Mediaboss Marketing

WASHINGTON, DC--(Marketwire -06/26/12)- The National Association of People with AIDS (NAPWA) and OraSure Technologies, Inc. (OSUR) announced an expected lineup of speakers who will address a range of issues related to HIV/AIDS at a Hill press conference that will be held 11 a.m. today, in observance of National HIV Testing Day on June 27. This event follows on the heels of the launch of the eighth annual Mayors Campaign Against HIV, a national campaign that promotes HIV testing as part of NHTD.

According to the Centers for Disease Control and Prevention, approximately 1.2 million individuals in the United States are infected with HIV, yet more than one in five do not know they are positive. Now in its 18th year, NHTD -- founded by NAPWA in 1995 -- is an annual event on June 27 that encourages millions of Americans who are at risk for HIV to receive voluntary HIV counseling and testing.

"The fact that more than one in five HIV-positive Americans are unaware of their HIV status underscores the urgent need for increased testing and immediate connection to care for those who test positive," said Frank Oldham, Jr., President and CEO of NAPWA. "NAPWA first established NHTD in 1995 because we understood that getting tested makes a huge difference in fighting HIV, treating it early, preventing spread of the disease and reducing stigma. Now in our 18th year of NHTD, we recognize that barriers to testing, treatment and prevention persist but we remain committed to overcoming them through empowerment and education. We thank both OraSure Technologies and Gilead Sciences for being ongoing partners in efforts to ensure more Americans get tested, know their HIV status and receive the care and treatment they need."

NAPWA's press conference -- hosted by Rep. Barbara Lee (D-CA) -- will take place 11 a.m. today at the House Triangle on the House side of the East Front of the Capitol. The following speakers are expected:

NAPWA has also invited members of Congress to take the test at a mobile HIV testing van from 10 a.m.-3 p.m. today, located at New Jersey Ave. & C St. SE, adjacent to Lot 1 behind the Cannon House Office Building.

To cover tomorrow's press conference, arrange an interview, or for general questions, contact NAPWA Special Assistant to the President and CEO Paul DeMiglio at PDeMiglio@napwa.org or by phone at 240.247.1018.

About the National Association of People with AIDS (NAPWA)

Founded in 1983, NAPWA is the largest and oldest advocacy organization for People Living with HIV/AIDS (PLWHA), and the most trusted voice in the HIV/AIDS community that advocates for the lives and dignity of all people living with and affected by HIV/AIDS, especially the more than 1.2 million Americans who live with it today. NAPWA has several initiatives designed to promote access to and the utilization of HIV prevention and treatment and reduce stigma towards HIV-positive people. More information on NAPWA and National HIV Testing Day can be found by clicking here: http://bit.ly/Me2qFm.

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MEDIA ADVISORY: Speaker Lineup Unveiled for National HIV Testing Day Press Conference; Representatives, HIV Advocates ...

MILWAUKEE, June 26, 2012 /PRNewswire/ --Telkonet, Inc. (OTC BB: TKOI.OB), developer of the revolutionary EcoSmart energy management platform incorporating patented Recovery Time technology, is pleased to announce today that it has added the EcoGuard and EcoSwitch to the EcoSmart portfolio. The two new groundbreaking products will expand Telkonet's industry-leading line of advanced energy management solutions.

(Logo: http://photos.prnewswire.com/prnh/20111011/NY83909LOGO )

The EcoGuard plug load control device resembles a standard wall outlet while the EcoSwitch has the appearance of a traditional light switch. Both the EcoGuard and the EcoSwitch have the ability to stop the flow of power to overhead lights or electrical outlets based on a room's occupancy status, a schedule, an event such as a load shed or a signal from the Property Management System.

The EcoGuard wall outlets and EcoSwitch light switches integrate seamlessly with Telkonet's existing wireless ZigBee platform to provide even greater control options for all types of energy consumption including lighting, televisions, minibars and other in-room plug loads. The EcoGuard and EcoSwitch will deliver detailed insight into in-room electrical usage at both the outlet-by-outlet and room-by-room levels.

