These are the major brands donating to the Black Lives Matter movement – CNET
Many brands are speaking out against racial injustice -- but not all of them are donating to the cause.
The killing of George Floyd last month while in the custody of Minneapolis police officers has set off a wave of protests and dialogue on racial injustice that has continued unabated for weeks. And many corporations, big and small, have joined the conversation, issuing statements vowing to stand with the Black Lives Matter movement. Some tech behemoths -- like Apple, Amazon, Microsoft and others -- have followed up on their supportive words with major donation pledges, too. Other companies have yet to put their money where their mouth is.
Below, we've rounded up major companies, from big box retailers to clothing stores, game publishers, fast food chains and more, that are giving substantial donations in the fight against racial injustice and systemic oppression. They're giving to organizations that include the American Civil Liberties Union, NAACP Legal Defense Fund and the Equal Justice Initiative, among others helping to create change.
In addition to joining local protests, signing petitions anddonating time and money, the ability to "vote with your wallet" -- to patronize companies that are making substantive donations -- is another way to support the cause of equal justice.
Please note, however, that this list doesn't address any accusations of discrimination by various companies that have cropped up in media reports and social media in recent days as well. CNET encourages you to spend some time researching the companies you buy from to ensure they align with your values and ethics.
Many of the large tech companies in the US have donated substantial sums to the cause. Google has committed $12 million, while both Facebook and Amazon are donating $10 million to various groups that fight against racial injustice. Apple is pledging a whopping $100 million for a new Racial Equity and Justice Initiative that will "challenge the systemic barriers to opportunity and dignity that exist for communities of color, and particularly for the black community," according to Apple CEO Tim Cook. Check out CNET's guide to learn more about how tech companies are supporting the Black Lives Matter movement.
Walmart announced that it will contribute $100 million over five years to create a new center for racial equity. In an email to Walmart employees, CEO Doug McMillan said the center "will seek to advance economic opportunity and healthier living, including issues surrounding the social determinants of health, strengthening workforce development and related educational systems, and support criminal justice reform with an emphasis on examining barriers to opportunity faced by those exiting the system."
Target announced a $10 million commitment in an effort to advance social justice through supporting partners like the National Urban League and the African American Leadership Forum. The brand also committed 10,000 hours of pro-bono consulting for small business in the Twin Cities that are black-owned or owned by people of color.
Home Depot CEO Craig Menear announced a $1 million donation to the Lawyers' Committee for Civil Rights Under Law in a statement released on the company website. In the letter, Menear also said the company will work for change internally, "I have begun working with our associate resource groups to facilitate internal town halls to share experiences and create better understanding among us all," he said. "We are dedicated to supporting you and our communities during this time with the goal of emerging more united than ever."
EA announced a $1 million donation to improve racial equality, starting with donations to the Equal Justice Initiative and the NAACP Legal Defense & Educational Fund. The brand says it will donate to more partners in the future.
In a tweet earlier this month, Square Enix announced a $250,000 donation in addition to matching employee donations to the Black Lives Matter organization and other charities.
Gaming companyUbisoft tweeted that the company will donate $100,000 to the NAACP and Black Lives Matter organization and encouraged others to donate.
Etsy announced a total contribution of $1 million in an Instagram post. The company is donating $500,000 to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy's Black-Led Movement Fund and will be matching employee donations.
Clothing retailer H&M is pledging $500,000 across three different organizations, according to an Instagram post by the brand. The groups are the NAACP, ACLU and Color of Change.
San Francisco-based clothing company Everlane announced two $75,000 donations to the Equal Justice Initiative and the ACLU in a recent Instagram post. Everlane employees also compiled a shared document with educational resources on how to take action and support the Black Lives Matter movement.
Toms Shoes announced a pledge to donate $100,000 over the next several months to organizations that support the movement.
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(1/2) #GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, #TonyMcDade and countless others. We will not forget them, and we know that we need to be part of the change. Over the next three months, we are donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter (@blklivesmatter). We will also continue to listen, learn, and act. Join us.
