These are the major brands donating to the Black Lives Matter movement – CNET
Many brands are speaking out against racial injustice -- but not all of them are donating to the cause.
The killing of George Floyd last month while in the custody of Minneapolis police officers has set off a wave of protests and dialogue on racial injustice that has continued unabated for weeks. And many corporations, big and small, have joined the conversation, issuing statements vowing to stand with the Black Lives Matter movement. Some tech behemoths -- like Apple, Amazon, Microsoft and others -- have followed up on their supportive words with major donation pledges, too. Other companies have yet to put their money where their mouth is.
Below, we've rounded up major companies, from big box retailers to clothing stores, game publishers, fast food chains and more, that are giving substantial donations in the fight against racial injustice and systemic oppression. They're giving to organizations that include the American Civil Liberties Union, NAACP Legal Defense Fund and the Equal Justice Initiative, among others helping to create change.
In addition to joining local protests, signing petitions anddonating time and money, the ability to "vote with your wallet" -- to patronize companies that are making substantive donations -- is another way to support the cause of equal justice.
Please note, however, that this list doesn't address any accusations of discrimination by various companies that have cropped up in media reports and social media in recent days as well. CNET encourages you to spend some time researching the companies you buy from to ensure they align with your values and ethics.
Many of the large tech companies in the US have donated substantial sums to the cause. Google has committed $12 million, while both Facebook and Amazon are donating $10 million to various groups that fight against racial injustice. Apple is pledging a whopping $100 million for a new Racial Equity and Justice Initiative that will "challenge the systemic barriers to opportunity and dignity that exist for communities of color, and particularly for the black community," according to Apple CEO Tim Cook. Check out CNET's guide to learn more about how tech companies are supporting the Black Lives Matter movement.
Walmart announced that it will contribute $100 million over five years to create a new center for racial equity. In an email to Walmart employees, CEO Doug McMillan said the center "will seek to advance economic opportunity and healthier living, including issues surrounding the social determinants of health, strengthening workforce development and related educational systems, and support criminal justice reform with an emphasis on examining barriers to opportunity faced by those exiting the system."
Target announced a $10 million commitment in an effort to advance social justice through supporting partners like the National Urban League and the African American Leadership Forum. The brand also committed 10,000 hours of pro-bono consulting for small business in the Twin Cities that are black-owned or owned by people of color.
Home Depot CEO Craig Menear announced a $1 million donation to the Lawyers' Committee for Civil Rights Under Law in a statement released on the company website. In the letter, Menear also said the company will work for change internally, "I have begun working with our associate resource groups to facilitate internal town halls to share experiences and create better understanding among us all," he said. "We are dedicated to supporting you and our communities during this time with the goal of emerging more united than ever."
EA announced a $1 million donation to improve racial equality, starting with donations to the Equal Justice Initiative and the NAACP Legal Defense & Educational Fund. The brand says it will donate to more partners in the future.
In a tweet earlier this month, Square Enix announced a $250,000 donation in addition to matching employee donations to the Black Lives Matter organization and other charities.
Gaming companyUbisoft tweeted that the company will donate $100,000 to the NAACP and Black Lives Matter organization and encouraged others to donate.
Etsy announced a total contribution of $1 million in an Instagram post. The company is donating $500,000 to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy's Black-Led Movement Fund and will be matching employee donations.
Clothing retailer H&M is pledging $500,000 across three different organizations, according to an Instagram post by the brand. The groups are the NAACP, ACLU and Color of Change.
San Francisco-based clothing company Everlane announced two $75,000 donations to the Equal Justice Initiative and the ACLU in a recent Instagram post. Everlane employees also compiled a shared document with educational resources on how to take action and support the Black Lives Matter movement.
Toms Shoes announced a pledge to donate $100,000 over the next several months to organizations that support the movement.
View this post on Instagram
(1/2) #GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, #TonyMcDade and countless others. We will not forget them, and we know that we need to be part of the change. Over the next three months, we are donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter (@blklivesmatter). We will also continue to listen, learn, and act. Join us.
A post shared by TOMS (@toms) on Jun 1, 2020 at 6:41pm PDT
Women's lingerie brand Spanx announced a $200,000 commitment on Instagram. In the post, Spanx said, "We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta."
