From Redbox and Verizon teaming up to take on Netflix to    Connected TV and Netflix’s     premier of Lillyhammer, offering consumers video content    where and when they want it is no longer just a second thought.    Serving content across platforms has become essential for    publishers and brands that want to grow their audiences and    earn more revenue with online video.  
    Ooyala,    the online video provider, today released its fourth quarter    review of web video, in which it analyzes the viewing behavior    of 100 million monthly unique users. (You can find    the full report here.)  
        As we learned in Q3, the rabid adoption of mobile devices    has been leading to increased engagement with online video. Not    only that, but connected TVs are really beginning to make    waves, Google TV in particular. Ooyala’s report found that    video plays on tablets, mobile devices, and connected TVs    nearly doubled in the fourth quarter (from Q3).  
    What’s more, viewers are now twice as likely to compete a video    when watching on a tablet or connected TV, as compared to    watching video on a desktop. And, unsurprisingly, when viewers    plop down on their couch in front of their connected TV,    they’re watching four times as many long videos compared to    short videos, as videos longer than 10 minutes now account for    more than half the hours played on connected TVs.  
     While the average    conversion rate across all devices increased from 35.1 percent    in Q3 to 39.6 percent in Q4 (with viewers watching longer on    all platforms), it seems that connected TVs saw the biggest    growth in Q4, as their viewers proved to be the most engaged of    all the platforms, completing videos at a rate of 47 percent    (with tablet viewers following close behind at 38 percent.)  
    What’s more, users of connected TV devices and gaming consoles    were 70 percent more likely to watch three-quarters of a video.    And, in terms of name brands in connected TVs, Google TV’s    share of video plays increased by 91 percent this quarter.  
    Tablet viewers were the most engaged in Q3, and they certainly    remained an attentive audience in Q4, proving to be 45 percent    more likely to complete three-quarters of a video than those    watching on a desktop. Not only that, but tablet viewers    watched 21.9 percent longer per video in Q4 than the prior    quarter.  
    Another interesting tidbit from Ooyala: Though this may not be    particularly surprising, Facebook remains a much more active    source of online video sharing than Twitter: For every video    shared via Twitter in Q4, more than 10 were shared on Facebook.  
    Image credit:     OnlineVideoMarketingTips.com  
                                                                        
                  Ooyala is a leader in online video management,                  publishing, analytics and monetization. Its                  integrated suite of technologies and services                  give content owners the power to expand                  audiences, and deep insights that drive increased                  revenue from video. Ooyala serves hundreds of                  global media companies and consumer brands                  including Dell, ESPN, Fremantle Media, News                  International, Sephora, Telegraph Media Group,                  Vans, Whole Foods and Yahoo! Japan. Ooyala was                  founded in Mountain View, California in 2007 by                  Bismarck Lepe, Sean Knapp, and Belsasar...                
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                  The Apple iPad, formerly referred to as the Apple                  Tablet, is a touch-pad tablet computer announced                  in January 2010, and released in April 2010. It                  has internet capabilities running on either WiFi                  or 3G, and offers an optional dock with a full                  size mechanical keyboard. The 3G is provided by                  AT&T, but comes unlocked with microsim cards                  on the GSM network. The 3G does not require a                  long-term contract. The iPad is a line of                  tablet...                
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                  Google TV is a new experience made for television                  that combines the TV you know and love with the                  freedom and power of the Internet. Watch an                  overview video below, sign up for updates, and                  learn more about how to develop for Google TV.                
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Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4