Mediaboss Marketing

TEMECULA, Calif., Feb. 21, 2022 (SEND2PRESS NEWSWIRE) Send2Press, a newswire service of Neotrope, announced today that for its 22nd anniversary celebration in 2022, it will be offering both new and existing clients a 22% discount on services starting 2/22/22 and running through March 2, 2022. Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility.

Its been quite a journey for our family-owned business the past 22 years, said Send2Press co-founder and Neotrope CEO, Christopher Simmons. The news dissemination business has changed markedly with the ongoing shift from print to online, and the rise of social media as a major media platform.

Simmons added, Remaining small and agile has allowed us to weather many economic storms including the recession and pandemic, and retain our focus on quality over quantity. We thought numerically, we should do something fun, and 22 percent off on 2/22/22 for our twenty-second anniversary would be good timing.

How the Promotion Works:

Starting Feb. 22, 2022, North American customers can get 22% off on Send2Press press release distribution plans using the coupon code: 22222 (five 2s). Limit one use per person, agency, company, group, or org. Can be used for multiple plans/packages, but all must be used in 2022, and there is maximum discount of $222. Does not apply to writing services or social media promotion or other add-ons. Cannot be combined with any other promotion or discount.

Coupon/offer expires March 2, 2022 and no credit will be applied to orders not properly entering coupon during checkout (discount will clearly be shown when coupon entered) and cannot be applied to any prior or existing orders. Use of this coupon will be for no rush push time, with 48-hour turnaround from approved copy submission (e.g., news approved Monday, would push Wednesday, not same or next day; news approved Tuesday would push Thursday, etc.).

View current plans and pricing at: https://www.send2press.com/services/price-list.shtml

View current client projects at: https://www.send2press.com/wire/

All pricing is per release issued and not a subscription or membership. All content accepted subject to our Acceptable Content Policy (ACP).

About Send2Press:

Send2Press, founded in 2000, offers affordable press release distribution, writing, and social media marketing. Send2Press was named best overall of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.

Neotrope has been an innovative content development, publishing, audio/video, public relations (PR) and marketing company since Jan. 1983. Neotrope was an INC. 5000 listed company in 2009.

The company was co-founded by author, artist, journalist, musician and marketing/PR expert, Christopher Laird Simmons, and the late Dr. JL Simmons, PhD, a best-selling author and respected university professor.

Send2Press Newswire offers:

Learn more at: https://www.Send2Press.com/

LEGAL NOTE: Send2Press and Neotrope are U.S. registered trademarks and service marks. Neotrope is a registered trademark in Europe.

News Source: Neotrope

To view the original post, visit: https://www.send2press.com/wire/send2press-announces-22nd-anniversary-celebration-with-22-off-its-press-release-distribution-services/.

This press release was issued by Send2Press Newswire on behalf of the news source, who is solely responsible for its accuracy. http://www.send2press.com.

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Send2Press Announces 22nd Anniversary Celebration with 22% off its Press Release Distribution Services - Digital Journal

Do your research

Find out what the market is like for the product or service you are offering. How many other people are offering the same, or similar? Do they seem to be busy? How much do they charge?

Some particularly profitable hobbies include making quality bespoke goods such as jewellery, wall hangings, buying and reselling vintage fashion, or services such as music or language tutoring and gardening.

Think, too, about where you see these services advertised. Etsy, for example, is a great place to sell crafts but sites such as Fiverr and TaskRabbit are better for selling skills, such as home improvement or writing services.

Make sure you are clear on any regular costs incurred by selling your services or products on these platforms.

Etsy charges 15p for each listing and asks for a 5% fee when you sell. If you make a sale directly through its offsite advertising, it charges a 15% fee.

It is free to set up on TaskRabbit it adds a standard service fee on to your clients invoice, as well as any VAT.

Fiverr, meanwhile, takes 20% of every transaction and charges your clients a service fee.

Does the cost justify the profits you stand to make or would it be easier to sell via social media, on sites such as Facebook Marketplace?

Dont sign up to anything that costs money until youve considered your options. The last thing you want is another bill that adds to your monthly expenses rather than helping alleviate them.

Deciding on the perfect price point is key to the success of your side project. You want to charge a figure that is competitive, will satisfy your customer, and bring in the money you need to make a profit.

