Mediaboss Marketing

You can create devoted fans of your business through your social media strategy.

Social media marketing is a digital marketing strategy that uses social media to promote your business online.

When you market your business with social media, you use different social media networks, like Facebook or Instagram, to connect, engage, and communicate with your target audience, as well as promote your products or services to drive brand awareness, website traffic, and sales.

It sounds easy enough, but there is more to social media marketing than meets the eye.

Want to watch a video about the basics of social media? Weve included one below.

This guide serves as your partner for getting started with social media. Use it to learn how to bring social media and marketing together. Plus, get inspiration from real-life social media marketing campaigns.

Hit this button to learn how the pros succeed on social media

Social media success doesnt happen overnight. It requires time and dedication, as well as some strategic know-how, to launch a successful marketing and advertising strategy for social media. Thats why, before creating your social media plan, you want to learn its core components (or action steps).

Five critical components make up social media marketing:

A successful, long-term social media initiative depends on a strategy. Spontaneous posts are great, but you want a plan driving your overall routine decisions, like how often you post, what you post, and more.

Build the foundation of your social media marketing plan by answering these questions:

Using your answers, you can create an outline for your social media strategy.

For example, you may decide that you want to focus on Facebook and LinkedIn, based on your audience research, versus Instagram and Twitter. Or, that you want to invest in a tool forscheduling your social media posts, as well as responding to users.

While this step involves a lot of thinking, dont skip it. Its essential to your strategys success.

Content powers your social media marketing, whether youre sharing blog posts, launching ads, or posting videos. You need to provide your audience with content to interact with thats how you engage your followers.

As a part of planning your strategy, answer the following questions:

Creating a hypotheticalcontent calendarcan help your business work through these questions. You can use the calendar to see how much content you need to produce, as well as outline what content would get posted when. A content calendar can also help you see the value in investing in a scheduling tool.

In addition to brainstorming a social media content calendar, you should think about ways to repurpose that content. If youre creating content for your blog to share on social media, for instance, think about optimizing that content forsearch engine optimization (SEO)to attract more traffic to your site.

Researching when you should post your content will also maximize the success of your social media marketing strategy. While you can do some initial research, you can also use data (after launching your content) to determine the best posting time for your business.

Social media marketing involves more than sharing it also involves one-on-one interactions.

When you decide to invest in social media, you choose to interact with your target audience in a new way. From public comments to private messages, social networks offer you a whole new channel (and toolset) for communicating with your market.

A couple of questions youll want to answer before you get started include the following:

Listening, engaging, and responding to users is one of the most critical parts of social media marketing.

Invest a significant amount of time in this step. For example, if you decide to create a guidebook for answering and responding to users, great! Itll become a beyond-useful reference for your team and help you make the most of every interaction.

While you dont have to use tools for social media, its often recommended to invest in at least one especially for social media listening and engagement. These tools can help you monitor activity across all your channels, as well as respond fast. They make your life easier and your strategy stronger.

A few examples of some go-to tools for social media listening and engagement include:

Many of these tools offer free trials, so experiment and see which one works best for your team.

Even though theyre optional, social media ad campaigns dont seem that way. Thats because social media algorithms prioritize content from users versus businesses. Instead of seeing your companys post, a social media network like Facebook will give priority to a post from a users friend.

Thats why its worth considering a social media ad campaign, which helps you:

If you want to try advertising on social media, answer these questions first:

The advantage of advertising on social media, as well as other digital ad networks, is that you have complete control over your budget. You can spend any amount you like. Plus, you only pay when users take a specified action, like clicking on your ad.

Think about includingsocial media advertisingin your strategy, because it can help you succeed.

Social media marketing offers your business a helpful amount of action data. Via your data (or analytics), you can gain insight into your audience. That insight can help you make informed changes to your approach, resulting in more brand awareness, website traffic, and sales.

Again, youll want to answer a few questions before getting started:

Free tools, like Google Analytics, can get you started.

Most social media platforms, like Twitter and Facebook, will also provide you with some initial data.Google Analytics works well because it can help you see the impact on social on your website, like by revealing the amount of traffic social brings to your site.

Many businesses use social media marketing in conjunction with other marketing channels to develop an interactive, multichannel plan. Some campaigns, however, stand out in their own right, accomplishing the companys goalswithout the assistance of traditional marketing. Here are a few examples of successful social media marketing campaigns.

