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Monaco Cocktails Named "Official Hard Lemonade of UFC"and "Official Canned Vodka Cocktail of UFC"

LAS VEGAS, May 4, 2023 /PRNewswire/ --UFC, the world's premier mixed martial arts organization, and Monaco Cocktails, a leader in the canned cocktail space, today announced a multi-year national marketing partnership focused on Monaco's ready-to-drink (RTD) Hard Lemonade beverages.

Monaco'sHard Lemonade line will become the Official Hard Lemonade of UFC and the Official Canned Vodka Cocktail of UFC, providing the brand with a deep level of integration into key UFC assets, including live events and broadcast features in select U.S.-based Pay-Per-Views, and prominent branding inside the world-famous Octagon.

Monaco branding will also have a presence within the Octagon during the upcoming 31st season of The Ultimate Fighter, the most anticipated in the show's history, as it makes its debut on ESPN and features former UFC featherweight and lightweight champion Conor McGregor and No. 5 ranked lightweight contender Michael Chandler as coaches.

Monaco and UFC will also collaborate on original content that will be distributed through UFC's popular digital and social channels, which reach more than 230 million users worldwide. Additionally, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.

"We're proud to welcome Monaco Cocktails as an official UFC partner," said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. "Customer demand for ready-to-drink beverages continues grow, and UFC, with a median fan age of 36, the youngest among major sports in the U.S., UFC is in the best position to help our alcohol and spirits partners reach those consumers."

"We're thrilled to invite the incredible fans behind UFC into the world of Monaco Cocktails and amp up the audience's energy through our best-selling canned cocktails," said Don Deubler, CEO of Atomic Brands, parent company to Monaco Cocktails. "As an official partner of UFC, we're honored to be a part of an organization that has revolutionized the fan experience. UFC and Monaco Cocktails are aligned in shaking things up for our audience - we're excited about our joint commitment to better the consumer experience through our partnership."

Monaco Cocktails, which was established in 2012, are real cocktails completely malt-free, featuring real spirits to offer a crisper finish with a kick. Monaco created a Hard Lemonade line, their remix of a timeless classic to serve up bold, delicious flavors that embody the taste of summer: crisp lemonade, juicy peach and fresh strawberry. With two shots of vodka in every can at 9% ABV, Monaco Hard Lemonade quickly became an instant crowd-pleaser, known as the ultimate canned cocktail for bold consumers looking for high energy moments.

Monaco Cocktails partnership with UFC will debut May 1, ahead of highly anticipated events such as UFC 288: STERLING VS. CEJUDO on May 6and the 11th Annual UFC International Fight Week in Las Vegas in July, where Monaco will have significant presence. These events will mark the beginning various combined activations throughout the year.

About UFCUFC is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and 233 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to over 900 million TV households across more than 170 countries. UFC's active fighter roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS, one of the world's leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Atomic BrandsPrivately-owned Miami-based spirits company, Atomic Brands, was founded in 2006 with a focus on creating in-demand products with exceptional, uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, and the premium coffee-flavored whiskey, Kentucky Coffee, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions.

Monaco Hard Lemonades are currently available at convenience stores nationwide for $2.50-2.99/12oz can. To find a retailer near you, please visit the store locator. For more information on Monaco Cocktails, please visit: drinkmonaco.com, and follow along on Instagramand Facebook(@drinkmonaco).

SOURCE Monaco Cocktails

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UFC AND MONACO COCKTAILS ANNOUNCE U.S. ... - PR Newswire

PDD Holdings Inc, which owns discount e-commerce platforms Pinduoduo and Temu, has moved its headquarters from China to Ireland, according to recent filings from the company.

The latest filings list Dublin as the companys principal executive offices. Filings as recently as February show Shanghai as the listed address.

The Chinese company, which recently named Jiazhen Zhao, one of the founding members of PDD, as CEO did not immediately respond to a Reuters request for comment.

PDD reported revenue of 39.82 billion yuan ($5.76 billion) in the fourth quarter, falling short of estimates for 41.01 billion yuan, based on Refinitiv data, as Chinas post-reopening consumer recovery remains patchy.

By Juby Babu; Editor: Gerry Doyle

Learn more:

Temus Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business is set up to potentially compete with Amazon and TikTok.

