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For the first time in the Festivals 26-year history, the much-anticipated celebration which annually draws more than 500,000 attendees and contributes almost $300 million in economic impact over July 4thweekend in New Orleanswill be produced as a fully virtual experience!

Click HERE for more information on how to tune in to the 2020 virtual ESSENCE Festival of Culture on http://www.essencestudios.com, streaming TWO WEEKENDS in a row from Thursday, June 25 Sunday, June 28 and Thursday, July 2 Sunday, July 5.

Expanding to not just one but TWO weekends, we invite you to join us as we entertain, empower, inspire, educate and mobilize our communities like never before.

Taking place June 25-28 and July 2-5 (Thursdays-Sundays) and streaming on ESSENCE Studios, the multi-day experience will extend to a global audience of viewers and feature virtual performances, summits, panels and more including leading musical artists, influencers and experts from around the world.

ESSENCEs #BlackVotesMatter365 voting hub will also be a core element of the virtual Festival and include quick access to helpful resources for Black women and communities to amplify their voices in local and national elections through voting. The Festival will also include a benefit initiative to raise funds to support the critical needs and sustainability of Black and Brown entrepreneurs, micro and small businesses, and organizations focused on racial equity across the U.S.

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Our explosive evening concert series is going digital! Catch the #EssenceFest all-star lineup including @johnlegend, @common, @burnaboygram, @nas, @raphael_saadiq, @estelledarlings, @indiaarie, @wyclefjean, @andradaymusic, @rapsody and more in this Saturday, June 27th from 7pm-10pm EST/4pm-7pm PST on essencestudios.com! Tap the link in our bio to see the full lineup!

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Due to COVID-19, this was certainly not the year we planned for the 2020 ESSENCE Festival of Culture, but challenging times call for innovative measures, said Richelieu Dennis, founder & chair, Essence Ventures (parent company of ESSENCE). As we began to see the disproportionate impact ofCOVID-19 on our community, it became more important to us than ever to still create a Festival experience thatdelivered the community, love, laughter, fun and empowermentthat the Festival is known forand to leave our audience feeling inspired and uplifted,especially during these times. For 50 years, it has been ESSENCEs mission to provide content that our community needswhen they need it, and we are thrilled that ESSENCEStudios has been the perfect platform todeliver our offline experiences, such as Festival, for thefirst time evervirtually. We are also appreciative of ourpartners for their support and vision as we continue to navigate this time together and provide the quality programming, stellar lineup of musical talent, leading experts and thought leaders, and epicenter of global Black culture that only ESSENCE can.

Hosted by Loni Love, the 2020 ESSENCE Festival of Culture will feature a global ensemble of performers, including: Amanda Black, Andra Day, Bell Biv Devoe (BBD), Bruno Mars, Burna Boy, Common, D-Nice, Damian Marley, Diamond Platnumz, Doug E. Fresh, Elephant Man, Estelle, India.Arie, John Legend, Ledisi, NAS, Patti LaBelle, Raphael Saadiq, Rapsody, Sauti Sol, Shaggy, Swizz Beatz and more, hosted by Loni Love. Leading a special tribute to the city of New Orleans will be Mayor LaToya Cantrell, PJ Morton, Big Freedia, Irma Thomas, Tank and The Bangas and Big 6 Brass Band.

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Powered by the New Voices Foundation, the ESSENCE Unstoppable Collective is proud to include innovative cities, including New Orleans, Atlanta, Chicago, New York, San Francisco, and Washington D.C. While short-term relief efforts and emergency funding have helped bridge immediate needs through recent challenges, addressing the root issues of economic inequities and systemic injustice in new ways with new action is required for the long-term sustainability of Black and Brown communities. Thus, through unprecedented alliances with city, corporate and non-profit partners and via public donations, the ESSENCE Unstoppable Collective will raise funds through the @newvoicesfamily to support and impact four key pillars driving racial equity in America economic parity, health equity, education equality and equal justice. We cannot do this alone. The ESSENCE Unstoppable Collective will raise $100 million, supported by strategic partnerships, inspiring virtual content, purposeful recognition and celebration platforms, and influencer and celebrity ambassadors. Funds raised will enable Black and Brown entrepreneurs, non-profits, and small businesses to access critical resources such as grants, low-cost loans, coaching, training, accelerator programs and other opportunities to position them to thrive. We can ensure that our communities are better equipped to recover, sustain, and thrive together. Tap the bio link to learn more about our goal.

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On Sundays, our Get Lifted celebration will include amazing performances from Anita Wilson, Bri Babineaux, Erica Campbell, Fred Hammond, Greater Sound of Greater St. Stephen FGBC, Jonathan McReynolds, Kierra Sheard, Kirk Franklin, Koryn Hawthorne, Marvin Sapp, Tamela Mann, The Clark Sisters, The Walls Group, Tye Tribbett,and more, along with Sunday sermons from Bishop Paul S. Morton and Bishop T.D. Jakes.

Other culture-leaders and influencers raising their voices to speak include: Stephen Curry, Ayesha Curry, Rev. Al Sharpton, Naomi Campbell, Teyana Taylor, Iman Shumpert, Don Lemon, Tamika Mallory, Kirk Franklin, Tammy Franklin, Ryan Michelle Bathe, Lori Harvey, Ryan Destiny, Lexi Underwood, Lovie Simone, Tamika Mallory, Lori Harvey, Egypt Sherrod, Lisa Nichols, Marc Morial, Master P, Naomi Campbell, Shaun T., Tabitha Brown and many more!

The 2020 ESSENCE Festival is presented by Coca-Cola. Major sponsors include Ford, McDonalds, Walmart, My Black is Beautiful, P&G.

For more information, visit our official virtual 2020 ESSENCE Festival of Culture website HERE.

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The ESSENCE Festival Of Culture Is Going Virtual! TUNE IN NOW! - Essence