Mediaboss Marketing

CaixaBank and Microsoft have signed a strategic joint innovation agreement intended to promote the application of Artificial Intelligence (AI) to new financial solutions, as well as to create new and innovative work environments in the metaverse.

The agreement will see the two companies start up an AI Innovation Lab, with particular involvement from CaixaBank Tech the tech company launched in 2021 to advance the technological evolution of the CaixaBank Group. This IT subsidiary of CaixaBank has a team of professionals specialising in the application of AI for the financial sector, as well as its own Centre of Excellence to promote innovation in this field. The new Laboratory, located in Barcelona, will work in coordination with Microsoft's AI Research and Development (R&D) hub also located in the city, which employs nearly a hundred software developers, data scientists and machine learning specialists.

Disruption in financial services through Artificial Intelligence

The AI Innovation Lab will focus on developing concept tests, prototypes and use cases to explore how the application of AI technologies can disrupt financial services.

Some of the first co-innovation projects identifiedwill focus on improving AI models by using new and emerging technologies that are currently being researched, as well as projects to incorporate AI into routine processes ('AI at Scale').

These initiatives will aim to improve efficiency, customer experience, cybersecurity and other areas. An example of these innovative projects is the creation of a cyberassistant that could help employees and back-office units to significantly reduce low-value-added tasks so they can devote more time to their main activities. Another possibility will be to explore how to improve user interface systems so that both customers and employees can communicate with the bank's technology using plain language.

CaixaBank and Microsoft will also work to create interactive virtual environments (metaverses) that offer immersive experiences, with applications improving customer and employee experience and in the implementation of hybrid work environments. The metaverse offers multiple possibilities in the financial sector, from the creation of a new interaction channel enhancing customer experience, to the creation of internal collaboration models in virtual branches, the incorporation and development of talent, and much more.

CaixaBank started to explore the use cases of AI in the financial sector more than a decade ago, and we have since become one of the most active players in terms of launching new products based on this technology, with projects that were global firsts and a dedicated team that is a benchmark nationally and abroad. Uniting forces with Microsoft in further researching AI will help us to accelerate product development and give us real solutions that rely on the most innovative technology in this field, making it available to our customers and employees",saysLuis Javier Blas Ageros, Media Director at CaixaBank.

"The combination of CaixaBank's in-depth knowledge of financial markets with Microsoft's experience in AI and other innovative technologies will make it easier to develop solutions that will transform the experience of financial services customers",statesAlberto Granados, president of Microsoft Spain.

CaixaBank is amongst the most innovative banks in the application of AI to financial services in Spain. The bank has been a worldwide pioneer in training conversational AI in Spanish and in implementing cognitive assistants to help employees and customers. CaixaBank is currently applying all the power of AI to develop tools for its managers and customers as well as for other strategic objectives, such as employee training.

Professional training to speed up innovation

As part of the co-innovation agreement between the two companies, CaixaBank and Microsoft will define a series of training curriculums for the professionals of the bank's technical and business departments, including theAI Business School for Financial Services, a training programme which aims to provide strategic knowledge on the impact of applying AI to financial services. Technical training on the cloud, security, data management and AI will also be enhanced.

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CaixaBank And Microsoft Establish Innovation Laboratory For Artificial Intelligence Solutions And The Metaverse - Exchange News Direct