Mediaboss Marketing

NEW YORK, NY--(Marketwire -03/07/12)- Syncapse Corp., a leading enterprise-grade social marketing solutions provider for the world's top brands, today expanded its SaaS-based Syncapse Platform with a specialized social media management solution for global organizations and their individual franchisees, dealers or agents. This solution is designed to ensure corporate brand integrity while allowing individual business owners to achieve business goals using social media.

Central to this expansion is the content repository. Corporate head offices develop social content -- such as Facebook posts, images, videos and tab content -- for distribution to franchisees, dealers, agents, distributors or brokers. Once the content has received the necessary approvals to ensure corporate compliance, the content is placed into the repository where franchisees can search for appropriate content, customize that content, and upload it to their individual Facebook pages.

"Brand messages in social channels are inconsistent," wrote Jonathan Browne, senior analyst at Forrester Research, Inc. in a report titled How Does Social Media Contribute To Customer Experience? Let Us Count The Ways (January 10, 2012). "When one silo in an organization manages a Twitter feed and another establishes a YouTube channel, the content and tone of the initiatives can be out of sync with each other. Consumers who interact with these touchpoints don't have a consistent experience, compared with the brand promise."

The expansion also provides an unmatched opportunity for individual business owners to naturally grow their business by creating a personalized social presence that includes:

"Individual franchisees, dealers, or agents, often times struggle to succeed in social media marketing due to lack of education, resources and confidence," said Michael Scissons, President and CEO of Syncapse. "These updates to the Syncapse Platform will ultimately improve performance across the entire organization by giving individual business owners the resources they need to successfully build their businesses using social media marketing. Now, these folks can drive social into their broader strategies and more quickly build their businesses through personal relationships, community and referrals."

The robust measurement and analytics tools included in this expansion enable corporate head offices to view overall performance on social media channels, allowing them to quickly identify top performers and company averages as well as detailed metrics for individual dealers, including total audience engagement, engagement rate and earned media value.

Recently, Syncapse was the only social media management system to achieve a strong capability ranking in four out of five social media management system use cases, according to an Altimeter Group report -- authored by Jeremiah Owyang.

About Syncapse Corp.Founded in 2007, Syncapse Corp. is a global leader in enterprise social marketing solutions for the world's leading brands. The Syncapse Platform is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage communication, measure engagement and analyze owned social media across multiple markets, stakeholders and channels, with a single turnkey solution. Syncapse has a team of passionate social media professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social media and marketing programs. To learn more, visit http://www.syncapse.com.

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Syncapse Expands Enterprise Social Marketing Platform to Serve Needs of Global Corporations With Franchise, Dealer and ...

PALO ALTO, Calif.--(BUSINESS WIRE)--

Fanplayr Inc., today announced the launch of Fanplayr Social Coupon & Offers, a new social coupon and offers marketing platform built to better reach, influence and monetize the social consumer across email, web, mobile and social marketing.

According to Simon Yencken, Fanplayrs CEO and Founder, Fanplayr is the first to solve todays number one marketing problem faced by SMBs, major brands and Internet retailers: How to reach, influence and monetize the new social consumer. Just this month Nike, P&G and Ogilvy & Mather each announced major realignments to their marketing and advertising strategies capitalizing on converging consumer trends across coupons, social media, gaming, mobile and interactive market spaces, which is exactly where Fanplayr sits.

Now, Fanplayr is first to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers marketing industry that is led by Groupon, Living Social and Coupons.com. Fanplayr makes it easy for SMBs, brands and Internet retailers to extend Facebooks social fabric and game mechanics across these other important marketing platforms:

Email Newsletters

Web Pages and Microsites

Ecommerce Product Pages

Mobile Pages

Facebook Pages

Digital Ads

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Fanplayr Launches New Social Coupon & Offers Marketing Platform for SMB Market, Major Brands and Internet Retail Sales

According to the report businesses who engage in social marketing efforts in addition to using the VerticalResponse email platform say open rates 28% higher than brands who don't use email and social in tandem.

Those using a combined email-social approach most, by industry, are Non-Profits, Real Estate, Marketing/Advertising, Internet and Health/Wellness companies.

"This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base," said Janine Popick, VerticalResponse CEO. "The numbers clearly show that those who broadcast content across multiple online touch points are getting a lot more engagement than those who don't."

By the way, the email-social combination does have different effects for different business categories. Music brands, for example, have a 32% open rate when using an email/social approach. Other industries doing email/social well include Consumer Electronics (31.7% open rates), Financial Services (22.6% open rates) and Motion Pictures/Film (21.9% open rates).

As for where social marketing focus should go, Facebook and Twitter are the heaviest hitters. According to eMarketer Facebook's growth began slowing in 2011 - not surprising based on the number of users through 2010 - while Twitter's usage has increased by nearly 32% in the last year.

Researchers analyzed a sampling of more than 3,000 users from Roost by VerticalResponse and their email marketing service.

