Mediaboss Marketing

Standing outon distributed platforms presents a brandingchallenge for publishers. News feeds are crowded, and people scroll fast. In aReuters experiment, most peopleremembered how they found a news story, but only 37 percent could recall the name of the news brand itself when coming from search, compared to 47 percent from social.

Its a crowded market, and theres lots of evidence to indicate that our audiences are not always aware that what theyre seeing on social platforms is produced by one publisher or another. We need to be much bolder on all this, said Mark Frankel, social media editor at BBC News.

Digiday asked five publishers Business Insider UK, The Times of London, The Sun, CNN and the BBC how theyre working on standing out. Here are the takeaways:

Make a quick impression BBC News, CNN, Business Insider, The Sun and The Times heavily brandposts and videos that go out on Facebook and Instagramto make sure people know the source within seconds of seeing them in their feeds. CNN wenta step further, incorporating the same red in its logo to specific words in the bodyof articles it runson Apple News, Facebook, Google AMP or Instagram.

Audiences see our signature red logo and know theyre getting verified, reliable news and information. That recognition becomes even more important in their feeds where there is little distinction among fact and fiction, said Mitra Kalita, vpof digital programming at CNN.

Business Insider has begun adding banners to some Facebook thumbnail posts, as doesthe Guardian, so thebrands travel whenever alink is shared outside of Facebook pages.

Making contentsynonymous with brand Publishers also are using content and tone to reinforce their brands. We try to inject as much personality as possible, particularly now that Facebook is algorithmically favoring [users] reactions, said Charles Clark, social media editor at Business Insider UK. Publishers need emotion and personality if they want their content and brand to travel.

Bustle is looking for an analytical, detail-oriented, self-starter who can leverage their problem solving abilities in a creative environment. Interested? Apply below.

Similarly, News UK tabloid paper The Sun favors videos that are positive, funny and inclusive when it posts to Facebook. We find that positivity is inherently more shareable, and I see our job with video on social to challenge peoples perception of The Sun, said Derek Brown, head of video at News UK.

Consistency across sub-brandsThe Sun has various sub-brands, such as fantasy football site Dream Team and Sun Fabulous, and each has its own style and tone. But for The Times, also owned by News UK,its more important to maintain thesame tone and techniques across the publications sites and verticals. Thats why all text on social posts are edited byTimes journalists to ensure the standard and tone is the same as the publication. They alsouse an in-house tool that pulls in the most shareable quotes into digital cards with a uniform tone and design.

They allow us to create images to go with articles where we dont have a lead image to pull out the most controversial opinions in comment pieces or the most shareable fact from the article, said William Park, social media editor at The Times.

Link:
'We need to be bolder': How publishers control their brand identity on social platforms - Digiday

"It helps us as a business because more companies are then following best practice methods and are better able to work with us in the future," said Brian Kent CEO San Diego Media.

Beachgrid http://beachgrid.com/videos.html provides one tool to manage online business listings and profile feeds for the business address location, phone number, website address, store hours, contact information, business category, classification, and primary keyword search terms. Beachgrid is the fastest and easiest way to improve online results and update critical business information directly to the database level that feeds all major search engines, online business directories, and location based mapping tools.

Beachgrid also provides a stack of sophisticated tools for reputation management, customer comment monitoring, social media post management, and SEO & SEM visibility reporting. These tools, included for free, replace approximately $1500 a month of more complicated and expensive vendor offerings in the market place. Basically you can toss away all those extra costs and consolidate on one DIY tool platform.

Beachgrid includes a world class email platform which allows scalability as your marketing list grows. The Beachgrid eMail tool is great for running cutting edge marketing campaigns, providing registration forms for landing pages and includes a list management system. Beachgrid offers marketing automation and scheduled sending tools allowing A/B testing and reporting. The eMail platform is an upgrade option so that business can control spending and teaches the entire advertising process with the intent that a business will do marketing via email as a basic growth tactic.

This press release contains "forward-looking statements" within the meaning of various provisions of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Specifically, statements about the Company's plans for accelerated growth, improved profitability, future business partners, M&A activity, new service offerings and pursuit of new markets are forward looking statements. Although the company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Such forward-looking statements should not be construed as fact. The information contained in such statements is beyond the ability of the Company to control, and in many cases the Company cannot predict what factors would cause results to differ materially from those indicated in such statements. All forward-looking statements in the press release are expressly qualified by these cautionary statements and by reference to the underlying assumptions.

