Mediaboss Marketing

LONDON--(BUSINESS WIRE)--

Today Useful Social Media announced that 20 leading brands will be meeting in London to debate the key issues surrounding B2B marketing and social media. Expert marketers are flying in from the US and Europe to discuss where social media fits in with marketing in the current climate.

Senior marketers from BAE Systems* Dell* General Electric* SAGE* Cisco* IBM* HP* BT* Siemens* CME Group* will be examining the benchmarks, business influencer strategy and lead generation capabilities of social media for B2B businesses.

It is the first time the UK has seen leading brands debating exclusively B2B social media and breaks the growing trend of B2C focused marketing summits.

Founder of Useful Social Media Nick Johnson stated: This is the first time the UK has seen an exclusively B2B social media summit. Most touch on the issue but very few get to the real core of the topic. We are certain this will finally get to the heart of the biggest problems facing marketers and deliver answers.

For more information on both B2B social media and the summit please visit http://www.usefulsocialmedia.com/btob or contact will.taylor@usefulsocialmedia.com

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Useful Social Media announce UK’s first B2B Social Media Marketing Summit

SAN FRANCISCO--(BUSINESS WIRE)--

Extole (www.extole.com), the leading Consumer-to-Consumer (C2C) Social Marketing Platform, today announced that it has been named a Facebook Preferred Marketing Developer (PMD). To be selected, Extole went through a rigorous application process and was selected based on its proven ability to build integrated Facebook apps for its C2C Social Marketing Platform.

Extole C2C Social Marketing solutions power social referrals, promotions and analytics for over 200 brands and agenices across Retail, eCommerce, Media, Technology, Entertainment, Automotive, and more. The Extole platform enables brands and agenices to tap into the power of their brand advocates and gain deep social insights with a cross-channel approach to social marketing that ties into leading social networks, including Facebook.

Consumer sharing on Facebook is more than doubling annually, making it all the more important for brands to harness the power of their consumers to help influence advocacy. At Extole, we are dedicated to ensuring our platform seamlessly integrates with Facebook, while offering the best solutions to power C2C Social Marketing, said Brad Klaus, CEO of Extole. Were thrilled to be a part of Facebook PMD program and look forward to giving brands and agencies new and exciting ways to engage and interact with their consumers.

The mission of the Facebook PMD program is to help developers build products that make social marketing easier and more effective. Facebook recognized Extole for its work in the Apps category for services and platforms for building socially enabled integrations customized or self service. Extole was previously a part of the Preferred Developer Consultant Program (PDC), which was merged with the Marketing API Program (MAP), to create the new PMD program to better represent the various technologies in the Facebook ecosystem and to recognize companies that develop holistic solutions.

About Extole

Extole is the leading Consumer-to-Consumer Social Marketing Platform, enabling brands and agencies to turn their customers into social advocates. Extole powers social referral programs, promotions, testimonials, and robust social analytics for more than 200 brands, helping them grow sales, increase traffic and awareness, and gain critical insights. Customers include Kate Spade New York, J. Hilburn, AAA, Shutterfly, New York Times, and SkyMall. Extole is a privately held company based in San Francisco, California. For more information, please visit http://www.extole.com

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Extole Selected as Facebook Preferred Marketing Developer (PMD) Based on Proven Ability to Build Facebook Apps

WASHINGTON--(BUSINESS WIRE)--

Social media campaigns are proving vital in reaching disparate populations to promote family planning and safe sex in developing countries according to DKT International. Social media has become an integral weapon in the U.S. marketers arsenal and the Washington, D.C.-based social marketing organization is successfully leveraging these powerful new tools for social change in international family planning.

DKT focuses on family planning and HIV/AIDS prevention and is no stranger to employing innovative and groundbreaking tactics to reach communities in Africa, Asia and Latin America. A family planning Facebook page in Mozambique reaches 9,500 Mozambicans and is a key educational and promotional tool to reach women. In part as a result, DKT provided family planning to more than 97,000 couples in 2011, an increase of a marked 153%. In Ethiopia, online videos and TV commercials feature footage of native tribes interacting with condomstruly revolutionary.

In Brazil, the Condom Tester Program invites Prudence condom users via Facebook ads, blogs, mens magazine ads and Google ads to submit sexual adventure tales for the opportunity to win a year of free condoms. In addition to submitting his story, the condom tester is encouraged to pin where the adventure took place and share the story on social networks including Facebook. Nearing the end of its fourth season, the 2012 contest has sparked 88,000 website visits and 2,400 stories submitted from countries around the world including the U.S., Canada, Mxico, Uruguay, Argentina, South Africa, Japan and many European nations.

DKT Turkey, a commercial company established to engage the private sector in increased condom use, created a new website, Facebook page, Google Adwords, e-newsletter, viral marketing, banner advertisements and advertisements on a Turkish gay and lesbian rights organization website to promote DKTs own brand of Fiesta condoms. Fiesta condoms experienced twice the growth of a lower-priced condom brand not bolstered by digital media and reported an above-average proportion of online condom sales.

DKT has been effective in reaching people through social media in the Philippines, Brazil, Indonesia, Vietnam, Ethiopia, Mozambique, and Turkey to promote safer sex and family planning on a significant scale. In Turkey specifically, a modest investment of $50,000 in social media programming helped sell 350,000 condoms, says Chris Purdy, Executive Vice President ofDKT International. With the growing availability and use of the internet and social media globally, our experience demonstrates that family planning organizations might consider incorporating these technologies into their educational, outreach and marketing programs.

Since 1989, DKT International has provided safe and affordable options for family planning and HIV prevention through social marketing and serves more than 22 million couples annually, establishing it as the largest private provider of family planning products and services in the developing world. http://www.dktinternational.org

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Social Media Sells Safe Sex and Family Planning

18 April 2012

Toronto, ON -- VFM Leonardo today launched a new VTV Channel Virtual Roundtable - Your Guests are Social. Are You? John McAuliffe, VFM Leonardos Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer.

Guest Speakers

Social media is a source to sharing experiences, having a conversation with guests, creating awareness of your hotel brand. It is a great tool for engaging with hotel guests, says Fitzgerald. For more insights from the panel on how to leverage social media for hotel marketing success, watch the VTV Virtual Roundtable now.

You will learn:

Watch Now

VTV Channel is an online video series featuring insights and best practices in hotel marketing from subject matter experts and hotel marketers themselves. Check it out and subscribe today.

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General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

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Virtual Roundtable on Social Media in Hotel Marketing - Your Guests Are Social. Are You?

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/586da8bb/think_before_you_e) has announced the addition of John Wiley and Sons Ltd's new book "Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign" to their offering.

Be sure you've addressed the most important questions before using social media to market your company or brand!

From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.

Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.

- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress

- Features numerous real-world stories that offer unique insight on what to do and what not to do

- Shares simple tips for developing a web site with no code required

- Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs

- Addresses how to locate and engage people and then keep them coming back

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Research and Markets: Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign