Mediaboss Marketing

The In-flight Internet market is estimated to grow to USD 2.1 billion by 2029, from USD 1.6 billion in 2024, at a CAGR of 5.7% from 2024 to 2029. North America is estimated to account for the largest share of the In-flight Internet market in 2024. In-flight Wi-Fi presents a new revenue stream for airlines. Airlines can monetize Wi-Fi services through direct passenger sales, partnerships with Internet service providers, and targeted advertising. Collaborations between airlines and technology companies have facilitated the deployment of in-flight Wi-Fi. Partnerships with satellite communication companies and internet service providers have made it easier for airlines to offer reliable connectivity.

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Based on technology, the satellite segment is estimated to have the largest market share from 2024 to 2029

Based on the technology, the satellite segment is estimated to have the largest market share in the forecast period. Modern satellites, especially High-Throughput Satellites (HTS) and Low Earth Orbit (LEO) satellites, provide substantial bandwidth, supporting multiple users with high-speed internet. This capability is essential for meeting the growing demand for data-intensive applications like streaming, video conferencing, and online gaming. Additionally, satellite networks offer scalability, easily accommodating increasing numbers of connected aircraft and passengers as the demand for in-flight Wi-Fi grows.

Based on end user, the commercial aviation is estimated to have the largest CAGR from 2024 to 2029

Based on the end user, the commercial aviation segment is estimated to have the highest CAGR during the forecast period. Commercial airlines, with their larger fleets and extensive route networks, have greater opportunities to deploy and monetize in-flight Wi-Fi across diverse routes and aircraft types. In the competitive commercial aviation market, airlines use in-flight Wi-Fi as a key differentiator to attract and retain customers, enhancing the passenger experience and influencing airline choice, especially among tech-savvy travelers.

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Based on region, the North America is estimated to have the highest CAGR from 2024 to 2029

Based on region, North America is expected to have the highest CAGR during the forecast period. North America, especially the United States, boasts some of the busiest air travel routes and airports globally, fostering a significant demand for in-flight services, notably Wi-Fi. Passengers in this region have elevated expectations for in-flight amenities, influenced by widespread digital device usage and a strong desire for connectivity. In response, airlines have been proactive in offering robust in-flight connectivity options to meet these expectations. Moreover, the region's substantial volume of business travel further fuels the demand for advanced in-flight services, particularly from business travelers who rely on reliable and high-speed internet to maintain productivity during flights.

Contact: Mr. Rohan Salgarkar MarketsandMarkets INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: sales@marketsandmarkets.com

About MarketsandMarkets

MarketsandMarkets has been recognized as one of America's best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit http://www.MarketsandMarkets.com or follow us on Twitter, LinkedIn and Facebook.

This release was published on openPR.

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In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR

Rusacks St. Andrews

Agency partners with Marine & Lawn Hotels & Resorts on properties in Ireland, Scotland.

Hospitality consulting firm Screen Pilot has announced its strategic expansion into the United Kingdom. The Denver-based agencys premier partner in the region is Marine & Lawn Hotels & Resorts, which operates properties across Ireland and Scotland, including Rusacks St. Andrews, Slieve Donard, Marine Troon, Marine North Berwick and Dornoch Station.

Tom Dibble, the founder and CEO of Screen Pilot, and a native of the United Kingdom, expressed his enthusiasm for the venture, noting, "Its profoundly gratifying to collaborate with hoteliers in the U.K. While Screen Pilot was born in the U.S., our vision has always been to foster growth and provide support to hoteliers across a diverse range of markets."

In 2023, Screen Pilot successfully expanded into the Latin American market, and currently partners with hotels and resorts across Mexico, Panama and Costa Rica.

With every partnership, regardless of region, our goal is to empower hotel teams and help them realize the utmost potential of their digital marketing endeavors, said Dibble.

Screen Pilot is among the top digital marketing consultant firms for the hospitality industry thanks in large part to the development of its Digital Brand Experience (DBX) marketing program. DBX methodology increases bookings by enabling hotels and resorts to deliver relevant, personalized content through an omni-channel strategy of digital messaging and retargeting. Behind the scenes, Screen Pilots digital marketing professionals leverage advanced data analysis, user experience, branded storytelling and personalized journeys to maximize engagement and conversions.

In February, Google bestowed Screen Pilot with Premier Partner status in the Google Partners program. The recognition marks the tenth consecutive year that Screen Pilot has received the elite designation reserved for just the top 3% of Google Partners in the United States.

Screen Pilot Home Office (Denver, Colorado)

About Screen Pilot

Screen Pilot is an award-winning marketing agency and consulting firm specializing in the development of full-spectrum, digital brand experiences. Our tech-forward digital strategies drive profitability for hotel, resort and travel brands around the world. Visit ScreenPilot.com to learn more.

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Veteran Marketing Firm Screen Pilot Expands into the United Kingdom - Hotel News Resource

TikTok can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston.

Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in you're in for a masterclass. (Check out our guide to the best TikTok camerasif you want to launch your own TikTok career.)

Central Houston Nissan nails the art of TikTok transitions, seamlessly drawing us in before delivering pure marketing gold. It's a prime example of your typical bait-and-switch comedy, luring us in with a viral video before transitioning to an ad for the dealership. The hilarious selection of videos, mixed with a genuine aptitude for editing (and complete commitment to 'the bit'), gives the videos the coveted virality social media managers crave.

It's clearly a successful marketing tactic, as the account's most popular video has racked up a steady 16.8M views. "Now this is an ad!!! Give whoever was behind this a raise!" commented one user, while another sang extremely high praise, calling the viral clip "a work of art that should be studied."

It's not to say that this technique should be replicated into the ground, but it goes to show that you can have fun with your marketing. TikTok in particular seems to have a penchant for originality and authenticity it's okay to break the rules and show a more human side in your branding.

As we've seen with the 'more is more' billboard marketing trend, there's a fine line between casual conversational marketing and outright desperation and best believe Gen Z can sniff it out. consider this your reminder to not overthink it when it comes to that all-important social media marketing.

Daily design news, reviews, how-tos and more, as picked by the editors.

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Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq

Mumbai: In India's fast-paced digital economy, the sports sector is going through a major upheaval, mostly as a result of the emergence of live-streaming services. Sports fans are increasingly preferring the digital way to consume sports content, limiting the scope of traditional distribution channels thus, limiting the scope for brands to effectively advertise their cause. This digital transformation presents opportunities as well as challenges for brands keen on investing in sports.

Traditionally, television has dominated the viewership in the realm of sports. In India, just a decade ago, the influx of the internet was far less pervasive than it is today. Live sports streaming on OTT platforms was not affordable and accessible and, thus, was not the norm, and fan engagement strategies were confined to offline channels. However, as the internet began to gain momentum and accessibility across India, a gradual shift occurred. The coming of the digital age brought up the emergence of online streaming services and digitally created content for fans across the globe. Fans started to enjoy the freedom to access their favourite sport and sport-related content regardless of the region, breaking free from traditional television schedules. This shift marked the beginning of a digital revolution.

People today are more connected than ever before, thanks to the internet era. Thus sports leagues, sports tournaments, athletes, and the sports industry in general have also started to connect with their fans via digital platforms. Today, live sports broadcasts and live sports consumption have majorly shifted to OTT platforms to make it accessible for fans to engage with sports. Additionally, the emergence of social media platforms and the presence of fans on these platforms have made it all the more imperative for sports to take the digital route. Interestingly, the emergence of these digital platforms, may it be OTT streaming or social media, has made it possible for previously unattainable ideas, material, and opinions to be shared. The digital route that sports today across the world is taking is affecting the brands positively as it gives them access to more accurate data about their target audience and also opens a new mode of communication, especially with the new generation. This has also led to brands partnering with specific sports tournaments and organizations and curating customized material that is specific to the audience and the platform on which it is being placed.

