Mediaboss Marketing

Two in five people stopped using at least one social media platform either permanently or temporarily over a 12-month period, a study by Deloitte shows.

The professional services firms survey of 1,000 consumers in the Republic found 42 per cent made a move to break their social media habit. Of those who did, the most common reason cited was boredom with the content they found there.

This was followed by reasons such as too much fake news, the content being too negative, a reaction to how much time they were spending on the platform, privacy concerns, because it didnt make them feel good about themselves and harassment or bullying, which was mentioned by 5 per cent of those who quit.

The Deloitte Digital Consumer Trends report also found that three-quarters of respondents (74 per cent) have access to a subscription video-on-demand (SVOD) service, an increase of 11 per cent year-on-year, with access increasing significantly among over-65s from 43 per cent in 2020 to 57 per cent last year.

Netflix is the overwhelming leader, it said, with 65 per cent of respondents having access to it, up from 56 per cent in 2020. It was followed by Amazon Prime Video, to which 26 per cent have access, Disney Plus (24 per cent), Sky-owned Now (10 per cent) and YouTube Premium (7 per cent).

Some 16 per cent of respondents to the survey, which was conducted in July-August 2021, had cancelled a paid subscription to a video streaming service in the prior 12 months, with lack of use the most commonly cited reason.

Lack of suitable content, a desire to cut back on total subscription spending and the ending of a free trial or discount period were the other main reasons given for cancelling.

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'Boredom' main reason why two-fifths made effort to quit social media last year - The Irish Times

Sarah Barnett05:10 AM, 3 Feb 20227 minute readSarah Barnett05:10 AM, 3 Feb 20227 minute read

Not all marketing agencies are created equal.Sarah Barnett provides six questions you can ask the agency before you agree to hire them.

I know a lot of brokers are looking to ramp up their social media presence in 2022, so Ive put together a list ofsix questions you can ask the agency before you agree to hire them.

How involved are you in the broking industry?

Your social media content should act as the bridge between what you know and what consumers want to know. This means your agency needs to keep up to date with whats happening in the industry by regularly speaking to aggregators, lenders, associations and, most importantly brokers. If your agency knows whos who and is regularly invited to speak at industry events and webinars, then thats a good sign theyll be able to impart your subject-matter expertise to your ideal clients and referral partners.

How much input will I need to provide?

Before you outsource to a marketing agency, find out how much effort will be required on your part. For instance, will they handle all the content ideation, creation, scheduling and publishing? Will they design an on-brand theme for you, or will you need to provide graphic design assets? Who handles the audience building and engagement tasks? If youre having to spoonfeed the agency content ideas, then they may not be able to free up as much time and headspace as youd like.

Are your copywriters based in Australia?

Your content should sound like you on your best day, which will give people confidence that youre a competent professional. Poor grammar can undermine your credibility in an instant, and if your agency doesnt use local copywriters they may struggle to craft copy that aligns with your brand. Plus, if the copywriters are overseas they may not understand the context of the Australian market theres nothing worse than a brokers social media content referencing 401(k) plans and realtors!

Whats your approach to marketing?

A good social media agency understands the difference between marketing a consumer good vs marketing a professional service. What works well for a 20-year-old influencer wont be the best strategy for your broking business. The wrong kind of marketing can bring you the wrong kind of client. For instance, focusing on cashbacks can attract price-sensitive clients wholl switch to the next shiny thing at the drop of a hat.

Can I see your reviews?

The agency you choose should have a collection of verified reviews to support any claims theyve made. Testimonials are fine, but youll never know if these are several years old, or have been selectively edited. By checking out their Google reviews, youll gain insight into what its like working with them and how consistent they are in providing a great service. Youll also be able to see whos used their services and check the standard of their work.

Do you walk the talk?

Well, this is actually something youll be able to gauge yourself by checking out their website and social media profiles. See if the quality and tone of the content resonate with what youre hoping to achieve for your brand. How the agency handles their own online presence will give you an indication of whether they know their stuff... or not.