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"If you are neutral in situations of injustice, you have chosen the side of the oppressor. Desmond Tutu At Spanx, we always aim to be a source of bright light and positivity in this world. Today, we cannot ignore the injustices and darkness of our outside world. We are overwhelmed with sadness, frustration, heartbreak and anger over recent events. We want you to know that though you see us as a brand, we are made up of real people who care deeply about the justice and equality of everyone. We share your outrage and sorrow over the injustices that led to the tragic loss of the life of George Floyd, along with Breonna Taylor, Ahmaud Arbery, Tony McDade, and so many more. Its time to not only stand up for what's right and speak out against racism, but to take action. We know that its in all of our hands to create a better world. Today, were using our social platforms to reiterate that we are committed to being a better ally to fight systemic racism. We will actively practice anti-racism through awareness and education, self-introspection and action. We are calling leaders, we are signing petitions, we are spreading ways to take action but there is so much more that can still be done. We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta. To be an ally is to speak out against injustice and to be ears to listen to the POC experience. To be an ally to us means having a heart for empathy for the oppressed and a hand to make change. The time for silence is over. Its time to learn, to grow, to change. #BlackLivesMatter #JusticeforGeorgeFloyd #AntiRacism Art/Image Credit: @quotesbychristie
A post shared by SPANX by @SaraBlakely (@spanx) on May 31, 2020 at 5:00pm PDT
Levis is donating $200,000 to the movement; $100,000 to the ACLU and $100,000 in grants to Live Free USA, an organization working to end mass incarceration.
Gap brands pledged a total of $250,000 in donations to the NAACP andEmbrace Raceon behalf of the brand that includes Athleta, Old Navy and Gap.
Eyewear manufacturer Warby Parker committed $1 million to fight systemic racism, although the brand didn't disclose which organizations it will give to.
Athletic wear brand Lululemon originally announced a $100,000donation to the Minnesota Freedom Fund, but due to an abundance of donations, "we have been asked to channel our resources into other foundations standing for change. We contributed a total of $250,000 to local Minneapolis organizations Rebuild Lake Street and Friends of Hennepin County Library (East Lake Library), as well as national organizations NAACP, Black Lives Matter and Reclaim the Block."
Nike promisesto donate $40 million over the course of four years to social justice organizations that support the Black Lives Matter movement.
Fast-food giant McDonalds is committing $1 million to the NAACP and the National Urban League, according to Business Insider.
Wendy's pledged a $500,000 donation "to support social justice, the youth and education in the black community starting with the Thurgood Marshall College Fund."
Coca-Cola released a statement titled "Where we stand on social justice," and committed $2.5 million in grants from Coca Cola foundation to the NAACP, Equal Justice Initiative, and the National Center for Civil and Human Rights.
Honest Beauty, the beauty brand founded by Jessica Alba, pledged $100,000 in donations to the NAACP Legal Defense Fund and the Equal Justice Initiative.
Anastasia Beauty is pledging $1 million to various organizations, writing in anInstagram post, "This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project."
View this post on Instagram
Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter
A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jun 1, 2020 at 12:45pm PDT
Beauty brand Glossier plans to donate $500,000 to organizations that are "focused on combating racial injustice," and will donate an additional $500,000 in grants to black-owned beauty brands.
Health care giant, UnitedHealth Group announced a $10 million commitment to support George Floyd's children, and Minnesota businesses impacted by civil unrest. UnitedHealth is giving $5 million to the YMCA Equity Innovation Center of Excellence. UnitedHealth employs 20,000 people in Minnesota and is headquartered outside of Minneapolis, where Floyd was killed.
Whoop announced a $20,000 donation to the Equal Justice Initiative in an announcement by CEO Will Ahmed on Instagram that outlined other ways the fitness tracker company will work to improve diversity and promote racial justice.
Peloton announced a $500,000 donation to the NAACP Legal Defense Fund in a social media post that encouraged others to donate and contribute to the Black Lives Matter cause.
