Mediaboss Marketing

By DANIELLE LYNCH dlynch@delcotimes.com

MEDIA Plans to construct a new animal control facility for the countys stray animals have been put on hold indefinitely due to costs related to construction, officials said.

Delaware County Animal Protection Board Chairman Tom Judge Jr. explained that the board was unable to obtain funding for the construction of a new facility. As a result, the board had to find alternatives.

We had no other option, he said.

Judge said the Chester County SPCA agreed to a six-month extension of its current agreement to accept Delaware County strays. In addition, the board is hoping to work out a long-term agreement with the Chester County SPCA through Dec. 31, 2017.

Chester County SPCA spokesman Rich Britton confirmed an extension of the current contract is in place through the end of the year. We are also in negotiations to see if an agreement can be extended past that, he said.

The Chester County SPCA has been accepting animals from Delaware County since the beginning of the year at a monthly fee of $30,000. The Animal Protection Board has been recouping the money from the municipalities where the strays were located to repay the county.

The need for a new shelter began back in 2010 when the Delaware County SPCA changed its mission, stating its intentions to discontinue accepting stray animals and to become a no-kill shelter as of July 2012.

Delaware County Council stepped in last summer and formed the Animal Protection Board to oversee the construction of a new animal control facility located off Calcon Hook Road in Darby Township. A groundbreaking ceremony took place in October.

Council Vice Chairman Mario Civera recently confirmed that plans to build the new shelter are on hold due to the unanticipated increase in construction costs.

Original post:
Animal control plans on hold indefinitely

By DANIELLE LYNCH dlynch@journalregister.com

MEDIA Plans to construct a new animal control facility for the countys stray animals have been put on hold indefinitely due to costs related to construction, officials said.

Delaware County Animal Protection Board Chairman Tom Judge Jr. explained that the board was unable to obtain funding for the construction of a new facility. As a result, the board had to find alternatives.

We had no other option, he said.

Judge said the Chester County SPCA agreed to a six-month extension of its current agreement to accept Delaware County strays. In addition, the board is hoping to work out a long-term agreement with the Chester County SPCA through Dec. 31, 2017.

Chester County SPCA spokesman Rich Britton confirmed an extension of the current contract is in place through the end of the year. We are also in negotiations to see if an agreement can be extended past that, he said.

The Chester County SPCA has been accepting animals from Delaware County since the beginning of the year at a monthly fee of $30,000. The Animal Protection Board has been recouping the money from the municipalities where the strays were located to repay the county.

The need for a new shelter began back in 2010 when the Delaware County SPCA changed its mission, stating its intentions to discontinue accepting stray animals and to become a no-kill shelter as of July 2012.

Delaware County Council stepped in last summer and formed the Animal Protection Board to oversee the construction of a new animal control facility located off Calcon Hook Road in Darby Township. A groundbreaking ceremony took place in October.

Council Vice Chairman Mario Civera recently confirmed that plans to build the new shelter are on hold due to the unanticipated increase in construction costs.

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Delco animal control plans on hold indefinitely

FORT LAUDERDALE, Fla., June 13, 2012 /PRNewswire/ -- MMAX Media, Inc. (MMAX) is pleased to announce that PayMeOn has been selected by Foss Manufacturing for the launch of its Antimicrobially-Protected Baby Blanket. According to Ed Cespedes, CEO of MMAX and PayMeOn, "We are very pleased that a Company of Foss' stature recognizes the value of the PayMeOn platform. Mothers are especially passionate about sharing great products on the PayMeOn platform and we think this product is special. To learn more about the Foss Antimicrobially-Protected Baby Blanket launch, please visit: http://www.reuters.com/article/2012/06/12/idUS119742+12-Jun-2012+BW20120612.

The PayMeOn presentation completed on Thursday, May 31, 2012 at 5:00 pm EST can be viewed here: http://paymeon.com/05.31.12%20PayMeOn%20Presentation.pdf . We encourage investors and customers to review the presentation carefully and in its entirety, which highlights the business strategy and current milestones, including:

Forward-Looking Statements

The statements in this press release that relate to the Company's future expectations are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of MMAX Media, Inc. can be found in the filings of MMAX Media, Inc. with the U.S. Securities and Exchange Commission.

Contact:

MMAX Media, Inc. Investor Relations: 1-800-991-4534 ext 101

http://www.paymeondeals.com http://www.paymeonmerchants.com

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MMAX Media Selected as Exclusive Launch Partner by Foss Manufacturing; Highlights Recent Data Presented to Public on ...

The hot media marketing strategy of the moment: land the rights to new Internet domain names.

Several major media corporations spent big on applications for new generic Top Level Domains, including three of the four American broadcast networks, the BBC and the Boston Globe, according to documents released Wednesday by ICANN. Included in the massive list of more than 1,900 applications released by ICANN on its "Reveal Day were submissions for .abc, .cbs, .fox, .hbo, .bbc, .boston and .showtime by the relevant companies. Guardian News & Media, the London-based publisher, spent the most, applying for four gTLDs: .guardian, .guardianmedia, .observer and .theguardian. Xinhua, the Chinese state news agency, applied for two gTLDs in Chinese characters.