The EcoGuard and EcoSwitch have built-in power meters, allowing for real-time monitoring and detailed logging over time of financial savings, voltage, amperage, kilowatt hours (kWh) and other metrics. Additionally, kW and kWh can be separated into off-peak, mid-peak and on-peak consumption, allowing a property to have a complete understanding of the energy used by individual devices in a room.

Jeff Sobieski, Chief Technology Officer at Telkonet, said, "The EcoGuard goes beyond other load control modules by independently controlling top and bottom outlets, precisely measuring each outlet's energy usage, and seamlessly blending into any room and decor. This granular control and monitoring opens the door for any property to have considerable creative freedom and extensive control in designing green programs."

The EcoGuard, available in three in-wall configurations--120V 15-amp duplex, 240V 20-amp single and 120V/240V 20-amp hardwired--can be integrated with existing EcoSmart controls such as the EcoInsight intelligent thermostat, EcoWave wireless thermostat and EcoView occupancy sensors. By building upon a low-cost wireless ZigBee network, a property can control the heating and cooling energy consumption associated with unoccupied rooms as well as any outlets or lighting that may be consuming power in unsold room or unoccupied rooms.

For more information on the EcoGuard plug load control module, visit: http://www.telkonet.com/products/ecosmart/datasheets/EcoGuard.pdf

For more information on the EcoSwitch technology, visit: http://www.telkonet.com/products/ecosmart/datasheets/EcoSwitch.pdf

The energy-related statistics tracked by the devices offer a prime opportunity for demand response control in capacity-constrained markets. The electrical loads associated with the EcoGuard and EcoSwitch can be monitored and controlled remotely from EcoCentral, Telkonet's cloud-based management platform. During times of peak electrical demand, the EcoGuard and EcoSwitch can be controlled to turn off or reduce power to HVAC units and other loads.

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Telkonet, Inc. Launches Advanced Control and Monitoring Devices for the EcoSmart Intelligent Energy Management Platform

Companies trying to monitor -- and control -- what their employees are saying about them on Facebook, Twitter and other social media are finding their policies under attack from the Obama administration.

In a little-noticed advisory this month, the National Labor Relations Board (NLRB) found that six of the seven corporate social media policies it examined included provisions that failed to pass regulatory muster, proving too vague to enforce or too intrusive on their workers' right to free expression online.

The labor board memo is an attempt to balance the need by companies to preserve confidential financial and operating information versus the rights of employees to be able to discuss "terms and conditions" of their employment among themselves in the age of instant global access through social media.

The NLRB analysis took issue with one company's mandate that employees not "pick fights," stay away from controversial topics such as religion and politics, and adopt a "professional tone" in their use of social media.

"Discussions about working conditions or unionism have the potential to become just as heated or controversial as discussions about politics and religion," said acting NLRB General Counsel Lafe Solomon. "Without further clarification of what is 'objectionable or inflammatory,' employees could reasonably construe this rule to prohibit robust but protected discussions about working conditions or unionism."

The NLRB memo -- the third that the independent agency has issued on the broad topic of social media -- has business groups throwing up their hands in confusion, wondering what exactly they can do to control what their employees say and do on social media.

The Society for Human Resource Management (SHRM) said the NLRB's guidance on social media policies is "likely to be challenged in the courts," because it is so ridiculous.

"The NLRB was troubled by social media policy clauses that recommended: 'Adopt a friendly tone when engaging online. Don't pick fights. Social media is about conversations,'" SHRM pointed out in a blog post.

The SHRM analysis accused the labor board of taking a "sledgehammer" to company policies on social media.

Seeking control

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Companies Cry Foul Over Social Media Policies

LOS ANGELES, June 25, 2012 /PRNewswire/ --Health Nuts Media (healthnutsmedia.com) has launched a Spanish-language version of its animated asthma education series Huff & Puff: An Asthma Tale. The seven-episode series, already valued by healthcare providers as a teaching tool for kids with asthma, is now available to millions of Spanish speakers who suffer from the chronic pulmonary condition.

