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Earning a degree is a good thing for some professions. After all, you wouldnt want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not.

But for other professions, you can learn just as much, if not more, than a college curriculums worth online for a fraction of the cost. Search engine optimization is one of those things.

Thats not to say theres no value in an SEO specialist earning a degree any education is a good thing, particularly if its in a related field like computer science, marketing, or communications.

But as you probably know, the SEO field is in a constant state of flux. And its more than competitors tweaking their strategies to jump ahead of you; its also regular and sometimes major changes to Googles search algorithm.

If youre just getting started in SEO, youre a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest tricks, weve got just the thing.

Below, weve compiled a list of the best online SEO courses available, so you can find exactly what youre looking for.

A marketing and sales software developer, HubSpot always thinks of marketers needs. And that includes its SEO Certification Course. It covers the basics of SEO, including evaluating your current site, building backlinks, and performing keyword research.

Length: Under three hours for six total lessons

Another SEO software tools provider, Ahrefs, offers a free course for SEO beginners. This program starts from scratch, explaining why SEO is important and guiding participants through the basics of keyword research, page optimization, and beginning technical SEO.

Length: 14 lessons over two hours

The makers of the popular SEO plugin for WordPress want to help you learn more about SEO with a free online course. Yoasts program is designed to quickly equip you with the knowledge you need to impact your sites ranking as quickly as possible positively.

Length: Two hours

When it comes to ecommerce, Shopify is the big dog on the block. To help online retailers maximize their impact and revenue, Shopify offers free SEO training for beginners. With its focus on digital shopping, this course is ideal for entrepreneurs.

Length: 16 lessons in just over one hour

The makers of keyword research and analytics tool Semrush offer a course for intermediate SEO professionals covering on-page and technical SEO. Upon completion of this, you can test for certification.

Length: Seven lessons in one hour

Popular blogging platform WordPress offers an entry-level course to introduce you to the fundamentals of SEO. Content is available on-demand, and you will receive a certificate of completion.

Conductor offers several free SEO courses, including SEO Basics, Paid & Organic Synergy, and Evangelizing SEO. All are intended to help you maximize your digital marketing strategy and increase search rankings.

Length: 1:30 for SEO basics

Local SEO puts you in front of customers right when theyre looking for you which means its really important. This coursefrom BrightLocal Academy will equip you with the knowledge and skills to start showing up on those searches conducted in your neighborhood.

Length: Eight lessons + certification in roughly one hour

This course, designed by UC Davis, will help you quickly get up to speed on the basics of search engine optimization. It includes information on developing a strategy, keyword research, and search behavior.

Length: 11 videos, eight hours to complete

More in-depth than this previous one, this program will teach you how to perform competitive analysis, develop influencer relationships, and create reports on your findings.

Length: Five courses

Free is always a great thing, but if youre looking for something a little more serious and focused, it might be worth your time to invest in a paid course. Here are some of the best ones:

Simplilearn is an online boot camp educator. Its Advanced SEO Course is intended to prepare you for a role as a full-stack SEO professional. This in-depth program focuses on everything from the basics of the search field to advanced skills like off-page optimization, developing a content marketing strategy, and managing analytics.

Length: 58 lessons ranging from under five minutes to roughly an hour and a half.

Price: Self-paced learning $1,199, online boot camp $1,499

SEO software provider Moz offers a wide variety of training options through its Moz Academy. Of particular interest is the SEO Essentials Certification. This course is intended to provide you with the knowledge you need to get started in SEO, including developing an understanding of how search engines operate.

Length: Six hours of instructor-guided content

Price: $595

Looking for something more advanced? This on-demand course is designed to equip you with the skills you need to take your technical SEO expertise from beginner to intermediate. Youll learn about crawlability, indexability, accessibility, and site performance.

Length: Three hours of instructor-led content

Price: $395

Yet another Moz Academy course intended for intermediate to advanced SEO professionals, this on-demand program will teach you how to identify and analyze your competitors SEO campaigns, conduct audits, and evaluate your rivals social media presence.

Length: Three hours of instructor-led content

Price: $395

An online continuing education platform for marketing professionals, ClickMinded offers an SEO certification course designed with busy professionals in mind. It will teach you the basics of search engine optimization, and upon passing the final exam, youll be awarded certification. It also includes lifetime access to five mini-SEO courses.

