Mediaboss Marketing

Youve probably experienced massive delays, major setbacks, or sudden drops in productivity at least once in running your business. Part of preventing such problems from happening again is determining what caused them.

Did your bakerys delivery trucks run into terrible traffic? Did your clothing boutique upset its best customer? Or did your local SEO company lose its best analyst?

Although all of these cause issues with your companys productivity, the last one happens because your company relied too much on one person.

This is called talent dependency, and its a serious stumbling block for businesses of all sizes.

Talent dependency, also known as key person dependency, refers to a situation where your company or segments of your company rely too much on one person. This excessive dependency can have dire repercussions for your business, especially if this key person decides to leave your organization or becomes otherwise indisposed.

Removing this person from your company would be like removing the keystone in an archway, which is problematic at best; disastrous at worse.

There are a few simple ways to tell if your organization is dealing with talent dependency. Here are some sure-fire symptoms that someone is a key person:

If youve noticed these things happening in your organization, then you have a talent dependency problem.

Talent dependency can sprout anywhere and manifest in anyone in your company. Maybe it is a charismatic salesperson for your online store, an SEO consultant or an innovative pastry chef in your caf who can all become the source of key person dependency.

Critical knowledge refers to information about your company or its processes that is necessary for it to perform or retain an advantage over competitors. Tacit knowledge, on the other hand, refers to data and information that can only be found inside someones mind.

Its the accumulation of information and instinct that someone develops over time that makes them effective in their job. So long as only one person has tacit critical knowledge, they are poised to become key persons.

When a key person departs, it could cause the following issues:

Large companies can suffer these effects just as much as smaller companies. For example, automotive and energy company Tesla has suffered from the erratic behavior of its CEO, Elon Musk. Executives are prone to becoming key persons because of their authority within the company and level of expertise.

But smaller companies cant bounce back from major setbacks as quickly as their larger counterparts. Although a single delayed shipment because of talent dependency would be a nuisance for a multinational corporation, the same problem could be ruinous to the finances of a small business.

What can you do to prevent talent dependency from ruining your company?

By taking the following advice, you may be able to mitigate the damage that talent dependency can wreak on your business. If you implement enough of these tips in advance, you may prevent talent dependency from taking root in your organization at all.

Essential personnel arent always a disadvantage for the business. A brilliant employee can be the one who discovers something new or inspires others to greater productivity. Key personnel only become a problem when they dont want or fail to share what makes them important to other employees.

Nurturing a company culture that helps employees raise each other up can go a long way in preventing your business from depending on one person. By making your organization a collaborative effort, you ensure that everyone on your roster is working together toward a better tomorrow.

See more here:
How to Stop the Negative Impacts of Talent Dependency - News & Features

If you want to catch up with the recent trends in your industry, hear insightful keynotes from the experts, or cobble with other practitioners, the conferences are the appropriate place for you. Nonetheless, amongst so many choices, deciding which conference to devote the time to can be quite challenging.

Therefore, here is an overview of the biggest and most important conferences happening this year.

ICE, LONDON 2020

ICE London 2020 is an important event for the B2B sector in the gambling industry. The 2020 edition of the exhibition is held at the ExCeL in London, United Kingdom, from 4th to 6th February. The conference is being witnessed by about 35,000 qualified participants, including over 600 solution specialists. You will also be able to behold the sight of people working with the new technologies and developments, as well as marketing and networking resources across all the sectors.

The entire gaming community will be displayed in the event with focus on all gambling products like bingo, poker, casino, lottery and sports betting. ICE London is the ideal event for brand awareness, building invaluable partnerships, and obtaining information on future industry trends. The festival sponsors the ICE VOX Forum, where keynote speakers will be seen providing an overview of the latest development, legislations and all other hot topics of the online gambling industry across the world.

ICBELS 2020, Lisbon

The International Research Conference is a federated organization that brings together a large number of academic events to be discussed. Activities may also take place over a span, depending on the number of meetings and the duration of the lectures. This gives students, educators, and business analysts outstanding things to learn.

The goal of the International Conference on Business Ethics and Legal Studies is to put together leading scholars, practitioners, and researchers to share their experience and insights from business ethics and juridical studies on all levels. It also presents scholars, professionals, and students with the leading interdisciplinary forum for addressing the new developments, patterns, and issues, together with realistic problems and approaches for business ethics and legal studies. The conference will take place from February 6th-7th 2020, in Lisbon, Portugal

ICBOE 2020, Barcelona

The International Conference on Business and Organizational Ethics aims to bring together leading prominent scientists, academics, and professional analysts to share their experiences and research findings on all aspects of Business and Organizational Ethics. It also offers a leading interdisciplinary platform that allows scholars, professionals, and educators to address and discuss the latest developments, patterns, and issues as well as real problems and approaches to be found. The ICBOE is going to take place on 10th-11th February 2020, in Barcelona, Spain.

