Mediaboss Marketing

DAYTON, Ohio, June 19, 2012 (GLOBE NEWSWIRE) -- MacAulay-Brown, Inc. (MacB), a leading engineering and technical services company supporting the U.S. Department of Defense (DoD) and Intelligence Community with over 2,000 employees worldwide, announced today that it has published a white paper entitled, "Command and Control (C2) Virtualization Capabilities." The paper addresses how virtualization technology can be used to bridge the gap created as the military moves from stove-piped legacy systems to an open architecture that increases interoperability and provides greater situational awareness to the warfighter.

On today's modern battlefield, planners and the warfighter must be able to quickly react to changing requirements. Unfortunately, the legacy systems in use now are unable to meet current and future mission requirements. The solution, as the Air Force Chief of Staff (CSAF) has determined, is to move to new systems based on open architectures to provide increased Situational Awareness. To ensure continuity of operations, the MacB white paper walks the reader through how virtualization - Cloud Computing, Software as a Service (SaaS), virtualized servers and data centers, etc. - is the quickest and easiest path to a modernized, SOA-based infrastructure.

"MacB has worked closely with the Air Force to leverage virtualization technology to increase Situational Awareness and to meet the current needs of the warfighter," said David Robinson, Systems Engineering and Operations Manager at MacB and recognized C2/Air Operations Center (AOC) subject matter expert. "As we addressed those immediate concerns, it became apparent that we could use the same techniques to provide data continuity and increased interoperability. Thus, solving one of the Air Forces' biggest concerns as it develops and deploys a significantly more modern network."

To better support the warfighter, the Air Force Chief of Staff (CSAF) is moving to a data centric Operational Support Facility (OSF) for increased interoperability and as a data continuity of operations location for Air Operation Centers (AOCs) worldwide. Currently, the AOC Weapon System (WS) Program Office has difficulty sustaining the AOC because legacy systems are unable to meet today's dynamic mission requirements.

To download a copy of Command and Control (C2) Virtualization Capabilities, please go to http://www.macb.com/2012/06/13/command-and-control-virtualization/.

ABOUT MACAULAY-BROWN, INC. (MacB)

Based in Dayton, Ohio and with locations throughout the U.S., MacB is owned by industry veterans Syd and Sharon Martin and is a leading engineering and technical services company serving the U.S. Defense, Intelligence, Civil and Homeland Security Communities with over 2,000 employees worldwide. For over 30 years, customers have relied on MacB to provide a broad range of technology services, solutions and management support in the areas of Cybersecurity, Information Operations/Warfare, Intelligence, Surveillance and Reconnaissance, Electronic Combat Systems, C4I Systems, Threat Exploitation, Test and Evaluation, Information Technology Solutions, Systems Engineering and Integration and Technical and Acquisition Management Support. For additional information about MacB, please visit http://www.macb.com.

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MacAulay-Brown Thought Leader Publishes White Paper on Command and Control Virtualization Capabilities

Rupert Murdoch has made a $1.97 billion bid to take a dominant slice of Australia's pay television industry.

News Ltd, the Australian arm of global media giant News Corp, has offered to take full control of James Packer's Consolidated Media, News' 50:50 joint owner of Fox Sports.

The takeover would also increase News' stake in Foxtel from 25 per cent to 50 per cent, making it a joint owner with Telstra.

Mr Packer, whose Consolidated Press Holdings (CPH) owns a controlling stake in Cons Media, said he would support the proposal.

"CPH welcomes News' proposal and looks forward to (Cons Media) and News working together to address the detailed terms and conditions," Mr Packer said in a statement.

News has offered $3.50 for each Cons Media share, valuing the company at $1.966 billion.

The offer remains subject to many conditions, most notably approval from the Australian Competition and Consumer Commission.

The News Corp board must also approve the deal.

The offer is indicative and there is no guarantee a deal will be done, News said.

Shares in News Corp and Consolidated Media are due to resume trading at 1100 AEST.

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Murdoch makes $2b pay TV play

CALGARY , June 18, 2012 /CNW/ - Dr. Brad Thompson , President and CEO of Oncolytics Biotech Inc. (TSX: ONC, NASDAQ:ONCY), will present a corporate overview of the Company at the Bloom Burton & Co. Healthcare Investor Conference on June 21 st, 2012 at 10:30 am ET . The Conference is being held at the Toronto Board of Trade, 1 First Canadian Place, Toronto , Ontario on June 21 st between 8:30 am and 4:30 pm ET .

The Bloom Burton & Co. Healthcare Investor Conference brings together U.S., Canadian and European investors who are interested in the latest developments in the Canadian healthcare sector. Attendees will have an opportunity to obtain corporate updates from the premier Canadian public and private companies through presentations and break-out Q&A sessions.