This makes us question if offline marketing still holds its value. Though digital means have a worldwide reach, they lack two crucial components that prevail in all walks of life: trust and credibility. Trust, credibility, personal touch, and camaraderie are what make offline marketing, especially in sports, significant. In face-to-face encounters, whether at live sports events, sponsor activations, or community initiatives, there exists a tangible sense of reliability and authenticity that can be orchestrated with the fans present at the moment.

Online marketing is very good at drawing in new customers since it primarily targets a large audience. With online content, brands have more scope to explore creativity with captivating imagery and narrative to engage potential customers. In order to appeal to certain demographics, interests, and behaviours that resonate with the target audience, brands, and organizations also get the opportunity to customize their message and creative assets. On the other hand, offline marketing initiatives effectively target local geographies and demographic audiences. Companies and brands have the ability to target certain regions, organize events, and choose the material that appeals to the local population in those locations. Sports is one such area that offers brands the opportunity to leverage both of these ways of marketing. Brands investing in local sports by organizing or partnering with local sports tournaments or promoting local talent by supporting their journey can help the brand create a stronger bond with the community. Brands can take the digital route or a more traditional offline marketing route; sports offers a 360-degree advertising opportunity with the added advantage of positive brand building and long-term connection with the community.

Decathlon, one of the leading sports brands in India, is a great example of how companies may interact with their audience by combining offline and internet marketing techniques. With multiple digital campaigns such as Play Your Own Way or HERoes of Decathlon, they promote the idea of sports and inclusivity within sports effectively while hosting sports tournaments, partnering with local sports events and sports communities to establish real connections with customers and provide them with an in-person opportunity to interact with the brand and test out new items.

In order to survive in this fast-paced world where consumers have easy access to thousands of brands, it is crucial to blend online and offline marketing strategies. The development of the digital age has created many fan engagement options, ranging from interactive social media marketing to immersive stadium experiences. Brands must choose the right opportunity and leverage the growing sports community in India.

This article has been authored by SportVot co-founder, CMO Shubhangi Gupta.

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Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com

BIRMINGHAM, MI April 1, 2024 The AI Revolution continues with an insightful segment on MITechTV, hosted by myself, Mike Brennan, alongside Matt Roush, we delved into the burgeoning world of Artificial Intelligence (AI) with industry expert and Smart Finds Marketing CEO, Melih Oztalay. This conversation illuminated the profound impact AI is having on business efficiency, innovation, and societal benefits. Heres an overview of the key insights and tools discussed, showcasing the potential of AI to redefine our approach to technology and business.

Our discussion with Melih Oztalay offered a glimpse into the AI-powered future, revealing how businesses can harness this technology to drive growth, efficiency, and innovation. The insights shared not only underline the importance of adapting to AI in our current landscape but also offer a vision of how AI will continue to evolve and shape our world in the years to come.

For those intrigued by the possibilities AI presents and seeking to stay at the forefront of this technological revolution, SmartFinds Marketing offers a wealth of resources and expertise to navigate the AI landscape successfully.

Additional shows and information with Melih Oztalay contribution can be found in our various other blogs and shows.

SmartFinds Marketing is a digital marketing agency. SmartFinds provides full marketing strategies and solutions to businesses. The marketing process is managed by a team of contemporary marketers who manage new ideas and incorporate early adoption of new strategic technologies to achieve successful results. Helping customers understand web marketing and the web advertising world through education and consultation is part of any SmartFinds program.

Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain the knowledge, expertise, and more importantly, the imagination to apply the Internets resources to your business needs, says Melih Oztalay.

Melih Oztalay is an industry leader as a guest author on many websites like Search Engine Journal. Additionally, he is a guest speaker at many conferences and events along with being a subject matter expert called on my radio shows and podcasts.

SmartFinds Marketing.Creative strategies. Innovative ideas. Use the full power of the Internet with us!

Originally posted here:
The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com