Hawkefest 2020, Los Angeles

In the ever-revolving world of online media conventions, Hawkefest is a blast of new air. The one-day conference presents an excellent and realistic presentation from online marketers, developers and, e-commerce specialists. If you operate an online store or offer products online, Hawkefest will definitely help you to learn from the experts and will help you connect with other productive and innovative entrepreneurs. Hawkefest will be commencing in early October 2020.BrightonSEO, Brighton

BrightonSEO is a one-day SEO (search engine optimization) marketing conference including a series of training courses held in the huge seafront venue Brighton Centre in Brighton, United Kingdom, from the 16th to 17th of April. It is known as the most popular conference amongst SEO specialists. 2020s edition includes speakers such as John Mueller, mainly known as the representative from Google talking to webmasters around the globe through the channel Google Webmaster Hangouts.

If you are a Search specialist, Brighton SEO conference is where you will find interesting actionable courses and speakers and a chance to connect with other search specialists and expand your network. To give you some feeling of comprehensiveness, 2019s event in September included everything from technical actionable tips for speed, SERPs to site migrations and how Googlebot renders.

Selecting which event to attend is literally a tough job, especially when hundreds and thousands of conferences are happening every year all around the globe. One of the biggest attractions for most business conferences is the opportunity to learn something new. Therefore we have analyzed a few such conferences which can prove to be beneficial for your company or product.

Read the original here:
Upcoming Business Conferences in the year 2020 - India Education Diary

When you run a business of your own, you know youll need to work with a slew of professionals in order to focus on growth, while you delegate tasks for which youre no expert. For most businesses, that includes content writing and the creation of their brands voice.

What some business owners, managers and leaders often dont realize is that selecting the right writers for the job can mean the difference between success and failure, both in the eyes of your target audience and search engines that will rank your digital content and determine your online visibility.

Creative writers might be an appealing choice, since you want to imbue your brand and your business with unique flair and personality. Alas, building a brand and strong online presence requires a careful interplay of creativity and technical knowledge.

While every single piece of content you use does need to be appealing and in line with storytelling essentials, it also needs to appeal to every search engines algorithm preferences and include various ranking factors in the creation process.

That is why you need to have access to writers who can give you the best of both worlds, the creative spirit of storytelling with the technical relevance of SEO.

When searching for writing experts to tend to your digital content needs, you need to find writers who not only possess great writing skills, but also demonstrate the following key competences:

Google and other search engines regularly update their focus and the core algorithm to include new ranking factors and refine their ability to filter out irrelevant content. They strive to deliver only the finest brands, products, services, and content to their users, which means that they need to change how they approach the ranking process.

Writers in this branch need to be aware of the latest algorithm updates, how these affect the process of content creation, and the most appropriate ways to use these changes in their work.

Just like in any other industry, trends change how brands operate on a daily basis, and its no different for marketing and SEO experts. In fact, these trends often define how SEO writers will collaborate with the entire marketing and web design team, as well.

A creative writer needs to understand the reader and the target audience, but an SEO writer needs to know several other layers of the marketing puzzle that makes their services necessary.

The SEO writer needs to know the search engines, the technical language of different topics, the marketing parameters they need to follow, and the specific algorithms rules for better ranking.

Sometimes, in-house resources of various companies cannot cover such expertise, which is why using whitelabel SEO services has become a go-to solution to ensure better rankings, improved link-building efforts, and overall SEO-friendly content creation.

What that means is the writers in question will research and implement relevant keywords that might bear little relevance for a reader, but that are essential for search engines to recognize a brands place in the digital universe and an industry.

Add to that, it means citing relevant studies and resources that further solidify your expertise in the industry, and help users find more information on a certain topic online. It can also mean building blogging relationships to post guest blogs on other authority websites and thus reinforce your presence online, both in the eyes of search engines and readers.

All of that is an intricate, albeit creative process that few creative writers can tackle, while SEO writers consider it second nature.

Creative writers often focus on projects such as writing e-books, stories, ghostwriting on different topics, interviews, social media posts, you name it. What they often dont have any experience with or any knowledge of are those bits and pieces of content that only search engines appreciate to their full extent. Think: metadata, Google snippets, image descriptions, alt tags, and the like.

The criteria for writing effective, optimized web content in such formats thats not really meant for users directly are different from your standard rules of creative writing.

SEO-focused writers have the ability, knowledge, and experience with these bits of content that most creative writers never come into contact with. Theyll often work with a wide range of SEO tools as well, to continuously research the finest ways for optimizing content for different clients in various industries.

Creative writers dont necessarily keep an eye on topics that are trending in terms of different industries. While they might be able to spin a nice tale on artificial intelligence, they might not be able to grasp AIs impact on a particular business sector that could help a brand rank better with their expertise and service offers.