Length: Three to six hours

Price: Single courses from $997

This in-depth SEO course goes far beyond the fundamentals, helping you take your skills to the next level. A bigger time investment than some courses on this list, it is intended to be a comprehensive course on all things SEO.

Length: 25+ hours

Price: Self-paced learning for $1,199, online boot camp for $1,499

Learn everything from basic skills to advanced concepts in this online university. SEO 101 focuses on how search engines work and the skills and principles you need to know to improve your ranking.

Length: Eight modules over 32+ hours

Price: $40/month paid monthly; $33/month paid annually

Bruce Clay programmed the worlds first webpage analysis tool. Now, hes sharing his expertise in search engine optimization via SEOTraining.com. This exhaustive course is learn-at-your-own-pace and features everything from beginning SEO training to advanced tactics.

Length: 15+ hours over 48 videos

Price: $1,495 for a one-year membership

This structured online course is designed to walk you through every aspect of SEO and show you how to make it work for you. SERanking also offers a course on Content SEO to further expand your knowledge.

Length: 41 lessons over six hours

Price: Basic subscription starting at $39.20/month

This program is designed for people who dont have degrees in computer science or related fields. It breaks down how search engines work and gives you specific steps to help you maximize your ranking without needing to learn a coding language.

Length: Seven lessons, 60-90 minutes each

Price: $595 annual subscription

Learn the basics of SEO and how to structure your website in this online course from UC San Diego. Youll gain practical experience performing the duties of an SEO specialist while learning to use various online tools.

Length: Three credit hours

Price: $695

Learn to perform competitive analysis, create a keyword strategy and develop a crawler-friendly site architecture in this online course. This program will provide you with a solid understanding of SEO tactics and best practices.

Length: Three credit hours, five weeks

Prices: $1,194

This online course will equip you with work-ready skills to allow you to take on an SEO role with confidence. In addition to a practical understanding of best practices, youll also receive an industry-recognized certificate from Africas top university.

Length: 10 weeks with 10 hours per week

Learn to perform competitive research and develop SEO strategies in this micro-course. Youll gain a thorough understanding of how Google works and learn best practices to help you climb the rankings.

Length: 15 hours

Price: $559 Canadian

The great thing about the internet (aside from the fun of optimizing websites for search engines) is the absolute wealth of information it brings you. Here are a few other resources you can use to learn more about search engine optimization:

LinkedIn is more than a professional networking site its also a great place to learn.

At the time of writing, there were 521 SEO-related videos and courses available. And with such a large number to choose from, theres sure to be something of value for every skill level.

Online tech learning platform PluralSight is a great way to learn new skills including digital marketing and SEO.

A great place to earn tech certifications, you can even use it to learn to code if you want to add that to your growing set of web skills. A free trial is available, and then plans start at $299 per year.

Another learning platform dedicated to helping you level up your skillset, Udemy has a number of SEO videos.

Each video lesson is sold separately, but this gives you the benefit of choosing exactly which aspect of SEO you want to learn more about. Courses start at $14.99 each.

Skillshare offers a wide range of original videos on a variety of creative and tech topics, including, you guessed it, SEO.

Its a great place to brush up on the fundamentals or focus on a specific area for improvement. Prices start at $159 per year for teams.

One of the best things about working in SEO is that no two days are ever alike. And as long as Google keeps tinkering away with its algorithm, trying to fine-tune search results, there will always be a need for a skilled professional to help websites climb the rankings on search results pages.

The course discussed runs the gamut from free courses for absolute beginners to detailed classes on one specific aspect of SEO.

Just remember, no matter how long youve been doing it or how good you are, your education is never done. Keep learning its the only way to ensure your website gets the ranking it deserves.

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Best SEO Courses Online - Free & Paid Options

SEO training: teaches you how to improve your website expertise, authority and trust and increase your website traffic from organic search results. Students learn how to present expert content properly formatted for user experience and for search engines. Training can be in an online or classroom setting.

The renowned Bruce Clay SEO Training course is available online as a part of our comprehensive SEO training membership program at SEOtraining.com.

If you or your team would like to take this course in a self-paced, online and feature-rich format, please visit SEOtraining.com.

You will learn topics ranging from what is a search engine and how a search engine works to what it needs from a website, how to beat your competition in rankings and advanced methodologies that work. We teach SEO best practices that encompass what makes a website succeed: from content to code and from user experience to server expertise. It takes a real knowledge of SEO to provide a solid foundation for any digital marketer. Wisdom is the product of our course.

Our search engine optimization training course provides intensive SEO training by industry veteran Bruce Clay, the recognized Father of SEO. Others simply do not have the experience.

Youll learn how to improve website ranking and increase organic traffic and revenue from search.

We bring over 25 years of experience serving SEO clients to teach you what you need to know to improve your website strategy. Our content is refreshed often, and members get new and updated resources as they are released. In addition to the full SEO training course, membership at SEOtraining.com also includes a discussion forum as well as monthly live Q&A sessions to keep you current.

This intensive SEO training course covers SEO, technical information, and tested methodologies. It also discusses how other digital marketing disciplines play into SEO.

The updated material (15+ hours of instruction across 48 videos) addresses the changing face of SEO and digital marketing as a whole. Yet youll always learn the white hat methods Bruce Clay is known for. This is what provides lasting value to a website strategy.

Actionable information and tools to help you excel above the rest...combined with Bruce Clay's years of experience? Priceless.

Excellent walk through from basic to complex concepts. I now have a better understanding of the SEO world, having started my journey with this course.

As someone who relies on organic search as a strategic inbound competitive advantage, this course is a must take to fully understand how to scale a modern business in a digital economy and marketplace.

It's clear that Bruce is still very passionate about SEO and passing on his methodologies in the training. His passion along with real stories that span 24 years of experience makes the course very exciting.

This course was exceptional for providing in-depth information and experience in a way that provided a wholistic view of SEO. The topics all worked together, and Bruce was able to explain how each topic worked and should be implemented.

Bruce Clay is the real deal. I have been back in the office one day since the course and I'm already putting what I learned to work.

Completing this course is an industry-recognized standard of achievement. It teaches excellence and commitment to white hat SEO practices.

Fill out our contact form to inquire about SEO training for your team.

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SEO Training - Learn from Bruce Clay - Top Rated Online Course

The 10 Cheapest Personal Trainer Certifications Available in 2023

1 week agoACTION CPT ($99) Action CPT is the newest certification on this list. It is NFPT CPT ($339.00) The National Federation of Professional Trainers is a NESTA CPT ($477.00) The National Council for Certified Personal Trainers ACSM CPT ($525) ACSM is the American College of Sports Medicine. Its NCCPT CPT ($599.00) The National Council for Certified Personal Trainers NCSF CPT ($699.00) The National Council on Strength and Fitness is one of NSCA CPT ($712.80) NSCA is the National Strength and Conditioning ACE CPT ($849.00) The American Council on Exercise is a stalwart in the NASM CPT ($899.00) NASM is the National Academy of Sports Medicine, an ISSA CPT ($1,816.00) ISSA, or the International Sports Sciences See full list on ptpioneer.com

Estimated Reading Time: 9 mins 1. ACTION CPT ($99) Action CPT is the newest certification on this list. It is 2. NFPT CPT ($339.00) The National Federation of Professional Trainers is a 3. NESTA CPT ($477.00) The National Council for Certified Personal Trainers 4. ACSM CPT ($525) ACSM is the American College of Sports Medicine. Its 5. NCCPT CPT ($599.00) The National Council for Certified Personal Trainers 6. NCSF CPT ($699.00) The National Council on Strength and Fitness is one of 7. NSCA CPT ($712.80) NSCA is the National Strength and Conditioning 8. ACE CPT ($849.00) The American Council on Exercise is a stalwart in the 9. NASM CPT ($899.00) NASM is the National Academy of Sports Medicine, an 10. ISSA CPT ($1,816.00) ISSA, or the International Sports Sciences

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6 Cheapest Personal Training Certifications In 2023

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

To understand the value of SEO, let's break our definition into three parts:

If you are an agency or in-house SEO looking for resources to educate your clients or company stakeholders about search marketing, we suggest making a copy of, personalizing, and sharing this presentation on the basics and value of SEO.

