In a high-rise office in Rosslyn, Va., Adam Parkhomenko is selling campaign paraphernalia for a campaign that may or may not happen.
"Bumper stickers, magnets, and then we have everything from T-shirts, we have baby onesies that we're almost out of now," says Parkhomenko.
Parkhomenko runs a group called Ready for Hillary. It's more than a Clinton fan club: It's a superPAC, a list-building superPAC.
The next presidential election is more than two years away. Nevertheless, an unprecedented amount of infrastructure is under construction for a Hillary Clinton campaign that is still a matter of speculation.
"Ready for Hillary is focused on the grass-roots piece of organizing, and making sure that all throughout the country, if she does this, that there's an army of grass-roots supporters behind her from Day 1 that are ready to go," Parkhomenko says.
This kind of bottom-up grass-roots organizing was not a strong suit for Clinton's 2008 campaign. But the shadow campaign developing in advance of a possible 2016 sequel is focusing on the ground level. Ready for Hillary raises small donations by selling baby onesies and holding small-dollar fundraisers.
Last week in Boston, around 100 young professionals paid $20.16 2016, get it? to attend a Ready for Hillary event. Far more important than the minimal money raised were the data collected tools for future targeting and organizing.
Harold Ickes, an old Clinton consigliere, is an adviser to the superPAC.
"Ready for Hillary started a year ago almost to the day, has raised over $4 million mostly small donors ... and has over 2 million names of people who have signed up that want to stay in touch," Ickes says. "We have their email addresses, and their Twitter handles and the hashtags and all that that goes along with it. It's quite amazing."
Ready for Hillary is an important piece of the campaign-in-waiting but only one piece, says Ickes.
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'Ready For Hillary': Clinton's Campaign-in-Waiting