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Pinduoduo Owner PDD Moves Headquarters to Ireland From China - The Business of Fashion

The prosecution: Hugo

Our bed is full of scratchy crumbs. I issued a food ban years ago but Harriet completely ignores it

My partner Harriet and I have been living together for six years, and the one thing thats not changed during that time is her bed-eating habits. I cant deal with crumbs in the bed. I have had a ban on food in the bedroom for as long as I can remember, but she just ignores it.

I hate getting into bed and feeling as if Im lying on sandpaper. The crumbs are scratchy against my legs. Harriet will deny eating in bed until the cows come home, but I can feel bits of crisps and breadcrumbs on me. It drives me mad.

Sometimes, I will make us get out of bed and vacuum the sheets, or brush the crumbs out by beating the sheets with a cushion. Its not a very relaxing routine when youre meant to be winding down. Often, Harriet thinks the whole thing is funny; other times she calls me paranoid.

I think the idea of eating in bed is bad for you, in a psychological sense. Harriet will stay in bed all day working, but I dont think she does as much as she could. Lying down, surrounded by packets of food is gross and doesnt set you up for a solid day of work. I prefer to go to a co-working space as I think its important to put some distance between home and work. Its especially important to create a space between sleeping and working, but if you work in bed all day thats impossible.

When I try to tell her off, she says Im not being constrained by your patriarchal norms, and claims Im trying to control her. It has nothing to do with the patriarchy; Id just like the bed we share to be clean and crumb-free. Thats not too much to ask, is it? Harriet also says that because she is the one doing most of the cleaning in our flat she can make whatever mess she wants, but that is ridiculous. We live together and need to make an effort to be clean for each other, otherwise well end up justifying any type of bad behaviour.

Food tastes better in bed. But I also keep it clean Hugo is just imagining the crumbs on the sheets

I eat everything in bed and I usually hide the evidence pretty well. One time, I chucked the wrapper of some gluten-free biscuits down the side of the bed Hugo was not happy when he found it. I work from home all day as a freelance writer, whereas Hugo uses co-working spaces for his social marketing job.

Sometimes Ill eat a whole meal in bed. I make sure I take the plate downstairs so Hugo doesnt know, but afterwards the room can smell of food so I get caught out. Its hard not to spill things in bed, but Ive perfected the art of propping a hard pillow behind me and balancing my plate of goodies on another cushion in front of me. I just tuck my chin in a lot when I eat.

Food just tastes better in bed. When you look at dogs in the wild, or even in a house, when you give them a delicious piece of food, they retreat to their bed to eat it, which has a lot to do with feeling safe and comfortable. Im like a dog in that sense.

The sort of person who eats in bed is also the sort of person who cant be bothered to go to the shop. Thats me. Ill just raid the cupboards and see whats there. Im partial to rice cakes, crisps and whatever snacks we have lying around, but these are quite crumby. Ive also been known to eat a Dominos pizza in bed, which is deliciously naughty. That is usually saved for when Hugo is out, as I know Ill get mega-told-off for that.

I have tried to eat less in bed recently, as Hugo really hates it, but it doesnt seem to make a difference to how much I get accused. When Hugo and I get into bed at night, Ive noticed hes paranoid about crumbs, even when there arent any. He will say, Agh, the sheets feel like sandpaper on my legs. He can be dramatic, but the thing is, most of the time there is no food left in the bed because Im a clean freak. I remove the crumbs and vacuum, and also change the sheets once a week. So, Hugo is imagining crumbs. I guess its a bit like the boy who cried wolf. Nowadays, he just doesnt believe me. Its probably my fault.

Should Harriet stop eating in bed?

In Ireland, we have a saying: I wouldnt kick them out of bed for eating crisps, but in Harriets case, I absolutely would. A bed should be for sleeping and sex, not the slovenly act of eating in and leaving the shrapnel behind.Alex, 28

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If Harriet lived alone she could do as she pleased. However, shes in a relationship so the bed is a shared space. When negotiating the terms of cohabitation, it is fair to refer to social norms and best practice. Eating in bed is problematic because spills are hard to clean up. She needs to concede.Irene, 53

Hugo cannot simply ban and tell off his partner for doing something she wants to do. If he wants her to stop eating in bed, they should have a discussion or sleep in separate beds. Eat away, Harriet, and live your best life!Ben, 49

Usually Id be on Harriets side here, as Hugo sounds a bit bossy. But I must say, Harriets commitment to habitual bedtime eating sounds both deranged and extremely devious, given all the crumbs and smells, and Hugos clear objections. Eating in bed is a treat, not something to be done three times a day!Anita, 60

I must admit, I do love a pizza in bed on special occasions, but it sounds like Harriet is overdoing it. Eating in bed should happen only when you are a) hungover or b) post-coital.Ryan, 22

In our online poll below, tell us: should Harriet stop snacking between the sheets?

The poll closes at 9am GMT on Thursday 11 May

We asked if Marley should get off her phone.

90% of you said yes Marley is guilty

10% of you said no Marley is innocent

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You be the judge: should my partner stop eating in bed? - The Guardian

Some conservative commentators and celebrities began calling for a boycott of Bud Light after the beer was featured in a social media promotion by a transgender influencer, Dylan Mulvaney, on April 1.

After Bud Lights sales slumped and the brand found itself thrust into the nations culture wars, Anheuser-Busch, the beers brewer, announced last week that two of its executives were taking a leave of absence. The company also said on Thursday that it would focus its marketing campaigns on sports and music.

Ms. Mulvaney is popular on TikTok, where she has more than 10.8 million followers and has been documenting her transition online. The controversy began on April 1, when she posted a video on her Instagram account, where she has 1.8 million followers, to promote a Bud Light contest.

Ms. Mulvaney, 26, celebrated one full year of her Days of Girlhood series in March with a live show at Rockefeller Center called Dylan Mulvaneys Day 365 Live!

Her Bud Light promotional post was less than a minute long and was mostly about a $15,000 giveaway that the company sponsored during March Madness. She mentions that the company sent her a tallboy can with her face on it to celebrate the 365-day milestone.

Ms. Mulvaney has become more popular in the year since she created Days of Girlhood. In October, she spoke with President Biden at the White House about transgender rights.

This success has met with personal attacks from public figures, including Senator Marsha Blackburn, Republican of Tennessee, and Caitlyn Jenner, the Republican transgender woman and former Olympian whose politics have made her a target of criticism from members of the L.G.B.T.Q. community.

Ms. Mulvaney has not spoken directly about the Bud Light boycott, but she addressed the hostility she has faced in an interview on the Onward With Rosie ODonnell podcast that was released on Tuesday. She is an easy target, she said, because Im still new to this.

I think going after a trans woman thats been doing this for like 20 years is a lot more difficult, she said.

She added, But what is their goal?

The calls for a boycott have not included a specific demand. And some of the most prominent voices backing it have attacked the transgender community in the past, including the musician Kid Rock, who posted a video of himself shooting a stack of Bud Light cases this month.

The criticism of Bud Light, amid other complaints about brand partnerships with transgender people, comes as Republican state lawmakers are proposing legislation that seeks to regulate the lives of young transgender people, restrict drag shows in a way that could include performances by transgender people, and require schools to out transgender students to their parents.

Anna Tuchman, associate professor of marketing at the Kellogg School of Management at Northwestern University, has researched boycotts, including the calls for people to stop buying Goya Foods products in 2020 after the companys president praised President Donald J. Trump. Her research and other similar studies have found that such efforts tend to be short-lived and dont have a long-term effect.

Professor Tuchman said that, while people may be willing to change their behavior for a few weeks, it is much harder to convince people to change their long-term behavior.

Another obstacle in boycotts is finding replacement products.

Anheuser-Busch sells more than 100 brands of beer in the United States and is the largest beer brewer in the world.

One supporter of the boycott, Representative Dan Crenshaw, Republican of Texas, posted a video online to show that his fridge did not have Bud Light, but it did have beer from Karbach Brewing Company, which is also owned by Anheuser-Busch.

A buycott is when people buy a product to protest a boycott against it. Professor Tuchman found that during the Goya boycott the companys sales rose by 22 percent over two weeks before falling back to the baseline.

After the country musician Travis Tritt said that he would stop including Bud Light in his tour rider, Kevin John Wasserman, the guitarist for the Offspring who goes by Noodles, said that the band would include Anheuser-Busch products in its rider.

Before the boycott, Alissa Heinerscheid, vice president of marketing for Bud Light, said in an interview that the brand needed to be more inclusive.

The brand is in decline, Ms. Heinerscheid said on the Make Yourself at Home podcast in March. Its been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

Ms. Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Buschs mainstream brands, are now on leave, the company said in a statement Tuesday.