Search engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how its semantically connected to all of the other pages within the search engines massive database, called an index.

When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query. These organic results can include web pages full of text, news articles, images, videos, local business listings, and other more niche types of content.

There are a lot of factors that go into the search engines algorithms, and those factors are evolving all the time to keep up with changing user behavior and advances in machine learning. Here's how a group of experts ranked their importance:

SEOs use their understanding of these ranking factors to develop and implement search marketing strategies that include a balance of on-page, off-page, and technical best practices. An organization that hopes to earn and maintain high SERP rankings and, as a result, lots of high-quality user traffic, should employ a strategy that prioritizes user experience, employs non-manipulative ranking tactics, and evolves alongside search engines and users changing behaviors.

It should be noted that while other digital marketing practices like conversion rate optimization (CRO), pay-per-click (PPC) advertising, social media management, email marketing, and community management are often closely related to SEO, these other tactics are generally outside the scope and definition of traditional search marketing. If youre interested in learning more about any of these areas, the Moz Blog includes categories related to all of these topics and others, too.

Moz Pro's research tools and SEO analytics help you take your site to the next level. Take a 30-day free trial on us and see what you can achieve:

Start my free trial

Moz offers the best resources on the web for learning SEO. If you're completely new to the world of search marketing, start at the very beginning and read the updated Beginner's Guide to SEO. If you need advice on a specific topic or want to explore more content for all levels of expertise, check out all of our learning options below.

You are here! Explore free articles like this one on a wide range of topics, from SEO basics to local search to strategies for mobile and international sites. The Learning Center is organized by topic for easy navigation, and each article includes links to other content you may find useful along the way.

For those serious about investing in their SEO education, Moz Academy offers an extensive catalog of on-demand coursework, led by expert instructors and designed with hands-on learning in mind. In addition to a variety of courses for all skill levels, we offer the opportunity to earn valuable industry credentials with our world-class certifications in SEO Essentials and Technical SEO.

Written and compiled by the top experts in the industry, our SEO guides on everything from auditing your site for technical success to hiring the best SEO managers are organized by skill level and available for free.

Long regarded as one of the most valuable places on the internet for SEO information, the Moz Blog is easy to explore by category and includes contributions from experts across the industry. The blog houses our popular Whiteboard Friday series as well as valuable updates several times per week on all areas of SEO.

Our webinar series includes talks on the latest innovations in search marketing, hosted by Mozs team of subject matter experts. Its the marketing conference experience on-demand.

Mozs Q&A Forum, powered by our community of 500,000+ digital marketers, offers hundreds of thousands of SEO questions and answers from people just like you. Join the community and ask your own question, or browse discussions on everything from the Moz tools to other areas of marketing.

Your SEO success story starts here. Happy learning!

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What Is SEO? Learn Search Optimization Best Practices - Moz

SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what youre looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. Its how search bots estimate exactly how well a website or web page can give the searcher what theyre searching for.

Unlike paid search ads, you cant pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. Thats where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines methods were much less sophisticated. And, they might even work for a short time now at least until youre caught.

Weve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

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SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

Note: We will be launching our updated SEO Periodic Table in 2023!

For a helpful dive into SEO, our Periodic Table Of SEO Factors will introduce you to all the key concepts you need to know, including the elements for successful on-page and off-page SEO, plus the Toxins or tactics that can hurt your rankings.

The table and accompanying report also look at three niches of search:

The Periodic Table of SEO Factors serves as the foundation of this Guide to SEO. Together, these resources will help you learn about SEO and inform your strategy for success.

As a companion to our Periodic Table of SEO Factors, Search Engine Land's Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your site.

In the guide below, we explain these factors in more depth, and highlight tactical tips from experts on search engine optimization that will help your website get more visitors from organic search.

In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.

Browse our SEO news and expert columns. Sign up to receive Search Engine Lands daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for the major search engines:

Subscribe to our daily brief newsletter for a recap of all the latest SEO-related news, tips and tactics from Search Engine Land and other sources all over the Web.

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What Is SEO - Search Engine Optimization?