Relevance is a very fluid notion for SEO writers, and they'll focus on the specific factors that are shaping a certain industry in ways that help your brand stand out as a leader and an authority.

Creative writers, on the other hand, might provide an immersive story, which will, unfortunately, not rank that well or ensure that your brand is presented as a relevant player in the market.

Although your SEO writers do need to be creative by nature if you want them to write appealing content pieces that will help your readers connect with your brand, they do have various advantages when working in the marketing industry over writers with no SEO training.

Depending on what your business needs might be, you should definitely alter your criteria when youre selecting the marketing team for your brand, so that you can make sure your presence online and offline is in the right hands.

Follow this link:
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs - News & Features

Name of the RoseBecause Mediawatch is in a generous mood, we have fixed Dave Kidds exclusive piece about Jose Mourinho in The Sun.

JOSE MOURINHO is facing growing unrest from Tottenham starsDanny Rose dismayed by his old-school tactics and uninspiring training sessions.

Senior playersRose believes the team has regressed underMourinhoand his long-ball tactics are holding them back.

And SunSport understands several of Mourinhos leading playersRose who had initially welcomed the appointment of a manager with such a glowing CV has grown frustrated at the Portugueses approach after just two months.

Many playersRose believes they are heading backwards after the innovative and popular Mauricio Pochettino.

Youre welcome.

Frat pack bulliesThe Suns other back-page exclusive is bizarre largely for its timing. Neil Custis has obviously been leaked the information that Ole Gunnar Solskjaer wants a sports psychologist to fix his sides mental block against smaller clubs, which rather neatly puts the blame on the footballers rather than the manager or the club and simultaneously paints Solskjaer as a problem-solver. Bingo.

If we were cynical types, we might link this to Custis former Sun colleague Neil Ashton becoming a PR adviser at the club.

But obviously Ashton has more nous than to peddle this particular story when Manchester United have lost to Liverpool, Manchester City and Arsenal in their last eight games but have eased past Norwich, Burnley and Newcastle.

Set-piece menuNever mind a psychologist, the Manchester Evening News are here to bring us The January transfer Manchester United must complete to get back to the top. And it turns out that the January transfer Manchester United must complete (excellent SEO work there) is that of a set-piece specialist. Yep, that will do it. That will sort everything.

To add to her argument, Charlotte Duncker reports: Back in the summer of 2018 Liverpool made an addition to their set up which was arguably bigger than the transfers of Alisson and Fabinho.

Its only arguable that a throw-in coach is more important than one of the worlds best goalkeepers if you are a maniac.

Stuck in amiddle with youMan Utd target Bruno Fernandes snubs Sporting fans, shoves camera and argues with policeman amid transfer stalemate The Sun.

Bruno Fernandes snubs Sporting fans and shoves camera amid Man Utd transfer frustration Daily Star.

Actually, it was amid a 2-1 defeat to Braga that put Sporting Lisbon out of the cup.

Transfers latest transfersMediawatch enjoyed Miguel Delaneys piece in The Independent, headlined If you think transfers are the answer for Manchester United, youre asking the wrong questions.

And Mediawatch is simultaneously amused that this is the URL to that piece:manchester-united-transfers-news-liverpool-result-fernandes-maddison-grealish-latest-a9291451.html

Transfers certainly serve some purpose.

Transfers news transfersLiverpool transfer news LIVE Philippe Coutinho blow, Boubakary Soumare linked, Timo Werner latest is the headline on the Liverpool Echo.

Are Liverpool interested in a transfer for Philippe Coutinho? Are they balls. The news is that Bayern will not look to sign Coutinho permanently in the summer having not been suitably impressed with him since he joined the club. So absolutely f*** all to do with Liverpool then? Reminder: He left two years ago.

A hint of truthDani Ceballos hints at Arsenal transfer exit after Gunners draw at Chelsea is the headline on a news story on the Mirror website. While the Metro go with Dani Ceballos drops Arsenal exit hint after Chelsea draw.

And how did he hint? With a post on Instagram that said:

Ill miss those goals with the left foot bro! You deserve all the good that happens to you.

And what is he hinting? That he will not be staying at Arsenal beyond the end of his season-long loan spell.

So he is hinting via the medium of a lovely message on Instagram that he will abide by the terms of the actual transfer deal that Arsenal made with Real Madrid.

Mbig MbappesKylian Mbappe names Liverpool among his four favourites to win Champions League Mirror.

Come and see us when somebody/anybody says that the current European champions and consecutive finalists are not among their favourites to win the Champions League.

Wait one cotton-pickingBut thats not the MOST READ story on Mirror Football. That honour goes to this tale: Fred waited for Alisson in Anfield tunnel after Liverpools win over Man Utd.

Yes. Man waits for friend and international teammate to exchange pleasantries and shirts.