A final note on outsourcing

I came across this brilliant reminder recently: If you deprive yourself of outsourcing and your competitors do not, youre putting yourself out of business.- Lee Kuan Yew (ex-PM of Singapore).

While engaging a social media marketing agency can feel daunting, the brokers who are active on social media are not doing everything themselves. Unless you have an in-house marketing resource, its smart to outsource a lot of the grunt work to free you up for the high pay-off activities.

6 questions to ask your social media marketing agency

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Sarah Barnett is the head of content and co-founder of marketing solution provider Social Broker, which targetsbusy finance and legal professionals who want to get noticed online.

Sarah previously headed up marketing and innovation for a leading behaviour change consultancy where she spearheaded data-driven solutions for big banks, insurers, telcos and energy retailers. She has deep insight into the sales behaviours that high-performers consistently demonstrate to win and retain business.

She has been a member of the Australian Market & Social Research Society since 2013 and stays on the cutting edge of voice-of-customer research.

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6 questions to ask your social media marketing agency - The Adviser - The Adviser

The digital marketing industry is on a boom. With improving technology and modern advancements, business entrepreneurs are required to market their product in the industry to grab the attention of the customers and make the brands presence felt among the audience. Being a top digital marketing expert requires a lot. Excellent analytical skills, leadership quality, adaptability and creative problem-solving attitude, business acumen, and extraordinary communication skills, are some of the things that help people to establish their foothold in the industry and rule the digital marketing industry with their comprehensive approach and unique skill set.

Javeed Iqbalis one such influential digital marketing expert who is leaving no stones unturned to make his organisation count among the top digital marketing firms. The leader is helping brands in connecting with the right audiences at the right time. Having a vast knowledge of the digital marketing industry, the marketer has proved that he is here to stay. Iqbal has done his post-graduation in Strategic Marketing Communications from the United Kingdom, which further builds his reputation as a qualified Social Marketing Expert in Pakistan.

Extensive experience of working in a digital marketing agency in Pakistan and developing marketing campaigns with SEO, Web development, SEM, Google Ads, Email Marketing, Social Media Marketing, and Digital Project Management has helped the entrepreneur in understanding the crux of the digital marketing industry and how the industry operates.

In todays fast-paced world, emerging entrepreneurs must adapt to the trending marketing strategies and tactics that help them to embark on a successful entrepreneurial journey. The quality of embracing the trending technologies and tactics and phasing out duds has helped Iqbal to conquer the digital marketing world.

Sharing his thoughts on his successful entrepreneurial journey, the digital marketing expert says, Success does not come easy. You have to push yourself daily to work hard, to bring extraordinary results that further make you a brand in the eyes of the people. I have always been passionate about working in the digital marketing industry. Helping brands to imprint their mark in the entrepreneurial world is the inspiration behind my industrious efforts and positive outlook. To achieve big milestones you have to work hard and think positive, because that only will help you in the long run.

With the audiences shifting their focus on the digital platform, every business entrepreneur is looking forward to making their digital presence felt among the customers and Iqbal is one such entrepreneur who has mastered the industry with his entrepreneurial skills and revolutionary mind.

(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)

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Digital marketing expert Javeed Iqbal helps brands get just the right connect with the market - ThePrint

Super Bowl LVI is nearly here, and for marketing nerds, that can mean only one thing. Time to check out the latest big-budget campaigns from the major brands, in order to get a sense of the key trends of focus, and maybe figure out how you can adapt the same into smaller social media initiatives for your promotions and plans.

This year could see some big pushes too, with the light at the end of the COVID tunnel coming into sight, and more brands now considering how they can maximize their return to regular business. Were not through the Omicron phase just yet, but projections are that with vaccine take-up rising, and infection rates leveling out, we should be on our way out of the worst of the pandemic in the next few weeks.

I say should, because nobodys confident enough to make any concrete projections after two years of uncertainty. But the outlook is starting to improve, and that optimism looks set to add even more fuel to the latest Super Bowl ad push.