One of the reasons social media is so popular is because it gives users a chance to join in the conversation. A good social marketing campaign should let them be active participants. Thats exactly what Lays did with itsDo Us a Flavorcampaign in which loyal customers submitted their ideas for a new potato chip flavor for a chance to win $1 million from Frito-Lay.

The company set up a dedicated website and then asked people to submit their ideas onFacebookand Twitter. Nearly 4 million people responded, and Lays tested the most promising choices. After narrowing the field to three options, the company produced the finalists, sold them in retail outlets, and asked consumers to go back to social media to choose their favorites.

Sales of Lays Potato Chips increased by 12 percent the first time the contest ran, but it generated so many mentions that Frito-Lay ran the contest again in 2014. That year, 14 million people submitted ideas and the Lays Facebook page generated 6 million likes.

For-profit companies arent the only ones that can generate money from a great social media campaign. Make-a-Wish Foundation proved the power of social media in nonprofit marketing with one of its biggest gifts ever. In 2013, Miles Scott, a 5-year-old who had been battling cancer most of his life, wanted to be Batkid for a day. The foundation put together an event and sent an email a month beforehand to enlist a few volunteers to help out.

The story went viral thanks to supporters on Twitter and Instagram, and 12,000 people ended up contributing their time and talents. In fact, the story generated so much publicity that the entire city of San Francisco turned into Gotham City for a day. Although the campaign was meant to make one kids dream come true, national interest in the story helped the Make-a-Wish Foundation increase donations by 26 percent.

Some social media marketing plans succeed because of buy-in from other businesses. Such was the case with Purple Your Profile, a joint project by Chevy and the American Cancer Society that was created to raise more money for cancer research.

The campaign actually began on TV with aSuper Bowl ad, but it quicklymigrated to social media. Viewers of the ad were asked to color their profile pictures purple to show they supported the fight against cancer. For every purple profile picture, General Motors donated $1 to cancer research.

By the end of the campaign, 1.3 million Facebook users and 700,000 Twitter users responded, helping to generate more than $2 million in donations to the American Cancer Society. Meanwhile, Chevy got 5x the number of likes on Facebook, and the story appeared 45 million times in news feeds.

Social media marketing requires the same basic element as any other channel: the right message sent to the right person at the right time. What differentiates it from other channels is the level of power consumers have over your message.

In most marketing channels, you control the communication. You decide when and how to reach out, and consumers have the choice of responding or not. Those parameters dont exist on social media. Consumers are going to talk about your business (and your competitors) whether you want them to or not.

In other marketing scenarios, this would likely motivate you to ramp up your campaigns and send out even more promotions. However, social media audiences arent sharing adstheyre sharing content that interests them, regardless of where it comes from. The way to get into their conversations isnt to talk more loudly about your products and services, but rather to talk about the things that interest them.

That doesnt mean you have to abandon your goals of spreading the word about your business and increasing revenue. It just means you have to take a different approach towards meeting those goals.

Social media marketingrelates to search engine optimization, also called SEO, by influencing search results. While Google does not use social media as a direct reference for its rankings, social media indirectly affects Googles rankings.

People use social media in a lot of different ways, including to share content.

When people share content, like an infographic, it sometimes goes viral. People move from not only sharing the content on social media but also websites. A news site, for instance, links to the infographic and the site hosting that infographic.

Thatlinkserves as a trust signal to search engines like Google. Since links play a significant part in how Google ranks websites in search results, that link can help improve the rankings of the website hosting the infographic.

In this all-too-common scenario, social influences search, which is why its a component of SEO.

Social media is just one element of an overall digital marketing strategy, but it can be one of the most effective if you use it well.

Still wondering, What is social media marketing? Check out any of the additional resources weve linked to on this page.

If you want to start using social media to grow your business, or improve upon your current profiles and strategy, contact us! Our dedicated team of social media experts is more than happy to help you reach and engage with potential customers.

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Social Media Marketing: What It Is and How To Get Started

Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media, and it has become one of the best platforms for marketing products. On social media, people can share their views and opinions and also get knowledge about the product and its updates. One of the fundamental reasons for utilizing social media in marketing is as a specialized apparatus that makes the organizations open to those interested in their products and makes them visible to the individuals who have no information of their products. These companies utilize social media to make a buzz and learn from and target customers. Therefore, companies need to look at various social media platforms where their customers exist. In this chapter, the concept of social media marketing is discussed with some practical examples of companies applying social media marketing tools.

