Rip Empson is a writer at TechCrunch. He covers startups,        because he loves them. In an unhealthy way. Coverage        includes music, social, mobile, healthtech, edtech ⌠       listen, if youâre not obnoxious, youâve got an innovative        idea, you want to change the world (while maintaining a        sense of humor), heâll write about your company. You can        reach him at rip[at]techcrunch[dot]com ? Learn More      
      Last month, Google began showing the new versions of Google      TV at CES, giving the press a taste of what was in store. One      particular panel discussing Google TVâs new capabilities led      Rupert Murdoch to take to Twitter, bemoaning the pirating      ways of the search behemoth.       Forbes has the backstory here. Google TV posted      on its Facebook page yesterday, saying that it has some      big announcements in store for Monday.    
      Today,       it announced that it is upgrading the YouTube experience      on Google TV with a new, revamped app. The YouTube app for      Google TV is available for       download on the Android Marketplace. The initial drive      behind Google TV was to create a user experience that      seamlessly blends web video with the boob tube, to change the      way consumers interact with TV, but the       first Google TV fell flat. Matt Burns reviewed the      version, saying that, while itâs getting closer,       it still has a long, long way to go.    
       In its      announcement today, Google is promising some âbig      improvementsâ to its new YouTube app, among them that      navigation is smoother and faster, along with some      much-needed additions to its UX, like the new âDiscoverâ      feature, which basically just brings YouTube channel      categories to Google TV, enhancing their browse-ability      within the app. Theyâve also brought its new channel pages,      enabling users to navigate playlists and videos and subscribe      to favorites.    
       Google      says that users can also now view related videos from the      same user by pressing the up and down arrows on their remote      controls, or to find the âInfo screenâ to leave a thumbs up,      add to your playlists, or to leave a comment.    
      The new app looks good, and this certainly stands to improve      the YouTube experience on Google TV, though itâs certainly      not the âbig announcementâ that many were hoping for. Weâll      be keeping our ears out in the event that thereâs more Google      TV news in store for Monday.    
                                                                                        
                    Google TV is a new experience made for                    television that combines the TV you know and                    love with the freedom and power of the                    Internet. Watch an overview video below, sign                    up for updates, and learn more about how to                    develop for Google TV.                  
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                    Google provides search and advertising                    services, which together aim to organize and                    monetize the worldâs information. In addition                    to its dominant search engine, it offers a                    plethora of online tools and platforms                    including: Gmail, Maps and YouTube. Most of its                    Web-based products are free, funded by Googleâs                    highly integrated online advertising platforms                    AdWords and AdSense. Google promotes the idea                    that advertising should be highly targeted and                    relevant to users thus providing them with a                    rich source of information....                  
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                    YouTube was founded in 2005 by Chad Hurley,                    Steve Chen and Jawed Karim, who were all early                    employees of PayPal. YouTube is the leader in                    online video, sharing original videos worldwide                    through a Web experience. YouTube allows people                    to easily upload and share video clips across                    the Internet through websites, mobile devices,                    blogs, and email. Everyone can watch videos on                    YouTube. People can see first-hand accounts of                    current events, find videos about their hobbies                    and interests, and discover the quirky...                  
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Google TV Gets A New YouTube App