About Bloom Burton & Co. Bloom Burton & Co. is Canada's largest and most active healthcare-specialized investment banking group. The team of healthcare specialists merges scientific, medical, clinical, intellectual property and commercial expertise with a strong understanding of the capital markets, to advise and raise capital for private and public companies. For more information, please visit http://www.bloomburton.com.

About Oncolytics Biotech Inc. Oncolytics is a Calgary-based biotechnology company focused on the development of oncolytic viruses as potential cancer therapeutics. Oncolytics' clinical program includes a variety of human trials including a Phase III trial in head and neck cancers using REOLYSIN, its proprietary formulation of the human reovirus. For further information about Oncolytics, please visit: http://www.oncolyticsbiotech.com.

This release and the presentation related thereto contain forward-looking statements which involve known and unknown risks, delays, uncertainties and other factors not under the Company's control and which may cause actual results, performance or achievements of the Company to be materially different from the results, performance or expectations implied by these forward-looking statements. Such risks and uncertainties include, among others, the efficacy of REOLYSIN as a cancer treatment, the success and timely completion of clinical studies and trials, uncertainties related to the research and development of pharmaceuticals and uncertainties related to the regulatory process. Investors should consult the Company's quarterly and annual filings with the Canadian and U.S. securities commissions for additional information on risks and uncertainties relating to the forward-looking statements. Investors are cautioned against placing undue reliance on forward-looking statements. The Company does not undertake to update these forward-looking statements, except as required by applicable laws.

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Media Advisory - Oncolytics Biotech® Inc. to Present at Bloom Burton & Co. Healthcare Investor Conference

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The mining magnate's attempt to exert editorial control over the media company is 'very concerning', says the Acting Prime Minister

Treasurer Wayne Swan says Gina Rinehart is the only media owner to blatantly declare an intention to ignore editorial independence

But the Treasurer and acting Prime Minister has stopped short of supporting a Greens push for legislation to protect journalists from proprietorial interference.

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Ms Rinehart is understood to have demanded three seats on the Fairfax board. Photo: AFP

And Communications Minister Stephen Conroy has ruled out supporting any such legislation, telling Parliament, ''we are not going to ... start legislation to interfere in any way with editorial independence.

Greens MP Adam Bandt asked Mr Swan in question time today if he was prepared to do more than just "publicly call" on Ms Rinehart to uphold editorial standards. The Treasurer told Parliament that he was very concerned about Mrs Rinehart's attitude towards Fairfax. "The government is very strongly of the view that a healthy robust media is essential to our democratic process," he said.

But Mr Swan stopped short of backing the Greens' move for legislation, referring to the government's convergence review and media inquiry as a sign of its action in the area. Mr Swan said Mrs Rinehart had to explain to the Australian people what her intentions were towards Fairfax, "whether she will or wont support a charter of independence".

Greens MP Adam Bandt and Workplace Minister Bill Shorten talk during question time this afternoon. Photo: Adam Bandt

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Swan warns Rinehart media ploy bad for democracy

CINCINNATI, June 18, 2012 /PRNewswire/ --Who is the ultimate winner in the Agency New Business and Agency Search "game"?

Is it the Agency because they just landed the client? Or is it the Marketer because they just partnered with a smart-thinking Agency?

Answer: Both...at first. However the sustainability of that "winning feeling" lies in the hands of the Agency. The Agency delivers and everyone wins long-term. They drop the ball, and the search starts again.

In the recently released RSW/US survey: "Changes in Social/Digital Media (2009-2012), RSW/US analyzed how Marketers' and Agencies' behavior and attitudes have changed in the digital space since 2009.

In 2009, the digital universe was relatively new to Marketers. Agencies could simply build websites, make a banner ad, and build a Facebook page, and all would be ok. Today the demands are a lot different.

Confidence Isn't Improving - Only 23% of Marketers state that they feel Full Service Agencies are rock solid relative to their digital skills. This is only a 1 percentage point improvement since 2009. Not good.

With ROI demands increasing and the need for better digital strategic planning on the rise, Agencies need to do a lot better than 23% to continue being a valued partner long-term.

Marketers are Catching Up - The same survey reveals that 58% of Marketers now feel like they are on the "cutting edge" of digital (as compared to only 44% in 2009). Marketers are starting to figure it out, so consequently, Agencies need to stay ahead of the game in order to stay relevant.

Following release of the survey, Mark Sneider, Owner/President of RSW/US suggested that "Agencies need to stay 2-3 steps ahead of their Marketing counterparts. They need to lead, not be led. They need to be well read and need to attend digital and social conferences to stay ahead of the curve. Marketers expect it. They need it."

About RSW/US

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New Survey from RSW/US Reveals a Need for Agencies to Step Up and Take Control