Mediaboss Marketing

When Mitt Romney announced on Friday that he would not seek the Republican presidential nomination for a third time, he cited the desire to "give other leaders in the party" a chance to win the White House. He did not mention the public mugging he had received from Rupert Murdoch, the media titan who had called him "a terrible candidate" and whose Wall Street Journal had suggested that his run in 2012 had been "a calamity."

There are a lot of reasons that the third time did not prove to be a charm for Romney's presidential ambitions, but Murdoch's public rebuke sure didn't help.

Having tried and failed to get his hands on Time Warner, Murdoch is back to king-making. As the man who controls both the Fox News Channel and The Journal, he doesn't exactly have to attend a precinct caucus to exercise political influence.

He's clearly enjoying life as a mogul and newspaper titan, enough to invite others to the party.

(New York magazine had earlier reported, based on not very much, that Bloomberg might try to buy the newspaper.)

Only two people in the world could have this conversation, whether in public or private: both are New York media owners, both with more money than many sovereign republics and both huge fans of the news and the organisations that trade in it.

Murdoch has a big national newspaper, The Wall Street Journal, and though Michael Bloomberg does not, they are otherwise similarly situated overlords. And so Murdoch's entreaty to his friend Bloomberg: C'mon in, the water is fine.

I don't think The New York Times is for sale, but it is a telling sentiment, a conversation among kings about what possessions are truly precious to the man, or men, with everything.

Even if The Times were for sale, how would it benefit Murdoch to have a rival paper in the hands of an equally moneyed media baron? It wouldn't, but it is in Murdoch's nature to stir the pot and create mischief.

He's mostly just having his version of fun, all the while tweaking a competitor, which is another hobby.

Read the original:
David Carr: Media titans Murdoch, Bloomberg at play in politics and news

The report concluded that British companies lag significantly behind their American peers, with Britains top performing company ranking just fourth on the global index, BP scraping into the top 10 and a total of four London-listed companies making the top 20.

Cisco presides at the top of the ranking with a score of 85.82, followed by Hewlett Packard and Citrix.

Technology companies account for eight of the top 10, with the London-listed energy giants Shell and BP the sole exceptions.

The UK is improving: the number of FTSE 100 companies that link from their websites to corporate social media accounts has more than doubled in the last three years, from 35pc to 72pc, although this is still some way behind the S&P 100s 89pc.

Just 5 companies in Londons biggest index, and none in the S&P 500, have no social media account for corporate communications at all.

But owning the Facebook pages and Twitter handles is not enough, the report found.

Companies that reply to Facebook posts have more than 16 times the number of likes than those that do not engage with Facebook users -- 52,544 compared to 3,317 -- while Twitter account that tweet more than 30 times a month have an average of 20,800 followers, eight times higher than the 2,546 followers of accounts that tweet less than once a day.

Businesses are no longer able safely to ignore social media as a means of communicating with their corporate and wider audience, the report said, mentioning moves from regulators such as the SEC in the United States and the FCA in the United Kingdom to rehaul their publishing guidance.

Numerous, high-profile incidents have demonstrated that when a company is not in control of its social media presence, the company is at risk: for some companies, the effect has been calamitous, the report said.

Last year, an official TfL Twitter account was forced to apologise after replying to a disgruntled commuter with the remark, "Leave early you will not be late next time", US Airways accidentally tweeted a link to a pornographic image, while a number of companies, from McDonald's to Mastercard, have had their marketing hashtags hijacked by Twitter users unwilling to play by the rules.

Read more:
Shell: the best British company at social media

Be social media friendly

The upsurge in the number of social networks is not an excuse to throw caution to the wind. Here are ways to behave on social media:

Target a specific audience/network

Groups of people on a particular social media platform could come together to form a particular network. Target a particular network which would be beneficial to you and stick to it. Do not join a network you hope to gain nothing from. Messages and status updates should also be meant for the consumption of people in your network.

Avoid offensive content

Not all content are acceptable to everyone. While some people may derive pleasure in pornography and obscene pictures or vulgar languages, others might find them really offensive. Bear in mind that not only you and your ilk are on the said platform. If you have to post comments, let them be generally acceptable and devoid of offensive content.

Check frequency

You may control how frequent you post comments on your social media wall or profile, but if you are on a group network where you have to send broadcast messages, you have to check the frequency of such posts. For people who have activated notifications on the computers or phones, having the devices beep with each delivery of a message can be distracting. Only send messages when they are really important and cannot be postponed.

Check grammatical errors

Social media is meant for communication and this has to be effective. Not everyone loves to abbreviate words, so make sure you communicate in proper English to be better understood. Sentences should be well constructed and free of errors.

More:
Be social media friendly

The Briggs - Numbers (Full Album)
The Briggs - Numbers 1.3rd World War 2.Media Control 3. Bored Teenager 4.Face Off 5.Dead Man (Dont Tell Tales) 6.Red Alert 7.My Defense 8.13197 9.Voice Box 10.Keep Us Alive 11.Down 12.Head.

By: kincepxc

See the original post here:
The Briggs - Numbers (Full Album) - Video

It seems like everyones into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve.

On the one hand, social media has given businesses a whole new way to engage with their customers. On the other, it can be difficult to measure the effectiveness of an individual campaign or ongoing social strategy in terms of a straightforward ROI.

ACMO survey found that marketers were increasingly moving away from purely financial metrics to measure the success of their campaigns and were instead adopting voice metrics. These include things like text analysis (also known as opinion mining), which uses algorithms to determine sentiment from sources like posts and tweets; and Net Promoter Score,a measurement of customer loyalty based on the question: How likely is it that you would recommend our company/product/service to a friend or colleague?

Meanwhile, aSocial Media Examinerquizzed more than 3,000 marketers who used social media. The top benefit of doing social media was generating exposure for the brand, which was listed by 89% of respondents. That might seem like an easy enough thing to do and its certainly made easier if you subscribe to the view that all publicity is good publicity.

That isnt always the case however, and major social media fails can generate negative publicity and attention that can cause real harm to your brand. The word of mouth nature of social media means an offensive or insensitive post or a genuine faux pas can easily spiral out of control. Avoiding these mistakes in the first place is better than hasty retractions and damage limitation. Here are some examples of what to avoid:

One of the most precious resources, especially for smaller businesses, is time. Social media automation can be a useful time saver, allowing you to perform tasks such as sharing your posts across multiple social media platforms and scheduling posts to go live while you are offline or otherwise engaged.

However, you should always monitor the situation and cancel or change scheduled posts when required. Social media played its part in disaster relief efforts as Hurricane Sandy ravaged large parts of the US in 2012 but there were also some local businesses promoting events that had since been cancelled, for obvious reasons.

Trending topics can be a great way to piggyback your products so long as they are relevant, youre not causing offense, and you know what the trending topic actually is. For example, DiGiorno Pizza failed on all counts when they jumped on the trending #WhyIStayed, tweeting: #WhyIStayed You had pizza.

The hashtag was actually a forum for victims of domestic abuse to talk about the cycle of abuse, started in response to the NFLs suspension of Ray Rice, who beat his wife in a widely circulated video.

See original here:
Social Media Fails: How Not to Ruin Your Campaign by @Lingo24