Mediaboss Marketing

CALGARY , June 18, 2012 /CNW/ - Dr. Brad Thompson , President and CEO of Oncolytics Biotech Inc. (TSX: ONC, NASDAQ:ONCY), will present a corporate overview of the Company at the Bloom Burton & Co. Healthcare Investor Conference on June 21 st, 2012 at 10:30 am ET . The Conference is being held at the Toronto Board of Trade, 1 First Canadian Place, Toronto , Ontario on June 21 st between 8:30 am and 4:30 pm ET .

The Bloom Burton & Co. Healthcare Investor Conference brings together U.S., Canadian and European investors who are interested in the latest developments in the Canadian healthcare sector. Attendees will have an opportunity to obtain corporate updates from the premier Canadian public and private companies through presentations and break-out Q&A sessions.

About Bloom Burton & Co. Bloom Burton & Co. is Canada's largest and most active healthcare-specialized investment banking group. The team of healthcare specialists merges scientific, medical, clinical, intellectual property and commercial expertise with a strong understanding of the capital markets, to advise and raise capital for private and public companies. For more information, please visit http://www.bloomburton.com.

About Oncolytics Biotech Inc. Oncolytics is a Calgary-based biotechnology company focused on the development of oncolytic viruses as potential cancer therapeutics. Oncolytics' clinical program includes a variety of human trials including a Phase III trial in head and neck cancers using REOLYSIN, its proprietary formulation of the human reovirus. For further information about Oncolytics, please visit: http://www.oncolyticsbiotech.com.

This release and the presentation related thereto contain forward-looking statements which involve known and unknown risks, delays, uncertainties and other factors not under the Company's control and which may cause actual results, performance or achievements of the Company to be materially different from the results, performance or expectations implied by these forward-looking statements. Such risks and uncertainties include, among others, the efficacy of REOLYSIN as a cancer treatment, the success and timely completion of clinical studies and trials, uncertainties related to the research and development of pharmaceuticals and uncertainties related to the regulatory process. Investors should consult the Company's quarterly and annual filings with the Canadian and U.S. securities commissions for additional information on risks and uncertainties relating to the forward-looking statements. Investors are cautioned against placing undue reliance on forward-looking statements. The Company does not undertake to update these forward-looking statements, except as required by applicable laws.

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Media Advisory - Oncolytics Biotech® Inc. to Present at Bloom Burton & Co. Healthcare Investor Conference

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The mining magnate's attempt to exert editorial control over the media company is 'very concerning', says the Acting Prime Minister

Treasurer Wayne Swan says Gina Rinehart is the only media owner to blatantly declare an intention to ignore editorial independence

But the Treasurer and acting Prime Minister has stopped short of supporting a Greens push for legislation to protect journalists from proprietorial interference.

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Ms Rinehart is understood to have demanded three seats on the Fairfax board. Photo: AFP

And Communications Minister Stephen Conroy has ruled out supporting any such legislation, telling Parliament, ''we are not going to ... start legislation to interfere in any way with editorial independence.

Greens MP Adam Bandt asked Mr Swan in question time today if he was prepared to do more than just "publicly call" on Ms Rinehart to uphold editorial standards. The Treasurer told Parliament that he was very concerned about Mrs Rinehart's attitude towards Fairfax. "The government is very strongly of the view that a healthy robust media is essential to our democratic process," he said.

But Mr Swan stopped short of backing the Greens' move for legislation, referring to the government's convergence review and media inquiry as a sign of its action in the area. Mr Swan said Mrs Rinehart had to explain to the Australian people what her intentions were towards Fairfax, "whether she will or wont support a charter of independence".

Greens MP Adam Bandt and Workplace Minister Bill Shorten talk during question time this afternoon. Photo: Adam Bandt

Originally posted here:
Swan warns Rinehart media ploy bad for democracy

CINCINNATI, June 18, 2012 /PRNewswire/ --Who is the ultimate winner in the Agency New Business and Agency Search "game"?

Is it the Agency because they just landed the client? Or is it the Marketer because they just partnered with a smart-thinking Agency?

Answer: Both...at first. However the sustainability of that "winning feeling" lies in the hands of the Agency. The Agency delivers and everyone wins long-term. They drop the ball, and the search starts again.

In the recently released RSW/US survey: "Changes in Social/Digital Media (2009-2012), RSW/US analyzed how Marketers' and Agencies' behavior and attitudes have changed in the digital space since 2009.

In 2009, the digital universe was relatively new to Marketers. Agencies could simply build websites, make a banner ad, and build a Facebook page, and all would be ok. Today the demands are a lot different.

Confidence Isn't Improving - Only 23% of Marketers state that they feel Full Service Agencies are rock solid relative to their digital skills. This is only a 1 percentage point improvement since 2009. Not good.

With ROI demands increasing and the need for better digital strategic planning on the rise, Agencies need to do a lot better than 23% to continue being a valued partner long-term.

