Mediaboss Marketing

SAN FRANCISCO, June 15, 2012 /PRNewswire/ --In partnership with several major media companies, enterprise social sales and marketing software company Hearsay Social today launched Content Exchange, a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their profiles across all the major social networks, including Facebook, LinkedIn, Twitter, and Google+. As part of the launch of Content Exchange, leading media companies have partnered with Hearsay Social to offer its customers the latest in financial news, entertainment news, photos, video, lifestyle articles, and other content.

"With 82% of online users accessing social networking sites, social marketing content has become a critical battleground in the quest for customer mindshare and brand differentiation," said Hearsay Social CEO Clara Shih. "We are thrilled to partner with the leading global providers of content to empower marketers to achieve ROI on Facebook, LinkedIn, Twitter, and Google+."

Hearsay Social also announced today the release of The Language of Social: A Guide to Content for the Social Business, a free e-book on the best social content marketing practices, in addition to a free social media ROI study by independent researcher Mainstay Salire.

Integrated into the Hearsay Social Content Library starting today, Content Exchange allows brands to easily discover, curate, and publish third-party articles, videos, and blog content designed for social media, as well as:

In particular, Hearsay Social's core user base of relationship-based sales professionals, such as financial advisors, recruiters, insurance agents, and real estate professionals, stand to benefit from investing in a scalable social media content strategy to create client value, trust, and differentiation over time.

"The key to any successful social marketing program is sharing timely, relevant content on a consistent basis," said Marc Zeitlin, Vice President of Marketing at Farmers Insurance Group. "Hearsay Social Content Exchange reduces the amount of time my team spends curating pre-approved content for our Agents while improving the relevancy, timeliness, and therefore effectiveness of their social media efforts."

Hearsay Social Content Exchange: Media Partners

Media leaders Demand Media, Tribune Media Services, and Thomson Reuters have joined in supporting the launch of Hearsay Social Content Exchange by providing Hearsay Social customers with access to content (once customers' appropriate licensing is executed).

Existing Thomson Reuters subscribers to Content Exchange will be able to access and curate premium content and create multiple channels inside of their Hearsay Social Content Library. Through Content Exchange, Hearsay Social customers will also have access to the full selection of award-winning lifestyle content from Demand Media, including eHow.com, LIVESTRONG.com, and Cracked.com.

Additionally, Hearsay Social has entered into a business relationship with Tribune Media Services (TMS), a global content licensing and syndication company, representing a variety of renowned writers and content brands via a suite of custom publishing solutions for media and corporate publishers. Hearsay Social clients who have an interest in adding content from leading experts, brands, and journalistic quality sources will be referred to TMS to work directly with their editorial and marketing professionals to publish content ready to engage their customers through social networks via the Hearsay Social Content Exchange.

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Hearsay Social Unveils Content Exchange, Fresh and Relevant Social Media Content for Marketers

12-06-2012 13:23 Hands-on workshop unlocks insider secrets to social media success The latest techniques for producing engaging press releases for social media, were demonstrated by industry leaders to PR and Marketing pros in sunny Miami (PR NewsChannel) / June 12, 2012 / MIAMI GSMI hosted a social media workshop on the old school vs. new school method of creation and distribution of press releases. Unlike other social media seminars, GSMI's hands on workshop goes into the "how to" of digital press release success. Mike Henniger, international marketing director at Thompson Rivers University, commented that, "The workshop gave me direction on how to select press release targets and keywords for search engine relevancy for the social media platform." This year's 2012 Social Media Seminars brought together representatives from diverse industries from around the world to participate in the Social Media Hands-on Workshop. Participants in the popular "Press Releases for Social Media" session learned to craft a message which would reach and engage the intended audience and drive traffic. Based on this year's high-profile attendees, it is clear that in today's day and age, companies need to know how to use social media to engage their customers. If you are interested in connecting with consumers through social media marketing, don't miss the next Social Media Strategies Summit, August 21-22, 2012 in Denver. For more about GSMI visit: About the Press Releases for Social Media ...

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Social Media Strategies Conference hands-on workshop for PR, marketing pros - Video

Social media is a huge market that branches out across several different areas, and enterprise is among them. Thismoment is among the more prominent vendors that managed to capitalize on an organizations need to manage its presence across Facebook, Twitter and mobile, evidently getting the attention of VCs along the way.

Today the company announced it raised $22 million in a third funding round led by Trident Capital. Venture partner Eric Jeck was picked to join Thismoments board of directors, and is now serving alongside Mark Fernandes of Sierra Ventures and Tim Mayhew, the managing director of Fenway Partners.

We are excited to support Thismoments rapid growth in the emerging social content management space. Thismoment provides robust solutions that help enterprises market in a more engaging manner, utilizing rich media and user generated content, user profile data and insights from user behaviors.

The firms flagship solution is the Distributed Engagement Channel platform, which has seen a lot of growth based on some of the statistics provided by the company. Thismoments revenue tripled in 2010, and currently over a fifth of the Fortune 500 companies are using DEC to handle their social media interactions.

The funding will be used to strengthen operations in the U.S. and expand to Europe, Asia and Latin America. A sizable portion of the money will be going into development as well.

Thismoment has managed to establish itself in a very solid position within a market that is only becoming more valuable. SAP made a $4 billion push into this industry with the acquisition of Ariba, and rival oracle followed suite with two buyouts of its own. Something similar happened after the German BI firm bought SuccessFactors last year.

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Thismoment Raises $22M to Further Solidify Social Marketing Position

11-06-2012 07:14 Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses and large corporations who start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create real, lasting impact that results in increased sales.

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Social Marketing Campaigns - Video

Just like the Twix chocolate bar advert states, Its All in the Mix when it comes to integrating email and social media. So, what can marketers do to create the right mix? How can the email and social media channels be successfully combined, like caramel and chocolate, to satisfy your audience? By Kara Trivunovic.

Its evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media sites that provide easy access to information, advice and recommendations. While it is tempting to think of social media and email marketing as different channels that dont complement each otherand certainly dont have the potential to augment each other. Dont fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Ever since people began flocking to Facebook and Twitter, marketers have been trying to find ways to leverage social media channels to acquire new customers and convince existing ones to buy more. Giants in the retail space initially piloted the trend by offering exclusive coupons on Twitter and Facebook. Eventually this led to every major company having a Facebook page and Twitter feed, and email marketers began sharing links to their emails.

As consumers find it easier to plug into the life streams of others, they are spending more time interacting on a variety of levels from communicating their activities and commenting on those of others to sharing information that they deem helpful or entertaining. In essence, consumers are relying more on their networks to help determine whats worth their attention, and less on mainstream media.

This shift requires marketers to think differently about how they spread the word about their products and services. On the social web, consumers often tune out traditional third-party banner ads, instead focusing on the endless stream of personally relevant information being served up by their friends. Thats where the new discipline of social media marketing comes into play, which enables companies to identify their biggest influencers online and develop programs that entice them to share relevant information and promotions.

Making social media work with email marketing isnt automatic and its not easy. It requires careful planning and content management. Yesmany email service providers offer what they describe as social media integration and this works well for many people with smaller lists and smaller budgets. However, for the larger business with a bigger digital footprint, integration requires more effort plus a deeper and more detailed strategy. Want to know more about some proven ways to combine the power of email marketing with social media? Lets say youre a large company and you have a strong digital marketing platform that includes:

1,000,000 Facebook Likes

2,000 Twitter followers

4,000,000 email addresses

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The power of integration: Making email marketing work with social media marketing