We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities, Anheuser-Busch said in a statement. These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.

On Thursday, the company said it would focus marketing efforts on sports and music and would assign senior executives to oversee those campaigns. One executive said during a call with analysts that the product should not be the focus of the debate.

L.G.B.T.Q. people in the United States have an estimated $1.1 trillion in annual purchasing power, according to a 2019 report by LGBT Capital, a financial services company.

Sarah Kate Ellis, the president and chief executive of the L.G.B.T.Q. advocacy organization GLAAD, said in an emailed statement that marketing featuring L.G.B.T.Q. people would continue. Companies will not end the standard business practice of including diverse people in ads and marketing because a small number of loud, fringe anti-L.G.B.T.Q. activists make noise on social media, she said.

Ms. Mulvaney, who hadnt posted on TikTok since the start of the controversy, returned to the platform on April 28 to address her fans and the backlash. What Im struggling to understand is the need to dehumanize and to be cruel, she said. She added that she hopes to return to making people laugh and sharing parts of herself that have nothing to do with her identity, and thanked supporters who may not fully understand or identify with her.

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Behind the Backlash Against Bud Light's Transgender Influencer - The New York Times

May is National Small Business Month, and to mark the event, Reddit has shared some new Reddit ad tips for small businesses, with a specific focus on how you can translate your social copy from other platforms into a more Reddit-friendly format.

And while Reddit may not be the first platform that springs to mind for your promotions, it could offer significant opportunities, with reach to over 100,000 dedicated, active communities, spanning a broad range of niches, and frequented by over 57 million daily active users.

Conduct your research, and it could be a gold mine of insight and connective potential. But you do have to understand the nuances of the platform, and how to communicate your ads.

On this, Reddit has provided six key tips to maximizing connection with redditors.

1. Communicate your brands vision and value proposition

Reddit says that brands need to keep entertainment value front of mind, while also being clear about what theyre selling, how to get it, and why.

Reddits shared this example of how youd translate a Facebook-like post into Reddit ads format.

Reddit advises that SMBs should look to enhance their value proposition, and highlight special offers, via short-sharp copy.

2. Don't be too formal

Reddit says that brands also need to ensure they speak the language of the relevant Reddit community theyre trying to reach.

When people connect on Reddit, they speak to other Redditors using honest, direct, but (typically) friendly language. The same goes for brands on Reddit. Switch up your ads by making some edits and speak to Redditors like you'd speak to a knowledgeable friend - with an authentic and conversational tone that rings true to your brand.

3. Tweak copy to include humor or cultural references

Reddit also notes that humor and cultural references are big winners in the app, and will help improve the appeal of your promotions.

Humor can be a great ice breaker, especially if you're trying to start a conversation or attract attention on Reddit. A well-timed, well-executed joke - particularly at your brand's expense - can win you points literally and figuratively.

Understanding the tone of the platform is key in this respect, which likely requires you to spend some time browsing through the relevant subreddits that you want to reach.

4. Reddit like a Redditor this National Small Business Week

That same advice carries over to this point Reddit says that its users appreciate brands that get to know the platform and its communities.

Investing time in reading, and engaging, can be a big help in maximizing your on-platform promotions, and ensuring they hit the mark with your target audience.

5. Experiment with longer headlines but dont over do it

Reddit says that headlines over 150 characters are generally less effective than shorter, more succinct copy.

Its best to strategically pair shorter headlines with engaging creative assets to tell the full story. Avoid writing in title case where every word is capitalized, or overloading your headline with emojis. Finally, consider using your brand name in the headline.

6. Strike a balance of copy and creative

Finally, Reddit advises that using powerful, stand-out visuals is key to maximizing ad response in the app.

Leverage the powerful combination of copy and assets to reinforce your message and bring it home with an image or video that complements your call to action. If it complements your brand, try using imagery or video that is light-hearted and humorous.

These are some good notes, which could help you create better campaigns in the app, and connect with Reddit users. And again, while it may not be as big or popular as other social apps, what Reddit does have is very knowledgeable, engaged, and in many cases, influential users.

Connect with them, at the right time, with the right offer, and it could drive big long-term results.

You can read Reddits full SMB ad tips here.

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Reddit Shares New Tips to Help SMBs Create More Resonant ... - Social Media Today