And bizarrely, not to fight him as clearly suggested by that incendiary headline.

Quote unquoteOle Gunnar Solskjaer rueing Romelu Lukaku transfer after Marcus Rashford injury Daily Star.

And who is that headline quoting? For they are quote marks.

Nobody. Absolutely sodding nobody but themselves.

Red agendaCarlo Ancelotti uses Liverpool anecdote to comfort Everton team after Newcastle collapse Daily Express.

Daily Express use Liverpool name to boost traffic to Everton story after SEO training Mediawatch.

Recommended reading of the dayBarney Ronay on Arsenal and David Luiz

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Mediawatch: Fixing The Sun, transfer latest live and more... - Football365.com

Whether youre a global technology brand actively growing your stack through acquisition or a private software-as-a-service (SaaS) company looking to steal market share and create new categories, its never been more important to have strong product marketing that sits at the intersection of your product, marketing and sales functions.This is especially true because nailing market fit and product adoption right out of the gate will make or break software companies in categories full of innovation and competition.

Even today, product marketings fit within an organization can still be described as unusual or hazy. Its not quite sales or product, but its not quite classical marketing either. However, when done correctly, product marketing can elevate all three: marketing, sales and product management.

Working in the product marketing function myself, I have five bold predictions for the next evolution of the product marketing role, its impact and career path predictions I believe well start to see this year.

Product marketings impact will transition from conceptual to empirical.

In 2020, well no longer see the days where product marketings impact was considered a volume play. Rather than lazily focusing on the number of campaigns, products launched or resources built, product marketings metrics will span the entire intersection of product, marketing and sales. The ultimate indicator of success will be product adoption and customer retention.

These are two metrics with values that anyone could understand. And they ultimately point to the fact that the capabilities were positioning and launching have market fit, are driving demand, are understood by sales and are being bought by prospects and customers.

Product marketing will drift further away from traditional marketing.

As an intersectional role meant to incorporate and unite multiple disciplines, product marketing doesnt truly win unless all three functions it supports do. Product needs its capabilities effectively positioned and adopted. Marketing needs context and content to fuel programs to meet its demand metrics. And sales needs training, tools and intel to close new business.

If thats the case, reporting to just one of these functions may not make sense. Is it possible to be fully accountable to three different divisions? Is it reasonable to report to three different bosses? Im still not entirely sure. This is where the product marketing role begins to enter truly uncharted waters. But ensuring 100% alignment with these three areas of the business is going to be mission-critical, as products continue to deploy faster, needs become more complex, sales becomes more competitive and executive and board-level expectations continue to increase.

Product marketing will begin to develop its own subspecialties.

The idea of marketing specialists isnt a new one in fact, youll find them across virtually every other marketing function! Under demand generation, youll find growth marketers, events marketers and field marketers. On traffic teams, youll find writers, back-linkers and technical search engine optimization (SEO) experts. And strong creative teams are made up of copywriting, graphic design and web design pros.

Expect product marketing to follow suit, especially as resource investment and head count increase. Eventually, it wont be uncommon for product marketing teams to be organized by discipline rather than product, with some product marketers specializing in tactical product launches, while others focus solely on value messaging, persona and market analysis, or resource creation and enablement.

Product marketings path to the C-suite will become clearer.

Its anecdotal, but product marketings path into the C-suite has felt hazy. And even today, its far more common to see chief marketing officers (CMOs) with traditional demand generation and brand backgrounds in the role than product marketers themselves.

There are a number of reasons for that. Brand marketing is the most visible part of a company, and demand generation is the easiest to measure and most closely tied to revenue. All are good reasons. But perhaps product marketings direct path to CMO is still less common because CMO isnt actually the most natural C-suite seat for product marketing!

The emergence of the chief experience officer (CXO) role offers similar intersectionality to product marketing, focusing on every single customer and using related touch points across a companys journey. The role is gaining traction. Its been reported (subscription required) that three-quartersof executives see improving customer experience (CX) as a high priority. With many companies establishing a C-level position to oversee CX, we may soon reach a point in business where its accepted that every company needs a CXO.

The next generation of marketers will choose product marketing.

While its common for many product marketers (including myself) to have fallen into the path by chance, this will soon cease to be the case. I believe the next generation of product marketers will choose product marketing.

Once the great unknown area of modern marketing teams, product marketing is finally getting its time to shine. The launch and growth of the Product Marketing Alliance, industry awardsandglobal influencer lists have provided recognition like never before. Its now only a matter of time until these product marketing leaders get promoted into the C-suite and take full ownership of their brands marketing and experiences.

This increase in awareness and influence is likely to catch the attention of up-and-coming marketing generalists as they prepare to choose a track to specialize in. And it should inspire the next generation of product marketers to raise the bar and push the profession to new heights.

More:
Five Reasons 2020 Will Be Product Marketing's Breakout Year - Forbes