Economic development is the procedure by which a nation improves the prosperity of its natives through political or financial methods, is impacted by an assortment of components, including Marketing. The term is regularly mistaken for economic growth, which alludes to an expansion in the capacity of an economy to create products or administrations after some time (Sheoran et al. 2018). Truth be told, economic development is just a single critical factor in the financial advancement of a region.

Marketing is viewed as the most critical action in a business enterprise while at the beginning period of advancement it was viewed as the last activity (Mago, 2017). For convenience, the significance of marketing might be clarified as follows:

Present day marketing dependably goes for consumer satisfaction (Diaconescu, 2020). Along these lines, the fundamental obligation of marketing is to create goods and services for the society as per their necessities and tastes at a sensible cost.

Through effective marketing, the organizations can diminish their distribution expenses to a great extent (Blazheska, Ristovska & Gramatnikovski, 2020). Reduction in the expense of distribution straightforwardly influences the costs of products in light of the fact that the expense of distribution is an important piece of the complete cost of the item.

Marketing contains advertising, sales, distribution, branding and a lot more exercises (trach, 2018). So, the advancement of marketing naturally offers to ascend to a requirement for individuals to work in a few zones of marketing. Along these lines, the business openings are conceived.

The successful task of marketing activities creates, maintains and builds the demand for products and enterprises in the society (Subhashini & Kowsalya, 2020). To satisfy this expanded need the organizations need to build the dimension of production thus raising their income. This expansion, thusly, builds the national income.

Social Media Marketing can be communicated as the process toward making matter that marketers have customized to the setting of every social media platform so as to initiate client participation and belongingness (Duffett, 2017). But every social media platform is different and hence same content can be shared on all platforms, for few platforms video is apt and for few images can work better (Wang & Kim, 2017). Following graphic shows, the various available social media platforms.

One of the fundamental reasons for using social media in marketing field is that it provides direct information to the company related to customer preferences and awareness regarding their product (Keegan & Rowley, 2017). Additionally, companies use social medial to create buzz for their product in the market (Vinerean, 2017). Social media marketing is applicable at each stage of marketing from customer acquisition to customer retention.

Dwivedi et al. (2020) in their paper explained the opportunities and issues in social media marketing specially related to ethical issues, electronic word of mouth, B2B marketing, mobile marketing, digital content management and artificial intelligence. The findings of the study show that there are ample opportunities of technology like VR and AI in the field of social media marketing.

Jacobson, Gruzd & Hernndez-Garca (2020) studied in their paper the requirement for professional norms in use of consumer data for social media marketing by marketers. The study recommends strategy for marketers to mitigate the concerns of consumers regarding use of their information on social media.

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Social Media Marketing as New Marketing Tool: Business & Management ...

The number of global social media users has been increasing for the past decade and the number is predicted to reach almost 4.4 billion by 2025. Leading social networks like Facebook, Instagram, LinkedIn, Twitter, etc. have reshaped the lives of people at large. The way we communicate, exchange content, and spend time on the internet have changed significantly.

Marketers found a new channel to connect and engage with their target audience. Businesses use social networking sites to promote their business and products. There are more than 200 active social media websites and its a challenging job for businesses to maintain their presence on all the leading social networking sites actively. Even if a business wants to use only a few social networking platforms (the top 5 ones), its still a big task. For this reason marketers and businesses often turn to social media marketing platforms. With the help of one of these tools, you can make your social media marketing more effective and profitable without you having to sacrifice your own social life.

Brandwatch is a social media marketing platform that offers a 14-day free trial of its Essentials plan (targeting single users and small teams) and suggests larger companies with multiple teams and markets request a demo of the Full suite. It offers weekly training sessions and real-time in-app chat, email, and telephone service. Brandwatch offers dedicated support on your daily workflows or social media strategy.

Its hard to manage multiple social media accounts on all the top social networking sites. Hootsuite solves this issue by letting you manage all the social accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest) from a single dashboard. Instead of visiting all the social networking sites individually, you can log in to your Hootsuite account and manage all of them. This includes creating posts, scheduling posts, content curation, account management, and more.