About TPT Global Tech

TPT Global Tech Inc. (OTC:TPTW) based inSan Diego,California, is a Technology/Telecommunications Media Content Hub for Domestic and International syndication and also provides Technology solutions to businesses domestically and worldwide. TPT Global offers Software as a Service (SaaS), Technology Platform as a Service (PAAS), Cloud-based Unified Communication as a Service (UCaaS) and carrier-grade performance and support for businesses over its private IP MPLS fiber and wireless network intheUnited States. TPT's cloud-based UCaaS services allow businesses of any size to enjoy all the latest voice, data, media and collaboration features in today's global technology markets. TPT also operates as a Master Distributor for Nationwide Mobile Virtual Network Operators (MVNO) and Independent Sales Organization (ISO) as a Master Distributor for Pre-Paid Cellphone services, Mobile phones Cellphone Accessories and Global Roaming Cellphones.

CONTACT: Rick Eberhardt, 602-761-9477, rick@tptlive.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/san-diego-media-launches-nationwide-beachgrid-an-online-marketing-advertising-reputation-control-and-email-campaign-platform-300482918.html

SOURCE TPT Global Tech

http://www.beachgrid.com

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San Diego Media Launches Nationwide Beachgrid an Online ... - PR Newswire (press release)

Global power rental company Aggreko has agreed to buy energy storage firm Younicos for approximately $52 million in cash. Aggreko, headquartered in Scotland, is a provider of leased mobile power, as well as heating and cooling equipment. The firm had revenues of approximately $2.6 billion last year, with more than 7,300 employees.

Founded in 2005, the Berlin-based Younicos builds software to help design and control grid battery systems. The startup doesnt make its own batteries but it does make the software to control them.

Younicos raised more than $75 million from investors including Korean lithium-ion battery maker Samsung, Calibrium AG (formerly Aeris Capital), Mithril GmbH, German-Japanese flow battery maker Gildemeister/DMG Mori Seiki, America's First Solar, Grupo Ecosand battery manufacturer Panasonic. Despite the positive spin from officers of the acquirer and acquiree, it's difficult to paint this as anything but a disappointing exit.

In 2014, Younicos bought the portfolio of bankrupt U.S. storage startup Xtreme Power, giving it 60 megawatts' worth of projects in North America. Xtreme Power itself had raised $89 million before Younicos acquired its projects.

Younicos now has a total portfolio of more than 200 megawatts of installed storage systems. According to a release, the firm had revenues of $9 million, while losing $19 million in 2016.

In a characterization that seems like a big stretch, Aggreko CEO Chris Weston said he "expected the business to break even in its own right by the middle of next year."

Aggreko claims that Younicos systems can be used "across its business to lower the cost of energy for its customers, as well as increasing its green credentials."

This acquisition follows a recent trend of large firms acquiring small, growing energy storage firms.

Greensmith's CEO John Jung told GTM that the difference between solar or wind and energy storage is that "you can't unleash its potential unless you have the software right."

Read more:
Younicos Acquired for $52 Million by Generator Rental Firm Aggreko - Greentech Media

Rising investments by mainland Chinese businessmen in Hong Kong media outlets is a cause for concern, a journalists group said, warning that the red money could worsen the problem of self-censorship among the citys newspapers and TV stations.

In its latest annual report, the Hong Kong Journalists Association(HKJA) noted that eight of the 26 mainstream media outlets in Hong Kong are effectively controlled by Chinese money as of now.

In the reporttitled Two systems under siege: Beijing turns the screws on Hong Kong media, the association pointed out that by the end of theyear, i-Cable will join the list of entities relying on Chinese capital.

That will take the number of Hong Kong media entities that are under mainland control or have significant Chinese ownership stakes to nine, raising the proportion to about 35 percent, the HKJA said.

Beijing used to take a back-seat role earlier, but the approach seems to have changed since 2003 after Hong Kong witnessed mass protests against proposed national security laws.

With authorities realizing the need for a docile press, mainland businessmen and enterprises were encouraged to invest in Hong Kong media entities and try to ensure favorable coverage for Beijing.

The efforts to gain control over Hong Kong media gained further momentum after Xi Jinpings ascent to power and the Occupy pro-democracy protests during this decade, the HKJA noted in its 2017 report.

After President Xi Jinping came to power and the 2014 pro-democracy Occupy movement in Hong Kong, Beijing moved into the drivers seat, it said, according to the Hong Kong Economic Journal.

Mak Yin-ting, a former HKJA chairwoman, said there has been enough evidence to suggest that media self-censorship is getting more and more serious in Hong Kong.