A post shared by TOMS (@toms) on Jun 1, 2020 at 6:41pm PDT
Women's lingerie brand Spanx announced a $200,000 commitment on Instagram. In the post, Spanx said, "We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta."
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"If you are neutral in situations of injustice, you have chosen the side of the oppressor. Desmond Tutu At Spanx, we always aim to be a source of bright light and positivity in this world. Today, we cannot ignore the injustices and darkness of our outside world. We are overwhelmed with sadness, frustration, heartbreak and anger over recent events. We want you to know that though you see us as a brand, we are made up of real people who care deeply about the justice and equality of everyone. We share your outrage and sorrow over the injustices that led to the tragic loss of the life of George Floyd, along with Breonna Taylor, Ahmaud Arbery, Tony McDade, and so many more. Its time to not only stand up for what's right and speak out against racism, but to take action. We know that its in all of our hands to create a better world. Today, were using our social platforms to reiterate that we are committed to being a better ally to fight systemic racism. We will actively practice anti-racism through awareness and education, self-introspection and action. We are calling leaders, we are signing petitions, we are spreading ways to take action but there is so much more that can still be done. We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta. To be an ally is to speak out against injustice and to be ears to listen to the POC experience. To be an ally to us means having a heart for empathy for the oppressed and a hand to make change. The time for silence is over. Its time to learn, to grow, to change. #BlackLivesMatter #JusticeforGeorgeFloyd #AntiRacism Art/Image Credit: @quotesbychristie
A post shared by SPANX by @SaraBlakely (@spanx) on May 31, 2020 at 5:00pm PDT
Levis is donating $200,000 to the movement; $100,000 to the ACLU and $100,000 in grants to Live Free USA, an organization working to end mass incarceration.
Gap brands pledged a total of $250,000 in donations to the NAACP andEmbrace Raceon behalf of the brand that includes Athleta, Old Navy and Gap.
Eyewear manufacturer Warby Parker committed $1 million to fight systemic racism, although the brand didn't disclose which organizations it will give to.
Athletic wear brand Lululemon originally announced a $100,000donation to the Minnesota Freedom Fund, but due to an abundance of donations, "we have been asked to channel our resources into other foundations standing for change. We contributed a total of $250,000 to local Minneapolis organizations Rebuild Lake Street and Friends of Hennepin County Library (East Lake Library), as well as national organizations NAACP, Black Lives Matter and Reclaim the Block."
Nike promisesto donate $40 million over the course of four years to social justice organizations that support the Black Lives Matter movement.
Fast-food giant McDonalds is committing $1 million to the NAACP and the National Urban League, according to Business Insider.
Wendy's pledged a $500,000 donation "to support social justice, the youth and education in the black community starting with the Thurgood Marshall College Fund."
Coca-Cola released a statement titled "Where we stand on social justice," and committed $2.5 million in grants from Coca Cola foundation to the NAACP, Equal Justice Initiative, and the National Center for Civil and Human Rights.
Honest Beauty, the beauty brand founded by Jessica Alba, pledged $100,000 in donations to the NAACP Legal Defense Fund and the Equal Justice Initiative.
Anastasia Beauty is pledging $1 million to various organizations, writing in anInstagram post, "This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project."
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Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter
A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jun 1, 2020 at 12:45pm PDT
Beauty brand Glossier plans to donate $500,000 to organizations that are "focused on combating racial injustice," and will donate an additional $500,000 in grants to black-owned beauty brands.
Health care giant, UnitedHealth Group announced a $10 million commitment to support George Floyd's children, and Minnesota businesses impacted by civil unrest. UnitedHealth is giving $5 million to the YMCA Equity Innovation Center of Excellence. UnitedHealth employs 20,000 people in Minnesota and is headquartered outside of Minneapolis, where Floyd was killed.
Whoop announced a $20,000 donation to the Equal Justice Initiative in an announcement by CEO Will Ahmed on Instagram that outlined other ways the fitness tracker company will work to improve diversity and promote racial justice.
