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The Singapore government has taken a monumental step forward in accepting the LGBTQ+ community as it announced the repeal of Section 377A of the Penal Code. Yesterday, prime minister Lee Hsien Loong said in his National Day Rally speech that the government will revoke the law which criminalises sex between men, without changing the definition of marriage or national policies on public housing, education, adoption rules, and advertising standards and film classification.

Along with that, the government will also amend the Constitution to protect the definition of marriage which is currently recognised as that between a man and a woman. The news was met with applause from those attending the Rally, and since then social media has been flooded with comments from the public. According to Truescope, a majority (40-50%) of those on social media expressed approval and joy towards the decision to repeal Section 377A. Meanwhile,around 20-39% expressed disappointment towards the decision to repeal Section 377A, stating that they did not expect PAP to give in to the masses.Less that 19% disapproved of the decision to repeal Section 377A, and less that 19% also expressed disappointment towards same-sex marriage still not being legalised.

However, Meltwater data presented a different picture where sentiments are mostly neutral (66%), but negative sentiments are pretty high at 25%. Positive sentiments are only at 8%.

Many agreed that the move, on paper, was a step in the right direction in the sense that it no longer criminalised queer people. However, some recognised that this move was announced alongside other non-progressive moves such as amending the constitution to set heterosexual marriages in stone, which resulted in a loss for the LGBTQ+ movement as it shuts off possibility of more equal rights for this community, said the statement from Meltwater. Others also said the government was simply doing the bare minimum, and missing the whole point of repealing 377A. The data added that many understood that the move as a means to gain political power, and some felt that PAP holds too much political power.

Many organisations supporting causes around LGBTQ+ have also released statements regarding the news. Organisers of Pink Dot said they were relieved by the governments intention to repeal Section 377A, and said this is a significant milestone and a powerful statement that state-sanctioned discrimination has no place in Singapore. For those that long for a more equal and inclusive Singapore, the repeal signifies that change is indeed possible, the statement said while noting that the change did come late for many.

On the changes to the constituency on what defines a marriage, however, Pink Dot organisers added: Any move by the government to introduce further legislation or constitutional amendments that signal LGBTQ+ people as unequal citizens is disappointing. We urge the government not to heed recent calls from religious conservatives to enshrine the definition of marriage into a constitution.

Meanwhile, AWARE Singapore also lauded the striking of the law saying that Section 377A served as a primary barrier to dignity and well-being for LGBTQ people in Singapore. "Now that it has been struck down, the work begins to heal and uplift the community even as it grapples with continued institutional discrimination: in public housing, education, adoption rules, advertising standards and film classification. This work has to happen at all levels state, societal and individual. It is one thing to not be a criminal, and another to be treated as a valued and respected member of society. In that regard we still have some ways to go," it added.

According to an article on CNA, severalreligious groups alsosupported the governments decision to amend the Constitution to protect the definition of marriage and define it clearly.

The announcement comes 15 years after the last debate in 2007 regarding Section 377A and PM Lee said that attitudes have shifted appreciably since then. Yet, for the past 15 years, the issue remained a thorn at the side of the otherwise modern-looking cosmopolitan state. In fact, in a recent interview, conducted approximately a week ago, between deputy PM Lawrence Wong and the editor-in-chief of Bloomberg John Micklethwait, Micklethwait said to the DPM having such a law must be "embarrassing".

He said: Personally, you [Lawrence Wong] are a modern man. You have studied abroad, you have studied at Harvard, you are cosmopolitan. It must be very embarrassing having a law like [Section 377A] when you are trying to bring people to come to Singapore.

To which the DPM said: We all understand the history and the reason why this role was in place. It is not something that the Government in Singapore introduced. It was a legacy. []. He added that there are many segments in Singapore who feel that it is not just about the law, but the law is a marker for other things such as society, societal values, family, and marriage.

We are having this conversation even right now, engaging different groups and considering how best we might move forward in a way that will not cause deeper divisions in our society, said DMP Wong.

Commenting on what the repeal of the law does for Brand Singapore, which is now on its way to attracting foreign talent, former politician and director of strategic advisory at PRecious Communication Jose Raymond said that the move was a right one as the law has been an albatross around the governments neck, and a blight on its positioning as a global, cosmopolitan and modern society.

The decision is not just a victory for the LGBT community. It is a victory for the many activists, lawyers, academics and others who have been fiercely contesting 377A over decades. It is historic and momentous, Raymond added.

Sentiments in Singapore on same-sex relationships

In June, a survey done by IPSOS also found that many Singaporeans are becoming more supportive of same-sex relationships, where 50% of those surveyed were willing to speak out against prejudice towards the lesbian, gay, bisexual, transgender and queer (LGBTQ) community. It added that attitudes towards same-sex relationships have become more favourable in the past three years, especially among young adults.