Most are defensive registrations, said Ron Jackson, publisher of the domain name trade publication DN Journal. Any of them would be crazy to move off the .com, but I could see them using their next brand extensions for specialized marketing campaigns and that sort of thing. A lot of major corporations, including Internet companies, did not see the need to own their brand name as a domain extension. Facebook did not apply for .facebook or any other TLDs.

The companies gave clues in their applications about how they might use the new domain names. Several suggested that they might use them internally as a safer, more secure way for the particular company to use the Internet.

ABC wrote that it might have a Revenge.ABC domain featuring new and/or promotional show content with an easy-to-remember domain name address. Fox suggested that Simpsons.fox and Avatar.fox may be coming soon, telling ICANN that it might use the .fox name for characters, news anchors or other individuals associated with the Fox Businesses, e.g., MARGESIMPSON.FOX, BILLOREILLY.FOX. CBS laid out a four stage rollout of .cbs and .showtime. The company would begin by using them internally, perhaps following up with strategies to potentially migrate traffic to CBS Domains new gTLDs, .CBS and .SHOWTIME. If it works,it may begin pushingits Web traffic away fromits .com sites, the company said. The applications also provided some insight into how these companies view their old-world assets in the digital age. ABC, for instance, wrote: Although it is unknown how the mobile-computer-TV viewing model will evolve, the company believes a crucial component of marketing and consuming ABC content will continue to involve and be built upon internet models and protocols.

Of all the media companies, HBO came closest to confirming Jackson's hunch about defensive strategies. Inits application, the company wrote that its top reason to get .HBO is to secure the renowned HBO brand in this new Internet space to ensure that only applicant and its affiliates are able to register and control the second-level domain names in the .HBO TLD.

Several big media companies NBC, CNN, NPR, The New York Times, The Associated Press, Reuters and Time did not apply for new domain names.

The Guardians efforts could run into some trouble. U.S.-based Guardian Life Insurance Company has also applied for the .Guardian gTLD. If the two companies cannot come to some agreement, they may duke it out in an auction that could escalate the price. Applying for the .Guardian Top Level Domain falls squarely within Guardian News & Medias transformation into a digital-first organization, arepresentative told POLITICO in a statement.

This article first appeared on POLITICO Pro at 2:53 p.m. on June 13, 2012.

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Media sites seek new domain names

Media affects us in interesting and not always straightfoward ways. Image: Flickr/mike@bensalem cc license

Usually when scientists wonder if something affects something else, they set up a randomized control trial some people get stuff and some people get not stuff and then they watch with bated breath and spreadsheets to see how these two groups differ. But you cant exactly prescribe a long-term course of more, less or even different media (for one thing, people who stick to the program are just too naturally different from those who wont to make any results meaningful). And so instead of randomized control trials, scientists are increasingly turning to natural experiments to explore things like long-term media consumption that you cant approximate in the lab or prescribe in life. These natural experiments just happen to split people into stuff and not stuff groups, without researchers doing the splitting.

One of the pioneers of this approach is UCSD economist Gordon Dahl. I interviewed Dahl about one of his natural experiments the data-driven observation that an unexpected home-team football loss leads to a spike in domestic violence in the teams home city for my book, Brain Trust. A recent review by Dahl in the journal Family Relations uses the natural experiments to discover how media affects families.

For example, Dahl points to a study showing that due to the happenstance of Indonesias topography, some villages have better TV signal strength than others. Independent of how far these villages were from major cities, or any other factor the researchers could imagine, citizens of cities with better TV signals had less involvement in community organizations. The papers somewhat doomsday title is Do Television and Radio Destroy Social Capital?

On the flip side, take a similar study of 180 villages in India researchers watched as some of these villages got cable television for the first time. And as cities got this digital view of the wider world, acceptance of domestic violence decreased, women experienced more autonomy and the be-cabled villages had lower fertility rates than their otherwise equal but de-cabled counterparts. This papers decidedly more upbeat title is Cable Television Raises Womens Status in India.

So the amount of media we consume certainly affects us in interesting and not always straightforward ways. But what about the content of the media we watch?

Well, in 2005 the Brazilian network Rede Globo produced nearly all of the countrys soap operas. But some parts of the country had Rede Globo and others didnt. Dahl points to a study showing that as communities got soap operas, their rates of divorce rose and their rates of fertility dropped. Children born in Rede Globo communities were much more likely to share characters names. And those dropping fertility rates? While they dropped among all young women in the viewing demographic, they dropped most among women closest in age to the soap operas main characters any given year.

So how does media exposure affect families in the United States? To answer that question, Dahl points to a recent study that looked at the intelligence of kids as television became available in U.S. counties in the 1940s and 1950s. Due to the random introduction of television, some kids had more years of exposure than others like a serendipitous randomized control trial, some kids got stuff and some kids got not stuff and there was no measurable difference between the groups except for stuff, which in this case was TV.

As youd expect it turned out that TV rots kids brains.

Actually thats not true at all. Dahl writes that, each additional year of childhood exposure to television increased test scores during adolescence by 0.02 percent of a standard deviation.

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Natural Experiments Show Media's Effects on Families