Peloton announced a $500,000 donation to the NAACP Legal Defense Fund in a social media post that encouraged others to donate and contribute to the Black Lives Matter cause.
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These are the major brands donating to the Black Lives Matter movement - CNET
- Black Lives Matter Paterson to Host Mini Trick-or-Treating Event for Youth and Families - TAPinto - October 19th, 2025 [October 19th, 2025]
- Harvard Unions Stage Poster Campaign in Protest of Black Lives Matter Sign Removal - The Harvard Crimson - October 17th, 2025 [October 17th, 2025]
- Black Lives Matter mural, street closing draws objection - pottsmerc.com - October 13th, 2025 [October 13th, 2025]
- What Running Teaches Us About Black Lives Matter - Psychology Today - September 28th, 2025 [September 28th, 2025]
- Ayo Edebiri responds to her viral, awkward interview about MeToo and Black Lives Matter: It was a very human moment - Decider - September 28th, 2025 [September 28th, 2025]
- FBI fires at least 15 agents who knelt during the 2020 Black Lives Matter protest in viral photographs - The Independent - September 28th, 2025 [September 28th, 2025]
- Kanye West Calls Black Lives Matter 'Worse Than the Devil' in Resurfaced Clip of Axing Pusha T Verse - Yahoo - September 25th, 2025 [September 25th, 2025]
- Kanye West Complains To Playboi Carti About Pusha T's "Black Lives Matter" Verse In Old Clip - HotNewHipHop - September 23rd, 2025 [September 23rd, 2025]
- Charlie Kirk assassination: Violence breaks out at Boise vigil; Black Lives Matter activist with firearm, - The Times of India - September 13th, 2025 [September 13th, 2025]
- Official Black Lives Matter Account Appears To Justify Violence In Wake Of Charlotte Stabbing - AOL.com - September 13th, 2025 [September 13th, 2025]
- Ayo Edebiri praised for graceful response after journalist seems to exclude her from Black Lives Matter question - The Boston Globe - September 11th, 2025 [September 11th, 2025]
- Five things Charlie Kirk said: On Indians, guns, Gaza, abortion, Black Lives Matter - Telegraph India - September 11th, 2025 [September 11th, 2025]
- Ayo Edebiri Clarifies The Work Isnt Finished At All With Me Too, Black Lives Matter Movements - Deadline - September 11th, 2025 [September 11th, 2025]
- Ayo Edebiri Says #MeToo and Black Lives Matter Movements Arent Finished at All - Cosmopolitan - September 11th, 2025 [September 11th, 2025]
- Black Lives Matter: reflecting on theatres response five years on - The Stage - September 11th, 2025 [September 11th, 2025]
- Watch Ayo Edebiris viral reaction to Black Lives Matter question asked to Julia Roberts and not her - Page Six - September 11th, 2025 [September 11th, 2025]
- Reporter who snubbed Ayo Edebiri for question about Black Lives Matter and #MeToo responds - Face2Face Africa - September 11th, 2025 [September 11th, 2025]
- Andrew Garfield And Julia Roberts Are Going Viral For Putting On A "Disgusted, United Front" When Ayo Edebiri Was Excluded From A Question... - September 11th, 2025 [September 11th, 2025]
- Ayo Edebiri Says #MeToo and Black Lives Matter Arent Dead After Interviewer Asks Only Her White Co-Stars Julia Roberts and Andrew Garfield to Respond:... - September 9th, 2025 [September 9th, 2025]
- Ayo Edebiri responds to interview question about MeToo and Black Lives Matter that excluded her: 'I don't think it's done' - Entertainment Weekly - September 9th, 2025 [September 9th, 2025]
- Ayo Edebiri addresses ongoing work of Me Too and Black Lives Matter movements after being excluded from question about them in favour of 'After The... - September 9th, 2025 [September 9th, 2025]
- Ayo Edebiri hailed a class act after being excluded from Black Lives Matter question in interview - Metro.co.uk - September 9th, 2025 [September 9th, 2025]