Tags: advertising tips, email marketing, eMarketer, marketing strategy, social marketing, VerticalResponse

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VerticalResponse: Email, social combo ups open rates

The independent authority on Search vendors, topseos.com, has named HigherVisibility the second best social media marketing company for March 2012.

(PRWEB) March 06, 2012

HigherVisibility helps businesses manage and maintain their brand appearance in various social networks through a variety of strategies and approaches which focus on engaging conversations with those who use each social network. Their processes for managing various social networks ensures that sales and branding potential is being maximized across each of the various channels while providing the adequate reporting and analysis required for successful use of social media. A professional team of social media experts manage and maintain each social media campaign.

The process for evaluating and ranking social media optimization companies involves a deep look at the core principles and processes for providing services across various social media channels. The topseos.com independent research team spends time connecting with at least three customer references in order to obtain valuable insight about the customer service experience and how the services help businesses achieve more out of their social media. Customers are asked general and specific questions about the services which they have been provided.

For further analysis topseos.com also connects with customers of each of the social media companies in order to obtain their unique opinions and feedback on each of the services. Customers are asked to reflect on how the services have helped their business in general and are asked various general and specific questions about the processes and procedures visible from their side. Customers of HigherVisibility have indicated their approval of how their social media channels are managed and have cited strong benefits due to the focus on achieving direct results from effective branding and communication.

topseos.com helps businesses find social media optimization companies who truly understand the aspects of branding and customer communication important for achieving results. Those looking for an effective social media marketing company should consider HigherVisibility.

ABOUT topseos.com

topseos.com is a well-known independent authority on search vendors. Established in 2002, the goal of topseos.com is to recognize and rank those individuals or companies providing the best online marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority. This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.

To learn more about the best social media marketing companies visit:

http://www.topseos.com/rankings-of-best-social-media-marketing-companies-and-services

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topseos.com Names HigherVisibility the Second Best Social Media Marketing Company for March 2012

NEW YORK, March 6, 2012 /PRNewswire/ --Halogen Media Group/YouCast announced the launch of SocialChorus, Inc., a Social SaaS Firm and Influencer Relationship Marketing (IRM) Platform.

"Social media has democratized the power of influence, and accelerated the growth of social influencers," said Gregory Shove, SocialChorus Founder and CEO."Brands are unable to effectively keep up, and need a better solution to collaborate with these influencers. The days of marketers managing influencers with spreadsheets and phone calls are over; technology is required to deliver the engagement, scale, and efficiency brands need to succeed."

The Company has a five-year history of Influencer Relationship Marketing.The experience of managing over 200 global influencer activation campaigns empowered them to develop the technology to automate the IRM process and rebrand as SocialChorus.Over twenty-five fortune 500 clients have already signed on to build their own branded influencer networks using the SocialChorus platform.

Joe Burton, formerly Global COO at some of the world's largest agency networks, was brought onboard to drive the launch of the new platform and build the client services organization."I'm excited.As social activity explodes, brands and agencies have learned that manually managing influencer-marketing programs is time consuming, costly and not scalable. In automating the IRM process, our platform frees marketers to focus on strategy, driving social actions, and creating mutually beneficial relationships with influencers. The IRM possibilities are now only limited by their creativity," said Burton.

SocialChorus allows influencers to team up with brands and create something magical. Influencers use the SocialChorus IRM platform to gain access to branded social currency and content to share with their followers. Brands receive real-time metrics with the ability to track everything from social actions, to earned media value and brand influence.

"We believe that the relationship between the influencer/superfan and the brand is one that should be developed and nurtured. Our software provides a white-labeled solution where 100% of the relationship and marketing value accrues to the brand and their influencers directly. We think that several marketing disciplines, from Public Relations to Social Marketing and Word-of-Mouth will see immediate ROI from deploying our software," said Shove.

Industry insiders have already noted the value of SocialChorus' platform: "When it comes to actually managing this new breed of campaign as it grows into one of the most important marketing techniques, brands have been, essentially, screwed from the get-go. Enter SocialChorus: It's like a back-end panel for your entire social campaign," wrote Harrison Weber, East Coast & Design Editor at The Next Web.

About SocialChorus SocialChorus is a Social Software Services Company and Influencer Relationship Marketing (IRM) platform that helps brands find and connect to the people whose social influence matters most. The platform allows brands and agencies to work with these influencers in authentic ways to drive real social marketing results. SocialChorus' IRM software beta launched in February 2012, and is available along with strategic IRM and activation services to give brands the simplicity, speed, and efficiency needed to build enduring social relationships at global scale. SocialChorus was founded by Gregory Shove, CEO, and co-founders John Eaton and Jonathan Cohen. The Company's lead investor is Kohlberg Ventures. SocialChorus has offices in New York City and San Francisco. http://socialchorus.com

Contact: Melissa Murphy Tel: 646-723-9855 Cell: 516-305-3218 Email: melissa.murphy@socialchorus.com http://www.twitter.com/socialchorus

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SocialChorus Enables Brands to Harness Social Influence With the Launch of Influencer Relationship Marketing Software