Key Features

It is another brand reputation management tool that is specifically designed to work with social networks. Brand24 tracks your brand mention on social networking websites, notifies you immediately, and lets you analyze how satisfied your customers are.

It is a multi-purpose social media management tool that does a lot of things. Sendible lets you manage multiple social media accounts, collaborate with your social media marketing team, and monitor brand mentions.

Founded in 2013, NapoleonCat is trusted by the likes of Allianz, OLX, and the WWF and boasts glowing reviews on review sites like GetApp and Capterra. After youve viewed its interface, youll understand why. It just looks better than youve probably grown used to. Though, its not all about looks and when it comes to user experience, it also delivers. Getting started is straightforward and its Social Inbox will blow you away. Here, youll find everything youll need to streamline customer engagement and care.

Agorapulse is another social media management tool for marketers that comes with a lot of features and is suitable for businesses of all sizes. You can use it to manage all social media accounts, communicate with your followers, engage, and increase your followers. Its built-in CRM is a perfect platform to understand and engage with your followers.

Iconosquare is an analytics tool that also caters to social media management, monitoring, and scheduling. As a result, Iconosquare delivers some of the most in-depth analytics we have ever seen. The main differences between its three pricing tiers (Pro, Advanced, and Enterprise) relate to the number of social profiles you can monitor, the number of hashtags and competitors you can observe, and the number of team members who can access your account. The higher plans also add a few additional capabilities, such as custom dashboards and PDF reports (company branded in the case of Enterprise).

If you want to create infographics, presentations, GIFs, charts, or any other type of social media graphics, Visme is the best social media marketing platform tool for it. Visme comes with a simple dashboard, templates, and a huge library of graphics and photos to make your life easier. The best thing about Visme is that it lets you create infographics even if you arent a designer.

Audiense lets you understand your audience better and is similar to Socialbakers. However, its Audiense Connect is the Twitter marketing platform that is specifically developed for social media marketing. It lets you connect, manage, and grow your Twitter community. The insights will help you improve Twitter performance significantly.

Trusted and loved by 5+ million users, Planoly is a comprehensive platform that you can use to plan and schedule your content on Instagram, Pinterest, Twitter, and Facebook. As an official Pinterest and Instagram partner, its especially useful if you mostly post on these two channels.

Key Features

A social media scheduling tool is one of the most essential tools for social media marketers. You have to make sure you post the right content at the right time and this is what Buffer does exceptionally well. It is a social media scheduling tool that lets you publish, interact, and analyze social media progress for all the leading social platforms.

If you are using Buffer, you must use Pablo. It lets you create photos in 30 seconds that you can share via Buffer. It has a drag-and-drop user interface that has a lot of templates to help you get started. The best part: You can convert text to an image with a single click.

Although ContentCal initially began as a social media marketing agency and then developed a platform focusing on scheduling and publishing, it has since extended its focus to planning, collaborating, analyzing, and storing content. It includes in-built approval flows to help streamline the process and avoid bottlenecks. It is affordable, with plans ranging from $37/mo or $30/mo when billed annually.

Sprout Social is an all-in-one social media management tool. It offers you several features to understand and reach your audience and to engage with your followers. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It has a social CRM tool that helps you manage the relationship with your followers.

Not only can you use OnlyPult to post on social media platforms, but you can also use it to post to your blog as well. It includes an extensive collection of well-integrated features, and we can only touch the surface in this post. Plans start at $10.50/mo., but they offer a free no credit card 7-day trial. OnlyPult is a quick and easy-to-use tool with more features than your average social media marketing software

If you are a fan of Instagram, youll love using Later. Though it works for other social networks too, Instagram marketing is its core specialty. You can visually plan and schedule Instagram posts. It has a powerful organizer that lets you organize your Instagram photos and posts.

If Twitter is your companys primary social network, dont miss Followerwonk. It has multiple tools to supercharge Twitter marketing for your business. It helps you find appropriate Twitter accounts, lets you compare accounts, and analyze followers.

Tailwind is a social media marketing app that works for Pinterest and Instagram. It is primarily used as a scheduling app, but it has other features too. For instance, it helps you find the best time to post on Instagram with its SmartSchedule feature.

Tagboard is an interesting and useful tool for social media management and marketing. You can find social media posts that can be aggregated and curated easily. A simple hashtag can reveal several social media stories that are all public. You can then republish them on your social media account.

