Mediaboss Marketing

Regulators in Europe and Washington are racing to figure out how to govern business' use of artificial intelligence while companiespush to deploy the technology.

Driving the news: On Wednesday, the EU revealed a detailed proposal on how AI should be regulated, banning some uses outright and defining which uses of AI are deemed "high-risk."

In the U.S., the federal government has yet to pass legislation specifically addressing AI, though some local governments have enacted their own rules, especially around facial recognition.

But Monday, the Federal Trade Commission laid out a tough restatement of its role enforcing laws related to AI, addressing the sale and use of algorithms that:

Acting FTC chairwoman Rebecca Slaughter told Axios: I am pleased that the European Commission shares the FTCs concerns about the risks posed by artificial intelligence... I look forward to reviewing the ECs proposal as we learn from each other in pursuit of transparency, fairness, and accountability in algorithmic decision making.

Why it matters: Artificial intelligence is no longer in its infancy and already has wide uses. Global governments are trying to wrap their arms around it, often taking different approaches.

What they're saying: The EU's move "is another wake-up call for the U.S. that it needs to retain its leadership position in the development in these sorts of legal frameworks," said Christian Troncoso, senior director of policy at BSA | The Software Alliance.

Be smart: Regulators move slower than technology. Just this week, the ACLU and dozens of other advocacy groups called on the Department of Homeland Security to stop using Clearview AI's facial recognition software.

The bottom line: Regulators want to get the details right, but they also believe they have a rare chance with AI to put legal and ethical guardrails around a new technology before it's already deployed everywhere. That window will close fast.

More here:
The global race to regulate AI - Axios