- Demand to remove Black Lives Matter mural is an attempt to sanitize history | Letters - Pensacola News Journal - September 5th, 2025 [September 5th, 2025]
- Black Lives Matter mural in Pensacola will be removed - fox10tv.com - September 5th, 2025 [September 5th, 2025]
- Pensacola Black Lives Matter mural to be removed by FDOT - fox10tv.com - September 5th, 2025 [September 5th, 2025]
- Spartanburgs Black Lives Matter mural has faded over five years. Does it have a future? - Post and Courier - September 5th, 2025 [September 5th, 2025]
- Pensacola to comply with removal of 'Black Lives Matter' mural, asks FDOT to do the work - WEAR-TV - August 29th, 2025 [August 29th, 2025]
- Pensacola to comply with state order to remove Black Lives Matter mural - Baltimore Sun - August 29th, 2025 [August 29th, 2025]
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- Pensacola to comply with removal of 'Black Lives Matter' mural, asks FDOT to do the work - fox4beaumont.com - August 27th, 2025 [August 27th, 2025]
- Harvard orders professors to remove Black Lives Matter sign from office window - The College Fix - August 24th, 2025 [August 24th, 2025]
- Six arrests made as Black Lives Matter continues to disrupt the city of Homewood - 1819 News - August 24th, 2025 [August 24th, 2025]
- Harvard To Remove Black Lives Matter Message From Biology Professors Office Windows - The Harvard Crimson - August 22nd, 2025 [August 22nd, 2025]
- South Bend mayor, FOP, Black Lives Matter respond to video of officer restraining girl - South Bend Tribune - August 18th, 2025 [August 18th, 2025]
- Confederate statue toppled during Black Lives Matter protests will be reinstalled - NPR - August 6th, 2025 [August 6th, 2025]
- USA, a monument torn down during Black Lives Matter protests will be put back in place - Finestre sull'Arte - August 6th, 2025 [August 6th, 2025]
- It Happened Here: Black Lives Matter protest sparks chalk-art fight in Selah - Yakima Herald-Republic - August 6th, 2025 [August 6th, 2025]
- Trump administration to reinstall Confederate statue toppled in Black Lives Matter protests | US news - The Guardian - August 6th, 2025 [August 6th, 2025]
- Male Black lives matter too in Trenton and throughout New Jersey (L.A. PARKER COLUMN) - Trentonian - July 30th, 2025 [July 30th, 2025]
- Black Lives Matter says Homewood demonstrations will continue following arrest of 5 protesters - WVTM - July 27th, 2025 [July 27th, 2025]
- Black Lives Matter Birmingham ignores the death of 3-year-old while - 1819 News - July 27th, 2025 [July 27th, 2025]
- Covid, social media, Black Lives Matter: Ari Asters Eddington takes 2020 on and mostly succeeds - The Guardian - July 24th, 2025 [July 24th, 2025]
- Why the Breonna Taylor Sentence Proves That Black Lives Dont Matter to Trumps DOJ - The Root - July 24th, 2025 [July 24th, 2025]
- Black Lives Matter marks 12 years with global expansion and renewed calls for accountability - Insight News - July 22nd, 2025 [July 22nd, 2025]
- Police Seeking Thief Who Stole Pride, Black Lives Matter Flags From Danville Inn - Caledonian Record - July 20th, 2025 [July 20th, 2025]
- Renowned photographer Misan Harriman on Black Lives Matter, Gaza and finding hope in protest - Big Issue - July 14th, 2025 [July 14th, 2025]
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- Pepper-balls vs. tear gas: How 2020's Black Lives Matter protest in Spokane compares to the immigration demonstration of 2025 - The Spokesman-Review - June 18th, 2025 [June 18th, 2025]
- Now and then: How Trump's response to LA riots has changed from 2020 Black Lives Matter and Antifa - Fox News - June 12th, 2025 [June 12th, 2025]
- Community comes together to repaint Black Lives Matter mural - The Pajaronian - June 12th, 2025 [June 12th, 2025]
