After a midterm election in which declining Hispanic turnout cost Democrats dearly in close races, causing some leaders to question whether President Barack Obama made a mistake in delaying his immigration order, the party is devising far-reaching plans to reverse the slide in 2016.
The efforts, according to party operatives, include a multimillion-dollar fundraising drive to boost Democrats in congressional districts with large Hispanic populations. With the incoming Republican-controlled Congress unlikely to support a comprehensive immigration package, Democrats in the White House and on Capitol Hill are forming a new Immigration Strike Team to go on a messaging offensive on the issue.
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And last month, House Minority Leader Nancy Pelosi made a surprise choice to head the Democratic Congressional Campaign Committee: New Mexico Rep. Ben Ray Lujn, a little-known third-term lawmaker who promises to make Hispanic voter engagement a top priority of the campaign arm.
The moves follow an election that saw Hispanics the nations fastest growing voting bloc, and a group that helped power Obamas reelection stay home. According to exit polling, Hispanics made up just 8 percent of the 2014 electorate, down from 10 percent in 2012. And of those who did vote, fewer of them supported the presidents party. Hispanics broke for Democrats over Republicans by a margin of 28 percent, down from 44 percent in 2012.
(Also on POLITICO: Klayman's immigration arguments get skeptical hearing)
You had the perfect storm: a lack of enthusiasm, a lack of movement on immigration reform and a lack of capital investment to turn people out, said Chuck Rocha, a Democratic strategist who specializes in Hispanic voter targeting. I think everyone is reevaluating what went wrong to make sure it doesnt happen again.
Much of the internal Democratic finger-pointing surrounded the question of whether Obama should have signed his executive action on immigration before the midterms rather than after with an eye toward activating Hispanics for the midterms. While House Democrats ensconced in safe blue districts supported a pre-election move, their Senate colleagues, many of whom were locked in tough contests in red states, pressed him not to. Obamas popularity among Hispanics has been on the rise since the executive action: A Wall Street Journal/NBC News/Telemundo survey released last week showed 57 percent of Hispanics approving of the president, up from 47 percent in September, just prior to the midterms.
It was really bad timing for some senators who approached the president and asked him to put off taking executive action on immigration, said California Rep. Tony Crdenas, the incoming chairman of the Congressional Hispanic Caucuss political action committee. Talking to Latinos, a lot of them were very bothered, a lot of them were very perplexed and confused.
Now Crdenas is gearing up to play a central role in the Democratic comeback with Hispanics. The Los Angeles-area lawmaker recently sent his Democratic colleagues a memo announcing his intention to raise $2 million, double the amount the caucus spent on behalf of candidates in 2014. Crdenas also said he wants to elect two or three additional Hispanic Democrats to the House in 2016, and over the next decade to double their number to 50.
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The immigration strike team