Mediaboss Marketing

On Dec. 22, a week before Greg Maffei re-upped as CEO of Liberty Media, chairman John Malone gave the executive control of TripAdvisor, regulatory filings show.

Perhaps Malone thought of the move as a signing bonus or a holiday gesture.

But for control-freak Malone, swapping his super-voting shares in Liberty TripAdvisor for Maffeis common shares was unprecedented, sources said.

Maffei thought so, too.

[Malone] became an A holder and I became the B holder, Maffei said at a conference on Wednesday, of the exchange that loaded him up with 10-votes-per-share Class B Liberty TripAdvisor stock.

Maffei then explained that, given Malones wealth and portfolio, it wasnt a huge amount and front-and-center in his mind. So he was probably kind enough to say, Greg, you take this one.

It was so kind that Maffeis interviewer noted, Its the first time Ive ever seen you turn red. However, on delving into the details, the exchange wasnt as simple as it seems.

Maffei gave Malone 3.0 million common A shares valued at $26.97per share, or $82.2 million on the day of the exchange.

Malone, in turn, gave Maffei 2.8 million super-voting B shares valued at $26.66 a share, or $73.9 million.

This means the package Malone received from the exchange netted him $8.3 million.

The rest is here:
John Malone transfers control of TripAdvisor to Liberty CEO

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Bauer Media has announced that as of April it will take over full trading responsibilities for its entire digital inventory.

The move will coincide with the launch of the To Love digital womens network and the deal will see Bauer Media centralise all advertising inventory and content across both digital and print.

Bauer Medias director of sales Tony Kendall said: With the launch of Bauers new digital lead products coming in early 2015, it was important for us to bring our digital trading capabilities in-house, streamline the booking process and provide advertisers with greater brand synergy between print, digital and live experience opportunities.

It follows on from the appointment of Monique Harris as head of digital commercial strategy in October.

It will give advertisers one point of contact when booking campaigns with Bauer brands.

In the short term its business as usual, as we work towards transitioning the ad serving, campaign management and billing side of our business from Mi9 to Bauer Media by the March 31 2015, said Kendall.

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Bauer Media to take control of digital sales from Mi9 in April

I want to commend The Seattle Times for printing The Hamster Wheel States of America by guest columnist Rick Steves [Opinion, Jan. 3]. Although gridlock and corruption are eating away at our democracy, the real problem is corporate control of the media.

We receive all of our information through the medias filter, meaning it can choose what we hear and do not hear, and how we hear it Rupert Murdock, Roger Ailes and Karl Rove at Fox News being the prime example. If it decides that we merely want to be entertained with food shows, murder trials and missing aircraft, we have CNN.

Have you noticed that almost everything is couched in fear? If the media wants to distract, it airs football games and reality shows, after all, only old people read newspapers anymore. Few of the important things this country has accomplished in recovering from the market crash of 2008 make the front page or cable news. Instead, we hear about the birthers and death panels. On-air lies in interviews are not questioned because, hey, it is time for the next commercial.

The fact that The Seattle Times even gave Rick Steves piece a prominent place on the Opinion pages gives me hope that some of those who own and make final decisions in the media will find a way to fulfill its true mission to be our watch dog and give us the simple facts about what is really going on in our country good and bad.

Kathryn McHenry, Bainbridge Island

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Democracy: The real problem is corporate control of media

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