While the older age group remains largely opposed to same-sex relationships, a significant percentage also reported a softening in their stance. Around 45% of all respondents in the 2022 Ipsos study say they are more accepting of same-sex relationships than they were three years ago, among young adults aged 18 - 29, 67% indicate greater acceptance now and 29% of respondents aged 50 years old and above acknowledge that they are more accepting of same-sex relationships than they were three years ago.

Support for, or opposition to, Section 377A is often viewed as a proxy for attitudes towards same-sex relationships. In this regard, the study also revealed a change in attitudes in recent years with the number of respondents opposed to Section 377A increased by 8 percentage points from 12% in 2018 to 20% in 2022. The percentage of those who remain supportive of the penal code fell to less than half - from 55% in 2018 to 44% in 2022.

Melanie Ng, director of public affairs at Ipsos in Singaporesaid attitudes towards same-sex relationships are gradually becoming more inclusive as Singaporeans get exposed to diverse perspectives through mass media and social channels, and have more direct exposure to same-sex relationships around them.

Dialogue around same-sex relationships started in earnest in 2008, with the launch of the Pink Dot SG movement to raise awareness of, and support for, the lesbian, gay, bisexual, transgender and queer (LGBTQ) community in Singapore.

Today, we continue to see a steady shift in societal attitudes, led by younger adult Singaporeans who are more ready to see the country embrace same sex relationships. At the same time, while the older generation of Singaporeans remains largely opposed to same-sex relationships, we also see attitudes slowly changing, she added.

Related articles:MP appearance at Pink Dot gains media coverage: A sign of changing tides?GOODSTUPH shows support for minorities in LGBTQ+ community with Pink Dot SG merchDear Straight People founder Sean Foo on creating gay web drama series ahead of pride month

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SG govt repeals Section 377A: What's the social chatter like? - Marketing Interactive

The Erin Boisson Aries Team, Mario Stocco and Francisco Rizo have been tapped as the exclusive reps for new luxury residences with the celebrated Mexican Caribbean resort

NEW YORK, Aug. 22, 2022 /PRNewswire/ --Douglas Elliman Realty, one of the largest independent residential real estate brokerages in the United States, announced today that the Erin Boisson Aries Team of New York City, Mario Stocco of Florida and Francisco Rizo of Texas have been named the exclusive marketing representatives for The Reserve at Mayakoba, a new collection of luxury residences within the celebrated Mexican Caribbean resort.

Located on 620 acres of pristine lagoons, jungles and beaches along the shores of the famed Riviera Maya, in Mexico's Yucatn peninsula, the Mayakoba Resort is home to award-winning hotels, restaurants, spas and a PGA-sanctioned golf course, all designed to preserve and enhance the native landscape.

Developed by leading asset management firm Sancus Capital Partners in partnership with Inmobilia, one of the most important real estate developers in the Mexican Southeast, The Reserve at Mayakoba will offer exceptional privacy and enviable amenities across 66,408 square meters of landscaped grounds, footpaths and canals. Designed by the prestigious international architecture studio L35 in association with Seplveda Arquitectos, the development will be completed in two phases and comprise eight towers of nine units, for a total of 72 residences.

"In the ever-expanding universe of branded residential developments, The Reserve at Mayakoba promises to set a new standard in privacy, exclusivity and luxury," said Howard M. Lorber, Executive Chairman, Douglas Elliman. "I am proud to align Douglas Elliman with such an impressive brand."

In addition to providing residents with priority access to the resort's twenty-three restaurants, four spas and the Greg Norman-designed El Camalen golf course, The Reserve at Mayakoba will offer independent entrances to the resort and additional security booth access to the residences.

"The Reserve at Mayakoba exemplifies modern design in delicate balance with the natural environment," said Carlos Orozco, Sales Director of The Reserve at Mayakoba. "Featuring innovative architecture conceived in response to its unique setting, the exciting new development will offer residents a truly unparalleled experience of the Riviera Maya."

Pricing for the residences range from $620,100 to $3,700,000 USD. For additional information, please visit http://www.elliman.com/mayakoba.

About Douglas Elliman Inc. Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York City, Long Island, Westchester, Connecticut, New Jersey, the Hamptons, Massachusetts, Florida, California, Colorado, Texas and Nevada. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman is available on its website, http://www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman on our website at http://www.elliman.comor, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at http://www.elliman.comand on our social media accounts.