BuzzSumo is an awesome tool that helps you find popular content thats trending on social networking sites. You can identify trending content that people like and share on your preferred social network and recreate it. It also helps you find influencers who publish or share content thats relevant to your business.

Social listening goes hand in hand with social media marketing. Mention is the best tool for managing your brands reputation by actively listening to what people are saying about your business on social networking sites.

Socialbakers is an AI-powered tool that helps you understand your audience on social media. You can use insights to create better content for your audience. It offers multiple solutions and advanced features that significantly improve social media marketing.

If you are struggling with Twitter marketing and find it hard to grow your followers, you should use Tweepi. It is a perfect tool for businesses that want to engage with their Twitter followers. It uses AI to find tweets and accounts that are more likely to engage and follow you.

Feedly keeps your information organized. You can add sources that you are interested in. The rest will be handled by Feedly. It will make it super-easy to read and share relevant material. This helps you in finding, organizing, and managing content for social media. You can share new content every single day with your audience with the help of Feedly.

Video content works best on social networking sites especially if you are using Instagram. Lumen5 is a great tool that helps you create videos with its straight-forward dashboard. There are tons of templates to help you get started immediately. You can create a video in less than a minute from any blog post you have. The video format, length, and dimensions are set based on the social network you create it for.

How could you miss Zapier? It is a simple free tool that automates workflows by connecting and integrating apps. You can connect your CRM, lead generation tool, email marketing software, and other tools with social networking sites for automating several tasks.

Canva is a free drag-and-drop design tool that is a must-have for marketers and businesses. You can create professional images for social media posts. It has a huge library of templates, photos, icons, shapes, graphs, and more that can be used by anyone to create a perfect social media post.

Social media marketing platforms help your business in several ways, but you have to understand that it isnt all about tools. The way you use these tools is important. Having a lot of tools in your marketing stack doesnt ensure success. A robust social media marketing strategy is whats essential for success.

These are the 10 most popular social media platforms:1. Brandwatch2. Brand243. Sendible4. Visme5. Audiense6. Buffer7. Pablo8. Sprout Social9. Hootsuite10. Agorapulse

These are the top 5 social media platforms you should care about:1. Brandwatch2. Brand243. Sendible4. Visme5. Audiense

Facebook is the largest social media platform in the world with more than 2.6 billion monthly active users in 2020. Nearly every social media user is on Facebook, so its a great market for your products with a big audience. Instagram and TikTok are also popular platforms with a big audience.

TikTok is an up-and-coming social media platform with a growing audience. The social media platform is useful for brands with lots of video content that want to stay relevant with their social media strategy.

TikTok is the fastest growing social media network of 2020. Its actually one of the fastest growing social media networks of all time. Its now available in more than 150 countries with more than 1 billion users.

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27 Best Social Media Marketing Platforms for 2022

Cost Social marketing programmes can cost considerable amounts of money. Criticisms of these expenditures are heightened as they are often financed by public money in times of resource constraints and therefore have a high opportunity cost. A related issue is that of the problems involved in assessing the success of these programmes. The long term nature of behavioural change and the difficulties in establishing causeeffect relationships add to the fuel for the critics.

Misconceptions and negative attitudes about marketing As most introductory marketing text books relate, marketing is often equated with selling and persuading people to buy things that they do not really want. Interestingly, when people are asked if they have been persuaded they usually say no. Today's adoption of marketing principles and techniques (for example, market segmentation, market research, branding) by the banking sector is now evident. It was not too long ago, however, that bank managers were describing such activity as nauseating, odious and irrelevant and an over-rated pastime (Turnbull and Wootten, 1980, p. 482). Many professional services such as accountants and solicitors still equate marketing with advertising (Barr and McNeilly, 2003). Public sector organisations, such as hospital trusts, have also been slow to adopt (Meidan et al., 2000). Lack of awareness of the potential of marketing, misunderstanding and the observation of some of the more doubtful practices of the commercial sector are some of the reasons behind this. As previously mentioned, the criticism of commercial marketing is an element of social marketing, and this is highlighted in the Lazer and Kelley definition (see Section 2.2). A final reason for resistance to marketing may be due to the nature of the language. Strategic marketing, for example, adopts the terminology of Sun Zu's The Art of War (Krause, 1995). Phrases such as flanking defence, encirclement and full frontal attack are probably not particularly attractive to the World Wildlife Fund or Oxfam.

