Archive for the ‘Social Marketing’ Category
Compliance makes social media healthcare marketing hard but creativity always wins – The Drum
Compliance makes social media healthcare marketing hard but creativity always wins The Drum
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Compliance makes social media healthcare marketing hard but creativity always wins - The Drum
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LinkedIn Updates: Short-Form Video, Premium Company Pages, and More – Social Media Examiner
Social Marketing Trends The data you've been missing!
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LinkedIn Updates: Short-Form Video, Premium Company Pages, and More - Social Media Examiner
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Humanizing Brands: How brands are creating authentic connections through social media – Adgully
Authored by Sachin Shah, Founder, The Hype Capital
Remember the days of brands yelling at you from giant signs or having a perfect stranger tell you how great their product was on TV? Those days may or may not be over, but social media has changed a lot of things. It's no longer a one-way street where brands talk down to you. Now, it's a conversation a chance to connect with real people who use your stuff.
When social media started, it was all about getting your name out there. Everyone rushed to claim their spot on MySpace, Facebook, and Twitter. It didn't matter much what you said, as long as you said something. But those days are gone. Today's social media jungle is crowded, and people need more exciting messages. People are done with being told what to do. People are done with brands, and creators showcase picture-perfect lives and products. People are done with curated feeds. People need authencity. People need emotions. People need feelings. People need humans. Humans are working behind the brands. They want to connect with the real people behind the brand the folks who design the products, write the posts, and maybe even make the occasional mistake (we all do!).
When you go to a party, you don't just stand there talking about yourself all night, do you? Social media is the same. You need to chat with people, share stories, and find things you have in common with your audience (basically, your guests at this party).
So, how do you win friends and influence people (without being annoying) in this dynamic social media world? Here are some tips:
While some essential points are covered above, we must also understand that trust is the foundation of any genuine friendship and is no different online. With social media, people have all the information they need. They can see through fancy marketing and sniff out a fake from a mile away.
So, how do you build trust? Be honest and upfront about your company, products, and mistakes. Did someone have a bad experience with your product? Acknowledge it, explain how to fix it, and show that you take their feedback seriously.
Social media is constantly changing, and the line between the online and natural worlds is blurring more and more. Expect to see even crazier stuff in the future, like experiences that come to life with special glasses or interactive content. Brands that can use these new things to create fun and engaging experiences will be the ones who genuinely connect with their fans.
Social media has the power make or break brands and help them connect with their audience more deeply. By being yourself, having honest conversations, and sharing your story, you can build genuine friendships with your fans, which translates to loyalty, sales, and even a few laughs. The easiest way to lose the interest of a highly distracted audience is being a robot.
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Humanizing Brands: How brands are creating authentic connections through social media - Adgully
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A2Z Media Celebrates Nissan Qatar’s Award Wins for Marketing Performance and Social Media | LBBOnline – Little Black Book – LBBonline
A2Z Media is proud to highlight that Nissan Qatar, represented by Saleh Al Hamad Al Mana Co., has received two significant awards at the recent Nissan Middle East Convention. These awards recognise exceptional performance in tactical campaigns and social media efforts, showcasing Nissan Qatars commitment to quality marketing.
Nissan Qatar was honoured with the Marketing Performance and Social Media Awards, acknowledging their effective tactics and strategic planning that have significantly enhanced customer engagement and brand visibility. This achievement is the result of a strong partnership with A2Z Media, crucial in formulating and executing these successful marketing strategies.
These awards not only celebrate the achievements of Nissan Qatar but also represent a significant milestone for A2Z Media, said Elie Charbel, CEO of A2Z Media. They reflect our commitment to delivering superior marketing services that surpass our clients expectations. We are proud of our ongoing relationship with Saleh Al Hamad Al Mana Co. and look forward to continuing our successful collaboration.
A2Z Media continues to leverage its expertise in digital marketing, social media, and brand strategy to assist clients in achieving their marketing goals effectively. This accolade reaffirms A2Z Medias ability to develop strategies that resonate well with the target audience and deliver outstanding results.
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