SOURCE Douglas Elliman Realty

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Douglas Elliman Partners with The Reserve at Mayakoba to Lead U.S. Marketing - PR Newswire

Pricefx also received Sales and Marketing Technology Product of the Year Award

MUNICH & CHICAGO, August 15, 2022--(BUSINESS WIRE)--Pricefx, the global leader in cloud pricing software, today announced that it has been selected as winner of the "Best Price Optimization Solution" award in the fifth annual MarTech Breakthrough Awards. The award was given by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Pricefx offers an award-winning cloud-based pricing platform that helps companies maximize margins, increase profits and close better deals. Using a data-driven pricing strategy, Pricefx customers can future-proof their financial planning and market position with insightful and measurable analysis. Pricefxs industry-leading pricing solutions help businesses analyze, optimize and manage their data to outmaneuver the competition. The company recently recorded the best quarter in its history, with notable new customers such as Aeromexico, Cigars International, J. M. Huber Corp., Southwire Corp. and United Electronics.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This years program attracted more than 2,950 nominations from over 18 different countries throughout the world.

"Pricing is a top lever for achieving profitable growth, especially with major hurdles affecting the market including a struggling supply chain, shortages, inflationary pressures, labor challenges and more," said James Johnson, Managing Director at MarTech Breakthrough. "Helping clients maneuver through these obstacles, Pricefx customers can future-proof their financial planning and market position with insightful and measurable analysis based on reliable data. We extend our sincere congratulations to the entire Pricefx team on being our choice for Best Price Optimization Solution in 2022."

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Pricefx was also named a winner for the third time in the Sales and Marketing Technology Product of the Year Award, from the Business Intelligence Group. It is the only pricing software recognized in the award. The awards program, also known as The Sammys, recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

"We are honored to be recognized as an industry leader in price optimization and appreciate the judges who recognized our accomplishments," said Marcin Cichon, Chief Executive Officer for Pricefx. "We are proud of the work weve done for our customers, especially during a time of challenging economic conditions. We have set out to help our customers accurately plan the pricing opportunities, discover potential for growth, and hardcode profitability into every decision."

Follow PricefxLinkedIn: https://www.linkedin.com/company/price-f-x-/ Twitter: https://twitter.com/price_fx YouTube: https://www.youtube.com/channel/UC6EtgsU9MKMXu88Y992iAYQ

About PricefxPricefx is the global leader in SaaS pricing software, offering a comprehensive suite of solutions that are fast to implement, flexible to configure and customize, and friendly to learn and use. Based on cloud-native architecture, Pricefx delivers a complete price optimization and management platform that provides the industrys fastest time-to-value and lowest total cost of ownership. Its innovative solution works for B2B and B2C enterprises of any size, in any industry, in any part of the world. Pricefxs business model is entirely based on the satisfaction and loyalty of its customers. For enterprises facing pricing challenges, Pricefx is the cloud pricing optimization, management, and CPQ platform to dynamically Plan, Price and Profit.

For more information, please visit http://www.pricefx.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220815005165/en/

Contacts

Media: Cathy SummersSummers PR for Pricefxcathy@summers-pr.com +1 (415) 483-0480

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Pricefx Recognized for Pricing Software Innovation in 5th Annual MarTech Breakthrough Awards Program - Yahoo Finance

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. Its little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands.

Here are five ways to make PR and influencer marketing work for your brand during a crisis.

Data from IZEA shows that 62% of consumers trust influencers more than they do celebrities.Therefore, in addition to being so instrumental when building your brand, influencers can also help you rebuild the brand by winning back some of the trust lost after a PR crisis.

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. For the Black community, this signified a breach of trust.

Starbucks closed down more than 8,000 stores to conduct racial bias training. The CEO, Kevin Johnson, also apologized to the two customers personally. Starbucks offered to pay their college tuition.

The friendly faces of our Seattle SODO 8 store partners (employees), who helped lead the Black History Month coffee tastings. Photo courtesy of Adrienne Hairston.

Posted by Starbucks onWednesday, February 27, 2019

It didnt stop there, however. Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns.

With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners.

Brand awareness is essential, especially for small businesses and emerging brands. Brand awareness is also vital in managing a crisis, especially if it was the companys own product that damaged the brands reputation.

Video game maker, CD Projekt Red, suffered an embarrassing PR crisis in 2020 when there were significant recalls of its Cyberpunk 2077 game due to bugs. CD Projekt Red had spent nearly 10 years and almost a whopping $300 million developing the game.

The bugs affected consoles such as PlayStation and Xbox One. Sony pulled the game from the PlayStore for close to six months and CD Projekt Red paid back millions in customer refunds. It was a total mess.

Once the game was cleaned up, CD Projekt Red enlisted social media influencers to bring fresh brand awareness of the improved product. Its influencers included big-name gamers such as Alanah Pearce, Cohh Carnage and Jesse Cox.