Watch the Spanish version here: healthnutsmedia.com/asma

"Rates of asthma are on the rise among children, especially Latino kids across the United States," said Gregg Alexander, Chief Medical Officer, Health Nuts Media. "If we can make learning about asthma fun, we can reach that many more families with the information they need to take better control of their health."

In Soplar & Rabiar: Un Cuento de Asma (Huff & Puff: An Asthma Tale), the Big Bad Wolf huffs...and he puffs...and has asthma attack! Viewers follow "Grande" on a journey of discovery as he learns about asthma and how to treat it. Dr. Barry Lachman, Medical Director at Parkland Community Health Plan, provided clinical oversight of the material.

"This educational series is a powerful tool for the management of pediatric asthma," said Daniel McAllister, MD, Director of Inpatient Pediatrics at McClain Children's Hospital Scott & White. "As a major hospital network in Central Texas, Scott & White understands the importance of Spanish-language health education. Making it easy to understand, and fun to learn only improves the chances that children and their families will be able to better control their asthma."

Asthma Among Hispanics

In 2012, more than 3.6 million Hispanics living in the US reported that they currently have asthma. Hispanics are 30 percent more likely to visit the hospital for asthma, and Hispanic children are 40 percent more likely to die from asthma than non-Hispanic whites.

About Health Nuts Media

Founded in 2010 by Emmy Award-winning producers and animators, partnered with a tech-savvy pediatrician and a medical television pioneer, Health Nuts Media leverages the power of animation, games, and interactive tools to help communicate health issues in a language that is easy-to-understand. Available across an array of digital media, Health Nuts Media products are designed to deliver the most effective health literacy content where, when, and how people want to receive it. HealthNutsMedia.com.

Follow Heath Nuts Media on Twitter @healthnutsmedia

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Health Nuts Media Releases Animated Asthma Series in Spanish

NEW YORK, NY--(Marketwire -06/25/12)- Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media's private marketplace, adhance media, and Casale Media's own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

Index Platform delivers advanced control and channel protection for publishers, with full support for dealID, a new technology standard that enables advanced selling within private exchange environments. Here are some of the details:

"We're greatly benefiting from Index Platform. The technology has allowed us to connect directly with programmatic buyers in a controlled environment," said Michael Moreau, VP of Digital at Gatehouse Media. "We are thrilled with the results and Casale Media has been an excellent partner."

"As the RTB environment continues to mature, we are seeing increased demand from our clients for more direct access to premium inventory via programmatic channels," said Adrian Tompsett, VP of Business Development at DataXu. "Casale Media has built an advanced supply-side platform empowering publishers with the granular controls and transparency required in order to more effectively collaborate with the buy-side to help marketers better achieve their goals."

"Publishers asked us to deliver a sell-side solution for RTB to seamlessly manage the somewhat disorganized nature of demand that flows through RTB pipes. Our custom taxonomy was designed with direct feedback from publishers and our platform is driven entirely by humans, providing a unique ability to guarantee the management of demand without error for our publisher customers," said Andrew Casale, VP of strategy, Casale Media. "We're increasingly seeing publishers' needs go beyond what rigid platforms in the market can support. Much of our forward development is centered around flexible, customized technology solutions that fit directly into a publisher's internal workflow and architecture."

For publishers looking to leverage the Index Platform to manage RTB demand or to build private marketplaces please visit: http://www.indexssp.com.

About Casale MediaCasale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index Platform a fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through the CasaleX exchange or a publisher's own private marketplace. Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers. Headquartered in New York and Toronto, the award-winning company is guided by its dedication to need-based development and a quality-focused culture. More information is available at http://www.casalemedia.com.

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Casale Media Launches RTB-Enabled Sell-Side Platform