NFL Schedule Release: the Super Bowl for Ticket Sales, Social Media Sportico
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NFL Schedule Release: the Super Bowl for Ticket Sales, Social Media - Sportico
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Emplifi Earns Nine 2024 Top Rated Awards From TrustRadius Martechcube
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Emplifi Earns Nine 2024 Top Rated Awards From TrustRadius - Martechcube
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Creator is in their name. So let them create. That was the advice Sophie Jamison, CEO of Lightning Media, shared at the recent EMARKETER Summit. Jamison warned against giving creators too much direction and was optimistic about the future of social media marketing, even if TikTok goes away.
I don't send [creators] briefs. We just let them go for it, said Jamison. They know what they're doing. So we're going to let them do it
One of the biggest mistakes brands can make is holding onto too much creative control, Jamison said. Doing so can create overproduced content that is inconsistent with a creators general tone and wont perform well. The strongest creator partnerships happen when brands keep creators in the loop and informed of their marketing strategy without micromanaging them.
Jamison also warned against focusing too much on follower count, which she called a vanity metric. Sometimes those smaller creators that already have that niche community are a much better use of time and money, she said.
Despite focusing primarily on TikTok, Jamison is not concerned about the apps potential ban. If TikTok goes away, there's Instagram Reels, there's YouTube Shorts, there's a new app that will take its place, Jamison said. So long as brands understand their audience and how to find the right influencers, their approach to social media should be applicable across platforms.
Approaches to audience can vary depending on the product, but a good social media team should be able to figure out what works. It's about being very flexible, and really just understanding what's resonating and kind of just testing, Jamison said.
Influencer marketing spend is still growing by double digits in the US. We forecast it will increase by 16.0% to reach a total of $8.14 billion this year.
This was originally featured in the EMARKETER Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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Let them create: Social media marketing expert weighs in on working with creators amid potential TikTok ban - eMarketer
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CP LAND, Thailands first leading property developer, wins the Silver Winner Award for the "Happiness is all Around" campaign at the Hashtag Asia Awards 2024 in Singapore.
PUBLISHED : 15 May 2024 at 13:25
C.P. LAND Public Company Limited (CP LAND), Thailands pioneering property developer, has secured a Silver Winner Award in the Best Social Media Advertising Campaign category for its "Happiness is all Around" campaign at the Hashtag Asia Awards 2024 held in Singapore. This prestigious award recognizes outstanding social media showcases that inspire trending currents and online phenomena. The campaign, launched in collaboration with the agency Youngsanti, highlights CP LANDs success in digital marketing.
Sasinan Allmand, Strategic Committee of Marketing and Communications at CP LAND, stated, "CP LAND's executive board members and staffs are delighted and proud that the 'Happiness is all Around' campaign has secured a Silver Winner Award in the Best Social Media Advertising Campaign category."
The award criteria were based on context, strategy, activity, and response. The campaign has also been ranked second most discussed on social media in the first nine months of 2023, according to a survey by Zanroo. Additionally, CP LAND has emerged as one of the top 10 real estate brands performing exceptionally well on social media during the first half of 2023, as per the Thailand Social Awards survey.
We strive to utilize every brand asset efficiently and select communication methods aligning with budget optimization. We employ easy-to-understand communication to reach all customer groups, particularly the new generation, for whom online channels are most influential. Our focus is on creative marketing, with strategies that create diverse executions while conveying the core concept consistently. This approach ensures effective budget use, rapid trend creation, and appropriate target group responses, leading to online viral trends, Allmand explained.
Santi Suwanvalaikorn, Chief Creative Officer at Youngsanti, the key campaign supporter of "Happiness is all Around," stated, "Youngsanti is proud to be part of this happiness by proposing an idea based on a true story and conveying it to the public. The creative concept Happiness Is All Around' highlights CP LAND's past and current achievements, creating awareness among Thai people through the 'Hero Campaign,' where celebrated artist Singto Numchok brings happiness to all."
Singto Numchok, travelling with a caravan of happiness, features music on a truck-converted concert stage, bringing joy to various destinations. During the journey, goods and other necessities are distributed and installed in many areas as part of spreading small happiness.
However, CP LAND's ultimate goal is to transform every area in Thailand into a hub of happiness, fostering a strong, sustainable society for everyone, every life, every day, as the brand's slogan, "CP LAND, quality for every life," suggests.
This achievement is a result of CP LAND's significant efforts in creative marketing communications, stemming from the brands rebranding over the 40 years under the concept of 'Accessible Communities for Life.' Since then, CP LAND has continued to employ a music-driven strategy in collaboration with Boyd Kosiyapong, featuring "Hua Jai Pook Gun: Happiness Is All Around Version."
The current advertising campaign, Happiness Is All Around, led by Singto Numchok, is launched through online channels including Facebook, Instagram, TikTok, and X, conveying CP LAND's core values of being caring, community-minded, responsive, and sustainable. The campaign has received an excellent response, with combined views exceeding 40 million, enhancing the new brand image. Additionally, four other well-known artistsWan Thanakrit, Da Endorphine, Tao Sattaphong, and Pop Pongkulhave joined as influencers, communicating the key message "Caravan of Happiness" through their online channels.
In addition to commercial campaigns, CP LANDs Corporate Social Marketing initiative features scenes where Singto helps install and turn on lights from solar power poles for villagers driving in the dark, symbolizing, "Even in remote areas, happiness will be a light for everyone."
This line, used in CP LAND's commercials, is also part of the Solar Cell For Life project: Happiness Is All Around, which debuted in Kiriwong Village, Kamlon Subdistrict, Lansaka District, Nakhon Si Thammarat Province. The project continues to expand to Si Chomphu District, Khon Kaen Province, and Noen Maprang District, Phitsanulok Province, this year.
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CP LAND Wins Asia's Best Social Media Advertising Campaign - Bangkok Post
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