To do this, consider your costs for making a single item or providing a service. How much will raw materials, posting and packaging, travel expenses and more, add up to? Can you lower these costs by buying some items in bulk or exploiting supplier discounts?

If you are selling something you make, consider, too, how long it takes and your level of experience. If, for example, it requires days of work to make a single piece, the price should reflect that.

Consider what the price you are thinking of charging converts to as an hourly rate, and decide if that is reasonable. If you are providing a service, this will be more straightforward and easier to compare with the market.

If in doubt go over, rather than under. It is far easier to reduce the price than it is to increase it.

Think about who your typical customer is likely to be and where they might look for a product or service you are selling. Are they social media users or using search engines such as Google to locate what they need quickly? Do they live locally, or are they spread across the country?

It can make sense to do your marketing and sales in one place. For example, if you set up a storefront on Instagram or Facebook you can grow your audience on the same platform via hashtags and content. These are free to set up and launch.

If you want to upgrade for greater reach and management options when you become more established, there are a number of pricing plans via software companies such as Ecwid that allow you to do so from 19 a month.

Alternatively, you can set up your own website for free via sites such as Wix.com and use social media tools purely for marketing purposes.

Take advantage of classic PR and marketing opportunities by offering comment to journalists looking for information about your products or areas of expertise, sending samples, or guest blogging for sites that target the type of audience you are trying to reach.

Local free magazines and forums are a good place to get your name known.

Dr Nikki Ramskill turned her hobby of blogging about personal finances into a small coaching business, the Female Money Doctor, which she runs alongside her main job as a GP. She charges 1,050 for a bundle of six money coaching sessions, as well as providing free resources and low-cost planning advice to those who need it via her website.

Stay organised, she says. Dedicate a time to work on your project, and do a little towards it every day, even if it is just posting a listing on Etsy. Be gentle with yourself and realistic about how much you can achieve around your main job.

She also recommends keeping marketing and admin tasks small and not letting perfect be the enemy of good.

Master a handful of things first, she says. No one is amazing at social media straight away, it evolves as time goes on and you adapt. It doesnt have to be perfect either. Dont spend hours choosing a colour for your logo, for example. You can always adapt it further down the line.

Set up an account for your hobby to separate your earnings from your personal finances, and consider using digital tools to stay on top of your taxes.

Any side business earning upwards of 1,000 a year must be declared to HM Revenue and Customs, and you need to complete a tax return at the end of January each year or face penalties and fines.

Enzo Ottens is a co-founder of the fintech app Earnr, which allows you to track how much income tax you owe as you earn before you earn 3,000.

One of the main things we try to warn people about beforehand is to think about whether to set up a limited company, he says. Mainly because of the additional admin that comes with that the balance sheets, the statement of accounts and the hundreds you will end up paying an accountant to manage it. We recommend setting up as a sole trader first.

We also see a lot of our customers register with HMCR too early even before theyve made 1,000 in sales. And then they have to do a tax return even though they may not yet have made those sales.

Other products aimed at those running small businesses include NatWests Mettle account, which allows you to create and send invoices on the go and prepare your accounts for taxes, and the SumUp app, which creates payment links you can send to customers and clients. Both are free to set up.

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How to turn your hobby into an income stream - The Guardian

Above: 117.8 million people in the US listen to podcast each month, with the medium becoming a trusted media source.Simpler social

In a period of chaos, we have seen a yearning for simplified social in our collective consciousness.Nostalgic conventions have made a return, such as the creation of collages, journaling and the Y2K aesthetic, coupled with new trends like ASMR and mukbangs.

A simplified content and connection approach is a welcome shift in a social world where more was more for so long. It will allow brands to take a step back and rethink their content strategy to connect with what audiences are craving.

Simpler social can be an opportunity for brands to connect, or reconnect, with both young and older generations through nostalgic activations and become relevant through these born-again, simplified trends.

With40% of Gen Zand Millennials trusting podcasts more than traditional media sources and117.8 millionpeople listening to podcasts monthly in the US alone in 2021, the rise of the more intimate, audio-focused features such as Twitter Spaces will continue this year. In fact, the platforms are betting on it.Meta is in the process of building an audio product to rival Clubhouse's 2021 success, and LinkedIn announced the launch of a similar product, Audio Rooms, in 2022. Podcasts and audio-led social interactions continue to be a key source of entertainment, information, and advertisement.