The situation makes one wonder whether the problems are due to the infiltration of Chinese capital in local media, Mak said.

HKJA chairman Chris Yeung pointed out that the media has the responsibility to play a watchdog role on the government.

Propagandizing or speaking for those in power can only harm the cause of free press, Apple Daily quoted him as saying.

The HKJA urged Hong Kongs new administration to take immediate action to defend the citys high degree of autonomy and refrain from enacting national security legislation under Article 23 of the Basic Law until society reaches a consensus on the issue.

Noting that Carrie Lam, who was sworn as the chief executive on July 1, had signed a press freedom charter during her election campaign, the HKJA asked the new leader to fulfill her promises, including enacting of freedom of information and archives laws.

Among other things, the journalists association called on the government to stop the practice of using blog posts to announce major policies, something that was often seen during the previous Leung Chun-ying administration.

Replacing press conferences with online announcements will deprive the media of opportunities to question the government, the HKJA said.

- Contact us at [emailprotected]

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Read more from the original source:
'Red money' poses a threat to HK media independence: HKJA - EJ Insight

In a Twitter message on Saturday morning, Mr. Trump said that numerous states are refusing to give information to the very distinguished VOTER FRAUD PANEL. What are they trying to hide?

Mr. Trump set up the Presidential Advisory Commission on Voter Integrity to find evidence for his debunked claim that millions of votes were cast illegally in the 2016 presidential election. On Wednesday, the group sent a letter to all 50 secretaries of state asking for personal data about the nations 200 million voters.

The response from many of the state voting officials was a resounding no. In Mississippi, the secretary of state, Delbert Hosemann, a Republican, said: My reply would be: They can go jump in the Gulf of Mexico.

Mr. Trumps tweet suggests that he is not happy with those responses, but it is unclear what he can do about them. The commission chairman told news organizations on Friday that it was up to each state to decide what information to share with the panel.

The president started his Saturday tweet storm on a positive note, offering a Happy Canada Day to the people of that country and to his new found friend Justin Trudeau, the prime minister.

But his tone quickly turned negative.

He continued his attack on Joe Scarborough and Mika Brzezinski, the hosts of MSNBCs Morning Joe, two days after saying on Twitter that Ms. Brzezinski had been bleeding badly from a face-lift during a social event last year.

On Saturday, he added: Crazy Joe Scarborough and dumb as a rock Mika are not bad people, but their low rated show is dominated by their NBC bosses. Too bad!

Taking note of MSNBCs decision to end the new show hosted by Greta Van Susteren, the former Fox News anchor, Mr. Trump asserted that she was let go by her out of control bosses at @NBC & @Comcast because she refused to go along w/ Trump hate!

In fact, Ms. Susterens show, For the Record, had struggled with very low ratings since she arrived at the network about six months ago.

Mr. Trump also continued his blistering criticism of CNN.

The president wrote: I am extremely pleased to see that @CNN has finally been exposed as #FakeNews and garbage journalism. Its about time!

The president may have been referring to the latest hidden camera video produced by James OKeefe, the right-wing activist. The video appears to show a producer for CNNs New Day program calling Mr. Trump a clown and crazy, among other things. The producer also appears to say American voters are stupid.

Mr. OKeefes previous videos have been found to be selectively edited and designed to disparage his subjects.

A spokesman for CNN declined to comment.

Mr. Trump and his family are spending several days at his Trump National Golf Club in Bedminster, N.J. He returned to Washington briefly on Saturday night to deliver remarks at the Celebrate Freedom rally on behalf of veterans at the Kennedy Center.

At the concert hall, Mr. Trump stood in front of a large American flag and soaked up the adoration of a crowd of largely evangelical supporters who roared their approval of his promise to defend religious liberty, fight entrenched interests, win battles against terrorists and say Merry Christmas again.

Above all else, we know this: In America, we dont worship government. We worship God, Mr. Trump said, bringing the crowd to its feet again.

Mr. Trump told the story of an 89-year-old soldier who fought in the Battle of the Bulge in World War II and was at the event. And he introduced a soldier who had been hurt in his fifth deployment overseas.

Your legacy, like our gratitude, will live forever, he said.

Get politics and Washington news updates via Facebook, Twitter and in the Morning Briefing newsletter.

A version of this article appears in print on July 2, 2017, on Page A18 of the New York edition with the headline: Im President and Theyre Not: Trump Attack Brings Crowd to Its Feet.

Read more:
'I'm President and They're Not': Trump Attacks Media at Faith Rally - New York Times