Marketers are Catching Up - The same survey reveals that 58% of Marketers now feel like they are on the "cutting edge" of digital (as compared to only 44% in 2009). Marketers are starting to figure it out, so consequently, Agencies need to stay ahead of the game in order to stay relevant.

Following release of the survey, Mark Sneider, Owner/President of RSW/US suggested that "Agencies need to stay 2-3 steps ahead of their Marketing counterparts. They need to lead, not be led. They need to be well read and need to attend digital and social conferences to stay ahead of the curve. Marketers expect it. They need it."

About RSW/US

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New Survey from RSW/US Reveals a Need for Agencies to Step Up and Take Control

BURBANK, CA--(Marketwire -06/18/12)- AdMedia, the leading provider of performance-based digital advertising solutions, today announced a new partnership with AdSafe Media, the leading provider of preventative brand protection and campaign performance data for digital advertising. The partnership will ensure the quality and brand safety of AdMedia's networks for their users and advertisers.

AdSafe provides a uniform standard for rating commercial digital content to help improve the safety and efficiency of online ads. The company's Content Rating System scores and evaluates the brand safety and context of web pages on the individual page level. Leveraging these ratings, AdSafe protects advertisers' brands from appearing on pages that do not conform to brand guidelines. Powered by real-time data feeds, AdSafe enables campaign control, confidence and optimization for brands/agencies, publishers and networks.

AdMedia is now leveraging AdSafe's industry-leading data to rate and assess the content of individual web pages in real time, ensuring that their customers' advertisements do not appear on pages containing adult content, illegal downloads, offensive language, illegal drugs or hate speech that could be seen as detrimental to a brand's reputation. Further, by tapping into AdSafe's Contextual data (classified per the IAB Networks and Exchanges Taxonomy), AdMedia can now provide valuable contextual relevance information to its clients who want the confidence in knowing that ads are effectively reaching their target audience on both safe and relevant sites.

"Top brands utilize the AdMedia network to advance their offers and they trust our company to help protect their brand integrity," says Avi N. Bibi, COO, AdMedia. "We serve millions of ad impressions every day, so it's critical to integrate a platform that gives real-time data and contextual relevance. This in-depth level of digital ad reputation management allows us to maintain the highest quality inventory for our clients."

AdMedia brings advertisers and publishers a powerful, efficient and responsive integrated digital marketing platform powered by leading-edge methods and proprietary technology. The company works with clients to design their own programs, leveraging all of AdMedia's advantages in dominant distribution, brand expertise, flexible business model and retargeting engine.

"By incorporating our ad safety ratings and contextual metrics, AdMedia demonstrates a strong commitment to its clients' brand safety and campaign effectiveness," said Bryan St. John, VP, Business Operations and Strategic Partnerships, AdSafe Media. "This partnership aligns with our efforts to use this powerful data to both inform and improve performance. We're excited to work with the AdMedia team going forward."

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately-held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at http://www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe's BrandSafe Firewall enables brands, agencies and ad networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe's Network Monitor platform enables ad networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in California and London, England. For more information visit http://www.AdSafeMedia.com or follow @AdSafe on Twitter.

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AdMedia Partners With AdSafe Media for Brand Safety Assurance

VATICAN CITY - The Vatican's number 2 accused the media on Monday of trying "to imitate Dan Brown" in their coverage of the VatiLeaks scandal and said the Roman Catholic Church's latest travails were part of the Devil's attempt to destabilize it.

The interview with Cardinal Tarcisio Bertone, who ranks second only to Pope Benedict in the Vatican's hierarchy, was the latest attempt at damage control by senior Vatican officials since the leaks scandal began in January.

In a rare interview with the Italian Catholic magazine Famiglia Cristiana, Bertone, the Vatican's secretary of state, accused the media of "intentionally ignoring" the good things the Church does while dwelling on scandals.

"Many journalists are playing the game of trying to imitate Dan Brown," said Bertone, referring to the best-selling author of novels such as "The Da Vinci Code" and "Angels and Demons".

"They (journalists) continue to invent fairytales and repeat legends," he said.

The scandal involves the leak of sensitive documents, including letters written to Pope Benedict whose butler, Paolo Gabriel, was arrested last month after a large number of stolen documents were found in his home.

Bertone said the media were full of "pettiness and lies spread in these days," adding that "outside Italy people have a hard time trying to understand the vehemence of some Italian newspapers".

He said the Church was "an unequivocal reference point for countless people and institutions around the world" and added: "This is why there is an attempt to destabilize it".

Church instability 'comes from the devil' Bertone branded as false the image of the Vatican as a place of intrigue and power struggles, saying: "The truth is that there is an attempt to sow division that comes from the Devil".

At a briefing with the Vatican's chief spokesman, Father Federico Lombardi, an Italian reporter contested Bertone's portrayal of the media, telling him that the leaks scandal started with a letter in which an archbishop complained to the pope about corruption in the Vatican.

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Vatican accuses media of 'imitating Dan Brown'