Parameters of marketing activity A final point emerges from marketing authors themselves. In response to Kotler and Levy's article Broadening the Concept of Marketing, Luck (1969) argued that the wider application of marketing away from the commercial sector dilutes the content and nature of marketing as a discipline. There are few proponents of this view, however, and the last four decades have seen many applications including, of course, the application of social marketing.

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Social marketing - OpenLearn - Open University

What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing.

What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the firm. However, it is not entirely true. All firms directly or indirectly benefit society at large. In the same vein, social-centric firms, actively pursue this goal. Social marketing can help them achieve this goal.

Social marketing attempts to ameliorate some of these criticisms. Firstly, it provides marketing tools to promote social well-being. The core philosophy of social marketing is that marketing should be driven by the goal of helping society. Secondly, the techniques that are used in social marketing are broader in scope. Directs the focus of action from pushing to interaction with the customer. Thirdly, the channels of social marketing are different. Traditional marketing focuses more on selling the product through traditional channels.

We have covered the 4 Ps of traditional marketing in another article in detail. You can read it to have a better understanding of the marketing mix. However, we will cover that briefly here.

Kotler and Zaltman extended the idea of the four Ps of the marketing mix into the social world. This suggested that the traditional makes were not conducive enough to understand social marketing.

This brings us to the main discussion. The 4 Ps of social marketing is somewhat different from the traditional ones.

We have already discussed that social marketing is focused on social benefits. However, let us see what this means for the 4p? This means that the pillars of the marketing mix is very different. We no longer have the impetus on selling the products. I focus is more on serving society. In this light let us see what the four Ps of social marketing are:

Starting points for or developing your social marketing strategy is purpose. Clearly defining the purpose will provide you with a direction for your marketing efforts.

Firstly, the purpose should be deliberated carefully.

Secondly, we should write down the goals. Goal setting is another simple but effective task.

Thirdly, these goals should help us delineate the tasks and roles for the managers.

Fourthly, we need to ascertain the key performance indicators for our goals.

The second important criterion for social marketing is the platform. Platforms are the channels through which we can communicate with the customers.

Firstly, the choice for the platform. There are different activities that can be facilitated by a platform. Based on these activities we need to decide which platform to choose. Activities like interaction with the customers, service requests, and customer support, and relationship marketing.

Secondly, we should also look at the size of the platform. Social media platforms like Facebook and Instagram are quite popular. They have billions of followers around the world.

Thirdly, look at the kind of fitment between the demographic using the platform and our target customers. For example, if you want to market embroidery products then Pinterest is a great social media platform. On the other hand, if you want to market your B2B services then LinkedIn is more suited.

The next P of the 4 Ps of social marketing is participation. This can make or break your social marketing plans.

Firstly, unlike traditional marketing, social marketing relies heavily on the use of interaction rather than one-way communication.

Secondly, the firm should have a personal when it is communicating with the customers.

Thirdly, we should remember that the focus is on the benefit of society. Each and every interaction must reflect this ideology. We are there for the greater good.

Finally, we come to the fourth P of social marketing. Performance can help us understand how well we are executed the other three 3Ps.

We had earlier talked about the KPIs. These Key Performance Indicators or KPIs are critical to monitor marketing efforts.

There can be different ways to measure performance. Firstly, we can measure it in terms of the number of people served. Secondly, we can also measure it in terms of the return over investment. The first method can help us satisfy external stakeholders. On the other hand, the second one helps us satisfy the shareholders.

What exactly is the social marketing philosophy? When we talk about social marketing it is important to understand how we define the benefits reaped by the customers.

Firstly, in terms of the product, there are a few changes. When we talk about social marketing anything that we sell must have some benefit for society. It is not just the needs of the customers that we need to fulfill. It needs to serve some larger purpose.

Secondly, we need to discuss the price of the product. The focus of the pricing should be to maximize the reach of the benefits to society.

Thirdly, we need to talk about the place. The place in traditional marketing is the location of the exchange between the customer and the firm. In social marketing, the choice of the place should be driven by the goal of making it more accessible to the people.

Fourthly, the promotion also needs to be thought of in a different way. The promotion needs to be more interactive and customer-centric.

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4 Ps of Social Marketing - Management Weekly