Having an audio channel embedded into a brand's strategy will be a key point of development. Brands have started creating sponsored Twitter Spaces rooms or interacting in popular audio-chat rooms such as #SingYourDialect (which attracted 300,000 listeners over two nights). But this is only the beginning.

In the UK specifically, for brands who are affected by the new HSFF regulations [high in fat, sugar and salt] coming into effect later this year, podcasts will be one of the only mediums that are untouched by these new marketing regulations.Yet, despite consumers now spending a third of their media time with audio, according to a recentWARC LIONS Intelligence study, most brands spend less than 10% of their media budget on it.

2022 needs to be the year of audio investment and getting the right size of media investment as part of that.

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Spirituality, simplicity & sound: How brands can keep up with the shifts on social | shots - Shots

A world-leading expert on marketing for golf clubs has said the industry should now consider moving away from social media and towards online communities instead.

Andrew Wood, the CEO of Legendary Marketing and founder of the Golf Operators Association, who has run marketing campaigns for scores of golf clubs throughout the world, has said a mixture of social media algorithms and companies control over what message clients can send has significantly reduced the impact golf clubs marketing impact can have.

He said if golf clubs arent advertising on platforms like Facebook then, even if they have large followings, very few people will see their messages, while the adverts, as well as costing money, can also be ineffective.

The way you communicate with your members or customers is changing rapidly, he posted online.

Facebook has changed the number of people who see your posts from 32 to 16 to 6.5 to one percent. Facebook now shows just one percent of your posts, mainly to the same 25 to 50 people who engage. Whats the point of that when you have 2,000 fans? Organic reach will eventually arrive at zero.

All the time and money I spent building fan bases as large as 60,000 and now just a handful of them see my posts unless I pay! I paid tens of thousands of dollars to get these fans, now I have to pay for them to see my content.

I am not saying you are not going to use Facebook ads to find prospects. I am just saying growing a social network where no one sees your posts organically makes no sense.

Wood added that the big social media companies have become so authoritarian that even if clubs are advertising on them, the adverts could still be pulled.

Facebook once banned me for two weeks because they did not like an ad I ran, the same ads I run for golf clubs week after week, he said. They would not tell me which ad or what I had done wrong, just that I had fallen afoul of their policies. No one to call, just a vague appeals process. Then suddenly its back on. No explanation, no apology.

Google banned me from running ads because my book on sales promised to increase sales, apparently, you cant do that.

YouTube blocked a video because someone contested the music on it, although I had bought the license. But who to show it to?

Twitter is one of the few social media I have not run afoul of but thats because no one really looks.

Perhaps you love Instagram, but have you ever heard of anyone in the golf industry using Instagram and adding a few thousand dollars worth of business?

Wood says there is a cost effective solution however a private social media network, or a community, or a social hub, which is an online social environment where users can choose who they connect with and access their personal information.

Probably the most famous example of this is the Facebook-owned Whatsapp, where groups have become a major trend in recent years. Another example is Substack, in which writers email articles to a subscriber base, which has also grown exponentially in the last couple of years.

You need a private social network for your club where 100 percent of your fans see your posts, he said.

Last year in the USA alone over one million people launched private social networks. A private social network gives you the capability of Facebook, LinkedIn, Youtube, Instagram, and a blog in one neat and easy-to-use package that you control. The concept can be used for any business but is especially good for any business that has members or frequent guests.

I am also launching several communities for clients in the golf and resort business where I build and manage them. Members can add profiles, chat and create their own groups and content.

Every post reaches every person, I get the email of everyone who signs up, any post you choose can be emailed to your list with the touch of a button it creates a beautiful email for you, members can create their own subgroups and post their own content in the groups like the ladies group, seniors group or scratch group, it takes no technical skill to manage and you can monetise parts of your community.

This is the future of social media and customer communication which, unlike Facebook or Instagram, you control 100 percent! The sooner you start your community the greater your advantage will be in your marketplace.

In the golf industry, change is notoriously slow.

