Mediaboss Marketing

For unleashing the full potential of Artificial Intelligence (AI), contemporary leadership that can augment AI and humans instead of strategizing to replace AI with humans is the need of the hour from a balanced social, legal, economic, political, and technological perspective.

It is a pre-requisite for the organization in the current scenario post-pandemic to realign the business processes with AI considering adaptability, complexity, scalability, decision making, and customization of products and services. For example, in Morgan Stanley Robo-advisors offers clients an array of investment options based on real-time market information, in Pfizer wearable sensors for Parkinsons patients, track symptoms 24/7 allowing customized treatment and in Unilever automated applicant screening vividly inflates the pool of qualified candidates for hiring managers to appraise.

According to Harvard business review, it is predicted that the performance and bottom line of organizations is enhanced when humans and AI augment each other leading to enhancing life skills of individuals and teams and technical skills of machines with the right fusion of learning and development activities.

Pandemic and resultant transformations have fast-tracked the mechanization of many everyday jobs, with future skepticism towards artificial intelligence (AI) adding to the increase in the rate of unemployment. In reality, if actions are taken appropriately and strategically by the organizations and government combined the reverse might be true that is AI will add to more jobs. For redefining success with AI, humans need to execute three vital roles. These roles are at three entry points input, process, and output. At the input level, humans need to give the right information and construct machines to accomplish a particular departmental and organizational objective. At the process point, the role of humans is to maintain ethics and integrity by responsible use of the machines.

At the output level keep a check on quality and quantity of output to maintain the code of conduct and avoid controversial episodes like Tay an artificial intelligence chatter released by Microsoft Corporation via Twitter in 2016 caused ensuing controversy when the bot began to tweet provocative and offensive messages over its Twitter account, triggering Microsoft to close the service only 16 hours post its launch.

Humans also play a major role in developing traits of virtual personal assistants like Google Assistant, Siri, and Alexa to warrant that they precisely echo their organizations brands be it Apple or Amazon. AI can also increase creativity, which will empower individuals to focus on their unique human strengths like first impressions and judgments. Reflect how Autodesks Dreamcatcher AI captures the creative mind of the best designers. The designer provides the Dreamcatcher with the standard for the desired product. Then the designer can control the software to tell which chair he/she likes or dislikes, leading to a new design round. This allows designers to focus on leveraging their unique human strengths of expert judgment and aesthetics.

In the current context of COVID-19, organizations have speedily applied machine learning expertise in several areas, including expanding customer communication, understanding the COVID-19 epidemic, and augmenting research and treatment. An example is Clevy.io, a French start-up. It launched a chatbot that uses real-time information from the French administration and the WHO to assess recognized symptoms and respond to queries about government policy.

Redefining success for the business, leveraging the utility of AI and humans involves more than the execution of strategic AI plans. It also necessitates a substantial assurance to evolving individuals and teams with the right blend of up skilling and reskilling so that it will empower individuals to take actions and give quantifiable results effectually at the human-machine edge.

(This article is authored by Dr Kasturi R Naik, Assistant Professor, DESs NMITD and Dr Srinivasan R Iyengar Director, JBIMS)

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Redefining success in business with Artificial Intelligence - Free Press Journal