Looking to get ahead of the big game, and take in the nuance of the key campaigns?

Lucky for you, YouTube is bringing back its AdBlitz showcase, where it will host all the Super Bowl tie-in ads for the year.

As explained by YouTube:

Now in its 16th year, AdBlitz is the premier hub for Super Bowl ads with playlists for the most comedic, dramatic, action-packed, and inspirational spots. According to a Kantar survey, when excluding those that don't care about sports or don't plan to watch the Big Game, 72% rewatch at least some football commercials before or after the game.

Which, of course, is part of the reason why Super Bowl ad slots are so expensive, with brands this year paying up to $6.5 million for a 30-second promo during the game.

You can bet that theyll be looking to make the most of it, which means bringing in the top minds in the industry to use their ad knowledge and trend nous to come up with the most innovative, creative brand promotions to grab as much attention as they can, and win the day for their business.

Its like a free lesson in the best marketing creative, and while not every campaign will be a home run, it is worth noting the techniques and ideas on show, with a potential view, as noted, to your own ad experiments.

YouTubes AdBlitz is already active, with teaser clips of the Super Bowl campaigns from Pepsi and Lays among those already up on the site.

Entertainment value alone is likely enough to get you to check it out, while therell also be additional campaigns added to the collection up until the game on Monday the 14th of February.

Its definitely worth taking a look, and taking notes on the clips. Or you could focus on planning out your real-time tweet game to newsjack the Super Bowl discussion (ala Oreo in 2013), or maybe take Reddits approach from last year and come up with an ad that grabs attention by subverting expectation.

Either way, there are always creative lessons to learn from the Super Bowl ad sweepstakes, and YouTubes AdBlitz offers a singular reference point to keep tabs on all the campaigns.

You can check out YouTubes AdBlitz for 2022 here.

Originally posted here:
YouTube Announces 2022 Super Bowl Ads Showcase, Highlighting all the Major Super Bowl Campaigns - Social Media Today

Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics.

To glean some insight into the shifting state of customer expectations, Qualtrics surveyed 9,000 consumers, across a breadth of age brackets, to measure the variance in importance on a range of measures between Gen Z, Baby Boomers and everything in between.

The findings highlight some key considerations for all brands first off, the data indicates that Gen Z is the most likely to be upset by a negative interaction with a company.

Gen Z is the generation least likely to report being happy with their customer experience (on a scale of upset to delighted). Gen Z was the most upset by their interactions with federal agencies (only 13% gave a positive rating), followed by investment firms and airlines. Gen Z gave the highest ratings to social media and retail stores.

Gen Z consumers have grown up with social media and eCommerce, and they increasingly expect brands to cater to their specific needs, while they also know that they have both the means to publicly criticize a company due to negative interactions, and the capacity to easily switch, with a simple online search providing a range of competitor brands.

Thats increased their expectations around customer service and response, and its important for brands to consider this in their engagement and actions.

Younger consumers also value public health response, with Gen Z respondents twice as likely as Baby Boomers to stop purchasing from a brand because they felt their safety measures were insufficient. Which also works the opposite way too.

Gen Z consumers also put more emphasis on brand values - potentially a side effect of the social media era - with younger shoppers almost three times as likely as Baby Boomers to say that they were very familiar with the brand values of the products they choose.

With brands now able to communicate more about their business online, thats opened up more capacity for consumers to also get an understanding of their stances and approach, and that expanded capability to connect with a brand on a deeper level can be a very powerful draw to generate stronger bonds and business.

Indeed, for Gen Z consumers, maintaining a social mediapresence was the second-highest ranked way for brands to maintain relevance. No other generation ranked social media presence in the top three.

If that insight doesnt underline the importance of building and maintaining a social media presence, Im not sure what will younger consumers want to feel more connected with every business that they buy from, and social media is the key linkage that facilitates such for this group.

Theres a range of additional insights in the full report from Qualtrics, which you can check out here. Some key considerations for marketers, especially those looking to connect with younger audiences.

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New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers - Social Media Today