In 1998 they told me no one uses the internet when I offered them websites. Next they told me their customers did not use email. Then that they didnt use social media. Now they will fight the next wave of communication as they always do. Five years from now they will start looking at what they should have been doing today!

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Golf marketing expert: It's time to move away from social media - The Golf Business

Safdarjung Hospital. For representational purpose only (Image: PTI)

Even before the coronavirus broke out, most of us dreaded a hospital visit. The unpleasant, and sometimes sickening, odour of cleaning agents, sad, desperate faces, busy and rude staff, brusque doctors, long queues and hefty billsa visit to the hospital was best avoided unless you worked there.

Hospitals continue to be busy places, COVID-19 or not. Physicians, interns, nurses, other staff, patients and their families, visitors and pharma representatives, constitute a big captive audience for a firm looking to position some offerings to them, especially those in healthcare marketing.

Untapped captive audience

There is an opportunity for hospitals or brands to engage and get noticed by this huge audience but none of the hospitals I know have made use of this opportunity.

Healthcare centres should plan to have their own media, including social and digital, to get the attention of such a big captive audience, many of whom spend a lot of time waiting in hospitals.

Such centres can use their physical space for advertising and marketing, not necessarily for their services. Pharma companies and even FMCG brands can use this media for experiential marketing and building awareness about their social responsibility activities.

And, they can generate some revenue from this as well. Owned media is something a business can control, unlike TV or newspaper ads. It is like a billboard in the land owned by the hospital and not like a media article that is paid for or shared through a public relations (PR) agency.

Hospitals can make use of all potential spaces such as the buildings, inside walls, garden area, ambulances, and also virtual spaces such as websites, social media and mobile platforms for planning their own media.

The ambulances and physical facilities provide the highest potential because of the higher propensity to be seen and can be viewed like outdoor media.

Physical spaces could be used for signboards, garden signages, interior digital signage, floor and wall graphics, information kiosks with touch screens, and the likes.

Advances in virtual and augmented reality could be made use for advertising complicated services or for cosmetic services.

Space is the medium, own it

Hospitals can carry corporate brand messages in spaces all that is within their controlentry gate, main hall, consulting rooms, cash counters, labs, waiting rooms, canteen, elevators, and parking areas.

Everything a clinic uses for communication can be potential owned media. Dont exclude the telephone lines that must be receiving hundreds of calls every day where the brand music could be played instead of boring ring tones. It can also be used to announce the latest offerings, services or a recently acquired certification.

If you are in the healthcare sector, start by looking around on your way to the office. Take a tour of your premises and search for blank walls that can offer potential views. Each space and even the whole building is a branding opportunity.

As a healthcare executive, you must identify the appropriate message to engage the target audience, depending on the mode of delivery. You cant have a long message on a large billboard or WhatsApp. You may want to promote a new service, a partnership with a big healthcare brand or research centre and so on.

Engage with patients, community

Perhaps you may want to address your value proposition, and why you are great at that, and how patients are having a different experience.

Messages could also be about medical camps and community engagements as part of your CSR efforts even if you are not obliged to do the mandatory 2 percent spending under the CSR laws.

Use the right brand attributes such as identity and colour. Use technology to make an advertisement a two-way street, with engaging conversations with the prospects.

The coronavirus pandemic offers a chance to start education modules for your patients and telemedicine forays as well.

Try to balance design and marketing since it is a healthcare business. In-your-face messaging can put off people, restrained and understated works well. The central theme should always be getting patients well fast. Dont go overboard just because media is available for free. Too many jazzy spots will increase the fear that you will charge more.

Talking to the doctors who are on the rolls or visiting can also be done via messages on mission, vision, values, certification, new doctors joining, etc.

Doctors are the key to helping patients get well faster and aligning them with the vision is important. Treating patients like customers is a value that needs to be built into the staff. The success of marketing depends on this strategic aspect and not just clever ads.

Once the role of media in addressing various audiences is identified, plan for the right content. It is better to invest more in content marketing when the media costs are much lower.

Specialised communication is the key and there are specialised agencies like BioQuest that can come to the aid. If done right, healthcare businesses can create a lasting impact with a much lower cost of marketing.

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Here is how you can use marketing effectively in healthcare business - Moneycontrol