Since the PR and influencer marketing campaign and its re-release, Cyberpunk 2077 has sold more than 18 million copies, with a 7/10 user score on Metacritic.

An essential part of PR crisis management is the ability to gauge public perception of your brand in real time. Social listening tools such as Sprout Social make this possible and efficient, so you can take control of a crisis situation before it spirals. When you know what people are saying about you, you can find ways to change the narrative in your favor if needed.

Coca-Cola knows a thing or two about shifting convos away from a crisis. In July 2021, football star Cristiano Ronaldo snubbed the companys drinks during a presser for the Euro 2020 competition.

Negative searches about Coca-Cola dominated the internet. Coca-Cola had nearly $4 billion wiped off its equity valuation.

In the immediate aftermath, Coca-Cola introduced the One Coke Away From Each Other and #RealMagic campaigns, partnering with micro-influencers, gamers and athletes alike.

With this successful campaign, Coca-Cola was able to quickly shift the conversation away from the PR embarrassment they faced just a few weeks prior.

Influencers can help rally support for your cause which may have been deemed controversial.

In 2018, Nike teamed up with Colin Kaepernick for an ad with the tagline Believe in something, even if it means sacrificing everything. Before the collaboration, Kaepernick, then a professional US football player, had received backlash from some Americans after repeatedly refusing to stand for the national anthem in protest of police brutality. He ended up losing his position in the National Football League.

Nike ended up taking some heat for the controversial ad, but instead of backpedaling, the brand used influencer marketing to drown out the noise made by the few who accused Nike of collaborating with someone they believed to be anti-American. One of those influencers was Casey Neistat, a famous YouTuber:

Caseys Tweet in support of Nikes ad garnered over 12,000 retweets and 72,000 likes. It certainly earned Nike credibility points, cementing its reputation as a brand that stands up for what it believes in.

The relationship between search and social media is tough to ignore. When a PR crisis hits, the first inclination for anyone interested is to Google your company/brand name and news. The echo-chamber effect might exacerbate negative searches about your brand.

Influencers can boost your visibility on their networks, helping improve search results for your brand.

High-end sporting goods maker Peloton endured significant criticism in December 2019 when one of its viral ads was termed sexist and dystopian. The ad was parodied, stocks took a hit and negative searches for Peloton dominated the SERPs for weeks.

By leveraging the power of influencers, Peloton was able to seal any further leaks from its ship in its Connected Fitness strategy.

Peloton partnered with trainers and fitness enthusiasts with a high engagement rate to promote different products and its classes.

As a result, Peloton survived the crisisthe companys revenues more than doubled to $1.82 billion in 2020, from $714 million in 201.9 Their users also increased, from 1.4 million in 2019 to 3.1 million in 2020. Its true that much of the jump here was likely due to the pandemic and more people investing in fitness at home. But in a way, influencers may have also played some role in helping Peloton manage its online reputation and be top of mind for consumers when gyms were no longer an option.

Marketers shouldnt hesitate to look outside their own organizations to mitigate a crisis. Used the right way, influencers can sway public opinion in their favor, however bad the crisis is.

Influencers can do this in many ways with their huge following. They can help your brand weather the storm by improving trust and awareness about your brand, building on audience engagement, and boosting positive search traffic. Prospective influencers can also help rally support for your cause and promote your improved products.

All you need to do is take the time to research the right influencer for your brand. With PR and influencer marketing combined, you have a powerful tool that will help you weather any crisis and ensure you remain in the good graces of your customers and the public in general.

Ready to level up your crisis communications strategy? Grab our template to document your crisis management plan in three steps.

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How can PR and influencer marketing work together in a crisis? - Sprout Social

Before we look into this data from CoSchedule, a quick disclaimer.

Yes, the best time to post is relative to your unique audience, so it may well be that none of this data is specifically useful to you in your planning. If you know your audience, and when theyre most active, thats more specifically applicable to your brand, as opposed to generalized overviews like this.

No, this info is not prescriptive. Reports like this are not designed to establish definitive rules, as such, and the days and times here are not intended as absolute guide markers for your strategy. Instead, they provide some additional insight into when people are currently active in each app, which could assist in your planning, if you were looking to experiment, as another way to potentially maximize your efforts.

With these notes in mind, the team from CoSchedule recently released their analysis of the best times to post to each social media app, based on insights from more than 37 million posts, from more than 30,000 organizations.

The study looked at when these organizations are seeing the most engagement with their posts (i.e. Likes, comments, shares), and from this, CoSchedule has come up with an overview of the best times and days to post to each platform.

That could provide some helpful pointers for your planning or at the least, some food for thought for your experiments.

You can read CoSchedules full overview here, or check out the infographic summary below.

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The Best Times to Post on Social Media in 2022 [Infographic] - Social Media Today