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These are the major brands donating to the Black Lives Matter movement - CNET
- What I learned from the aftermath of the Black Lives Matter uprising - The Guardian - May 28th, 2025 [May 28th, 2025]
- Five Years of Black Lives Matter: Top conspiracy theories about the death of George Floyd - Times of India - May 28th, 2025 [May 28th, 2025]
- Black Lives Matter wasnt interested in truth - Spiked - May 28th, 2025 [May 28th, 2025]
- I walked across the south of America in a Black Lives Matter shirt this is what happened - London Evening Standard - May 28th, 2025 [May 28th, 2025]
- Storyville: White Man Walking review the man who marched 1,500 miles with a Black Lives Matter sign - The Guardian - May 28th, 2025 [May 28th, 2025]
- Five years on from Black Lives Matter, has the UK made progress on ethnic equalities? - The Guardian - May 28th, 2025 [May 28th, 2025]
- 'Coming from a place of accountability' - How the Black Lives Matter movement inspired analyst and ex-USMNT star Taylor Twellman to earn a degree 20... - May 28th, 2025 [May 28th, 2025]
- Five years of virtue signalling: the failure of Black Lives Matter - The Telegraph - May 28th, 2025 [May 28th, 2025]
- Was the Black Lives Matter rebellion all for nothing? It may feel like that, but I have seen reasons for hope - The Guardian - May 28th, 2025 [May 28th, 2025]
- Highland Park to restore Black Lives Matter mural - Central New Jersey News - May 28th, 2025 [May 28th, 2025]
- Black Lives Matter street murals stand as an enduring reminder of protests against racism - Lynchburg News and Advance - May 28th, 2025 [May 28th, 2025]
- 'Black lives matter': Demonstrators march in Southeast Portland, paying tribute to George Floyd, 5 years after his murder - KGW - May 28th, 2025 [May 28th, 2025]
- History Today: How George Floyds killing in US gave rise to Black Lives Matter movement - Firstpost - May 28th, 2025 [May 28th, 2025]
- Free Palestine Replaces Black Lives Matter as the Cause of the Activist Class - The New York Sun - May 28th, 2025 [May 28th, 2025]
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- Inside the Big Issue: The rise and fall of Black Lives Matter - Big Issue - May 19th, 2025 [May 19th, 2025]
- Five Years After the Murder of George Floyd, New Survey Measures Views on Race, Policing and Black Lives Matter - Good Faith Media - May 19th, 2025 [May 19th, 2025]
- Backlash: The Murder of George Floyd TV review tracing the transatlantic spread of Black Lives Matter - Financial Times - May 19th, 2025 [May 19th, 2025]
- Minneapolis still broken, divided and suffering 5 years after George Floyd death: Black Lives Matter was never here - New York Post - May 19th, 2025 [May 19th, 2025]
- Black Lives Matter: Will Donald Trump pardon Derek Chauvin, convicted of killing George Floyd? What we kn - Times of India - May 19th, 2025 [May 19th, 2025]
- BC teacher who referred to Black Lives Matter protesters as 'animals' gets reprimanded - Infotel.ca - May 19th, 2025 [May 19th, 2025]
- Teachers Are Building the Future. Trump Is Tearing It Down. - Black Lives Matter - May 11th, 2025 [May 11th, 2025]
- Megyn Kelly criticizes Met Gala's Tailoring Black Style theme: "It was basically Black Lives Matter at the Met" - Media Matters - May 11th, 2025 [May 11th, 2025]
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- Seattle Parks working on plan for new memorial in Cal Anderson marking CHOP and the 2020 Black Lives Matter protests UPDATE - CHS Capitol Hill... - April 3rd, 2025 [April 3rd, 2025]
- Black Lives Matter Plaza's end like its beginning is a barometer of the times - Ottumwa Courier - April 3rd, 2025 [April 3rd, 2025]
- Black Lives Matter Plaza's end like its beginning is a barometer of the times - southernminn.com - April 3rd, 2025 [April 3rd, 2025]
- Black Lives Matter Plaza's end like its beginning is a barometer of the times - thederrick.com - April 3rd, 2025 [April 3rd, 2025]
- D.C.'s Black Lives Matter mural will be erased. Look back at the iconic street painting - NPR - March 9th, 2025 [March 9th, 2025]
- D.C. Mayor Orders Removal of Black Lives Matter Mural She Commissioned After House GOP Threatens to Do It for Her - PEOPLE - March 9th, 2025 [March 9th, 2025]
- Reconstruction of D.C.s Black Lives Matter Plaza to begin next week - Washington Times - March 9th, 2025 [March 9th, 2025]
- Washington, DC, to remove 'Black Lives Matter' painting from street near White House, mayor says - The Associated Press - March 9th, 2025 [March 9th, 2025]
- Bigger fish to fry: Why DC is making changes to Black Lives Matter Plaza painting - WTOP - March 9th, 2025 [March 9th, 2025]
- Washington mayor says Black Lives Matter Plaza near White House to be redesigned - Reuters - March 9th, 2025 [March 9th, 2025]
