to complete your program.

The cost of a Bachelor of Arts degree can vary significantly depending on tuition and other fees. At SNHU, bachelors degree courses cost $320 per credit, resulting in about $38,400 for a full degree. At other institutions, however, a bachelors degree program may cost significantly more.

Earning an online bachelor's degree can often be less expensive than an on-campus degree because youll save money on housing costs, meal plans and other on-campus service fees. But even in an online degree program there can be other costs aside from your tuition, such as textbooks, online learning resources, software and other technology needs.

One of the most important things to consider when exploring a Bachelor of Arts degree is what the degree can do for you, your career and your life. When it comes to a BA degree, there's a lot of potential.

It's no wonder that the number of Americans with bachelor's degrees has consistently risen over the last decade: they offer a valuable, in-demand education with significant career benefits.

According to BLS data, the median weekly salary for bachelors degree holders - $1,305 per week - is 39% higher than workers with an associate degree and 67% higher than workers with only a high school diploma.

Bachelors degree holders also have higher rates of employment than workers without a four-year degree, according to BLS. The unemployment rate for bachelors degree holders was 5.5% in 2020. Associate degree holders had an unemployment rate of 7.1% while workers without a college degree had a 9% unemployment rate.

Data shows it pays to advance from an associate degree to a bachelor's, and earning a Bachelor of Arts degree is also a key step toward entering graduate programs, such as a masters degree. A master's can pave the way for even more job opportunities and earning potential.

No matter what you hope to achieve in your career, a Bachelor of Arts degree could help you get started toward your ideal future.

When you work through a BA program, you can graduate with the critical thinking, analytical and communication skills you need to succeed in just about any field. In preparation for today's evolving job market, these skills provide key flexibility and versatility so you can explore new professional interests over time and find the career thats right for you.

Danielle Gagnon is a freelance writer focused on higher education. Connect with her on LinkedIn.

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What is a Bachelor of Arts Degree? - Southern New Hampshire University

A Conversation with Anheuser-Busch InBev on Changing Social Norms and Eliminating Harmful Drinking – – Causeartist

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In episode 113 of the Disruptors for Good podcast I speak with John Blood, Chief Legal and Corporate Affairs Officer at Anheuser-Busch InBev,the worlds largest brewer, on the companys mission to eliminate harmful drinking around the globe. In this episode, John is also joined by Bill Novelli, founder ofBusiness for Impact at Georgetown McDonough School of Business.

The Business for Impact initiative at Georgetown Universitys McDonough School of Business released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)sGlobal Smart Drinking Goals (GSDGs).This is a ten-year voluntary initiative by the worlds largest brewer to reduce harmful use of alcohol.

The GSDGs began in 2015 and will run until 2025. The report is an assessment of AB InBevs progress during the first five years. Within the report, titled AB InBev and Smart Drinking: An Analysis of How the Worlds Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use, Georgetown recognizes AB InBev as an industry leader for its pioneering efforts to promote Smart Drinking through investments in excess of a quarter-billion dollars since 2015.

The findings suggest that businesses can play a role in addressing global social challenges, when there is commitment from the top, understanding the need to embed smart drinking into the commercial strategy as recommended by public health experts, and a willingness to go beyond traditional corporate philanthropy to create shared value for both business and society. Specifically, AB InBevs Global Smart Drinking Goals initiative has been successful in bringing together public health and corporate leaders to work collaboratively toward the common goal of reducing harmful drinking.

The harmful use of alcohol causes approximately 3 million deaths every year. Thus, societies are grappling with how to safely allow for the production and consumption of alcohol while protecting public health. Public health leaders recognize that just as industry contributes to the problem of harmful drinking, it might also play a significant role in solving it.

With the launch of the GSDG initiative, ABI has proven that reducing harmful drinking is a priority for the company, and that the global organization is striving to go beyond traditional corporate social responsibility to create shared value for business and society.

Case Study Key Findings

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A Conversation with Anheuser-Busch InBev on Changing Social Norms and Eliminating Harmful Drinking - - Causeartist