- When the looting starts, the shooting starts: Trump echoes notorious Black Lives Matter quote over LA anti-ICE demos - The Independent - June 12th, 2025 [June 12th, 2025]
- Understanding the History of Torture in America - Black Lives Matter - June 12th, 2025 [June 12th, 2025]
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- Black Lives Matter Plaza 5 Years Later - The Washington Informer - June 7th, 2025 [June 7th, 2025]
- Black Lives Matter was an outbreak of global hysteria - Spiked - June 7th, 2025 [June 7th, 2025]
- What I learned from the aftermath of the Black Lives Matter uprising - The Guardian - May 28th, 2025 [May 28th, 2025]
- Five Years of Black Lives Matter: Top conspiracy theories about the death of George Floyd - Times of India - May 28th, 2025 [May 28th, 2025]
- Black Lives Matter wasnt interested in truth - Spiked - May 28th, 2025 [May 28th, 2025]
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- 'Coming from a place of accountability' - How the Black Lives Matter movement inspired analyst and ex-USMNT star Taylor Twellman to earn a degree 20... - May 28th, 2025 [May 28th, 2025]
- Five years of virtue signalling: the failure of Black Lives Matter - The Telegraph - May 28th, 2025 [May 28th, 2025]
- Was the Black Lives Matter rebellion all for nothing? It may feel like that, but I have seen reasons for hope - The Guardian - May 28th, 2025 [May 28th, 2025]
- Highland Park to restore Black Lives Matter mural - Central New Jersey News - May 28th, 2025 [May 28th, 2025]
- Black Lives Matter street murals stand as an enduring reminder of protests against racism - Lynchburg News and Advance - May 28th, 2025 [May 28th, 2025]
- 'Black lives matter': Demonstrators march in Southeast Portland, paying tribute to George Floyd, 5 years after his murder - KGW - May 28th, 2025 [May 28th, 2025]
- History Today: How George Floyds killing in US gave rise to Black Lives Matter movement - Firstpost - May 28th, 2025 [May 28th, 2025]
- Free Palestine Replaces Black Lives Matter as the Cause of the Activist Class - The New York Sun - May 28th, 2025 [May 28th, 2025]
- The far-right's resurgence was only a matter of time after Black Lives Matter - Big Issue - May 28th, 2025 [May 28th, 2025]
- Inside the Big Issue: The rise and fall of Black Lives Matter - Big Issue - May 19th, 2025 [May 19th, 2025]
- Five Years After the Murder of George Floyd, New Survey Measures Views on Race, Policing and Black Lives Matter - Good Faith Media - May 19th, 2025 [May 19th, 2025]
- Backlash: The Murder of George Floyd TV review tracing the transatlantic spread of Black Lives Matter - Financial Times - May 19th, 2025 [May 19th, 2025]
- Minneapolis still broken, divided and suffering 5 years after George Floyd death: Black Lives Matter was never here - New York Post - May 19th, 2025 [May 19th, 2025]
- Black Lives Matter: Will Donald Trump pardon Derek Chauvin, convicted of killing George Floyd? What we kn - Times of India - May 19th, 2025 [May 19th, 2025]
- BC teacher who referred to Black Lives Matter protesters as 'animals' gets reprimanded - Infotel.ca - May 19th, 2025 [May 19th, 2025]
- Teachers Are Building the Future. Trump Is Tearing It Down. - Black Lives Matter - May 11th, 2025 [May 11th, 2025]
- Megyn Kelly criticizes Met Gala's Tailoring Black Style theme: "It was basically Black Lives Matter at the Met" - Media Matters - May 11th, 2025 [May 11th, 2025]
- Black Lives Matter Plaza's end like its beginning is a barometer of the times - Roanoke Times - April 10th, 2025 [April 10th, 2025]
- Seattle Parks working on plan for new memorial in Cal Anderson marking CHOP and the 2020 Black Lives Matter protests UPDATE - CHS Capitol Hill... - April 3rd, 2025 [April 3rd, 2025]