- Black Lives Matter Plaza to be redesigned as part of new DC mural project - FOX 5 DC - March 9th, 2025 [March 9th, 2025]
- U.S. Rep. Andrew Clyde of Georgia leads attack on Black Lives Matter Plaza. What we know - Online Athens - March 9th, 2025 [March 9th, 2025]
- D.C. Mayor Muriel Bowser Suggests Black Lives Matter Plaza Will Be Painted Over - The New York Times - March 9th, 2025 [March 9th, 2025]
- DC mayor to remove Black Lives Matter Plaza amid pressure from White House - NBC Washington - March 9th, 2025 [March 9th, 2025]
- Once declared 'permanent,' Washington, D.C.'s Black Lives Matter Plaza will soon be painted over - Fast Company - March 9th, 2025 [March 9th, 2025]
- Opinion | D.C. can respect Black Lives Matter without street art - The Washington Post - March 9th, 2025 [March 9th, 2025]
- DC Mayor suggests city will paint over Black Lives Matter Plaza near White House - The Hill - March 9th, 2025 [March 9th, 2025]
- D.C. mayor to ditch Black Lives Matter mural, street name to avoid scrum with GOP on Capitol Hill - Washington Times - March 9th, 2025 [March 9th, 2025]
- Black Lives Matter Mural near White House will be replaced with a new mural as part of DCs America 250 mural project - PoPville - March 9th, 2025 [March 9th, 2025]
- DC crews to begin 'reconstruction' of Black Lives Matter Plaza - KCBY.com 11 - March 9th, 2025 [March 9th, 2025]
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- DC crews to begin 'reconstruction' of Black Lives Matter Plaza - NTV - March 9th, 2025 [March 9th, 2025]
- DC crews to begin 'reconstruction' of Black Lives Matter Plaza - KRCR - March 9th, 2025 [March 9th, 2025]
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- DC crews to begin 'reconstruction' of Black Lives Matter Plaza - FoxReno.com - March 9th, 2025 [March 9th, 2025]
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- Posters with Black Lives Matter term to be voted on by Lakeville school board - CBS News - February 1st, 2025 [February 1st, 2025]
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- Art by African Americans: From the Protest of the 60's to the Age of Black Lives Matter - TAPinto.net - January 22nd, 2025 [January 22nd, 2025]
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- Black Lives Matter protests police shooting of 17-year-old in Flint - WJRT - November 24th, 2024 [November 24th, 2024]
- Black Lives Matter Flint hosts three-day protest for death of 17-year-old Rayvon Shahid - WEYI - November 21st, 2024 [November 21st, 2024]
- Davis, Black Lives Matter say police discipline bill is being rushed - WVPE Public Media - November 21st, 2024 [November 21st, 2024]
- Revealed: Starmer called for an export ban on police gear to Trump during the Black Lives Matter protests in 2 - Daily Mail - November 14th, 2024 [November 14th, 2024]
- Black Lives Matter activist to vote for Donald Trump: 'I definitely would not be supporting Kamala Harris' - Fox News - November 5th, 2024 [November 5th, 2024]
- Black Lives Matter activist to vote for Donald Trump: 'I definitely would not be supporting Kamala Harris' - MSN - November 5th, 2024 [November 5th, 2024]
- Black Lives Matter activist to vote for Donald Trump: 'I definitely would not be supporting Kamala Harris' - AOL - November 5th, 2024 [November 5th, 2024]
- Lake County Black Lives Matter co-founder going to jail on contempt charge: They said I was trying to incite a riot - Chicago Tribune - November 5th, 2024 [November 5th, 2024]
- Portland Book Festival: Robert Samuels, author of His Name Is George Floyd, reflects on the police killing that ignited Black Lives Matter - Oregon... - October 31st, 2024 [October 31st, 2024]
- Jury awards $6M to family members of Black Lives Matter protester killed by a car on Seattle freeway - Yahoo! Voices - September 16th, 2024 [September 16th, 2024]
- Jury awards $6M to family members of Black Lives Matter protester killed by a car on Seattle freeway - The Associated Press - September 16th, 2024 [September 16th, 2024]
- City of Ft. Lauderdale could stand trial following class action lawsuit after judge rules police have immunity in Black Lives Matter protester case -... - September 10th, 2024 [September 10th, 2024]
- Participating in Black Lives Matter Protest Isn't Protected by Federal Labor Law - Reason - August 29th, 2024 [August 29th, 2024]
- NYPD texted one another to Kick their a before mass arrests at Black Lives Matter protest - Gothamist - August 29th, 2024 [August 29th, 2024]
- One decade later: How Ferguson boosted the Black Lives Matter movement - The Alestle - August 29th, 2024 [August 29th, 2024]
- NYPD texted one another to Kick their a before mass arrests at Black Lives Matter protest - R Street - August 29th, 2024 [August 29th, 2024]