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News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it's no wonder we feel stressed. What can we do in a looming recession as entrepreneurs and business owners? How do we protect our companies and limit the fallout from a global economic downturn?

I unwittingly founded my marketing agency in 2008 during the Great Recession, not understanding how serious and prolonged the recession would become and its effects on the entire world economy. Thankfully, my business lived through that turbulence, emerging on the other side with more clients and revenue than one would have expected. Now on the cusp of an economic downturn that feels eerily familiar, I want to see ambitious women entrepreneurs learn how not only to endure but also flourish during the potential next recession.

Why? Because everything everywhere is telling business owners and entrepreneurs to pause, pull back, shore up and play safe right now. I want to give you permission to do the opposite. Despite your natural inclination to hesitate, it's time to implement these measures right now: Take action before the recession has even been declared.

Beyond scrutinizing your budget and cutting non-essential spending to ensure you have working capital during the potentially lean times, here are the top four tips I used to help my business grow during the last recession.

Related: What Is a Recession and How Do You Prepare for One?

Making regular connections helps keep your business top of mind, no matter the economic conditions. Most of us have heard the saying, your net worth is in your network. Cultivating mutually beneficial relationships with clients and other business owners is a great way to keep a steady flow of prospects for your services.

There are numerous ways you can network in person and online, including connecting with customers and prospects on social media (yes, you can even slide into DMs) and attending industry events and conferences to meet potential customers and partners.

Additionally, you can join professional organizations related to your industry or target market. You can even reach out to influencers in your industry or target market and ask for their advice or feedback on your products or services and connect with other businesses in your local area that could be potential partners or referral sources.

Content marketing is an excellent way to reach your target customers and build relationships with them. If done effectively, content marketing can increase brand awareness, generate leads, and drive sales. If you're looking to double down on content marketing for your business as I did, here are some tips to get started:

Related: How to Adjust Your Marketing to Survive a 2023 Recession

As a business owner, if you're solely relying on a single income stream, you must take the time to diversify. Multiple income streams are critical to creating a thriving business, as it helps diversify your revenue sources, reduce risk and increase potential profits.

Easy ways to create multiple income streams include: offering complementary services or products, building digital products like courses, affiliate marketing, selling advertising space, creating subscription-based services, speaking and offering consulting services. You want to find additional ways to monetize your business IP so that you can diversify your offerings, ensuring you have a steady stream of revenue.

This is the moment to invest in your professional development. Acquiring new skills that can enhance your customers' experience will allow you to reap an astronomical ROI, especially once the economic downturn ends. For example, as we're all learning and leaning into all things Web3, what skills could you learn to help your customers in that space? Other professional development skills and training to consider:

Related: 5 Ways To Accelerate Your Business During The Recession of 2023

I took many other steps during the last recession to ensure my business succeeded, but these were the actions that garnered the most return. As business owners, we are always searching for ways to grow revenue and a loyal, excited customer base. The central tenet of all of my actions was how to better serve my customers.

Staying customer-centric is critical, focusing on providing excellent customer service in each and every interaction. Customers who feel valued and appreciated are more likely to return and recommend your business to others during an economic recession or boom. Leveraging these tips will help you and your business emerge with more advanced skills and resources, ultimately helping you stay ahead of the competition.

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Take Action Now to Protect Your Business From a Recession With ... - Entrepreneur

Leaving the field in which youve invested the prime years of your life and taking up something absolutely new can be frightening. But, there is no denying that a unique feeling of contentment sets in when you finally decide to pursue your dreams. Individuals who are in their early 40s or 50s must understand that they have an arsenal of skills, experience, knowledge and qualifications to monetize. All they require is the courage to accept that its time to quit and pursue that passion project. Now, quitting doesnt imply that you are running away from challenges. It only means that you dont find certain battles worth fighting for; hence, its high time to navigate a new career path.

If you are contemplating a career change, we can assure you that you are not alone. However, how you go about it completely depends on how you get rid of the crisis associated with midlife and craft your own narrative of success. Nevertheless, the whole process of selecting a new career field can be mentally exhausting. This is why we have curated a list of some of the widely preferred midlife career options. Continue to read to explore each one of them.

Talking about skills, you might already have a stash of skills for this role, such as communication, team building, problem-solving and a bunch of people skills. In addition, you can take short-term training to make yourself more suitable for this role. The typical salary for an HR recruiter in metropolitan cities is Rs 44,000-65,000 a month.

However, you might be asked to provide a bachelors degree and teaching certifications, which can leave you with very limited options. On the other hand, the modern modes of teaching allow you to collaborate with online education platforms like BYJUs, Unacademy, Vedantu, Coursera and Udemy. Schools can offer you Rs 25,000-1,00,000 a month, whereas online channels can provide Rs 30,000-1,50,000 a month. Keep in mind, this salary structure differs from one city to another.

Also, lets not forget that by your midlife, you already have a vast professional network to count on. These people are aware of your skills and talents, and hence, they would be more than willing to be a part of your venture in every way possible. Its hard to predict the earnings of a small business. But with proper planning and execution, you can start making profits in a few months.

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Top five midlife career options that you can bank on - The Economic Times

If there is one skill you must master to be an expert in digital marketing, it is to understand the most effective search engine optimization (SEO) tactics. It is a vital digital marketing tool for increasing brand awareness, networking and establishing a credible position in your field. SEO improves the visibility of specific websites in search engines like Google. Undoubtedly, this is one of the most in-demand skills today.

The easiest way to learn this skill is to enroll in online SEO courses that allow you to learn from the comfort of your home.

In the age of highly competitive online businesses and ever-changing algorithms, you need to be up for the challenge and keep yourself updated with new SEO strategies. Taking up SEO courses online can be your first step towards improving your skills.

If you are looking for the best SEO courses without spending a penny and also earning possible certification, you are at the right place.

Below are the top trending free SEO courses that have everything you need to learn to tackle the current market in 2023. Lets dive into the list of courses that will help you become an SEO professional in a short period of time and also give you a free SEO certificate to showcase your skill.

Semrush is well-known for its outstanding digital marketing, resource bundles (ebooks, webinars), and Semrush Academy, which houses some of the best courses taught by well-known marketing experts. Semrush SEO courses are well worth your time. By the end of this course, you will have a tested strategy to gain more traffic from Google to your website, taught by Brian Dean, an SEO expert and founder of Backlinko, one of the most popular digital marketing resources online. The course will cover everything from the basics of SEO to the steps required to rank in Google. This course will also teach you how to create outstanding content.

Course Highlights

Duration: 4 hours

Level: Beginner to Intermediate

Mangools is well-known for its infamous SEO tools, which have assisted millions of websites in changing their marketing strategy. If you know nothing about SEO and want to learn it in a simple language, this free course by Mangools is for you. They always keep their course content up to date with current market trends. You will learn the fundamentals of SEO as well as a few advanced topics such as content optimization, on-page and technical SEO, backlinks and link building, and analytics and metrics.

Course Highlights

Duration: Self-paced

Level: Beginner

Coursera is well-known for educating millions of students in a variety of specializations, as well as for providing excellent programs with high ratings. This course is offered by the University of California and is taught by SEO experts Rebekah May and Eric Enge. Youll learn how to optimize website content for the best search engine rankings and the theory behind Googles and other search engines algorithms. This course will also teach you how to optimize your content based on audience zones and how to align SEO with overall business strategies.

Course Highlights

Duration: Approximately 5 months

Level: Beginner Level with 2 Years of Business Experience

Simplilearn is a free library of courses, resources, and guides on a variety of important specializations, made available to anyone looking to learn a new skill or expand their knowledge. The best part about this platform is that you will receive a certificate upon completion of the course. With this program, you will gain expertise in SEO by conducting in-depth research on the subject. You will learn about content marketing, how to optimize your website, web analytics and how to use them for growth, and a variety of other important topics. This course also discusses the importance of website design and architecture. This course also covers advanced topics such as advanced web analytics and content marketing.

Course Highlights

Duration: Self-paced

Level: Advanced

The eMarketing Institute is a platform offering many digital marketing courses with certifications. You can find more than 150-course materials on their website, all free for people who want to level up their skills and careers. This platform also offers free eBooks on various topics of digital marketing and has millions of active users. The SEO course for beginners from the eMarketing Institute has excellent ratings. You can also get this course in HTML or PDF format, and there are 50 sample questions within the course to test your knowledge. You will be awarded a certificate if you complete the course and pass the test. This course will teach you SEO strategy from the ground up.

Course Highlights

Duration: Self-paced

Level: Beginner

ClickMinded is a hub for world-class digital marketing courses and white-label documentation, or SOPs (standard operating procedures). They offer one of the best SEO certifications, which is widely recognized by many reputed companies and job platforms such as LinkedIn. This course is taught by Tommy Griffith, who has been an expert in SEO strategy for nearly 10 years and has managed search engine optimization at companies such as PayPal and Airbnb. You will get to know the 22 tools used by the instructor to create the ideal SEO environment and learn everything about SEO strategies. After you pass the final exam, you will be awarded the SEO certificate.

Course Highlights

Duration: Self-paced

Level: Beginner to Intermediate

You can become an SEO professional even without a free SEO certificate. Below is the list; we have included the best of the free SEO courses for you that has everything you need to change up your SEO game.

If you are just starting out learning SEO tactics and strategies and are looking for a detailed explanation from the basics to more important topics, enroll in this free SEO course by Moz on Udemy. You will learn both internal and external facets of driving search engine traffic to any website you want. You will gain an understanding of the various strategies employed by companies to tackle SEO optimization, comprehend numerous distinctive components used by SEO specialists, and quickly grasp the generalized and expansive subject of website optimization. This Udemy course, which has received many favorable reviews, will be your best place to start for mastering website optimization.

Course Highlights

Duration: 3 hours 26 minutes

Level: Beginner

This fantastic free training course by Yoast is well worth your time. The course is given in very simple language for ease of understanding. This course covers SEO and search engine algorithms from both a theoretical and technical standpoint. You will learn the fundamentals of SEO optimization and how the Yoast SEO plugin can assist you in ranking higher.Improve your SEO skills by learning everything there is to know about Google Analytics and the power of the right keywords. One of the most important topics covered in this course is web crawling and how to check it and roll out the red carpet for search engines. You will also learn about Googles rich results and how to make your website appear among them. As a beginner, you should definitely take this course.

Course Highlights

Duration: Self-paced

Level: Beginner to Intermediate

Ahrefs offers many sought-after courses on SEO with excellent reviews. As a beginner, you will enjoy this course, which is taught by a renowned company known for providing detailed explanations. The course offers a quick lesson on everything you need to learn about SEO strategies. You will learn the importance of link-building and get beginner-friendly link-building strategies to get backlinks to your site, how to do a keyword search, and how to optimize pages for search engines.

Course Highlights

Duration: 2 hours

Level: Beginner

Do you want your site to rank higher on Google? Then check out Googles own starter guide, which seems to be a gift for digital marketing enthusiasts. This course has everything you need to master SEO optimization. Googles starter guide, designed specifically for developers, is not a typical video course, but you will find it very useful and will refer to it whenever necessary. You will be able to take a look at what Google looks for in a website and how the data needs to be structured to show up in search results. You will find this course more useful when you are trying to trigger Google snippets and info boxes.

Course Highlights

Duration: Self-paced

Level: Beginner to Advanced

HubSpot is a CRM platform that brings together everything that growing businesses need to deliver a world-class customer experience in one place. HubSpot courses are taught by leading experts around the world. This SEO training course by HubSpot will give you a strategy to build sustainable traffic for business growth. You will learn how to build a backlink profile and measure it, as well as what crawling, indexing, and ranking or authority are. You just need to register to start the course right away and change your SEO game. You will find this course very engaging, especially with the availability of free quizzes.

Course Highlights

Duration: 1 hour 35 minutes

Level: Beginner to Intermediate

Neil Patel Digital is a reputed digital marketing agency that specializes in providing services to clients worldwide. Their platform provides everything a client looks for, including digital marketing tools and SEO training taught by excellent professionals. SEO Unlocked by Neil Patel is the perfect course for you if you need to master SEO strategy in less than two months. This free course will take you from a simple introduction to SEO to more advanced topics such as branding and customer experience. You will also be provided a personal goal worksheet, which can help you track your progress. The course itinerary is classified into three executable phases not to leave any topic behind.

Course Highlights

Duration: 7 weeks

Level: Beginner to Intermediate

Taking an SEO course is the first step towards becoming an SEO expert and applying your knowledge to advance in your career or start your own business. With the growing demand for digital marketing experts, SEO specialists have a plethora of opportunities ahead of them.

We hope you found our list of SEO courses inspiring and that you are ready to up your SEO game right away.

Without a doubt! SEO is one of the most visible and rapidly expanding fields in digital marketing, and recruiters are looking for knowledgeable and tactful candidates in this area. Including an online SEO course on your resume can be the first step in demonstrating your SEO knowledge and abilities.

No, you do not need to know how to code to do SEO. Most SEO jobs do not require any coding, and you can do a good job without any coding knowledge. But if you have basic skills in HTML, CSS, PHP, JavaScript, or Python, it will be easy to identify SEOs technical aspects.

Yes, working in SEO is one of the best careers in digital marketing, and the future of SEO specialists looks promising. Companies require SEO specialists to create better content and generate more revenue.

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Top 12 Free Online SEO Courses and Certificates You Need to Take! - Fordham Ram

Modified Mar 17, 2023 16:44 GMT

Japans Itsuki Hirata is one of the top prospects in ONE Championship.

Ahead of the biggest fight of her career to date at ONE Fight Night 8 on March 24, Android 18 has continued her development by training away from her home in Japan.

In 2022, Hirata made the decision to get some training done in the United States and she quickly saw the benefits of it. Training alongside coaches Ray Longo and Matt Serra in New York, the rising contender was impressed by the level of training partners that she had the opportunity to work with.

A key part of her training overseas has been to develop her grappling game with wrestling being the prime focus. In an interview with ONE Championship, she spoke about the benefits of improving this aspect of her game in the US:

At ONE Fight Night 8 on March 24, Hirata will face off against Ham Seo Hee in a huge atomweight matchup. Taking on the No.2 ranked contender in the division, Hirata believes that her grappling could be a path to victory against the South Korean veteran.

The event will take place inside the Singapore Indoor Stadium and will be broadcast live and for free to North American viewers via Prime Video.

At ONE Fight Night 8 in Singapore, Itsuki Hirata will face the No.2 ranked atomweight contender Ham Seo Hee in a huge fight for the division.

Either woman could secure a shot at Angela Lees atomweight world championship with a win, which raises the stakes at play between the divisions rising prospect and one of its most experienced competitors.

At ONE 163 in November, Hirata and Ham Seo Hee were originally scheduled to face-off until the fight was pulled from the card at late notice. Android 18 failed her hydration test and missed weight. With the fight being so crucial for both women, her opponent refused to compete at a catchweight.

Once the fight was rebooked, Itsuki Hirata was extremely grateful to ONE Championship for giving her the opportunity to prove herself once again. In an interview with ONE Championship, she said:

After suffering her first pro defeat at ONE X last year, Hirata rebounded with a strong performance against Lin Heqin at ONE on Prime Video 1 in August.

Check out the highlights of her most recent performance in the video below:

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Itsuki Hirata talks about the advantages of training in the US compared to Japan - Sportskeeda

Salterra SEO Company in Arizona Banner

Salterra SEO Company in Tempe Arizona Banner

Salterra Web Services celebrates its 13th anniversary as a pioneer and innovator in the Search Engine Optimization (SEO) industry.

Terry Samuels CEO

Salterra Web Services, a leading digital marketing agency based in Arizona, proudly celebrates its 13th anniversary as a pioneer and innovator in the Search Engine Optimization (SEO) industry. Since 2010, Salterra has offered top-notch, results-driven SEO solutions to businesses of all sizes, helping them improve their online visibility, drive targeted traffic, and boost conversion rates.

Over the years, Salterra Web Services has carved out a niche as a trusted provider of comprehensive SEO services. The company has grown from its humble beginnings to a full-fledged digital marketing agency, providing a wide range of services, including web design, eCommerce solutions, social media management, and reputation management. As the digital landscape continues evolving, Salterra remains at the forefront, adapting to emerging trends and techniques to help clients succeed online.

Terry Samuels, CEO of Salterra Web Services, shares his thoughts on the company's journey: "As we celebrate our 13th anniversary, we look back with pride at the milestones we've achieved. We've worked with hundreds of clients across diverse industries, and it's been a rewarding experience to see their businesses grow due to our efforts. Our commitment to quality and innovation has always been at the core of our success. We will continue to push the boundaries of what's possible in the SEO and digital marketing space."

A Decade-Long Track Record of SEO Success

Salterra SEO Company has a proven track record of delivering successful Search Engine Optimization campaigns that drive measurable results for clients. With an emphasis on transparency, communication, and collaboration, the company has built long-lasting relationships with businesses that value the personalized, client-focused approach that Salterra brings to every project.

Throughout the years, Salterra has been recognized with numerous industry awards and accolades, reflecting the company's dedication to excellence and innovation. These achievements have solidified Salterra's position as a top SEO agency in Arizona and beyond.

Tailored SEO Strategies for Diverse Industries

Salterra Web Services has experience working with various industries, including healthcare, finance, real estate, and eCommerce. The company's SEO experts carefully analyze each client's unique needs and develop customized strategies to help them achieve their digital marketing goals. By combining technical expertise with creative flair, Salterra consistently delivers effective, data-driven SEO campaigns that generate impressive client results.

Staying Ahead of the Search Curve

Salterra Web Services remains committed to staying ahead as the SEO landscape changes. The company closely monitors industry developments and embraces the latest tools and technologies to ensure clients receive cutting-edge solutions that keep them competitive in the digital marketplace. Salterra's commitment to ongoing research and development is crucial in consistently delivering exceptional results.

Giving Back to the Community

In addition to its business achievements, Salterra Web Services is also proud of its commitment to giving back to the community. The company supports various local charities and nonprofit organizations, including the Boys & Girls Club of the East Valley, the Salvation Army, and the Phoenix Children's Hospital. Salterra's dedication to social responsibility underscores its role as a valued partner and community member in Arizona.

The Future of Salterra SEO Company

As Salterra Web Services celebrates its 13th anniversary, the company is excited about the future and plans to continue expanding its range of digital marketing services. New service offerings, including advanced analytics, machine learning, and artificial intelligence, will provide clients with even more powerful tools to optimize their online presence.

CEO Terry Samuels adds, "As we look towards the future, we're committed to staying at the forefront of the digital marketing industry. We plan to continue investing in our team, technology, and processes to ensure we provide the best possible service to our clients. We aim to empower businesses to grow and thrive in an increasingly competitive online marketplace."

Salterra Web Services' plans include the following:

Expansion of Service Offerings: Salterra will continue to broaden its range of digital marketing services to cater to the evolving needs of its clients. This includes exploring new technologies such as artificial intelligence (AI) and machine learning (ML) to enhance the company's SEO capabilities and deliver even more targeted and effective campaigns.

Enhanced Analytics and Reporting: The company plans to invest in advanced analytics tools and platforms, enabling clients to gain deeper insights into their digital marketing performance. These tools will help businesses make more informed decisions, optimize strategies, and achieve better results.

Geographical Expansion: Salterra Web Services aims to extend its reach beyond Arizona by expanding its client base across the United States and internationally. The company aims to become a global leader in digital marketing, known for its exceptional service, innovative solutions, and measurable results.

Investment in Talent and Training: Salterra will continue hiring top talent in digital marketing and providing ongoing training and development opportunities for its team members. This commitment to nurturing a highly skilled workforce ensures that the company stays at the cutting edge of industry trends and best practices.

Sustainability and Social Responsibility: Salterra Web Services plans to strengthen its commitment to sustainability and social responsibility in the coming years. The company will continue supporting local charities and nonprofit organizations and exploring ways to reduce its environmental impact through eco-friendly business practices.

In conclusion, as Salterra Web Services celebrates its 13th year in the SEO industry, the company remains steadfast in its commitment to innovation, growth, and outstanding client results. With a strong foundation of success and a clear vision for the future, Salterra Web Services is poised to continue its trajectory as a leader in the digital marketing landscape.

For more information about Salterra SEO Services and its range of digital marketing solutions, please visit their website at Salterrasite.com or contact them directly at 602 641-9797 or info.salterra@gmail.com

Original Salterra SEO Press Release Blog Post

Terry SamuelsSalterra Digital Services+1 (602) 641-9797info.salterra@gmail.comVisit us on social media:FacebookTwitter

Salterra SEO Company in Arizona Banner

Salterra SEO Company in Tempe Arizona Banner

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Salterra Digital Services Celebrates 13 Years of Success in the SEO Industry - EIN News