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The former secretary of state has sometimes struggled to connect with voters on the stump. Maybe 140 characters suit her better.

Texts From Hillary's Adam Smith and Stacey Lambe with Hillary Clinton (Courtesy of Adam Smith )

Since she entered the national spotlight more than 20 years ago, Hillary Clinton has struggled to connect with voters the way great politicians often dolook no further than her husband for a prime example of the dynamic, American pol. Well, Hillary has finally found a way off showing her softer side: Twitter.

In April 2012, a black-and-white picture of then-Secretary of State Hillary Clinton sitting in a military plane, wearing sunglasses, and holding her BlackBerry went viral thanks to a Tumblr account called Texts from Hillary. The account, which was shared over 82,000 times on Facebook in one week, features the now-famous picture of the former first lady exchanging snarky text messages with celebrities ranging from Barack Obama to Meryl Streep.

"Brunch?" asks Meryl Streep. "Obviously," a stone-faced Hillary replies.

The main joke of Texts from Hillary is that the hard-edged, no-nonsense, steely-faced Clinton is the only adult in a world of celebrity toddlers. While we're laughing at the idea that Hillary Clinton actually texts with celebs, we're also laughing at the general incompetence of the people she's texting with. In this sense, Texts From Hillary managed to take had been one of Clinton's greatest weaknessesher wooden, stern personaand turn it into something positive and endearing: her no-nonsense competence and authority.

"She's going to love the new Justin Bieber video!" says a casually dressed Joe Biden, flanked by a smiling Barack Obama. "Back to work boys," Hillary replies.

The Texts From Hillary meme inspired national coverage, including a column by Maureen Dowd in The New York Times and articles in multiple other publications, from The Washington Post to BuzzFeed to CNN. Hillary even invited the Tumblr's creators, Adam Smith and Stacy Lambeboth communications professionals in Washington, D.C.to the State Department, where she put on her signature sunglasses and snapped a picture with the pair. The Internet was laughing, and Hillary Clinton was finally in on the joke.

Shortly after Texts From Hillary blew up, Talking Points Memo's Benjy Sarlin wrote about the impact it had on reinventing Clinton's wooden public persona:

When she was running for the Democratic presidential nomination, Hillary Clinton was parodied as drab and calculated, especially compared with young and vigorous Barack Obama and winking and fresh-faced Sarah Palin. Now, she's fueling Internet jokes based on her own brand of badass cool.

See the rest here:
Can Twitter Solve Hillary Clinton's Relatability Problem?

By Brianna Keilar, Senior Political Correspondent

updated 10:34 AM EDT, Tue October 28, 2014

STORY HIGHLIGHTS

(CNN) -- Three days after Hillary Clinton said businesses don't create jobs, she cleaned up the remark, part of a critique of trickle-down economics, explaining she had "shorthanded this point the other day."

Friday at a campaign rally for Massachusetts Democratic gubernatorial candidate Martha Coakley, the former secretary of state told the crowd, "Don't let anybody tell you that it's corporations and businesses that create jobs," going on to say trickle-down economics "has failed rather spectacularly."

Republicans seized on the sentence, seemingly made for an anti-Hillary Clinton campaign ad. America Rising, the main anti-Clinton super-PAC, is featuring it on the header of its website.

On Monday at a campaign event for New York Rep. Sean Maloney, a former aide to President Bill Clinton, Clinton went for a do-over, saying, "Let me be absolutely clear about what I've been saying for a couple of decades: Our economy grows when businesses and entrepreneurs create good-paying jobs here in an America where workers and families are empowered to build from the bottom up and the middle out -- not when we hand out tax breaks for corporations that outsource jobs or stash their profits overseas."

It's the second time Clinton has struggled to speak fluently in the economic vernacular of her party.

In early June, during her book tour, Clinton made a major gaffe when she said, "We came out of the White House not only dead broke, but in debt," a comment that critics cited as evidence she is out of touch with everyday Americans.

7 things Hillary Clinton says at almost every speech

More here:
Clinton backpedals on claim

Washington [Updated 2:40 p.m.] Hillary Rodham Clintons recent comment about trickle-down economics has launched a war of spin and an effort Monday by Mrs. Clinton to correct herself.

First, heres what the likely 2016 presidential candidate said at a campaign event last Friday for Martha Coakley, the Massachusetts Democratic gubernatorial candidate:

Dont let anybody tell you that its corporations and businesses that create jobs, former Secretary of State Clinton said in Boston. You know that old theory, trickle-down economics. That has been tried, that has failed. It has failed rather spectacularly. One of the things my husband says when people say, What did you bring to Washington? He says, I brought arithmetic.

That first sentence is similar to a gaffe President Obama made in his 2012 reelection campaign, when he said: If youve got a business you didnt build that. Somebody else made that happen. His GOP opponent, Mitt Romney, pounded him mercilessly over that one (though Mr. Romney still lost).

Its Hillary Clintons You Didnt Build That Moment and its a safe bet that the quote will come back to haunt her, writes Benjamin Austin at FreePatriot.org.

On Monday, Clinton responded to the kerfuffle in comments at a campaign appearance for Democratic Rep. Sean Patrick Maloney in upstate New York.

Nan Hayworth, Congressman Maloneys rival, represents a discredited economic theory that will hurt middle-class families, Clinton said, according to a report in Politico. I shorthanded this point the other day, so let me be absolutely clear on what [Ive been saying for decades]. Our economy grows when businesses and entrepreneurs create good-paying jobs here in America and workers and families are empowered to build from the bottom up. Not when we hand out tax breaks for corporations that outsource jobs or stash their profits overseas.

Regardless of how one interprets Clintons original comment, theres little doubt the former first ladys opponents will use it against her in the presidential campaign, if she runs.

Its not Clintons first gaffe of the unofficial 2016 race. This past June, when she released her latest book, Hard Choices, she said she and her husband, the ex-president, came out of the White House in 2001 dead broke. For a couple that could command multimillion-dollar book deals and six-figure speaking gigs, the comment seemed strangely off. PolitiFact.com rated it mostly false.

As before, liberal watchdog groups are jumping in to defend her, calling for a look at the context.

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Hillary Clinton says businesses dont create jobs. Uh-oh. (+video)

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